In the past, Xinjiang may have been famous for raisins and cantaloupe, but today the energy group’s wheat has overwhelmed the other two Xinjiang specialties. Since the production of energy wheat began, it has become the most important food base in the country and even the world. The desert is full of
It is definitely no joke to say that wheat comes out.
The current agricultural base is 300 million acres, with an annual output of 600 million tons. Energy wheat can be found in almost all continents around the world. The flour production industry of the Energy Group has also gone abroad and has gone to more than a dozen countries. But today Li
The arrival of Cong has nothing to do with wheat. Li Cong wants to establish the energy group's grape production base here. Li Cong wants to add a new product to the energy group's wine varieties, that is, red wine.
There is a saying in the world that the price of dozens of bottles of liquor seems to be less than the price of a bottle of red wine. Of course, this statement can only be made before the production of Zangxian. With the production of Zangxian by the energy group, it will cost hundreds of thousands.
Bottles of liquor are everywhere, but these are not enough. Although Zangxian has become the world's largest liquor manufacturer, it has no other varieties besides liquor. This is not perfect for a comprehensively developed company.
, so Li Cong wants to start his own progress here, that is, to have his own place in the world red wine market.
When choosing a production base, Li Cong chose Xinjiang. If you want to make red wine, you must make it better than others. Then you have no choice but to rely on cheating. Otherwise, if you, a newly opened factory, want to compete with those in France,
After hundreds of years of winery competition, do you have what it takes?
What Tektronix gave Li Cong was an additive that could be diluted with water and poured on the roots of grapes. Then the grapes must grow with lots of water. The raw materials for this additive can be found on the earth.
, are all very common things, and this kind of additive is needed when red wine is brewed. Its specific function is similar to that of Zangxian. Drinking this kind of wine is not only harmless to the body, but also beneficial. As for
In terms of taste, it is definitely much better than the hundreds of thousands of dollars a bottle of red wine. A bottle of red wine like this only sells for a few thousand yuan a bottle. Doesn't it still occupy the high-end market?
After about ten days of inspection, Li Cong finally designated a piece of land as a primary production base for grapes. As for the winery, naturally it cannot be built in this place. Besides, starting from scratch is a very stupid thing. There is still time before the Washington Summit.
In two months, every moment of Li Cong's time is very precious, and he must make all these things a fait accompli.
After certain screening, the Yantai Changyu Group, the strongest wine company in the country, came into Li Cong's vision. This wine group was established by the famous patriotic businessman Mr. Zhang Bishi and spent three million taels of silver.
After more than a hundred years of development, Changyu has developed into the largest wine production and operation enterprise in China and even Asia. In 1997 and 2000, Changyu B shares and A shares were successfully issued and listed. In July 2002, Changyu was listed by the China Industrial Economic Association.
It will be rated as "one of the 16 national brands with the most international competitiveness to enter the world's famous brands". In the 2004 corporate competitiveness monitoring jointly conducted by the Chinese Academy of Social Sciences and other authoritative institutions, Changyu's comprehensive competitiveness index ranked first among listed companies in China.
The company ranks eighth in the food and wine making industry, becoming the only wine company to enter the top ten.
Changyu Group has developed from a single wine production and operation enterprise to one that focuses on wine brewing, integrating the research and development of health wine and Chinese patent medicines, grain liquor and alcohol processing, import and export trade, packaging and decoration, mechanical processing, transportation, and glass bottle making.
, a large-scale comprehensive enterprise group integrating mineral water production and production, with a holding listed company, a holding subsidiary, four wholly-owned subsidiaries and a branch. It has more than 4,000 employees, total assets of 2.1 billion yuan, and net assets of 1.48 billion
Yuan.
The current president of Changyu Group is Zhang Jingqi, the fifth generation descendant of the Zhang family. At this moment, he is sitting uneasily in a five-star hotel affiliated with the Energy Group in Yantai. The Zhang family owns 100% of Changyu Group's assets of more than 2 billion.
Of the 40% of the assets, there are 20% of the outstanding shares, and the other 40% is in the hands of a dozen small shareholders. In the past few years, I have also become aware of some things in the business world. The energy group’s
As long as the president wants to talk to you about something, he must be interested in something in you. The only thing he can like in your hands is your own winery.
Li Cong did not let his future subordinate wait for him for a long time. Although he had wine skills, he was blind to the operation of red wine within his group. Such matters naturally had to be handled by the descendants of Zhang Shi in front of him.
manage.
Changyu Group can be said to be the history of the Zhang family. Li Cong felt that he needed to make necessary concessions. In the past, no matter what kind of enterprise, Li Cong would never allow others to hold shares. I can give you money, and I can give it to you.
You have many, many more than you can imagine, but if you want to own shares, it is absolutely impossible. However, in order to advance quickly and for the little time left, Li Cong will definitely make certain concessions.
Li Cong has ordered his financial department to fully acquire the circulating stocks in the market. He has found out all the dozens of independent shareholders. Whether they are companies or individuals, he has purchased them at a price five times higher. Changyu has been listed since its listing.
The increase in the past few years has only been 20%, which can be said to be at the bottom among listed companies. Someone immediately bought it at a price five times higher, so what are you waiting for? Sell it immediately.
In this plan, Li Cong planned to leave 10% of the shares to the Zhang family. It turned out that the total capital of Changyu Group was only more than 2 billion yuan. Li Cong planned to pay about 4 billion yuan to buy 90% of the shares.
The remaining 10% of the shares will be left to the Zhang family, and the 30% of the shares sold by the Zhang family will be purchased at ten times the price, and an annual salary of 300 million yuan will be offered to Zhang Jingqi.
He continues to serve as CEO of Changyu Group.
Zhang Jingqi was a little confused when he saw such a contract. Although he was very satisfied with the contract, it was equivalent to selling his ancestral property. However, Li Cong's words also made him give up the idea, "Mr. Zhang, your
When our ancestors founded Changyu, it was just to let the world know that the Chinese also have their own wines, but what is your situation now? You can only be said to be the boss in the country. What you have is only mid- to low-level wines. As for high-end wines,
, it’s too far off, give me Changyu, and I promise to fulfill your ancestors’ wishes and never change the name Changyu.”
This is the biggest concession Li Congneng can give. The Zhang family is not unaware that every time the Energy Group acquires a company, it will rename it and put the Energy Group brand on it, but for Changyu, Li has never done that. Li Cong thought
Many, many, such a century-old sign should not be destroyed in your own hands. You can only let it go further, so that it can stand in this world together with France's Bordeaux, Lafite and other brands. Maybe it can