Chapter five hundred and sixty-six cannons beat mosquitoes
The entrance of the Shanghai Magic City Exhibition Center was bustling with traffic, and many media workers with long guns and short guns gathered together. They couldn't wait to witness the start of this unique press conference.
At this time, the large picture newspaper hanging at the door also vividly and comprehensively displayed the content of this press conference.
I saw [Papi Jiang] with a confident smile on his face standing next to a very eye-catching bicycle body. Whether it is the overall silver main structure or the orange wheel frame, the color matching can be easily caught.
The audience's eyeballs.
At the same time, there is also a line of eye-catching fonts on the pictorial that highlights the theme of the conference "Let cycling change the city"!
Some old locals passing by may be a little confused at first glance. What brand of bicycle is this? It has been promoted in such a big way. This bicycle must cost tens of thousands?
Also, this little girl looks unfamiliar and I don’t know which celebrity she is, but now even a bicycle can be endorsed by a celebrity, which is really amazing.
That is to say, the Phoenix brand bicycle in Lao Modu was born at the wrong time, otherwise I would never have gotten this little red Mobike bicycle. But let’s not say it, this bicycle looks really good.
The silver and orange color scheme is fashionable and eye-catching, making it unforgettable at first glance. If this bike is not expensive, you might consider buying one...
Of course, for some young people who surf the Internet intensively, neither this little girl nor this bicycle is too unfamiliar.
After all, in the past period of time, the name [Papi Jiang] has set off an overwhelming craze on the Internet, making it difficult for them to be unfamiliar with this name.
Even some netizens who didn't know Papi Jiang at all originally couldn't help but follow the Internet to learn more about it under the influence of this phenomenal popularity.
Especially when [Papi Jiang] once became a popular social content that was spread by word of mouth in the circle of friends and talked about, but you knew nothing about her, you would always have a sense of being abandoned by the trend of the times.
Even if it is to maintain social status and not become a marginalized person, most people will choose to keep up with the times to understand the current popular content, so as to maintain their social relationships.
After all, when friends are chatting in full swing but you can’t get a word in, only those who have experienced it know how uncomfortable this feeling is...
In the final analysis, humans are still social animals. They always live in certain relationships and cannot become absolutely independent individuals.
Moreover, not only [Papi Jiang], in the past few days, Mobike’s overwhelming publicity campaign on the Internet is enough to make most netizens have a little impression of this silver and orange bicycle.
And I am amazed that a mere bicycle is willing to use such a large-scale publicity campaign. How much does this bicycle have to sell to recover the cost?
Especially since [Papi Jiang] sold a sky-high 20 million yuan advertisement not long ago, most netizens will subconsciously choose to take the position and equate the value of this endorsement with 20 million yuan.
Spending 20 million to endorse a bicycle? This kind of generosity is enough to make most netizens have strong curiosity about this bicycle, especially the price.
Even if they can't afford it, it doesn't hinder everyone's curiosity at all. As we all know, the poor are the people who understand life best, especially when it comes to things they can't afford.
As for those who can afford it, they often buy it without even thinking about it, without even considering the cost-effectiveness issue.
After all, cost-effectiveness is a thing for poor people. Rich people only buy expensive things, and expensive things often have no other disadvantages except that they are expensive.
In this wave of overwhelming publicity, the rare selling point of Mobike’s bicycles costing as much as 3,000 yuan has naturally been disseminated as one of the main promotional contents.
At the same time, shining points full of technological content such as all-aluminum body, explosion-proof tires, shaft transmission, etc. were also disclosed one by one in this overwhelming wave of publicity.
Some good people deliberately pieced together this information one by one, and soon came up with the answer. This is a bicycle that will not blow out, will not fall off the chain, has a stylish and eye-catching appearance, and sells for 3,000 yuan!
Later, “The bicycle endorsed at a sky-high price of 20 million yuan was sold at a unit price of 3,000 yuan!” “The phenomenal female Internet celebrity [Papi Jiang] earned tens of millions of endorsement fees, and she even endorsed such a bicycle...”
Titles like this have also been spread on the Internet by busybodies and marketing accounts, further attracting the attention and heated discussion of more netizens.
At first glance, compared with the advertising cost of up to 20 million yuan, the first reaction of many netizens is that the 3,000 yuan seems to be quite cheap, and can be afforded with just one month's salary...
But then I thought about it, what age has it been, who would spend 3,000 yuan to buy a bicycle? Isn’t this just a matter of eating enough?
What can't I do with 3,000 yuan, buy a bicycle?
Even people who can afford it have generally the same idea. Although the technological selling point of this bicycle is indeed eye-catching, why buy such a bicycle?
Even if they want to enjoy riding, they will choose more professional mountain bikes, which will not drop the chain or puncture, which is not attractive to them.
And the group that can be attracted by this function will probably not pay the price of 3,000 yuan. After all, tire punctures and chain drops are minor problems, and this price is more than enough to provide a lifetime warranty for an ordinary bicycle.
From this point of view, this bicycle is obviously a strange creation with no favors from both ends. Even with such aggressive publicity, except for impressing some people who like novelty consumption and have too much money and nowhere to spend it, probably no one will care about it.
Although it is not favored by everyone, when this press conference is about to begin and will be broadcast simultaneously on the live broadcast platform, there are still a large number of melon-eaters who choose to watch and want to see what medicine is sold in this gourd.
?
As for Hu Weiwei, who wanted to break a dollar in half and spend it, it was naturally impossible for her to use such a large-scale publicity campaign to build momentum for her press conference.
Including the original location of the press conference, it is not a high-end place like the Shanghai Exhibition Center. After all, the financing money does not come from strong winds. If it is spent like this, Hu Weiwei is afraid that he will be struck by lightning.
However, for Hu Weiwei, it was a big move, but for Zhou Dongsheng now, it was just the result of an order.
After all, the two major media outlets under their banners are now considered experienced in many battles. Under Zhou Dongsheng's instructions, they have refined this propaganda offensive to the point where they can use their fingers like an arm.
Now that he has made up his mind to carry a sedan chair, and even uses the king fried food like [papi sauce], Zhou Dongsheng will naturally not be stingy with the corresponding supporting measures.
However, Zhou Dongsheng only set the stage. The real protagonist tonight is naturally Hu Weiwei. Even [Papi Jiang] present can only be reduced to a supporting role.