Yang Hongwei was very relieved about what happened today. He and Cai Zhiyang were both from the Ximen family, but the relationship between the two was really not very good. In the factory, Cai Zhiyang was in opposition to Yang Hongwei, and Yang Hongwei also wanted to take revenge on him, but he couldn't find a chance. This time, taking advantage of Liang Hao's power, Yang Hongwei criticized Cai Zhiyang fiercely.
Zeng Fei is Cai Zhiyang's person.
Since Zeng Fei did such a thing, even if Cai Zhiyang was unhappy, he could only hold on with no room for him to speak up.
The higher you stand, not only will you pee further, but you will also fall more miserably.
Cao Yaqin has truly seen Liang Hao's power, and she really killed the enemy invisibly. She was not ostentatious at first, so she asked Zeng Fei and Cai Zhiyang to join forces to deal with him. When Liang Hao was notorious, Liang Hao turned the tables again and made a 180-degree reversal, which severely severely defeated Zeng Fei and Cai Zhiyang's aura.
Cao Yaqin is a woman or a careful woman. She doesn't care whether there has been anything between Liang Hao and Yu Yue, but she can vaguely guess that the relationship between the two must have surpassed the scope of colleagues. It is the same who she chooses to be the leader of the third group. With the relationship between Deputy Director Liang, why didn't she promote Yu Yue? Besides, Yu Yue does have this ability.
Liang Hao didn't ask about this, nor did he want to know who was the team leader. In his life, Yu Yue was just a passerby.
When he returned to the office, Liu Changyou from the procurement department reported on the procurement situation to Liang Hao. At the current progress, at most five days, all the goods should be available.
Liang Hao and Yang Hongwei looked at each other and laughed. So, seven days later, Huaxia Shenqi can officially enter the fourth production workshop and start production. In order to cooperate with Huaxia Shenqi, the Planning Department will do a good job in advertising, image packaging, etc., and the Marketing Department will now start discussing Huaxia Shenqi's marketing plan.
Jia Fuxiang, manager of the planning department, handed a stack of information to Liang Hao and said with a smile: "Our planning department has designed several plans for image packaging and advertising. Please check the information for Deputy Director Liang."
The image packaging is very creative. The background is Yanjing, the capital of China, and the five-star red flag fluttering in the wind. The close-up in the middle is a cartoon-shaped condom with a small hat, hands on its hips, and waist up. There is an advertisement next to it: The Chinese God will make men as magnificent as China.
Liang Hao smiled and said, "The advertising creativity is very good, but the advertising slogan has been slightly changed. I have discussed it with Director Yang a long time ago. The advertising slogan is: Be a Chinese man, be very talented."
Very magical, very magical.
Jia Fuxiang nodded repeatedly and said, "Okay, okay, just use this advertising slogan. I will go back and polish it, and try to produce the trial products of the packaging box the day after tomorrow and show it to Director Yang and Deputy Director Liang."
Yang Hongwei laughed and said, "Okay, you must be fast. The sooner the Chinese God will go public, the sooner we will make money."
Marketing department manager Gong Qinghai also handed the sales plan to Liang Hao. This is a health care medicine used by men. According to Gong Qinghai's meaning, the main market that was occupied in the first step was the various sex health care products stores in Huahai City. Just like the more famous aphrodisiac Viagra and fly powder, each sex health care product store has promotional signs and eye-catching big words hanging at the door of each sex health care product store.
The benefit of doing this is that there is almost no advertising fee, and everyone who walks through the street can see it.
This is how advertising products are. Whether you buy or not is one aspect. It is a reward for consumers to remember advertising slogans.
"If you have good teeth and appetite, your body is great, and you can eat whatever you want. Look at it, the Blue Sky Six will definitely be cured."
"I won't accept gifts this year. I will also receive gifts."
"See you tomorrow, Dabao, see you every day."
“…”
These familiar advertising slogans are like forceful or violent when people eat, go shopping, chat, etc., and they are forcibly implanted into their minds once, twice, and after you listen to them dozens of times, or even hundreds of times, you will be so familiar with the advertising slogan that you can’t be more familiar with.
By that time, as long as people consume, they will first think of these advertising products. This is the effect. Gong Qinghai also wanted to invest money on TV, the Internet, and news media magazines like other advertisements, but those are not small amounts. Marketing strategies can be proposed, and whether they are taking the initiative is the factory director and the deputy factory director.
Yang Hongwei was in a good mood. He waved his pen and said loudly: "I signed it, Manager Gong, you will go to the finance office to withdraw funds and invest it in advertising costs later."
Gong Qinghai was very excited and nodded repeatedly and said, "Yes, I will definitely not let down the factory manager's expectations for me. I also have another suggestion, which is to use the advertisements of our Huaxia Shenqi on the roofs of buses and taxis across the country, so that we can spread all over every corner."
Liang Hao smiled and said, "There are so many buses, which requires a lot of expenses. I don't recommend this, but it can also be used to adopt a more environmentally friendly and attractive method. Select thirty male and female employees from the factory. Each of them rides a bicycle with colorful flags hanging on the bicycles, and the short sleeves they wear are also slogans from the Huaxia Shenqi. The daily task is to ride a bicycle around Huahai City, with salary, bonuses, and Chinese food subsidies. I think there will be many people willing to sign up for it."
"As for taxis, it's even simpler. It costs a lot of money to do LED mobile advertising on the roof. We can also give it a discount and customize a batch of seat jackets immediately. Just put it on the top of the seats. Each chair cover is marked with the advertisement and logo of Huaxia Shenqi, and there are two special hotlines left. The top 20 enthusiastic citizens who call in every day can get a box of Huaxia Shenqi for free."
The factory's Yang Hongwei, deputy director Cai Zhiyang, marketing department manager Gong Qinghai, planning department manager Jia Fuxiang, sales department manager Yuan Lijuan, purchasing department manager Liu Changyou and others. Everyone was so excited that they understood the methods of marketing, but this was the first time like Liang Hao, who had analyzed the reasons so thoroughly.
Gong Qinghai held the pen and kept recording it. Finally, he stopped the pen and asked: "Taxis are all affiliated with provincial rental companies. What if the leaders of the rental company don't let the drivers play seat coat advertisements?"
Liang Hao smiled and said, "This is very simple. If you go directly to the rental company to find a leader, even if you spend money to advertise, it belongs to the company. If you meet with the leader of the rental company in private and stuff him some money, what do you think? This is to enter his private waist bag. And the seat jacket can keep the driver's car clean. If it is dirty, you can come to our factory at any time to replace the new or washed chair covers. In this way, even if the leader of the rental company knows, it will be useless. This is what the people want. He has received the benefits and can only turn a blind eye."
Gong Qinghai's eyes were full of admiration and said excitedly: "The main consumption point of China Shenqi, I want to start from various personalized health care products stores in the city. If the sales volume is good, we will go to the taxi to sell..."
Liang Hao took out a cigarette, clamped his fingers, paused gently on the table, and asked, "Did this be the same marketing method in the past?"
"yes."
"Will you always look for the owner of a sex health care store, they will lower the price or ask for related discounts, that is, they can enjoy the first place to sell the goods and then collect the accounts after they have sold out?"
"Yes, yes, that's it."
Liang Hao sighed: "This is one aspect, but there is one disadvantage, that is, the initiative is in the hands of the owners of sexual health products stores. Whatever they say is, our manufacturers must listen to them. If they are owed the payment for the goods, what will happen? It is nothing if one does not return it on time, but what about ten or one hundred? Then it will form a huge shortage of capital chain, the factory lacks the flow of funds, and if they want to develop new products or increase the production and supply of products, there is a very likely problem."
Gong Qinghai clenched his fists and said angrily: "Yes, almost every owner of those sexual health supplies stores has owed funds from our factory. For this reason, we also specially set up a special debt collection team in the factory to collect debts for each sexual health supplies store..."
"Haha~~~ This is definitely wrong, no less than drinking poison to quench thirst."
Liang Hao shook his head and said loudly: "The so-called debt collection team can recover the debt. On the one hand, the factory has to pay them wages, subsidies, etc., which is another considerable expense. What we need to do is to let the owners of these sexual health supplies stores come to ask us for help and take the initiative to make up for all the debts that were arrears."
"Ah? How is this possible?" Not only Gong Qinghai, but also Yang Hongwei, Cai Zhiyang, Jia Fuxiang and others exclaimed in surprise. It is impossible not to say that what Liang Hao said hits their key points. The factory invests a lot of manpower to collect debts every year, which can be said to be incredible.
Liang Hao smiled and said, "Yes, I can."
Yang Hongwei and others asked in unison: "How to do it?"