360. Chapter 360 Hiring a beautiful girl as an assistant 3
If those words were spoken by a salesman, they might just be dismissed as a liar, but when spoken by this manager, it would be completely different!
Their new department is originally selling these. There is no need for the manager to lie to everyone, because it is meaningless. No matter how gorgeous the slogan is, it can be done by the copywriting and planning team, and there is no need for the manager to make it up on the spot.
In fact, the male employees present are also well aware of this truth. However, the miraculous effects mentioned by the manager are too unbelievable. The most differentiated medicines on the market are health care products.
Generally speaking, the current health care products can be summarized in one sentence: no matter what you eat, they are useless, and no matter what you buy, they will be the same!
Sometimes, the same formula can be produced in dozens or even hundreds of brand packaging, and various publicity strategies are used to every possible extent. In fact, it is not as effective as buying a carton of milk and drinking it.
Nutrition!
This situation is quite similar to the cosmetics market. There are too many exaggerations and various gimmicks, and consumers have lost their ability to discern.
Many of them have been dealing in this area for a long time and naturally know the tricks involved. Therefore, it is inevitable to feel a little incredible when they suddenly hear the manager speaking so confidently!
"Manager, if these three medicines can really have immediate effects, then once they hit the market, they will be incredible!" a marketing elite said with emotion.
Precisely because in the current consumer market, brands and gimmicks have become dominant, and the actual effects of products are lacking in discernment, so at this time, once a certain product stands out based on its effects, you can imagine the shock it will cause.
In today's Internet age, if there is really a product that can make a woman crazy and pleasantly surprised after using it, then almost overnight, the whole society will be ignited!
This is what women talk about when they get together. What's more, the information dissemination effect brought by self-media such as Weibo and WeChat is unimaginable.
When everyone heard what the man said, they immediately became uneasy.
If you want to sell a useless medicine, you have to rack your brains to swindle it, but if you want to sell a medicine that can provide immediate results, it is simply too easy.
The simplest way is to make promotional samples and distribute them for free, which can create a sensation in a short time.
This thing is not tobacco, alcohol, or clothes. Once it is highly recognized by the market, the stickiness of the brand will be extremely terrifying. For some years, even Banlangen has been sold out!
"Haha, in terms of effectiveness, there must be no problem, because this has been clinically tested. Now what you have to do is to create a hot-selling effect in the short term!" Yang Di felt reassured when he saw how excited everyone was.
As long as the product is strong and in the hands of these marketing and promotion talents, it is no problem to sell it well.
"It is easy to create a hot-selling effect for products with obvious differentiation. Now that we have sufficient funds, we can completely engage in a loss-making and profit-making activity!" the marketing director said with a smile.
"That's right! Once this kind of thing is promoted, it will be an absolute hard demand for those beauty-loving women who have the spending power. The subsequent sales potential is beyond imagination!" someone analyzed.
"But before that, I suggest that we should first promote the platform and then take the opportunity to hype the product. In this way, it is a strategy of killing two birds with one stone!" Kaede Kawashima also said with a smile.
"That is necessary. If the sales are good, we will make a fuss about the 'exclusive sales' gimmick. This will greatly improve the popularity and user base of our Shichen Vipshop platform!"
"Is there finally going to be a big move? I'm really looking forward to it!"
"It's best to use a combination of punches to combine Shichen Vipshop's online and offline platforms with best-selling products in one go!"
The atmosphere in the office became lively in an instant. These talents were able to sell even deceptive health products. Now they suddenly got a heavyweight secret weapon, and almost every one of them had their own small universe exploded!
Finally, everyone agreed that they would work overtime decisively in the past few days to put together a detailed promotion and marketing plan in the shortest possible time.
Yang Di smiled. He was not good at marketing, but with these veterans making suggestions and doing it themselves, there was basically no problem.
And this kind of active and high emotion is undoubtedly full of positive energy, which is more effective than him planning tasks for everyone in detail!
"Don't worry, everyone, if you work hard, you will make a lot of profits by then. Various rewards will not be unfair to you. Now I have decided that after the total sales of these three drugs exceed one million boxes, future profits will be
Ten percent of the profits will be used as incentive bonuses for the whole department. There is no limit to the amount you can do!" Yang Di declared seriously.
This is his first shot at Tianyun Group. It is of great significance. No matter what, he must make it impressive and give the board of directors and someone a big surprise!
"Yeah!" The office immediately erupted, and everyone looked excited. The new department had only been established for less than three months, and it had already experienced such a major turning point. This made them, the newly gathered staff, very encouraged.
Many people have even had the ambition to challenge the EX mobile phone business department of the group. Those guys in the related departments, relying on the long-term high profitability level, are very proud of themselves within the company.
They are the ones raising them, and whatever they do, they always steal the limelight.
Now it is very difficult for these reserve talents to compete with those guys for jobs. The best result is to start anew and defeat them!
Now everyone has obviously seen such signs.
"By the way, Zhang Hengshui, how are your publicity team's arrangements for Liu Xinxin's image endorsement?" Taking advantage of this opportunity, Yang Di turned to the head of the publicity team to finalize the endorsement activities.
"Manager Yang, everything is ready. Next Wednesday, we are going to hold a grand official launch conference of Shichen Vipshop in the City of Angels in Huahai City. When the time comes, the beauty spokesperson Liu Xinxin will be the absolute protagonist of the conference.
, after that, there will be shooting of related advertisements and promotional videos!" Zhang Hengshui, the head of the publicity team, said with a respectful smile.
"Well, remember to make the scene grand, we're not short of money!" Yang Di said coaxingly. He was the one who sent the invitation, so naturally he couldn't neglect the beauty.
"Haha, definitely, we will follow the highest standards of the press conference!" Zhang Hengshui said with a smile. With the manager's words, he doesn't have to worry about overspending and can fully show off his talents!
Until now, he was still a little dreamy and couldn't believe that the artist that their promotion team was working on this time was actually the beauty Liu Xinxin, the popular movie queen.
This kind of blessing has not been enjoyed even by the large-scale publicity department of EX Mobile. This newly appointed manager is really awesome. On the surface, he seems to be indifferent to the department. He has only been here twice before.
Three times, but in fact, every time he made a move, he hit a key point. Not only did he miraculously find Liu Xinxin as an endorsement, but now he also found a set of heavyweight products.
I heard before that the issue of third-party credit guarantee has also been solved. Suddenly I realized that what this young man has solved are all big problems. Relatively speaking, their daily work is not worth mentioning.
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Zhang Hengguo was completely impressed. Could this be the legendary strategist? He became more and more confident about the future prospects of this new department...