The circulation of Dongjiang Evening News is very high in Dongjiang and even surrounding counties. Unlike the circulation of daily newspapers with missions, the real audience of the Evening News is much larger and is more rooted in the people.
On this day, the fourth page of the Evening News was titled "Their Figures Are Lighting Up the World" and spared no space in introducing the formation process of the Twelve Beauties, their award-winning qualifications, and the history of each person's struggle.
Editor Li uses an extraordinary technique that is delicate and full of humanistic emotions, and presents vivid and vivid characters to readers from a novel perspective and with profound ideas.
In particular, the highly recommended women such as Ye Xi not only named their Dongjiang place of origin, which aroused resonance, but also used rich pen and ink to write a soul-stirring legendary novel with a visual sense.
Smell the fragrance of ink and read it, it's like drinking fake wine, let alone people, dogs will get drunk after hearing it.
This is the magic of words.
The special feature of the Evening News aroused enthusiastic response. The editorial department received a large number of letters from readers and many phone calls were made to the editorial department for inquiries. Editor Li was even besieged by his colleagues, asking for the contact information of the Twelve Hairpins team.
Of course Editor Li refused.
After Lin Baiyao found out about this, he specially invited him out for dinner. The two drank a few glasses of wine, and Lin Baiyao smiled and said, "Brother Li, how many people's livelihood entertainment news in the Evening News become hot topics every year?"
In a small place like Dongjiang, the people's livelihood entertainment sector has always lacked hot hits. Media practitioners all hope to create a big hit. But what kind of content will hit and to what extent it will hit, you can't rely on yourself, you can only rely on luck.
In fact, let alone 1998, this is the future of omniscient big data, and hot hits identified by intelligent algorithms often become popular faster than Heroes of the Storm after they are launched.
On the contrary, many cannon fodders who were not favored at first overcame obstacles and fought their way out, making half of the sky red.
This is the so-called Xiaohong relies on support, and Dahong relies on life!
Therefore, when there was an unprecedented sign that public opinion was about to ferment in Dongjiang City, it was like Diao Chan squatting in the grass meeting eight hundred Dianwei. Those reporters and editors smelling fishy smell everywhere, who would not want to shout "The beast sleeping in the body"
"Awakening", swooping in to take a share of the pie?
"So far this year, the only thing that can be called a hot topic is the love murder case in Anhua District. Four people were killed, two men and two women, and it involved an extremely complicated love dispute. Various media outlets concentrated on reporting a lot, and the public
Participation was also very high…”
Love killings and love affairs are the hot topics that are most likely to attract attention and discussion in this era, which not only satisfies the curiosity of the lack of resources but also the long-standing national tradition of tabooing sex.
Lin Baiyao knew about the case, but what he wanted to say had nothing to do with it. He said, "Yes, facts have proven that only when all media enter the scene can a spark turn into a prairie fire. Just rely on the Evening News, and then
No matter how you speculate, the popularity is only as high as it is right now. Since the momentum is good, why not drag other newspapers and magazines into the water and make the plate bigger together?"
Only if more people participate, will it spread to a wider range, and finally form a hypodermic injection-type spread effect.
Editor Li is a master in the industry, how could he not know this basic theory of communication, but he finally got the upper hand and would not give up his exclusive advantage.
This is his position, which determines the upper limit of his structure, and has nothing to do with whether he is smart or not.
Lin Baiyao made the dinner date just to find a way to dispel his selfishness!
Editor Li said: "Mr. Lin, you promised me that all subsequent reports on the girl group will be handled by the Evening News and myself..."
"There is no conflict between the two!" Lin Baiyao said with a smile: "The way to lure them into trouble can be more flexible. We will not contact other reporters. It is up to you to reveal some first-hand information in private to the reporter friends with whom you have good relations...
Brother Li, when the cake gets bigger, you are still in charge. In the future, this will be your qualifications, and you will also be able to share the cake, form your own small circle, and have a certain say in the circle. This is the real fame and fortune.
Double harvest..."
As the main promoter of the hot topic of "Twelve Beauties", Editor Li naturally knows that the waters here are deep and shallow.
The content that has been exposed now was all fabricated and made up when he was eating and going to the toilet. He has said almost everything that needs to be said, so where can he get first-hand information?
But Lin Baiyao's suggestion of taking the opportunity to make the cake bigger, sharing favors, and forming a small circle made him excited.
"What do you think, Mr. Lin?"
Lin Baiyao said with a smile: "I don't know much about the media industry, but human nature, firstly, likes to gossip, and secondly, likes to argue. Your report established your character in a positive way, but it was completely ungrounded.
Let’s create some small flaws for everyone. For example, a foodie who loves food the most, can’t help but sneak out to go to the night market, and maybe meet an admirer by chance; for example, he is confused, gets lost when he goes out, and accidentally breaks into someone else’s room when he comes home.
…”
"Huh? It's interesting." Editor Li suddenly became more interested. He took out a pen and paper from his bag, stared at Lin Baiyao seriously, and said, "Please continue."
"...Then there is the argument. Two people argue. You say something and I say something else. It's simple. But if you want 20,000 people to argue, you have to find a way to set the rhythm..."
"How to set the rhythm?"
"This is the advantage of letting you drag others into trouble... The Evening News is a positive flattery. You can't slap yourself in the face and publish negative articles. That way your credibility will be lost. But others don't have such scruples. For example, they can go to the Youth Daily
, published an article saying that it is true that Qin Suyan comes from a scholarly family, but she is not strong enough, and she relies on family connections to open the back door to be able to join the girl group; another example is Su Wanqing, how could a poor family counterattack, that is when she met the financial owner
, spending a lot of money on packaging..."
"Can it still be like this? Isn't that just asking for scolding?"
"This involves a basic idea of hyping: Don't be afraid of being hacked. Black and red are also red. Wait until you are red before you wash it off..."
When it comes to hype, the routines of later generations are almost out of control. Compared with this, the Volkswagen of 1998 was simply beaten.
Lin Baiyao gave some advice, and Editor Li suddenly became enlightened. He hungrily absorbed knowledge and nutrients, and he was so impatient that he would die if he asked questions in the morning.
This conversation completely established Lin Baiyao's status in Editor Li's mind, and the relationship between the two began to advance to a deeper level from the initial simple cooperation of interests.
In the afternoon of the same day, Editor Li took the initiative to contact the editors of other newspapers and magazines. Youth Times, Fortune News, Economic News, City Morning News, Fashion Herald, TV News, etc. all of the top ten most influential people in Dongjiang were present. Everyone gathered in the coffee shop and after a fierce discussion
After discussion, the distribution of their respective interests was completed, and all parties reached a consensus.
Each company is responsible for reporting in different directions. Editor Li is responsible for the source of news and ensures that the source is absolutely reliable and no legal disputes will arise due to negative news.
Tuolin Baiyao's blessing was first released by the official owner, then the big V made the topic, and then the marketing accounts collectively ended up, and the hype routine of the pros and cons to promote it appeared in the public eye more than ten years in advance.
.
What's more economical is that by doing this kind of routine in 1998, you even saved money on hiring trolls. Today's newspapers and magazines mostly have a small section to publish the content of letters from readers. There is no need for a troll's personal account. The editorial department can
Just edit the content yourself, and you don’t have to worry about being exposed by rival fans.
As a result, in the following days, a large number of reports about the girl group appeared in the Minsheng Entertainment section:
Qin Suyan comes from a scholarly family and makes a public appearance. Does his family support him? Su Wanqing counterattacks from a poor family. What kind of psychological journey does Su Wanqing go through? Jian Kexin dropped out of school to save her seriously ill father and worked hard to make money to support her family. Apart from being touching, does she have any regrets?
In addition to serious topics, there are also entertainment-oriented ones, such as the release of Qin Suyan’s criteria for choosing a spouse, the little secret of Su Wanqing’s height and weight, and Jian Kexin’s favorite sweets...
Then there are a lot of UC shock bodies:
"Shocked! Qin Suyan only wore a skirt on the catwalk because of her O-shaped legs." "I vomited after eating! Is Jane Kexin a fake foodie? She induces vomiting at every meal to maintain a perfect figure." "Twelve Beauties' top secret revelations:
Behind Su Wanqing, how many men were pushing against her?
Then came the evening newspaper’s refutation of the rumor:
Our newspaper resolutely resists unwarranted speculation and accusations against internationally renowned local women. They do not bow to fate and pursue their dreams bravely and fearlessly. This fully represents the Chinese people’s spirit of self-improvement and never giving up, and also represents the independence of contemporary women.
and the power of awakening, please have a kind heart, seek resonance with empathy, cheer for women, and cheer for the people of the country!
By Friday, the Evening News was selling like hotcakes, approaching the highest sales level in history. Other publishers also experienced explosive growth. Many editors came up with wonderful ideas, and they came and went. They not only perfected the characters of the girls from all angles, but also promoted them.
It raised public expectations and completely sparked heated discussions in the streets.
However, among all the topics, the most anticipated one is the appearance of Twelve Hairpins. Is it as beautiful as the words say?
The Evening News only published group photos that had been deliberately manipulated. With the printing standards of this era, the details of the faces could not be clearly seen even if it was not intentional. What’s more, Editor Li, under Lin Baiyao’s instruction, only highlighted the body curves of the girls, and
The face was blurred.
The more mysterious it is, the more charming it is,
After a whole week of public opinion guidance, the answer to the mystery was revealed on "Dongjiang Night Talk" broadcast at 10pm on Friday night.