The Agricultural University store is 20 square meters. There is an L-shaped front desk on the right side from the entrance. You can enter the store or queue outside.
There are five tables and chairs against the wall on the left, and then there is the operation room. Although it is compact, it is well decorated and looks bright, spacious and well-organized.
Lin Baiyao stood observing from a distance for a while, then walked into the store and saw Ye Sushang talking to a tall and handsome boy at the entrance curtain of the operation room at the back.
Ye Sushang glanced over from the corner of his eye with a cold expression, pretending not to see Lin Baiyao at all.
Lin Baiyao didn't bother him. He pulled up a chair and sat down. The little girl behind the counter asked if he wanted milk tea. He raised the paper cup in his hand. The little girl thought she had just bought it outside. She smiled sweetly and turned around to get busy.
.
After sitting for two minutes, Ye Sushang suddenly pointed here and said something to the handsome guy. He frowned and walked over and said, "Which school are you from? What are you doing here?"
Lin Baiyao smiled and said: "What? Do you still need to check your household registration when you have a cup of milk tea?"
"It's not necessary to check your household registration when you drink milk tea, but checking your household registration is still a minor offense for committing crimes. Leave now and don't follow girls again, or I'll call the police."
Lin Baiyao knew that it was Ye Sushang who was causing trouble, and it was not his turn to get angry with this handsome guy, so he said: "Stalking? You misunderstood, I just have a crush, I regard the person I have a crush on as my spiritual belief, I don't want to own it, I just want to be far away
Just one look makes me satisfied. Classmate, if having a secret love is a crime, then I should have been punished to death."
The handsome guy couldn't help being treated by Lin Bai's medicine, and turned to look at Ye Sushang in confusion.
Ye Sushang rolled his eyes, walked over and sat across from Lin Baiyao, and said, "You go ahead and do your work first. I'll have a chat with this guy who deserves death."
The words "deserve death" were specially emphasized. The handsome guy was completely confused about the situation and went back to the operating room in a daze.
"What are you doing, with a dark face? It's not pretty to be angry..."
"Yes, I am an ugly little duck, how can I be as beautiful as Senior Sister Mi? During the New Year's Day, I will take my family on a trip, stay and fly together, I don't know how happy I am."
Lin Baiyao chuckled and said, "Didn't I tell you, I went to the devil's capital for serious business. I'll come back as soon as I'm done. There's no traveling..."
Ye Sushang hummed: "Classmate Lin Baiyao, let me tell you a secret. You can also watch Songhu TV in Yuezhou."
Lin Baiyao touched his nose and said helplessly: "If I said that I participated in the New Year's Day climbing purely because I was staying in a hotel next door, I went to join in the fun at the last minute, and I missed the crown, would you believe it?"
"Yes, yes, I believe whatever you say..."
Ye Sushang's words came to an abrupt end. A small and exquisite gift box appeared in Lin Baiyao's palm and said, "See if you like it. I bought it at the airport duty-free shop. You can't buy it anywhere else."
"For me?"
Ye Sushang took it and opened it carefully. Inside was a classic 1837 tiffany sterling silver bracelet, which looked shining under the light, fashionable and elegant.
"Wow, it looks good."
She took out the bracelet in surprise and was about to put it on her hand. She turned her eyes and proudly stretched out her left hand to Lin Baiyao and ordered: "Put it on for me."
"As you command!"
Lin Baiyao held her arm, gently rolled up her sleeves, revealing her jade-like arms, warmed the bracelet in her hand for a moment to dispel the coldness of the metal, and then carefully fastened the buckle.
Ye Sushang stared blankly at Lin Baiyao's side face. His eyebrows were neither thick nor light, just right and slender. His deep black eyes always concealed secrets that were tempting to explore. His straight nose was like the back of the undulating mountains in the distance.
, full of reassuring and vigorous power.
The handsomeness and vigor of the young man could not hide the looming maturity and stability. The two completely different styles were perfectly blended together, as if the gravity of a black hole made her eyes unable to escape.
"Lin Baiyao..."
Ye Sushang's voice suddenly became gentle.
"Um?"
Lin Baiyao raised his head when he heard the sound, a smile overflowed from the corners of his lips, and said: "What's wrong?"
"I know you are doing serious things to get rid of demons, but I still can't help but have sex with you. Will you... think I am being unreasonable?"
Lin Baiyao gently scraped her nose and said: "I didn't accompany you when the milk tea shop opened. Isn't the milk tea shop a serious business? Of course it is my fault. So you are not unreasonable, you are reasonable.
Tolerating me even three points is simply the ceiling for a sensible girl..."
Ye Sushang immediately beamed, raised his wrist happily, and looked at the light. The more he looked at it, the more he liked it, and said: "The bracelet is not cheap, isn't it?"
Lin Baiyao deliberately said in pain: "I'm going to eat instant noodles next month..."
"Virtue!"
Ye Sushang waved his little hand and said boldly, "Let's have dinner with me next month."
The handsome guy poked his head out from behind the curtain and admired Lin Baiyao very much. He made the girl so happy with just a few words. He was definitely a master at flirting with girls.
Ye Sushang saw him and waved: "Yang Kai, come here and introduce you to our major shareholder."
After introduction, Yang Kai was the brother of Zhu Daguan's roommate, a senior in the Food Department of Agricultural University, and currently the store manager of the No. 3 store of Agricultural University.
Only then did Yang Kai find out that Lin Baiyao was the major shareholder who had invested in the purchase of this shop. The crush and stalking just now were all a matter of petty fun between the two bosses, Ye Sushang.
After getting to know each other, Lin Baiyao asked Ye Sushang the reason for coming, and it turned out to be a matter of turnover.
On New Year's Day, the Caida store sold 388 cups, with the Suda store selling the highest, selling 422 cups, the Normal University store selling 290 cups, and the Medical University store selling 280 cups.
Only the Nongda store only has 160 cups.
However, compared with the investment, the investment in Jiannongda Store is the largest, because the renter becomes the landlord, but the turnover is the lowest, and it is still the lowest at a cliff, which is inevitably frustrating.
"What do you think the problem is?"
Lin Baiyao asked.
As a store manager, Yang Kai also felt ashamed and said: "I think it is still a matter of publicity. The problems with Agricultural University are that firstly, the number of students on campus is much lower than that of Suzhou Agricultural University, and secondly, one-third of the students are from
In rural areas, most of them are poor students with insufficient spending power. The third is the beauty effect..."
"Hmm? Beauty effect?"
Yang Kai blushed instantly, but still insisted on his opinion, saying: "Yes! The Caida store has the famous Boss Ye, the Su University store has the campus goddess Wei Zhu, the Normal University store has the pure and invincible Xu Lerong, and the Medical University store is even more special.
He said, I am looking for Su Mei, who is known as the flower of the medical university... Only the Agricultural University, I don’t know if the boys have collective stupidity syndrome and don’t pay much attention to girls, or there are really not as outstanding girls as other universities. You asked me to find someone who can be the best in the whole school.
I really can’t find a representative figure that I know..."
The demo has a sweet mouth. He knows that Ye Sushang is ranked first, and he flatters her quite a bit.
Ye Sushang said: "I think the first two are reasonable, but the third one, is it too exaggerated? There is a little bonus if there is a beauty, but if there is no beauty, the impact should not be so big. Agricultural University and Su Da are quick
Three times the difference..."
Lin Baiyao smiled and said: "This is your limitation! What Brother Yang said is very right. For communication, star effect is one type. People can deepen their awareness of products through the celebrity's popularity. Another type is "Hey
, Xiaoli, "Dabao See You Every Day" and the like achieve communication effects through impressive advertisements themselves, and the third type is the beauty effect, which is the simplest and most practical. For example, when a large shopping mall opens, all people invited are in short skirts.
The long-legged beauties start the show with a hot dance, why not invite an aunt? Because beauties have a natural and powerful attraction to the public."
Yang Kai nodded fiercely and said: "Boss Lin really speaks to my heart! You see, Boss Ye's turnover has increased significantly today..."
This guy is indeed a flatterer! Really!
Lin Baiyao smiled and said: "You, Boss Ye, are in charge of the overall situation and cannot always help you sell milk tea. If you want to change this situation, you have to analyze it one by one. We can't change the source of students in Agricultural University, and we can't change the poor students in Agricultural University, but we
We can find ways to turn those with spending power into our customers step by step..."
Ye Sushang knew that he had an idea and ordered: "Yang Kai, go get a notebook and write it down."
"okay!"
Yang Kai quickly brought the notebook, which made Lin Baiyao very fond of him.
Generally speaking, college students of this age are all fucking donkeys, and they won’t obey anyone.
Yang Kai is tall and handsome, and he should be a minor celebrity in the Agricultural University, but he has no arrogance, has ideas but is not stubborn, listens to his boss and has a correct attitude. He will definitely be a talent in the workplace in the future.
"Let's start with the advertising effect. Since it is an Agricultural University, we should come up with copywriting with the characteristics of the Agricultural University. For example, a grain of millet is planted in spring, and pearls grow in milk tea. Another example is Qingming morning and Xiaoman late. It is the right time to drink a cup of milk tea. Put these
Write it by hand with a brush on white paper and put it on the cup..."
Yang Kai was perked up after hearing this and quickly wrote these two sentences down in his notebook. Lin Bai said: "This is just to give you an example. You can't rely on your own ideas for copywriting. I can post on your Agricultural University's bbs and I can give you a hundred yuan."
Funds, let the administrator stay on top for a week, mobilize the masses, and let the masses have a sense of participation. Then we will use the creativity of the masses for nothing, and they will have to happily buy milk tea with their own creative copywriting..."
In the early stages of the Internet, any topic that can arouse public participation will become a hit. This is an event that Agricultural University has never done before. As long as it is held, it is not a problem to double the turnover in a short period of time.
"Of course there are many others, but this is similar to a master's trick play. There is no need to use up all the tricks at once. Just follow this method and see the effect."
There are dozens of marketing routines for milk tea shops in later generations. Just pick one and you can dominate the market in 1999. Especially when Zhitipliu Xiang is the only one, it is necessary to make some reservations.
Lin Baiyao also wanted to see Yang Kai's execution ability. He gave him 300 moves, but he couldn't do them well and it was useless. If he did them well, he would be famous all over the world with one move.
"Enough is enough!"
Yang Kai felt like he had found a treasure and said: "I will find the administrator when I get back tonight..."