When you are an official, you must achieve three things: first, "not to be discouraged by praise," second, "not to be embarrassed," and third, "not to be intimidated."
But now, Xie Qingshen couldn't help but look at Xu Junran with admiration. This young man's methods are very powerful, very clever, and very admirable!
He comes from a propaganda background, so he can naturally see that Xu Junran's approach seems to be easy, but in fact it has put a talisman on the winery in Lijia Town. With those old leaders in charge, even if there are people
If you want to make a fuss about the winery, you may have to be careful about interfering with the economic development of the old revolutionary areas.
Thinking of what Ding Jianshe had mentioned to him before, Xie Qingshen smiled and said to Xu Junran: "Secretary Xu, I wonder if the price of the wine in your commune is high?"
When he asked this, he naturally wanted to know more about the winery.
Xu Junran smiled slightly. When things have reached this point, there is nothing to hide. They are all smart people and there is no need to mince words when talking. Xu Junran said with a smile: "That's it. Our wine is only sold to the general public.
You also know that as the living standards of our people get better and better, wine cannot be missing from the dinner table."
After a pause, he continued: "I heard that the TV station is planning to hold a Spring Festival Gala. Isn't this because I want to provide some sponsorship?"
"Sponsored?" Xie Qingshen, who was very new to this word, looked at Du Wenyan, but he didn't quite understand what Xu Junran meant. He originally thought that Xu Junran was planning to promote the wine produced by their commune to CCTV.
, but I didn’t expect that Xu Junran didn’t seem to have such an intention.
Xu Junran laughed and explained that the so-called sponsorship is a public relations activity in which social organizations sponsor social undertakings or social activities free of charge in the form of providing funds, products, equipment, facilities and free services. Sponsorship is a kind of contribution to society.
The act of making a contribution is
A kind of reputation investment and emotional investment is one of the most effective ways for enterprises to improve the social environment and social relations. Any sponsorship by a social organization will have its own specific purpose. And Xu Junran's purpose is, to put it bluntly, to promote Lijia Town Commune
Liquor products produced by wineries.
Sponsorship is often described in a negative light in later generations, but in fact, sponsorship has great benefits.
First of all, companies advertise through sponsored activities to enhance the persuasiveness and influence of advertisements. On the one hand, they can use sponsored activities as a carrier of advertising to benefit the public and win the general favor of the public; on the other hand, they can use sponsored activities as a carrier of advertising to win the general favor of the public;
"Naming rights" improve the effectiveness of advertising.
Moreover, this kind of behavior can also establish a good image of the company caring about social welfare undertakings. Modern companies must not only make profits, but also assume certain social responsibilities and obligations. Sponsoring social activities is one of the ways for companies to express their responsibilities and obligations to the society.
1. The development of sponsorship activities will help enterprises win support from the government and communities, thereby creating a relatively relaxed social environment for the survival and development of enterprises.
Another very important point is that Xu Junran’s purpose is to cultivate good feelings between the company and the public. Organizing sponsorship activities closely related to the public can effectively cultivate the feelings between the company and the public, enhance mutual friendship, and strengthen
The connection between the two parties makes the public feel deeply in their hearts
Everyone agrees with the enterprise. After all, in this era, running an enterprise is not acceptable to most people, at least the self-employed who later became rich. In the eyes of most people today, it is synonymous with not doing business properly. This shows that business behavior in today's world
China is so unpopular.
"Comrade Xiao Xu, I think your sponsorship is probably to create news and expand the awareness of your winery?"
After Xu Junran finished speaking, Xie Qing smiled meaningfully at Xu Junran and said slowly.
Xu Junran did not deny it, but directly admitted: "Yes, it cannot be hidden from Director Xie's sharp eyes."
As he spoke, he talked about some of the things he had learned at the grassroots level in the Lijia Town commune, and finally sighed: "I have no other ideas. I just hope that the folks in the commune can have enough to eat and don't starve to death. They
The days are so miserable!”
He was so magnanimous, which actually made Xie Qingshen nod and laugh: "It's not easy. A dignified university graduate and cultural person can put down his ideological baggage and wholeheartedly work for the welfare of the grassroots folks. If I don't help
By being so busy, it seems that I am thanking someone for being separated from the masses."
After looking at Du Wenyan and Director Lin, he smiled and continued to Xu Junran: "Tell me, what are your requests?"
Xu Junran then said: "Our winery wants the exclusive naming rights for this Spring Festival Gala. In addition, if possible, I hope to become the exclusive wine sponsor of this gala."
Xie Qingshen was startled. He originally thought that Xu Junran was going to make other requests, but he didn't expect that Xu Junran would make such a request.
After looking at Du Wenyan, Xie Qingshen asked: "Xiao Du, what do you think?"
After all, although he was the leader of this party in name, Du Wenyan was actually in charge of the operation.
Du Wenyan frowned slightly and lowered her head in silence. Although she had a good relationship with Cao Junming and admired Xu Junran very much, this party was very important and she really didn't dare to take it lightly. Therefore, it was necessary for her to raise this matter that Xu Junran raised.
You will answer after careful consideration.
Cao Junming did not speak, but silently drank from the wine glass in his hand. Ding Jianshe was a little anxious. Just when he was about to open his mouth to speak, he saw Xu Junran gently shaking his head at him, signaling him not to speak. If Ding Jianshe was originally just
If you think Xu Junran is very talented, now that you have seen his performance, he will no longer be interested in this young man who is just starting out.
There is no more contempt for him, but he is treated as a person of the same level or even higher than himself. After all, not everyone has the means to send the wine produced by the winery under his control to the palace. The most important thing is
What's more, I'm afraid there may not be a few young people in the capital who can remain calm and calm in front of people like Cao Junming and Xie Qingshen.
This Xu Junran is just like a veteran who has been working in ministries and commissions for many years.
After Ding Jianshe gave Xu Junran such a definition, he simply shut up and said nothing like Cao Junming.
After a while, Du Wenyan slowly raised his head, glanced at Xu Junran, then at Cao Junming and Ding Jianshe, who had remained silent, and finally nodded to Xie Qingshen: "Director, I think we can agree to this matter.
After all, the sponsorship of 50,000 yuan is also the first time for our station."
Xie Qing smiled deeply: "Yes, this is the first time I have received this money."
"But..." The conversation changed and Du Wenyan continued: "This matter is not a trivial matter. After all, this is the first time such a situation has happened. Do I think it should be discussed on stage?"
She is taking a cautious approach. After all, Xu Junran proposed this sponsorship. It can be said to have set an unprecedented precedent. In the history of CCTV, this is the first time that a company has approached them and asked for sponsorship.
Advertising in the name, not to mention Du Wenyan, even Xie Qingshen has probably never heard of such a thing. The amount of fifty thousand yuan is not much, but it is not much. If someone really takes it away to accept bribes
No one can bear this responsibility.
However, Du Wenyan also saw Xie Qingshen's intention to help Xu Junran and then make friends with Xu Junran and Cao Junming. The blind obedience in the official ecological environment and the habitual psychology of losing money and avoiding disasters in the official ecological environment and the habitual psychology of losing money and avoiding disasters played a key role at this time.
role, which led her to make this decision. This is because the current rule of law is imperfect and the system
In the unruly political arena, it is prevalent that whoever has the highest official position has the final say. From this, the concept of leadership can control everything, and the need for leadership is a reasonable habit. What is even more interesting is that although there are collective discussions in the officialdom,
It is not a serious argument, but often the discussion about whose power is subordinate to whom is just a formality, a formality.
It was precisely for this reason that Du Wenyan cleverly put forward the suggestion to discuss it on stage, leaving this matter in Xie Qingshen's hands.
You must know that Xie Qingshen is responsible for the affairs of this party. Even if it is discussed at the party committee meeting in Taiwan, it will be Xie Qingshen who will argue with others. Whether it succeeds or not, both Cao Junming and Xu Junran will owe Xie Qingshen a big debt.
Favor, so for Xie Qingshen, this is the best result.
Xie Qing pondered for a moment, nodded, and said to Xu Junran: "Secretary Xiao Xu, what do you think?"
Anyone else might not have thought of this, but Xu Junran had seen too many such scenes in his previous life. He smiled and nodded: "It doesn't matter, just listen to Sister Du. I'll wait for your good news."
A clear mind and an open mind. Another way to say this is: be sensitive when you should be sensitive, and be numb when you should be numb. Xu Junran knows this very well, so when he does things, he advocates that the more complex the problem, the better, and the more complex the problem is to be dealt with.
Simple is better, because actually considering the problem more complicated is to make it easier to solve the problem.
Regarding Du Wenyan's proposal, Xu Junran understood her intention after thinking about it for a while. It must be said that this is an extremely smart woman. Her proposal not only exempted herself from taking any responsibility, but even Xu Junran could not fault her
Despite her problems, her superior, Xie Qingshen, was satisfied. It is no exaggeration to say that she is perfect in all directions.
However, she didn't know that Xu Junran's trump card was not here, but somewhere else.
Xu Junran has been an official for so many years, and an important experience he finally summed up is that he must be good at using all existing means to win the support of people with status and structures, so that he can obtain the greatest and most favorable conditions from these powerful parties.
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