It is said that the October schedule is a link between the past and the future. There is the residual heat of the summer vacation in the front, and the trend of the Christmas season in the back. It is actually very interesting to be stuck in it. There are not many blockbusters competing, but there are many good movies. Just these two movies from Columbia and Fox
Blockbusters are enough to make people look forward to it, not to mention Yi Feiyang's "The Devil Wears Prada" scheduled to be released on October 13th?
In fact, Yi Feiyang could completely avoid these four new movies with their own characteristics, but after repeated consideration, he still chose this fierce collision!
Different from the two blockbusters created by big stars, Yi Feiyang went in the opposite direction. He did not use any big-name superstars, nor did he use any story packaging. He either chose life and death in World War II or lost the male protagonist.
Going to the island to be Robinson Crusoe, he used realistic techniques to create the image of an ordinary office worker, or urban white-collar worker. Although Andy's image is very ordinary, it is actually an important foreshadowing in the movie, because this kind of
Only ordinary people will have extraordinary success in the end.
In fact, when Yi Feiyang created the character of Anti, he focused more on Miranda, the female devil. However, this female devil is flesh and blood, and she is not blindly annoying to the end. On the contrary, she brings joy to people.
and reflection.
Almost all of the characters created by Yi Feiyang come from real life, which are real and believable, giving people a strong sense of involvement. Compared with those empty love stories or unconvincing desert island disasters, this kind of urban white-collar struggle
Struggle makes it easier to impress people.
This is the effect Yi Feiyang wants, to create a flesh-and-blood urban girl. When people see this story, they will immediately think of someone around them. Such movies are the most touching and can penetrate into people's hearts.
.
What Yi Feiyang wants is the kind of touching feeling that warms people's hearts, a kind of reality happening around them with flesh and blood!
What Yi Feiyang wants is the kind of movie that resonates strongly after watching it, and then leads to hard work and hard work!
What Yi Feiyang wants is the feeling of cherishing family affection, love and the people around you even more after watching it!
All in all, the ultimate goal of "The Devil Wears Prada" is to resonate with the audience. Regardless of the box office, as long as it can impress the audience, it is a successful movie, at least in his mind.
All in all, the production of "The Devil Wears Prada" has been completely completed. In addition to copying the film and reporting it to the relevant departments, its release is a foregone conclusion. The next thing to consider is how to best complete the publicity work.
In fact, even before the filming of the movie started, Yi Feiyang had already announced several important pieces of news. First, Ivanka Trump, a daughter of a wealthy family, joined the film. As a public figure that the media likes, Ivanka has a lot of potential.
It has high popularity, so it can help the drama get free publicity.
The second is the joining of Hollywood acting god Meryl and new generation goddess Hathaway. These two pieces of news alone can attract many movie fans to watch the movie.
The third thing that Yi Feiyang has not publicly announced is the affectionate cameo of Max, the veteran "Jigsaw" actor. You know, after the "Chainsaw Series" became popular, Max's worth and popularity have skyrocketed, and he has captured a large number of movie stars.
The Saw fan is respectfully called "Uncle Saw" by everyone. This time Max changed his image, from the chilling Jigsaw to a fashionista with delicate emotions. His acting skills are definitely worth looking forward to.
As mentioned before, because he was in New York and lacked manpower, Yi Feiyang had no choice but to hand over the important task of publicity to the fat man Gao Jiabao.
Not to mention, the fat man is a first-class money manager and good at publicity.
After a lot of busy running before and after, the promotion officially started, so on the same day, it was officially announced that the movie would be released soon on the official website of Fantasy Pictures and the homepage of Google.
According to the three major selling points pointed out by Yi Feiyang, Fatty made an album report and gave an introductory description of the protagonists of the drama. For example, when introducing Meryl, the vocabulary given was "Fashion Demon"
", "New Employee's Nightmare", "White Collar Destroyer", etc. give people a strong impact, arouse curiosity and attract attention.
In addition, Fatty also made a wave of his hand and allocated money from his company account to make concept posters. No, to be precise, what Fatty made was not a "poster", but a "calendar"! Yes, it is a fashion calendar. Basically this is
All the female characters in this drama are extremely beautiful and appear on the calendar, ladies, mature women, pure, charming, seductive in fashion, seductive in uniform...
I have to say that Fatty is really despicable from an aesthetic point of view, but the more despicable he is, the more people like him, especially this kind of glamorous, fashionable and sexy calendar-style poster, which is even more popular among movie fans.
, especially male movie fans are following them, shouting: "Oh God, I want to collect all twelve!"
At the same time, Fatty contacted several movie theaters in New York and officially released the trailer of "The Devil Wears Prada" so that movie fans can enjoy it.
The release of the trailer has also made fans less enthusiastic about chasing posters, but there are still countless people shouting "I love Meryl", "I love Hathaway", "I love Ivanka", and even more
Many people said that they must watch this drama just for their idols and nothing else!
But is this drama really what you said you could watch if you wanted to? No, you are wrong, because at this time Yi Feiyang gave Fatty a "will" and asked him to issue a statement.
The content of the statement is very simple: "Only female audiences are welcome to watch the show "The Devil Wears Prada"!"
What? Is there a mistake? This drama only accepts female audiences, not male audiences? What is this?
God, did I hear it correctly? The movie hasn’t been released yet, but it’s playing with restrictions?!
As soon as the statement about this drama from Fantasy Pictures came out, a big commotion immediately started. The main point is, why do we have to select the audience? Why can't men watch this drama? Discrimination, discrimination! This is pure and simple.
Gender discrimination!
Women with surnames have always been the most discriminated against, but this time, it is men who are being discriminated against! It is like suddenly finding out in a women's beauty center that "men with surnames stop", or suddenly seeing "men with surnames not allowed to enter" in a bathhouse with women's surnames.
The same as the brand name, which makes the majority of male friends very happy!
There was a time when men were no longer welcome in film productions!
People who were originally not interested in the drama "The Queen" began to mutter, "What's going on?! Why are there restrictions?"
Those male viewers who originally did not like to watch such movies with female surnames were also filled with indignation, "How could this be possible? Is China crazy? They even stopped male viewers from watching! What secrets is hidden in this drama?!"
"It wasn't China Yi who announced it, it was the fat man next to him who announced it!"
"Damn fat man, we must protest and oppose him!"
"Yes, down with the fat man! Fight against discrimination!"
…
The extremely innocent Gao Jiabao would never have imagined that he just issued a statement on behalf of Yi Feiyang, which would cause such a big trouble. Especially the slogan of "Down with the Fat Man" made Gao Jiabao extremely miserable. Who could he provoke?
Who is it? No wonder Yi Feiyang was so kind and entrusted such an important publicity work to himself. It turned out that he was looking for someone to take the blame!
Shoot the first bird!
Poor me being used as a bird!
No matter what, today's public opinion is becoming more and more loud, and those men with high self-esteem are launching attacks, pointing out that the statement of the drama "The Queen" is a kind of discrimination and blasphemy!
Newspapers, magazines, TV, other media...Male viewers were interviewed on the street, "Oh yes, God, this is too bad, we really don't understand why this show has to restrict male audiences?"
"Ha, how should I put it? I guess this is a kind of hype, yes, it is a hype! China Yi is the best at this trick, isn't it?"
And when reporters asked these interviewees, "Will you go to see this show?" they got a variety of answers.
"I will watch it. I am very curious about what secrets are hidden in this play!"
"I won't, yes, I will never be fooled by China Yi!"
"Maybe, after all, this drama is directed by Chinese actor Yi, and his dramas are all great!"
…
Compared to the male audience members, the female audience members announced in unison, "We will definitely go see China Yi's new play!"
The reporter asked, "Why?"
The answer was, "He built it just for us!"
"We love his plays, and we love his people even more!"
“I watched the trailer, it’s exciting and worth looking forward to!”
…
As time went by, the drama "The Queen" was about to be released. Those idle men found out that the "male surname restriction order" of this drama had not been lifted yet. They couldn't help it and got angry.
, got angry, went crazy!
"We want to watch this drama, why aren't we allowed to watch it?!"
"We have the power to choose what movies to watch, you can't stop us!"
"We've decided to watch this drama, let's see what you do?!"
Faced with these increasingly rude remarks, Yi Feiyang knew that he had to stand up. If he didn't stand up, the company's image and interests would be affected.
So the day before the premiere, Yi Feiyang held a small press conference to explain the matter.
It was said to be a small press conference, but in fact, a large and dark group of people attended the conference. Entertainment media from all directions surrounded the entire venue.
In the face of many entertainment media, Yi Feiyang said calmly: "Based on various public opinions from the outside world recently, I would like to make an explanation here. First of all, the reason why the drama "The Queen" restricts male audiences from watching is not
It’s discrimination, but it’s a deliberate attempt to protect the pockets of male viewers..."
Yi Feiyang's opening remarks immediately stunned everyone.
"What do you mean, protect your wallet?"
Seeing the reporters staring at him, Yi Feiyang continued: "As we all know, this drama is a fashionable urban comedy about women. Since it is a fashion theme, it is inevitable that there will be a lot of famous brand clothes in the drama.
, brand-name bags, brand-name women's shoes... These items or props are definitely genuine. If you watch it with your girlfriend or wife, what should you do if they like it? What should they do if they ask you to buy it?
! Out of love for them, can you refuse? Are you embarrassed to refuse? "
"No!" said a big black man, "If I refuse, my girlfriend will definitely break up with me!"
"And my wife, if I don't buy her something she likes, she will definitely make trouble!"
The movie fans in the audience talked about it one after another, and even some reporters felt the same way. Yes, it is terrible for women to take it seriously!
Seeing that everyone's emotions had stabilized, Yi Feiyang continued: "You may also know that at the last charity auction, I spent 300,000 yuan to buy a women's Kun bag. Yes, 300,000 yuan. This is a fact.
!So I very much understand and understand the mood of the majority of men regarding purchasing such things..."
"It's because of this unspeakable secret that I asked people from the company to announce that male audiences are not allowed to watch this drama, so that everyone will not be embarrassed when the time comes. Yes, I sympathize with everyone, and I don't want it to be because of my
Because of this, if everyone’s wallets are dry, everyone will scold me, won’t they?”
Yi Feiyang's words made everyone laugh.
"Don't worry, China Yi, as long as you say this, I will support your new play!"
"God, you are a kind man, a man who thinks about us. In one word, I support you!"
"We support your drama. We don't need any special care. Haha, we all want to know if your drama is really that charming!"
…
"support!"
"Back you!"
"God bless!"
…
With bursts of cheers, Yi Feiyang knew that this press conference was a success!!!
