"Mole" Wales is already familiar with the office of the CEO of Fantasy Entertainment. I remember that when he first came to the company to express his loyalty to Yi Feiyang, he couldn't touch the door of the office. But now, even with his eyes closed, he can't touch the door of the office.
You can find the door.
While Yi Feiyang and Dures were drinking coffee and talking about the Cannes Film Festival, Wales knocked on the door and came in.
Hehehehahe, this guy has a mole-like smile on his face, and the two mustaches on his mouth are curled up because of the smile, which looks very funny.
As soon as Wales sat down, he couldn't wait to say: "Hey, man, your company has three works shortlisted for Cannes. You must give us the most powerful news this time. Yes, you must give it!"
Yi Feiyang nodded his head slightly. He just needed the media to help him promote it to strengthen the brand effect of Dream Company. Sometimes he really admired Wales' ability to capture news. At first, Wales was chasing him for this news, but because of
Detailed reports again and again brought "Entertainment News" back to life, and made Wales become the most famous newspaper publisher in Hollywood.
I just don’t know what else Wales wants to dig out of himself, Yi Feiyang thought. Wales began to ask questions: "Dear Yi, your company has three works that can participate in the formal competition and unit competition, so you will
Don’t you feel very happy?”
"Of course I'm happy!" Yi Feiyang couldn't help laughing and jokingly said that the movies produced by Fantasy Entertainment have always been commercial first, but they didn't think much about winning international awards. Nowadays, there are constant surprises, and the company suddenly has three
The film appeared in Cannes, not to mention he was happy, but the whole country was surprised by it.
"However, I think this is a normal situation!" Yi Feiyang shrugged and said to Wales, who looked surprised: "Dream Company promotes many new people every year. Isn't the Chinese director Li Yin, who was no one interested in the past, also promoted?
It's been promoted. There are plenty of talents in Hollywood, but the key is whether we have a complete mechanism to discover talents."
"You mean...Dream Company already has such a promotion system?" Wales was shocked. Others may not know it, but he knew that in the American film industry, what matters is qualifications and reputation, not just ability.
In Hollywood, and even in the United States, few companies dare to take large risks to promote newcomers, because promotion means a huge risk of failure. And this is why there are always a few old faces in Hollywood's "Million Dollar Club", not Tom Hanks
.It’s Tom Cruise, or Will Smith, or Bruce Willis…it’s always a few of these.
But compared to the Hong Kong and European film circles, Hollywood still has a wealth of new blood. After all, it is the capital of film in the world, and a large number of new people are pouring in. As a result, many companies that dare not promote new people will occasionally be unable to help but promote one or two.
,In this way, there are some so-called "new generations" of actors and directors.
The most typical one is James Wan, a Chinese-American horror director. The success of the "Saw" series in his previous life has made Hollywood recognize his identity as a rising director. Many companies have also extended an olive branch to him and are willing to invest in filming him.
Any movie... Of course, the premise must be a horror movie. And James Wan's performance is absolutely wonderful. The success of "Dead Silence" and the excellence of "Insidious" seem to declare him as the future "master of horror"
How profound is the potential.
Of course, now young directors like James Wan are basically discovered or recruited by Yi Feiyang, including the young director Michael, who is now shortlisted for the Cannes Palme d'Or. His "Fahrenheit 911" was actually directed by Yi Feiyang.
For them, Yi Feiyang is not only their boss, but also a famous teacher and Bole.
In response to this, Dures, who is Yi Feiyang's best friend, laughed. Only now did he realize how far-sighted Yi Feiyang is. Of course, this is naturally a bit exaggerated. But he can be sure that Yi Feiyang is giving opportunities to newcomers.
They are really sparing no effort. For example, this year, Yi Feiyang plans to use as much as 100 million to lose money to newcomers. Who in Hollywood has such courage?
This cannot but mention the system of Dream to support newcomers. Although it is far from perfect, there is at least such a small department in the production department specifically designed to support newcomers. Each newcomer who can enter Dream has three times
The opportunity is either a good box office or a high artistic value. If neither is achieved and the filming opportunity is used three times, the company will terminate the contract with the person.
Under Dures's introduction, Wales quickly learned about the Dream Company's system for supporting newcomers. Hearing the number 100 million, he immediately fainted, and even the hands of the assistant who was taking the photo shook.
I almost didn't break the camera.
When Wales learned that Dream Company was supporting not only Hollywood filmmakers, but also filmmakers from all over the world, he immediately sensed a hint of conspiracy, perhaps rather ambition! He repeated this in his mind, but felt that it was completely logical.
Yeah, it's just like it would be weird if Yi Feiyang didn't do that.
However, when Wales cast his eyes on Yi Feiyang, who was drinking water at the side, he couldn't help but remember that Yi Feiyang was just over twenty-five years old, and he was instantly shocked. When he looked at Yi Feiyang again, he couldn't see it.
He looked like he was in his twenties, and the slightly raised corners of his mouth and the wisdom in his eyes had completely covered up the youthfulness on Yi Feiyang's face.
"Okay, Wales, don't ask for that information, let's talk about something serious. For example, as an old friend, how can you help us promote it!" Yi Feiyang showed a ghostly smile on his lips.
Wales shrugged and said in a funny tone: "Of course, my 'boss'!"
…
The next day, every newspaper in Los Angeles that had an entertainment section published the news that three films from Dream Company would compete in Cannes. The interview with Yi Feiyang by the Welsh-owned "Entertainment New World" undoubtedly went ahead of others. As a result,
That day's "Entertainment New World" was directly sold out.
While Columbia was angry that Yi Feiyang was achieving great results again, the entire Hollywood was paying close attention to this news, and it was definitely the hottest news in the short term. Columnists from major newspapers such as the Los Angeles Daily News and Hollywood professional film critics continued to comment
Some comments were made on this single incident. Anyway, some fantasy entertainment is in the renaissance and making continuous progress.
Yi Feiyang could only sneer at this. Hollywood has always valued business and money. Apart from doing superficial things, it has never been very fond of art films. However, Cannes is synonymous with literature and art. Now Cannes is very interested in the three dramas of Fantasy Entertainment.
Approval. On the contrary, it seems that Hollywood has some sense of having flowers inside the walls and fragrance outside the walls.
On June 19, Yi Feiyang and the others set off for Cannes, France...
Cannes is a tourist destination in the south of France. Because there are palm trees everywhere in the city, the highest award in Cannes, the "Golden Duck Award", was changed to the "Palme d'Or" in 1957. The Cannes Film Festival was discontinued because of its resistance to the Venice Film Festival, which was controlled by fascists.
Founded in 1946, it was closed twice due to financial difficulties.
But that's all gossip history in the early years. Now Cannes is firmly one of the three major film festivals. This is determined by the characteristics of Cannes. Venice is too artistic, while Berlin is ideological. Only Cannes can be regarded as a commercial one.
If it is compatible with art, it will naturally attract a large number of commercial and artistic films to participate.
For so many years, the French Cannes Film Festival has usually been held in May, mainly to catch up with the Venice Film Festival, but this year is different. The 911 incident that shocked the world occurred in the United States. It also made anti-terrorism a topic for the entire world. In France,
As one of the major European countries, anti-terrorism tasks are also a top priority. The reason is that some extremists in France are likely to use the Cannes Film Festival to cause damage. If some explosives, bombs or something are planted, actors, directors, etc. will be bombed.
With all the politicians bombarded, it is estimated that world cinema will have retreated by decades.
Therefore, the French government postponed this event until all aspects of inspections were completed and all possible hazards were eliminated before announcing it would be held in June.
This year's Cannes has also attracted businessmen from all over the world to look for prey that can make a lot of money for them. It is undeniable that no matter how literary and artistic a film is, there is always a certain market for it. As long as its commercial value can be correctly grasped, it will definitely be beneficial.
Pictureable.
There are quite a few people from Dream Entertainment Company participating in the Cannes Film Festival. As the vice president of the company, Dures, under the instructions of Yi Feiyang, paid special attention to this film festival and specially brought a large group of people to the Cannes Trade Fair.
However, for the curious citizens of the United States, they are undoubtedly concerned about such a big group of stars. Needless to say, Yi Feiyang. Who in the United States does not know this famous Chinese diamond king in Hollywood? Tim Burton
, Mel Gibson, Michael Moore, Robert Downey Jr., Nicolas Cage, Gyllenhaal, and John Depp, as well as Pals Hilton, Ivanka Trump, etc.,
Of course it is also the focus of concern.
But what interests the American people the most is that Anne Hathaway also participated in this trip to Cannes. Undoubtedly, as Yi Feiyang's rumored girlfriend, Anne Hathaway's traveling together further proves that she is genuine
The status of a girlfriend is unbreakable.
The combined charm of Michael Moore's "Fahrenheit 9/11" team, Tim Burton's "Corpse Bride" team, and Mel Gibson's "The Passion of the Christ" team is obviously not as powerful as the dream team of "Iron Man"
.This time, in order to promote his super blockbuster, which is also the first Hollywood blockbuster, Yi Feiyang spent a lot of money, showed the style of his own company boss, gave himself a golden finger, not only brought all the big names from the crew
When I came, I also brought the promotion team of "Iron Man" and prepared 3 million as expenses. In a word, the purpose of coming to Cannes this time is to win awards and secondly, mainly to sell "Iron Man"!
In Hollywood, Fantasy Entertainment, as a newly emerging film industry giant, has become world-famous. As a romantic country in Europe, France is also very concerned about the development of the film industry, and as Cannes, for such a "well-known" film company, it adds "
"I'm interested." Therefore, when I heard that Hollywood's most legendary Magic Young was going to lead a dream team to attend the Cannes exhibition, the whole of France was excited, especially those French movie fans who like Hollywood movies, and they were eagerly awaiting it.
Those media reporters are trying to figure out how to conduct interviews...
“The magic is coming to France!”
"Pay attention to China's trip to Cannes!"
Almost all major headlines in France have eye-catching headlines like this.
…
That night, everyone was waiting in the aviation hall. The clock on the wall had already reached ten o'clock, and it was still beating.
wait!
Anxiously waiting!
Finally, the plane is here!
Yes, they are coming!!!
The moment the plane landed, all the French media raised their "guns", cameras, cameras, and various interview equipment at the Dream Team and were ready.
Appeared!
They show up!
The moment the dream team appeared, the spotlights flashed, turning the entire night into day.
There were some other American film companies on the same flight, but seeing that Dream Company was so popular, I could only feel jealous. As for other exhibitor teams from other countries, they were surprised with big eyes and small eyes.
Which company's team is this, and why is it so popular?! Look at your own side, deserted, God, Cannes is also discriminating!
However, when Yi Feiyang and his team appeared, those people were relieved and thought, it's him, no wonder he is so popular. Looking at the reporters, they stared at Yi Feiyang and others and even took pictures.
more than.
As the saying goes, "starry", Cannes definitely deserves this term. Compared with Cannes, although the American Oscars are gorgeous, they lack a little cultural connotation. It seems that the romantic feelings of the French have also triggered the cultural heritage of this film festival. Read it.
Oscars in the United States and Cannes in France are like reading two novels, one "The Gilded Age" and the other "The Hunchback of Notre Dame"!
The liveliness of Cannes is unexpected. Although he has seen the luxury and grandeur of the Oscars, Yi Feiyang is still amazed by the gathering of stars in Cannes. Filmmakers, directors, actors from all over the world, and some political stars who want to be in the limelight.
, swarming in and gathering together. The large number of people will make your eyes dazzled and dizzy, but for Yi Feiyang, you can see Luc Besson, the French director of "Blue Sea and Blue Sky", and the Polish director of "The Pianist"
Roman Polanski, this is really a lucky thing. But he has no intention of going up and striking up a random conversation. Now he is more interested in technicians than actors and directors.
The most important thing is that Yi Feiyang had no intention of going around the Cannes Film Festival in the first period of time. If he had this time, he might as well go with Anne Hathaway for more walks.
So in the next few days, American and French reporters could not find any trace of Yi Feiyang and Hathaway.
Of course, Yi Feiyang and Hathaway rented a yacht and were traveling. In contrast, Vice President Dures, who was entrusted by Yi Feiyang with important responsibilities, was having a hard time. In addition to organizing the team to participate in the exhibition, the more important thing was to help
Yi Feiyang promotes "Iron Man".
During this period, he has spent a huge amount of money to build a booth for "Iron Man". The booth is equipped with Iron Man suits for filming, and he has Robert Downey Jr. and Nicolas Cage act as human models and stand at the door.
To "solicit customers", whenever you see a big international movie buyer, you will pull them in and introduce them to this super blockbuster film by Yi Feiyang.
Needless to say, the effect is quite good. In addition to Yi Feiyang's own outstanding reputation and the excellent quality of the film, Downey and Cage, the brothers in trouble, also contributed a lot to the "soliciting".
In short, compared to other exhibition areas, "Iron Man" is the most popular, most popular, and the best publicity effect.
The news that the movie "Iron Man" was highly publicized in the Cannes Film Festival market spread like wildfire, and soon reached the United States and the ears of Columbia Pictures. Sony boss Akio Morita was in a very unhappy mood and was entrusted with an important task.
Abbas, the acting president of Colombia, was furious, ""biaozi"! This is a bunch of "biaozi"! They shamelessly went to France to sell them!"
Although he was very angry, Abbas still maintained his due rationality. When he was interviewed by the media and discussed his views on this, he said: "Congratulations to Yi, I have to say that he is a very good businessman who can think of
Exhibiting a film in Cannes is a great creativity in itself... God, you know, for an excellent American director, going to Cannes to sell a film is a very low-level and demeaning thing. Maybe
, only those thick-skinned guys can do it, so I admire him very much, and I hope he can also be a hit at the box office!"
No matter how some people in the United States curse, Fantasy Entertainment's work in Cannes is proceeding in full swing.
Just as Yi Feiyang and Dures had previously expected, regardless of whether the entries could win awards, the promotion of "Iron Man" was absolutely powerful. Their "Spider-Man" was aimed at American audiences, and "Iron Man" relied on
Cannes is targeting world filmmakers!
In just two days in Cannes, "Iron Man" received countless interviews from journalists from various countries, including the United States, Asia, Hong Kong, and Europe. It can be said that with a dream investment of 3 million US dollars,
But it has achieved an effect even higher than that of Colombia, which is 30 million!
Regrettably, in these interviews, Yi Feiyang, who is a key figure, never appeared, which surprised many reporters. But when you think about it, Yi Feiyang in China has such a temper. He disappears from time to time and plays hide and seek with the media.
, presumably it will be the same this time.
Dures, the only one who knew the truth, was complaining that people with different fates had different fates. While other couples were walking on the beach, he had to stand on the street and shout at part-time customers. It was impossible to go out and have fun. Oh, people are so infuriating!
