When Li Guangrong heard what Xu Zhou said, he felt a little unsure.
It exceeds 100 million in a month and 1.3 billion in a year. Is Xu Zhou confident in his advertising, or is he too loud?
Of course Xu Zhou didn't speak loudly.
But have confidence in advertising.
In the original time and space, more than 20 years ago, the monthly sales of melatonin could exceed 100 million, let alone now.
As long as there is nothing wrong with the product and the brainwashing propaganda of this advertisement, Melatonin will definitely sell like crazy.
As for Li Guangrong, Xu Zhou will not force him to accept his advertisement or not.
It doesn't matter to Xu Zhou whether he accepts the best or not.
Out of trust in Xu Zhou, Li Ronghong did not directly deny it, but once again asked Xu Zhou uncertainly: "Mr. Xu, are you really sure that after this advertisement goes online, our monthly sales of Melatonin can be
Breaking 100 million?”
Xu Zhou said calmly: "As long as there are no mistakes in the quality of your products, after this advertisement is launched, I guarantee that your monthly sales will exceed 100 million!"
Li Guangrong also felt a war between heaven and man in his heart.
Do you accept Xu Zhou’s advertising plan?
He is the marketing operations director of the company and has a certain vision. Subconsciously, he felt that the advertisement was not good and there was nothing eye-catching about it.
To put it bluntly, he even felt that this advertisement was a bit... rubbish.
But Xu Zhou is also a talented person. Whether it is novels, music videos or advertisements, he is amazing.
Under normal circumstances, what Xu Zhou said would not be without purpose.
And I will never fool myself with just any advertisement.
Xu Zhou saw that Li Guangrong was undecided.
He smiled and said: "Why don't Mr. Li try this advertisement? Anyway, if the sales volume is not up to standard, I won't charge a penny of your Modu Pharmaceutical Company's fee. For you, there won't be much loss. It's okay."
If we shoot other commercials, if this commercial becomes popular, wouldn’t everyone be happy for us?”
Take a gamble?
After all, Li Guangrong is a courageous person.
He said in a deep voice: "Okay, then our Modu Medical will cooperate with Mr. Xu, and the cooperation agreement will be as Mr. Xu said. When will the specific advertisement be released?"
Xu Zhou said: "I will send the advertisement to your email in the past two days, and you can place it on TV stations and video platforms. As a partner, we, Suguo Video, will play this advertisement for free for a month."
The agreement was signed and Xu Zhou sent Li Guangrong away.
After he left, Su Luoxi asked aloud: "Xu Zhou, can the advertisement you just mentioned really make this product popular?"
Su Luoxi didn't see anything eye-catching about the advertisement Xu Zhou mentioned.
"Of course, we will see the results when the time comes. In the future, the market for health care products will be dominated by melatonin." Xu Zhou said with great certainty.
Advertising is easy.
Xu Zhou can just redeem it directly from his own system.
Melatonin's advertisement is devilish in nature, but it can also be considered a classic.
After the exchange, Xu Zhou sent it to Li Rongrong's mailbox.
Li Guangrong in the company office rubbed his face vigorously with both hands when he saw this advertisement video. He still didn't want to comment too much on this advertisement.
In the video, a cartoon old man and a cartoon old lady are twisting around like dancing.
He was still singing: "I won't accept gifts during the holidays this year. If you don't accept gifts, I won't accept gifts. If you accept gifts, I will receive melatonin!"
Youthful, healthy product!
[Melatonin, make money! 】
【Pay the advertising fee!】
After watching it, Li Rongrong always felt that this advertisement was a bit unconventional and he was not sure whether the audience would accept it.
However, the agreement has been signed, and even if I don’t approve of this advertisement, I will still use it.
Even if it is a piece of shit, I still have to hold my nose and eat it.
He convened a meeting with people from the marketing department and the advertising department.
In the conference room.
Li Rongrong put this video on the big screen.
After everyone sees this advertising video.
There was a bit of silence in the huge conference room.
After a while, someone said: "Mr. Li, who made this advertisement? Isn't it too rubbish?"
"How can you say rubbish? Trash is better than this advertisement!"
"This picture is too rough. Is this a 50-cent animation?"
"There are also advertising slogans, I can't complain anymore."
Li Guangrong pressed his hand to ask everyone to quiet down.
He said: "The advertisement has been determined. Let's use the one you see. If we continue to arrange it, all the major TV stations, major video platforms, and major shopping malls in first- and second-tier cities that we have contacted before will have this advertising video!"
The expressions on the faces of the employees below are very wonderful.
They were very suspicious that Director Li was an undercover agent sent by another pharmaceutical company, and he actually wanted to arrange for such an advertising video to be online. Wouldn't this be a joke for consumers?
No matter how rubbish an advertising company is, the ads they produce are probably better than what they are seeing right now.
At this time, someone said: "Director Li, wasn't the plan our advertising department did before bad? At least it should be better than this one. Who did you ask for this advertisement? If this advertisement is put out, wouldn't it make consumers
Are there any peer jokes?”
Li Guangrong said: "This advertisement was made by Xu Zhou, and he also planned it. Don't have so many problems. Just execute it. If there is any problem, I will be there."
Xu Zhou?
That big star Xu Zhou?
Although some of the people present were fans of Xu Zhou, when they saw this video, they still couldn't help but complain in their hearts.
But Li Guangrong has said everything for this reason, what else can they say?
Just do it!
Anyway, if the sky falls, Director Li will hold it up.
then.
This advertising video was arranged to various TV stations and large screens or video platforms in shopping malls.
There are less than two months left before the Spring Festival.
Modu Pharmaceutical Company will use this more than a month to roll out this advertisement across the country!
They spend a lot of money on publicity.
We have already negotiated with some local TV stations before, and once the commercials come out, they will be broadcast directly on the TV stations.
Like Modu TV, Guangdong TV, Beijing TV, Rongcheng TV...
Li Rongrong felt that he really made a big gamble this time.
Xu Zhou said that he had nothing to lose by doing this, but if the effect was not satisfactory, his company would lose a lot of publicity expenses.
But that's what gambling is.
If you win, you will stand up, if you lose, you will never recover.
So New Year's Day has just passed a few days ago.
Everyone saw this advertisement about Melatonin.
At the same time, melatonin has also begun to be put on the shelves of major supermarkets across the country.
night.
After eating with my girlfriend.
Xiao Xuan led his girlfriend home.
The two have already lived together and lived a life without shame or boredom.
Toilet paper is being consumed in large quantities at home.
Return home.
The two of them opened the Suguo video as usual, planning to watch Yitian before going to bed to rest.
But after opening the Suguo video.
The two of them saw a very conspicuous advertisement on the homepage.
The ads need to be crossed out so that the two of them can watch Yitian.
Xiao Xuan wanted to cross this advertisement out, but saw a line of small words below.
Xu Zhou carefully planned and launched the annual shocking advertisement.
When he saw that the advertisement was planned by Xu Zhou, Xiao Xuan clicked on it.
I think the advertisement planned by Xu Zhou will definitely be good.
He and his girlfriend had seen the diamond ring advertisement shot by Xu Zhou and Luo Xi. The picture was very beautiful, and they even discussed buying the same diamond ring when the two got married.
But when Xiaoxuan clicked on this ad.
Seeing two crudely made cartoon characters writhing around in the center of the stage, and singing the tune of not accepting gifts during the holidays this year, but accepting gifts with melatonin, Xiao Xuan and his girlfriend didn't know what to say.
This ad... is really shocking.
The girlfriend couldn't help but complained directly: "Is this advertisement really planned by Xu Zhou? I suspect that the person who shot this advertisement is crazy."
Xiao Xuan said: "Since Suguo Video dares to say this, then this advertisement must be planned by Xu Zhou, but the quality of this advertisement is indeed very poor, not good-looking at all, and this advertisement slogan is too rubbish. Compared with the previous one
The diamond ring advertisement is far from perfect!”
But I don't know why.
Xiao Xuan always feels that this advertising slogan is a bit similar to Little Apple.
After listening to it once, I always have the melody of this advertisement in my mind.
I won’t accept any gifts during the holidays this year. If I accept any gifts, I’ll receive melatonin!
Xiao Xuan feels that if he watches this advertisement again, he will definitely emo.
He quickly crossed out the advertisement and went to watch a TV series.
at the same time.
Modu Pharmaceutical Company also posted this advertisement on the scarf, and Ai Xu Zhou thanked Xu Zhou for his planning.
In Li Rongrong's opinion, since the quality of this advertisement is not good, let's just ride on Xu Zhou's popularity, hoping to rely on Xu Zhou's popularity to boost product sales.
However, it is different from the past when Xu Zhou’s works received unanimous praise.
Once this scarf was released, it attracted complaints from most netizens.
"Damn it, this advertisement was really planned by Xu Zhou? Has Xu Zhou exhausted his talent?"
"I very much doubt whether Modu Pharmaceutical Company was cheated by Xu Zhou. Our company can produce advertisements of this quality for you in minutes."
"Xu Zhou has not participated in many advertisements, but there is no doubt that this advertisement has the worst quality and effect!"
"I even doubt the quality of Melatonin. Should I buy it?"
Li Rongrong looked at the comments below the official scarf and felt a little depressed.
He chose to believe Xu Zhou, but was afraid that netizens would not buy it.
He quickly called Xu Zhou.
"Mr. Xu, now that the commercial is aired on the first day, the effect is not ideal. The Internet is full of complaints. How about you send a scarf and call on fans to buy melatonin."
Xu Zhou said: "No, the more people complain, the better. Just stay calm and don't get impatient. Haven't your Melatonin products already been distributed across the country? Just wait for the best sales tomorrow. Wait for the Spring Festival next month.
Sales will usher in an explosion, so be prepared for delivery, produce more, and don’t let supermarkets sell out and you have no inventory.”
"Okay." Li Guangrong had nothing to say and just resigned himself to fate. He lay down a little.
Wait until the next day.
The hot sales Xu Zhou mentioned did not appear.
Feedback from all over the country is that sales are mediocre.
Almost no one cares about melatonin in supermarkets.
Li Guangrong was as anxious as an ant on a hot pot.
But Xu Zhou was very calm.
The advertisement has only been aired for one day, so it always needs time to ferment.
However, for several days in a row, Melatonin's sales, although not large, have been showing an upward trend.
Until the eve of the Spring Festival.
Melatonin’s sales finally exploded!
Spring Festival is approaching.
Xiaoxuan, a long-time partner, plans to take his girlfriend home.
Their company has been on holiday for seven days.
You definitely can’t go home empty-handed.
Xiao Xuan plans to buy some things and go back.
My girlfriend and I went to a large supermarket near our community.
At this time, the supermarket was already crowded with people, almost all of whom came to the supermarket to buy New Year's goods.
After entering the supermarket, Xiao Xuan found that there were particularly many people in front of a counter.
I held my girlfriend's hand and walked over to take a look, only to find out that I was buying Melatonin.
"Give me two boxes of melatonin!"
"I want a box!"
"I want six boxes!"
"Three boxes, thank you! Leave three boxes for me!"
"Don't be crowded, please wait in line, everyone can buy it, and you can pay at the same time on the first floor."
The salesperson was sweating profusely.
There were too many consumers buying melatonin, which made her a little overwhelmed.
Not many people bought this thing a few days ago.
But with the arrival of the Spring Festival, the number of people coming to buy melatonin today has soared!
At this time, Modu Pharmaceutical Company.
Melatonin Marketing Department.
The phones in the hands of various staff members were almost never stopped.
All of them are calls from dealers in various places requesting additional goods.
Seeing this situation, Li Guangrong's heart finally fell to the ground.
Just now, he went to a local supermarket in Shanghai.
The counter was almost overcrowded with people buying melatonin.
And this situation is not in a supermarket.
Although the melatonin advertisement is demonic, it is brainwashing.
Although consumers can't say they like this advertisement, they really remember the product Melatonin.
When I see this product in the supermarket, whether intentionally or unintentionally, I will always pay attention to it.
Especially as the New Year is approaching and the number of consumers purchasing New Year goods increases, this nutritional product will naturally appear on everyone's shelves.
The popularity of Melatonin has caused the eyes of many self-proclaimed advertising professionals to be shattered.
In fact, when this ad first aired.
Many so-called advertising and marketing experts saw that this advertisement was planned by Xu Zhou, and many people jumped out to try to gain traffic.
Analyzing this advertisement from various aspects, everyone came to the same conclusion: this advertisement was a huge failure!
Modu Pharmaceutical Company found the wrong partner in a very unreasonable manner.
After all, Xu Zhou is in the entertainment industry, and planning advertisements cannot be perfect.
But the final result slapped these experts in the face.
Although sales of Albumin King Kong were unstable when it was launched, during the Spring Festival month, sales reached 230 million.
When he first got the sales report, Li Ronghong himself didn't believe it.
Did your company sell so much melatonin?
Although there is a factor of the Spring Festival in this, the sales volume is still very scary. If this happens in one year, the sales volume may really exceed 1.3 billion. What's more, in addition to the Spring Festival, there is also Father's Day, Mother's Day, Dragon Boat Festival and New Year's Day in the summer.
There are festivals almost every month, which are used by businesses as a marketing tool.
Li Guangrong knew that he had made the right bet.
But when he thought about the specific content of the agreement, he felt a little sad.
Although melatonin was sold in large quantities, the fees paid to Xu Zhou were also considerable.
...
Melatonin's advertising was a huge success, and more and more brands contacted Zhang Jing.
Many brands want to seek cooperation with Xu Zhou.
However, they were all temporarily rejected by Xu Zhou.
Next, he doesn't have so much time to tinker with advertising.
After spending the Spring Festival in Su County with Luo Xi, they stayed at home for a few days before returning to the Magic City.
Everyone is getting ready to attend the Golden Phoenix Awards!
This time the Golden Phoenix Awards will be held in Hangzhou.
This city is relatively familiar to Xu Zhou and Luo Xi.
Although there are still two days left before the Golden Phoenix Awards.
But the popularity on the Internet has already started.
There are different opinions on which drama can win the award.
However, among the many voices, "Legend of the Condor Heroes" has the highest voice for winning the award.
The first broadcast of "The Condor" was on the Suguo platform. Later, it negotiated a cooperation with Modu TV Station and was broadcast on the TV station. It still set a ratings record.
Come down all year long.
No TV series is more popular than The Condor!
The cast of "The Condor Shooting" arrived in Hangzhou one day in advance.
In addition to starring Xu Zhousu Luoxi and others, there is also director Tang Youxia.
The last time Su Luoxi came to Hangzhou, it was to shoot a commercial. Xu Zhou only came to give Luo Xi something, and no one had much time to explore the city.
So during the day, Xu Zhousu Luoxi and Big Bulb Zhang Jing came to the West Lake near the hotel.
Although time and space are different, the scenery is still the same.
It’s just that the West Lake in Hangzhou in this world is beautiful, but it lacks some related literary and artistic works and legends.
Because it was winter, there were not many tourists near the West Lake. When Xu Zhou and the others came to the broken bridge, they saw that the lake was cold and filled with steam.
It would be great if there is snow, and you can enjoy the remaining snow on the broken bridge of the West Lake.
After getting off the broken bridge, everyone walked slowly by the lake.
Xu Zhou looked into the distance. There was a tall tower in the distance, but it was not called Leifeng Tower.
Xu Zhou said to Luo Xi: "Luo Xi, do you know that there is another legend about the West Lake?"
Su Luoxi became interested and asked hurriedly: "What legend?"
Xu Zhou began to talk: "It is said that a thousand years ago, there was a big white snake. This snake was very white and slippery."
Su Luoxi said angrily: "Xu Zhou, are you serious?"
Xu Zhoudao: "The snake is very serious. It is a big white snake that is white and slippery. Listen to me slowly. According to legend, at the foot of Qingcheng Mountain..."
After Xu Zhou finished telling the story of Bai Suzhen and Xu Xian, Su Luoxi looked at the West Lake, a little lost in thought.
She murmured: "Xu Zhou, do you think there is really a white snake pressing under that high tower over there?"
Su Luoxi only felt that the story Xu Zhou told was very touching.
Zhang Jing said: "I feel that the story told by Xu Zhou can be adapted into a TV series. It has great potential. If the adaptation is successful, it will definitely become popular."
Xu Zhou said: "When I have free time, I can write this story and let Qing Cheng find a director to film it."
In this world, there is no Bai Suzhen, no Nie Xiaoqian, and no Hua Qiangu.
The majority of netizens are missing a joke.
When Qingcheng makes "The Legend of White Snake" and "A Chinese Ghost Story", everyone will have more people to admire.
Su Luoxi was more concerned about the story itself. She said: "Bai Suzhen is not a bad monster. She just wants to repay her kindness. How about letting her and Xu Xian be together forever? That old monk Fahai is too bad."
Xu Zhou smiled and said: "Who makes Fa Hai not understand love?"
"Yes, this Fahai just doesn't understand love!" Su Luoxi felt that what Xu Zhou said was very reasonable.