Everyone's rights and responsibilities are different.
But Li Ming is the one with the most say among the seven deputy directors.
In addition to serving as the deputy director, he also serves as the editor-in-chief of the station.
Although the power is great, the pressure that comes with it is also great.
Especially the chief director of this Spring Festival Gala was selected by him. As the ratings hit a new low, the Spring Festival Gala was criticized by the whole people. The chief director had to stand up and apologize. As the deputy director, he also received a lot of criticism.
It is hard to escape the blame for being relegated.
In fact, for Li Ming, he doesn't need to take the criticism and complaints from netizens too seriously.
The main pressure still comes from within.
Including him, there are seven deputy directors in total, but not all of them are of the same mind.
In the company, even in a small office, there will be intrigues, let alone CCTV, which is the number one TV station in China.
There will definitely be various complicated relationships between the various deputy directors.
It is completely normal that some people want to kick Li Ming out of his position as deputy director or take away his power.
I don’t know how many people want to go further.
And the Spring Festival Gala more than ten months later is an opportunity for him.
If he messes up again during this Spring Festival Gala, he may not have much say in the TV station in the future.
Therefore, choosing a director for the Spring Festival Gala this time is a top priority for Li Ming.
No matter what, the next Spring Festival Gala must be done well!
The directors of various departments sitting in the conference room were a little silent at first when they heard what Li Ming said.
The Spring Festival Gala this time was indeed rubbish, and they are more or less responsible.
But after the silence, you still have to recommend candidates.
Someone said: "How is Song Zhen doing?"
When this candidate was recommended, some people immediately objected: "Song Zhen is not good, he is too conservative. Besides, he has been at home in recent years and has few works. If he is appointed as the general director of the Spring Festival Gala, I am afraid he will fail even more."
"Song Zhen is really not good. He held a Mid-Autumn Festival party before. What did netizens complain about? They all said it was a Qingming party! Song Zhen is definitely not good!"
"How about we ask Zhou Yun to direct the Spring Festival Gala? He has experience in directing the Spring Festival Gala. At that time, Xu Zhou and Su Luoxi made their first appearance in the Spring Festival Gala, and it was Zhou Yunlai who served as the general director of the Spring Festival Gala." Someone else suggested.
"Director Zhou, yes. The Spring Festival Gala a few years ago received a lot of praise. It was considered a very successful event in recent years."
"I think Director Zhou can do it. His style is very majestic."
Many people agreed to let Zhou Yunlai serve as the general director of the Spring Festival Gala again.
But Li Ming waved his hand and said: "Forget it about Zhou Yunlai. He will no longer direct the Spring Festival Gala. I contacted him a few days ago."
At first, Li Ming also wanted to invite Zhou Yunlai to serve as the general director of the Spring Festival Gala again, but he was directly rejected by Zhou Yunlai.
Everyone knows that it is not easy to be the chief director of the Spring Festival Gala, not to mention that Zhou Yunlai is still busy filming a movie.
The position of the current Spring Festival Gala director is like a fire pit, and no one is willing to jump in.
It’s okay if the Spring Festival Gala is effective, but if it’s not effective, people will complain about it.
Zhou Yun didn't even come to direct the Spring Festival Gala, so the conference room really fell into silence this time.
The general director of the Spring Festival Gala looks great, but in fact everyone on the stage is aware of the difficulties and pressures involved.
This is not a good life!
The atmosphere seems a bit dull.
Li Ming said: "Let's all think about it. The candidate for the chief director may not necessarily be someone from the station. If other TV stations have suitable ones, we can still invite them."
The director circle is only so big, and there are only so many famous directors.
Gala directors and film and television drama directors are different.
As for other TV stations, they feel that the galas held by local TV stations are simply not as good as CCTV's Spring Festival Gala, and the level of directing is even more difficult to describe.
The atmosphere was silent for a while.
Suddenly someone said: "What do you think of Xu Zhou? Do you want him to be the chief director?"
Xu Zhou?
Upon hearing this name, everyone in the conference room was stunned.
After a while.
Some people objected: "Xu Zhou definitely can't do it. He is too young, only in his twenties. How can he hold such an important position? Furthermore, he has no experience in directing the Spring Festival Gala. He can't do it!"
Then someone echoed: "I feel that it is inappropriate to let Xu Zhou serve as the general director of the Spring Festival Gala. Xu Zhou is very good, but excellence does not mean that he is linked to the general director of the Spring Festival Gala. If he serves as the general director, the audience will definitely laugh.
.”
Many people nodded in agreement.
But Li Ming did not speak, but fell into thinking.
He said: "Xu Zhou is not a bad idea."
Isn’t it a bad idea?
Upon hearing this, many people in the conference room looked up at Li Ming in surprise.
Does the deputy director really want Xu Zhou to serve as the general director of the Spring Festival Gala? Is this a dead horse being treated as a living horse doctor, or is he trying to break the pot?
Everyone admits that Xu Zhou is very good, and he has written novels, songs, and film and television dramas, but these are different from the Spring Festival Gala stage.
What matters in the Spring Festival Gala is the director's overall planning ability and the selection of programs.
This has very strict requirements on the chief director’s capabilities.
Although Xu Zhou directed "Soldier Assault" and also directed the movie "The Demon Cult Leader", the director of the film and television drama is different from the director of the Spring Festival Gala!
Li Ming continued: "Xu Zhou has the ability to direct. Not to mention the several film and television dramas he has directed, "The Voice of China" and "The King of Masked Singer" were both directed and planned by him. These two programs
I believe everyone here knows how influential it is, and it is not an exaggeration to describe it as a phenomenon."
Everyone admits this.
"The Voice of China" and "The King of Masked Singer" are really great. On such a huge platform as CCTV, no variety show can compare with them.
At this time, someone said: "Director Li, Xu Zhou is still too young. He has no experience in directing the Spring Festival Gala. If he messes up, won't he make all the Daxia audiences laugh again?"
Li Ming said: "I just said that Xu Zhou is not a bad idea, but Xu Zhou may not necessarily be the chief director. However, in extraordinary times, extraordinary things should be done. I went to Shanghai to meet Xu Zhou in the past two days to see what he thinks of the Spring Festival Gala."
According to his ideas, if it suits him, we will invite him to be the general director of our Spring Festival Gala. In addition, we will make a plan B today and everyone will recommend another candidate."
Li Ming has reached this point, and it is hard for everyone to continue to object.
Li Ming smiled again and said: "Don't look down on Xu Zhou. If you don't want me to be the chief director of the Spring Festival Gala, maybe Xu Zhou might still look down on our program."
Although it was a joke, Li Ming's words were not too false.
Given Xu Zhou's current status, the Spring Festival Gala may be more of a feeling for him.
In the original time and space, Xu Zhou grew up watching Chen Peisi and Zhao Benshan's sketches. Later, Hao Jian, a happy twist, appeared on the stage. He listened to "Blue and White Porcelain" on the Spring Festival Gala, listened to "Because of Love", and witnessed the Little Tigers team again.
Fit.
Although the Spring Festival Gala stage in this time and space is completely different, Xu Zhou still has a special feeling for the Spring Festival Gala.
This is also one of the reasons why he participated in the Spring Festival Gala when he was invited to it.
Li Ming is a vigorous and resolute person.
After the meeting, he went to the Magic City in the afternoon.
After landing.
Li Ming directly called Xu Zhou.
After hanging up the phone, Xu Zhou had a strange expression on his face.
Seeing Luo Xi next to him looking at him very curiously like a kitten, Xu Zhou smiled and said, "Li Ming came to the Magic City and said he wanted to treat us to dinner."
"Li Ming?" Su Luoxi repeated the name. This name was a little unfamiliar to her.
Xu Zhou said: "The deputy director of CCTV is in charge of the Spring Festival Gala."
When Xu Zhou attended the Spring Festival Gala before, the two of them left their contact information.
Su Luoxi became even more curious, she said: "Why do you think of inviting us to dinner?"
Xu Zhou guessed: "It's probably for the Spring Festival Gala."
Although Xu Zhou and Li Ming did not have a deep friendship, the other party took the initiative to call and extend the invitation, and it was not convenient for Xu Zhou to refuse directly, so he had to go to this dinner tonight.
Just before 7pm.
A very stylish local restaurant.
Xu Zhou and Su Luoxi met Li Ming, deputy director of CCTV, who was already waiting here.
In a single room.
When Li Ming saw Xu Zhou and Su Luoxi, he immediately stood up enthusiastically, took the initiative to hold Xu Zhou's hand and said, "Director Xu, I haven't seen you for a while, but you are still as charming as ever. You and Luo Xi are so different now."
Many people in and outside the entertainment industry envy me."
Xu Zhou responded with a smile, but Li Ming actually called himself Director Xu, which was a bit puzzling.
During the Spring Festival Gala, Xu Zhou met him. At that time, Li Ming still called him Xu Zhou.
After sitting down, Li Ming greeted and ordered some dishes.
While the waiter was serving the dishes, Li Ming said: "I saw that Suguo recently launched a new variety show "The King of Masked Singer", and the response was very good. Director Xu's creativity is admirable. There was "The King of Masked Singer" before.
"The Voice of Summer" and now "The King of Masked Singer". Many TV stations have produced variety shows for more than ten years, but they are not as influential as one of your variety shows."
Xu Zhou was a little surprised that Li Ming praised him so much.
Although Li Ming is only a deputy director, he has CCTV behind him. Even if he is a top figure in the entertainment industry, he has to lower his profile in front of CCTV.
The deputy director took the initiative to invite him to dinner today and praised himself so vigorously that Xu Zhou couldn't help but murmur in his heart.
When something goes wrong, there must be a monster.
Xu Zhou didn't believe that Li Ming was so idle in the capital that he flew to the capital to treat him to a meal.
There is definitely something wrong with him!
Xu Zhou said calmly: "Actually, it's all the credit of the program team. I'm just giving you a little idea. It's nothing. I just don't know why Director Li came to the Magic City today..."
Xu Zhou didn't like to beat around the bush, so he raised the question directly.
As for Su Luoxi, she was quietly sipping her drink beside her.
At this time, the waiter brought all the dishes.
Li Ming greeted him warmly and said: "I came to Shanghai this time mainly for Director Xu. I wonder what Director Xu thinks of our Spring Festival Gala?"
Xu Zhou said a few polite words.
"The Spring Festival Gala is very good. The stage is grand and the atmosphere is magnificent. The audience likes to watch it."
Li Ming smiled awkwardly.
He said: "Director Xu, there is no need to say these polite words. I really want to hear Director Xu's thoughts on the failure of this year's Spring Festival Gala. After all, Director Xu has directed so many successful works, whether they are film and television dramas or variety shows. Where can I find the Spring Festival Gala?"
If there are any shortcomings, Director Xu can just tell me."
Is Li Ming here for the Spring Festival Gala?
Does he want to invite himself to the Spring Festival Gala, or?
Xu Zhou first helped Su Luoxi pick up some food, and then said: "Actually, the failure of this year's Spring Festival Gala is inevitable."
"Inevitability?" Li Ming frowned and looked at Xu Zhou.
After the failure of the Spring Festival Gala, Taili reflected on it several times, but this was the first time he heard someone say it was inevitable.
Xu Zhou continued: "If there was no Internet, no video platform, and the audience would not be exposed to so many trendy jokes, then this year's Spring Festival Gala would still be a successful Spring Festival Gala."
Li Ming nodded. He agreed with Xu Zhou's statement.
He motioned for Xu Zhou to continue speaking.
In fact, no matter what time and space the Spring Festival Gala is, it faces this problem.
The ratings are getting worse and worse. The biggest motivation for everyone to insist on watching the Spring Festival Gala every year is only their feelings.
If the Spring Festival Gala does not make changes, then this program will gradually be abandoned by the public.
In the original space and time, this situation is even more serious.
Of all the language programs, none can make people laugh.
In the past, the Spring Festival Gala created jokes, memes, hot words and buzzwords.
But later, with the advent of the Internet era, netizens’ ability to create jokes increased sharply.
The Spring Festival Gala began to use jokes and memes from netizens.
It was nothing at first, but as it went on, the audience felt that this kind of Spring Festival Gala was meaningless.
Xu Zhou said: “If the Spring Festival Gala wants to regain the recognition of the audience, it must make changes and change the format and content of the program. Whether it is a song and dance program or a language program, it must be innovative and the audience will be impressed after watching it.
Feel."
Many people may say that they just like watching cross talk sketches.
In fact, there have been many classic singing and dancing programs during the Spring Festival Gala over the years.
For example, "Thousand-Hand Guanyin" and "Only This Green".
These two dance programs are both derived from the traditional culture of Daxia.
The dance is grand and full of beauty.
Li Ming was listening carefully. None of the delicacies on the table were as tempting as Xu Zhou's views on the Spring Festival Gala.
"So, the Spring Festival Gala must change. Language programs must be bold and innovative, not deliberately sensational, and make the audience laugh from beginning to end. The Spring Festival Gala should be the creator of hot memes, but the disseminator of hot memes on the Internet."
"Singing and dancing programs should look at the opinions of the netizen audience. Song and dancing programs should not accumulate too many popular stars, but should present truly high-level works."
"Including magic, acrobatics, oboe, opera, or pantomime, the Spring Festival Gala stage can be appropriately increased in proportion. Many netizens complained that the Spring Festival Gala has become a song and dance party. There are too many proportions of such programs." Xu Zhou finally said.
Many viewers are tired of aesthetics.
Just like the 2021 Spring Festival Gala, there were thirty singing and dancing programs, but only eight language programs. What does it mean for the audience to watch the Spring Festival Gala?
In addition, language programs are not funny, so this Spring Festival Gala will definitely fail.
There are more than 30 singing and dancing programs, all featuring popular celebrities.
So much so that netizens joked that the total number of fans of these celebrities is greater than the population of more than one billion people in the Xia Dynasty.
Li Ming was digesting what Xu Zhou said.
In fact, many of the problems that Xu Zhou mentioned were problems faced by the Spring Festival Gala. Xu Zhou just pointed them out to the Spring Festival Gala from the perspective of the audience.
Li Ming felt that he had come to the Magic City at the right time.
If Xu Zhou is appointed as the general director of the Spring Festival Gala, it may really bring about different changes.
Therefore, he asked directly: "Xu Zhou, if you are asked to serve as the chief director of this year's Spring Festival Gala, would you be interested?"
Su Luoxi looked at Li Ming in surprise. She didn't expect that the deputy director came to Shanghai this time to want Big Pig Tou to be the general director of the Spring Festival Gala.
Xu Zhou's eyes moved slightly.
Being the general director of the Spring Festival Gala is a rather interesting challenge.
He asked Li Ming: "Is Director Li joking, or is he serious?"
Li Ming said solemnly: "Of course I am serious. How could I joke about this kind of thing? I just don't know what Director Xu wants?"
Xu Zhou did not speak for the time being.
Serving as the general director of the Spring Festival Gala naturally poses no challenge to him.
But since Li Ming took the initiative to find him, he always had to negotiate terms with the other party.
Li Ming also said at the right time: "If Director Xu has any conditions, you can tell me. I can still make the decision on some things."
Before coming here, Li Ming was still in a dilemma about letting Xu Zhou serve as the general director of the Spring Festival Gala.
But what Xu Zhou said just now made him completely recognize Xu Zhou as the person who could bring changes to the Spring Festival Gala.
Xu Zhou didn't think too much and said: "Director Li, I can take on the position of general director of the Spring Festival Gala, but there are some things I want to say first."
Li Ming felt happy and said: "But it doesn't matter."
Xu Zhou said: "If I am in charge of the Spring Festival Gala, I will be fully responsible. I hope the TV station will not interfere too much."
There are indispensable people pointing fingers anywhere, let alone CCTV in Daxia.
Li Ming assured: "You can rest assured on this point, as long as there are no issues of principle, Taiwan will never interfere in any way."
Xu Zhou added: "In terms of personnel selection, I estimate that more people from Qingcheng Entertainment will be used."
Li Ming said very cheerfully: "It should be so. Qingcheng has many outstanding artists, so naturally more faces will appear on the Spring Festival Gala stage."
Xu Zhou finally said: "One more thing, the online live broadcast platform of the Spring Festival Gala can only be through Suguo Video, Penguin and Qiu Video. They cannot broadcast the Spring Festival Gala live. Of course, I don't care about local TV stations."
Li Ming hesitated a little.
Xu Zhou added: "Suguo will give CCTV an appropriate price for the copyright fee."
Li Ming said happily: "This is no problem."
Even if Xu Zhou serves as the chief director, CCTV will never agree to allow Suguo Video to broadcast the Spring Festival Gala for free.
Regarding the live broadcast of the Spring Festival Gala, in addition to CCTV, local TV stations will also broadcast live broadcasts. However, local TV stations do not need to pay copyright fees. They only need to move the TV station's label.
That is to replace the logo of your own TV station with the logo of CCTV, and then broadcast the Spring Festival Gala.
It's just that video platforms, such as Penguin Strange or Suguo, need to pay copyright fees.
Now Xu Zhou proposes this condition, which is to strangle the traffic of Penguin and Strange Spring Festival.
Mobile phone users and young people who want to watch the Spring Festival Gala must come to Suguo Video!
Even if the copyright fee paid by Suguo to CCTV is higher, it is still very cost-effective.
No matter how much the Spring Festival Gala is criticized, it still cannot change its status as the number one IP!
So Xu Zhou smiled and said to Li Ming: "Director Li, I will take over the job of the Spring Festival Gala."