Chapter one hundred and nineteenth crooked heavy attack
Before Waiwai was launched, it had already done a large number of advertisements on Renren. They are all brother companies, so there is no problem. Now Renren has more than 20 million real registered users, and the number of daily logins reaches 1,000.
With over 10,000 visitors, it has become the most popular social networking site among young people nowadays. In just one year, it has grown from a fledgling new company to an Internet giant that can stand shoulder to shoulder with large companies such as Tencent, NetEase, and Sohu that have been dominant for many years.
I have to say it is a miracle.
Although there is still a big gap between Renren and these giants, by dominating more than 80% of the social network market, there is no doubt that Renren has obtained a ticket to the Internet giant club and can only wait for a few more years.
With the development of the Internet, you can become one of them, even among the Internet giants, it is relatively high. However, even if Renren is only an associate member of the giant club, no company dares to underestimate the strength of Renren.
, just the fact that there are more than 20 million real registered users is a very scary number. With 20 million users as the backing, who dares to underestimate it.
Once Waiwai Voice was launched and was tied to Renren, it had millions of registered users in just two weeks, shocking everyone. After Waiwai Voice became Renren,
Ruifeng Technology is another cash cow project. The major network giants who originally only regarded Waiwai Voice as a copycat product have to face this fact, and the original instant messaging giant Painxun began to panic.
Originally, everyone thought that Waiwai was just a counterattack made by Ruifeng Technology in order to retaliate against Tencent's previous attack on Renren. They did not think that there would be any results, and Painxun did not take Waiwai to heart.
, after all, even with the strength of Microsoft, the MSN launched cannot compete with Paixun in the Chinese-speaking area, let alone Waiwai. Although Renren has to be taken seriously, it is only a social networking site after all.
On the other hand, in terms of instant messaging, Painxun dares to say that it will kill as many as it comes.
But everyone underestimated the development of Renren. Although the development of Internet companies has always been famous for its leapfrog development, in just one year, the number of real registered users exceeded 20 million.
This was something that no one expected. According to their assumptions, it would take at least more than a year to reach this figure. However, they did not expect that after defeating the black hands of Painxun, Renren.com would develop so fast, completely surpassing
It exceeded everyone's imagination. With Renren's terrifying number of users, Waiwai received countless attention as soon as it was born. This is much better than the difficult situation when Renren was founded.
Furthermore, Waiwai has quickly gained the favor of today's young people with its novel channel division method and the advantages of QQ. After Waiwai successively opened various channels such as games, music, drama, film and television, it will also
A large number of fans of all kinds gathered under the banner.
If it were just a text chat, the new Waiwai would never be able to compare with KouKou, and would not even be qualified for comparison. However, with the novel setting of the voice channel, it has attracted all kinds of fans to its banner, whether it is
If you like games, music, or drama, you can find a paradise here.
In particular, Waiwai's main gaming channel has been immediately recognized by the majority of gamers. It has the powerful function of having tens of thousands of people online at the same time, allowing gamers to no longer feel powerless when organizing a guild, and is deeply loved by game guilds.
Liked by the top management, under the instructions of the top management of the union, WaiWai immediately became a necessary auxiliary tool for the guild. It can be said that if enough time is given, there will be as many WaiWai users as there are game players in China, and China
Based on the calculation of the huge population, game players are conservative when it comes to tens of millions. If all of them become Waiwai users, it will be a very scary number. How many users does it take to get the game?
It has been accumulated, but with its huge game user base, Waiwai can have such a huge customer base in a blink of an eye. It won't take long to surpass the original second largest instant messaging software MSN by a few blocks.
.
MSN can only be used in a very tragic way. The users of Waiwai and QQ are all unqualified. Those who use MSN are elites who can't eat grapes and say sour grapes to cover up their inner disappointment.
In addition to game users, star-chasers followed closely behind. They established a channel exclusive for their idols, and then countless fans cheered for the idols together. This is such an exciting idea. China
Almost 70% to 80% of young people are star-chasers. This is such a huge group, especially Ruifeng Technology announced that, in addition to the fan channels established by itself, as long as the fan channel reaches a certain level and is recognized by the Waiwai official,
Then the Waiwai official will do their best to allow the artist to show up in Waiwai from time to time and talk to everyone.
This is a win-win situation for both artists and fans. For fans, although artists often hold fan meetings and the like, only how many people can get the opportunity in total. For most fans, they may like it.
An artist has not had the opportunity to meet that artist live and listen to his voice for ten years, but now it is different on Waiwai. Waiwai's huge group voice function can accommodate n number of people at the same time. It can be said that
It can accommodate as much as it comes.
Artists can also take advantage of such a good opportunity to strengthen communication with fans and expand their influence, and the artist's company is also happy to have such an opportunity. After all, such communication is zero-cost and only takes the artist a week.
Even if you spend an hour a month surfing the Internet and chatting, nothing will be a problem. Where can you find such good things?
However, Waiwai also said that there will only be one officially recognized fan channel, and it all depends on popularity. The one with the highest popularity will get the honor of having the artist come in person. This will force those fans, especially the ambitious fans, to work hard.
By attracting people, many people who were not Waiwai users were attracted by their fans and friends. Invisibly, the friends around these fans were also attracted by Waiwai. This viral method of communication spreads to n,
As a result, the number of Waiwai users has increased rapidly. Although these people are not necessarily loyal users of Waiwai. They may have registered an account and then no longer need it. But for the new Waiwai, being able to gain the attention of these users is a big deal.
A big victory. As for how to convert these people into loyal users of WaiWai, it will take WaiWai's efforts, but this is always a very good start.
The first fan channel to be opened was none other than Wang Zhengfei. Firstly, Wang Zhengfei was silently pushing the situation behind the scenes. Secondly, Wang Zhengfei had many fans on the Internet. After all, he became famous on the Internet.
It is a very simple thing to attract a group of fans on the Internet.
Therefore, Wang Zhengfei was the first to obtain an officially recognized channel, and this speed far surpassed Jay Chou and others who are very popular in reality.
In Wang Zhengfei's words, this is his territory, and he is not a soft persimmon here.
According to the officially recognized set of procedures announced by Waiwai, you must have more than 10,000 fans. This is the bottom line, which means that you need 10,000 Waiwai accounts and hang up for more than five hours a day.
As for the amount of water in it, Waiwai officials don't care, but there must be more than 10,000 accounts. This is a disguised form of forcing those fans to bring people in. In this era without multiple Waiwai devices, one person
A computer is only allowed to open a maximum of two accounts. In other words, it requires at least 5,000 fans to be officially recognized. What's more, there are multiple channels competing for this precious recognition.
, you don’t know how many places will be allocated. In this era when many heroes are competing, in order to ensure that your channel can stand out, attracting people is the minimum means, and Waiwai officials have such an idea, let them
These fans automatically and consciously attract users to the site, just like a viral MLM model, automatically driving people around them to come.
Of course, no one else but Wang Zhengfei was the instigator of such an evil idea. He took advantage of the fans' admiration for artists and the ambitions of the leaders of the fan guilds. Although it doesn't sound good,
But in fact, the number of Waiwai users has soared at an alarming rate. Wang Zhengfei is quite proud of this.
Moreover, Waiwai officials did not say that once this channel is designated, it will not be changed, but will be changed based on popularity. This makes the top guilds have to press step by step to obtain the only official channel.
Recognized guilds allow those artists to appear in their own channels, and then create a good circulation.
Although it does not mean that artists will only appear on official channels, the chances are much greater anyway. Not to mention second- and third-tier artists. Those big names, such as Liu Dehua and Zhou Jielun, if there is no Waiwai
If the official invites them, the probability of them showing up is very small.