"Zhengfei, you're here!" Wang Zhengfei walked into the backstage of the press conference, and Chen Long stepped forward and said enthusiastically.
"Sorry, I'm late!" Wang Zhengfei said a little apologetically.
"No, no!" Chen Long said enthusiastically. "Come on, let me introduce you. This is my good friend, Liang Jiahui, and the Korean beauty, Kim Hee Sun!"
Everyone is a little curious about Wang Zhengfei. At such a young age, Wang Zhengfei can be so valued by Jackie Chan. This is an unprecedented first time. You must know that Jackie Chan not only has a unique status in the Chinese speaking circle, but also in
Asia and even the whole world have considerable influence. How can there be no reason for being so optimistic about Wang Zhengfei?
Wang Zhengfei came up to meet them one by one. With Chen Long taking the lead, everyone naturally wanted to give Wang Zhengfei face, and Wang Zhengfei also played a very important role in the crew. Although the screenwriter and screenwriter did not get much money, when it came to status, no one
It can be underestimated, especially when he is still the author of the original work. Although the contract has been signed, if he is really dissatisfied, no one can change it except Chen Long and Tang Jili.
Wang Zhengfei did not stay in Xi'an for a long time, only two days in Xi'an. In fact, Wang Zhengfei rushed back to Hengdian the next night. In "Myth", Wang Zhengfei only played the guest role of Zhang Liang. In order to take care of Wang Zhengfei's
Time, Wang Zhengfei was scheduled to shoot early the next morning. There were not many scenes, but they were all completed in one morning. Then Wang Zhengfei flew back to Hengdian.
As soon as Wang Zhengfei returned to Hengdian, he began to work intensely. Two months passed by at this moment.
Two months is not a long time, nor is it a short time. It is enough time for a lot of things to happen. Wang Zhengfei has been busy filming "The Sword" during these two months.
However, there has been a wave of craze about Waiwai Farm in the outside world. Wang Zhengfei previously filmed an advertisement, an advertisement about Waiwai Farm.
In the advertisement, Wang Zhengfei transformed into a farmer, and then continued to plant and harvest vegetables in the virtual environment. He turned around, smiled and asked: "Have you planted vegetables today?"
Wang Zhengfei said: Have you planted vegetables today? It instantly triggered a craze for vegetable planting.
This special commercial that Wang Zhengfei shot for Waiwai Farm was broadcast on all major TV stations across the country. In addition to CCTV, which had conflicts with Wang Zhengfei, it was also broadcast on other major TV media.
Unlike in later generations, it was commonplace for games to be advertised on TV, but at this time, it was still a very shocking thing for games to be advertised on TV.
In this era, television has just been accepted by worried parents and is no longer regarded as a scourge. Of course, a very important reason for this is the rise of computers, but advertising on television is still unacceptable to many parents.
Many parents called the TV station and strongly demanded that the advertisement be stopped. However, the TV station did not agree. Waiwai is now their big customer, and they live by relying on these customers. And the audience is God, that is simply not the case.
It's just a game to trick children. If you believe this, you will lose.
There are even many education experts who have come out and said that it will affect the future of children.
In reality, Wang Zhengfei's advertisement can be said to have caused countless topics. Should the ministry broadcast advertisements for online games on TV? Countless discussions have arisen. Some support it and think that this game does not have many games.
It has such a mixture of pornography and violence, and many people in big cities lack an understanding of this kind of thing. This game is still good, but there are also objections, thinking that all games should be defeated, and even some
It was once on CCTV’s Focus Interview. In this era, Focus Interview is still very popular. Those who can be on Focus Interview are all the focus content in the near future, whether they support or oppose it, but everyone
Everyone has to admit that this is a disguised advertisement for Waiwai Farm. Originally, Waiwai Farm's advertisement was only for a short time, and it was impossible for the whole people to know it. Wang Zhengfei did not have the financial resources to spend all his money on advertisers. To this extent,
Tens of millions of dollars had been spent on advertising, and it was only for the first time that Wang Zhengfei had a deep understanding of the saying that advertising is a gold-eating beast.
However, through this national discussion, a disguised form of free advertising was created for Waiwai Farm across the country.
In fact, Wang Zhengfei was dumbfounded by these controversies. He was really dumbfounded, very dumbfounded. The game “Waiwai Farm” was designed based on the habits of netizens from the beginning. Unlike Renren, which focuses on college students, the game “Waiwai Farm” was designed from the very beginning.
It is designed for white-collar workers. First of all, white-collar workers usually sit in offices and use computers to work. They have a lot of time and opportunities to access the Internet and games, while college students without computers can only browse Renren.com in Internet cafes. Secondly, "
The game design of "Planting Vegetables" is simple and clear. It is not a high-intensity continuous game. "Planting Vegetables" has time intervals and flexibility. This coincides with the working habit of white-collar workers to "take a break from the busy schedule". After handling the tedious tasks
During their work breaks, they can put away fruits and vegetables with the click of a few buttons.
He has never thought about using students as the main force. His target is basically white-collar workers. In this era, the penetration rate of computers is not that high. Most people who use the Internet are office workers, college students, and some high school students. The lowest is
A small number of junior high school students have entered the Internet. Unlike Wang Zhengfei's later generations, it has almost become popular to the point where all primary school students have access to the Internet, so it is entirely those parents who think too much.
But that doesn't mean that he has to give up on the student market. After all, although students are not the main force, it is still a very large market. If he can do it well, he will be proud of himself.
However, the current situation in China forced him to consider that although the market potential of students was large, there was currently no way to convert this potential into consumption power. This kind of growth and change could not be promoted by people of Wang Zhengfei's level.
Therefore, the current target is mainly the white-collar market. Unlike Renren, the white-collar audience targeted by Waiwai Farm has more money, more time, and is more interested in this kind of game. It can be said that they are natural customers.
Real life is sometimes very depressing, and this is especially true for young white-collar workers aged 20 to 30. People of this age group like to relax in the virtual world and find things they cannot get in reality.
The vegetables and some famous cars and pets in Waiwai Farm satisfy their self-esteem and give them psychological comfort and desire. This may be the reason why more people choose casual games, although the vegetable cultivation in online games is virtual.
, but also connected with relatives and friends around them. All of these give players a dual identity, that is, they have to face the pressure of reality and enjoy the happiness in the virtual world.
So Wang Zhengfei really wants to say that those parents are overthinking it. Even if he has to face those students, can those students access the Internet?
However, those parents are also old-fashioned. They just think that games are always harmful. There is also this tangled idea that games are always aimed at children.
Wang Zhengfei especially wanted to say from the perspective of a game developer that he wants to make money. If he wants to make money, he must choose an audience. Obviously, there are many more white-collar workers than students, and they have more money and more time. How to choose?
Do you need to say it?
Of course, there are also games that treat students as the main consumers, but that is not Waiwai Farm, and Wang Zhengfei is not that bad. There is endless money to be made, and you will not take it with you if you live or die. There is no need to do this kind of thing that makes people
Wang Zhengfei had nothing to do about the matter that stabbed his spine. As for some students who were taken along by the way, Wang Zhengfei had no way to explain these reasons. At this time, the game was completely like a scourge.
Some things are not useful if they are explained, and this deep-rooted prejudice has always existed.
Compared with the twists and turns in reality, Waiwai Farm can be said to be very popular on the Internet. Before Waiwai Farm was launched, Ruifeng had done a lot of work. Various advertisements were not only on Renren.com, but also on Renren’s blog.
Ruifeng.com also has uninterrupted rolling broadcasts on Waiwai. Even on other portal websites, except Tencent, there are also a lot of advertisements.
The money thrown on the Internet was no less than in reality. Wang Zhengfei threw tens of millions in it at once, and carried out crazy advertisements on major websites. For a time, Ruifeng's generosity frightened all the major Internet giants.
At a glance, they have never seen such a large-scale advertising worth tens of millions. It is not that big companies, especially foreign ones, have ever seen advertising worth tens of millions. But the problem is that this appears in a country that has just been established.
For a new company in one year, plus the tens of millions in reality, it is equivalent to throwing in 20 million in one go for advertising. Such a big deal, any company that knows this inside story will all gasp.
Such a large-scale advertising is absolutely unique in the Internet industry, because any Internet company that can spend so much money is a very influential type. They don't need to advertise at all. They are huge themselves.