"Isn't Anta always focused on the sports market?" Wang Zhengfei said. In his impression, Anta has always been an active sponsor of various sports competitions. Most of its spokespersons are sports stars, and its main product is sportswear series.
"Now there seems to be reforms, and we are starting to focus on the casual clothing market. It is not just the sportswear market. In comparison, the casual clothing market is much larger than the sportswear market!" Gao Yan said, "A success.
A company will not put all its eggs in one basket!"
"Well, that's right, I understand!" Wang Zhengfei said. Compared with Pepsi-Cola and Coca-Cola, Wang Zhengfei will be closer to national enterprises like Anta, and his requirements for these enterprises will not be so high.
"Well, and now we can talk about the filming of "Qin Shi Mingyue". After "Crazy Stone" is received, the funds will be basically sufficient!" Gao Yan said.
"Are you really planning to film?" Wang Zhengfei said, "If that's the case, I can probably get 70 million, plus the company's share from "Crazy Stone", it's completely enough.
!”
"This is the first time our company has to shoot a movie with such a large investment, so we must be careful!" Gao Yan said. "Whether the company can soar depends on this game!"
Although it is said that whether it is "Eternal Life" or "Crazy Stone", they are both outstanding among small-investment movies, each of which can bring tens of millions of yuan in profits, but it cannot be denied.
That is, compared to those big-budget movies, although small-cost movies have relatively less risk, they also make relatively less money. Although those Hollywood blockbusters are as famous as their special effects and have the world's top production costs,
It cannot be denied that it is they who eat up most of the box office in the movie market every year.
For those movies with big investment, it is easy to achieve a box office of over 100 million, but it is very difficult for movies with small investment.
Big investment means big risks, but it also means big gains. This means that there are gains and losses.
"If we start preparing now, the filming will not start until the second half of this year at the earliest, which is plenty of time!" Wang Zhengfei said.
It is now around February 2005. In addition to the preliminary preparation time, half a year is the minimum. "Qin Shi Mingyue" is not "Immortal" or "Crazy Stone". There are not many things that need to be prepared for shooting.
The scenes are also limited to a certain place, but a large number of scenes that need to be used in "Qin Shi Mingyue" require Wang Zhengfei to confirm place by place, as well as various costumes and huge character relationships.
Wang Zhengfei needs to confirm them one by one.
"This is our company's annual drama, and I will leave it to you to shoot this movie with all our efforts!" Gao Yan said to Wang Zhengfei solemnly like never before. Although he had already agreed that one day he would shoot "Qin"
"Shi Mingyue", then Wang Zhengfei will be allowed to serve as director, starring, and screenwriter at the same time. There is nothing wrong with screenwriting and starring. With Wang Zhengfei's current ability, there is no problem.
But directing is a huge test. Wang Zhengfei has only actually directed one movie. Whether he can be the director of such a large-scale movie is a huge gamble.
Although the company already has another contracted director, Ning Hao, in terms of trust, his status in Gao Yan's heart is far inferior to that of Wang Zhengfei. Gao Yan has known Wang Zhengfei for so long, and Wang Zhengfei has never let him down.
, always do things best.
"Yes!" Wang Zhengfei nodded solemnly. He would naturally treat it very seriously. His investment alone accounted for 70 million, and 70 million accounted for more than a quarter of his current total net worth, and it was still
With his total net worth in the entertainment industry, if he doesn't want to lose everything, he must give it his all.
This takes a long time, but Wang Zhengfei has some concerns and said: "If this is the case, "Mischief Kiss" in Taiwan will be in trouble by then!"
Previously, "Mischief Kiss" invited Wang Zhengfei to play the role of Jiang Naoshu. Wang Zhengfei was considering it. At that time, there were no other plans for the coming year, so he had already agreed to 70% to 80% of the contract, but he just didn't sign the contract.
But if we prepare for "Qin Shi Mingyue" now, it will inevitably affect the filming of "Mischief Kiss". By then, Wang Zhengfei will not be able to shoot so leisurely, and time will definitely be tight.
"Otherwise, we can postpone the shooting time!" Gao Yan thought for a while and said.
"There is no need to postpone it. If it is postponed, we will really miss the Spring Festival next year!" Wang Zhengfei said.
If it were a movie like "Immortality" and "Crazy Stone", it would naturally seem that it would be better to stay away from such a blockbuster schedule. But now "Qin Shi Mingyue" is a large-scale production that costs hundreds of millions. If it is not on such a large-scale
If it is released on schedule, recovering the cost will be a problem. This is the difference.
"If it's not postponed, will you be busy enough to come over?" Gao Yan asked.
"No problem, you underestimate me too much. If you give me two weeks of leave before filming, I will be able to fully adjust!" Wang Zhengfei said confidently. As for his body's ability to adjust,
He is still very confident.
"If you say so, that's fine!" Gao Yan said.
After "Crazy Stone" experienced a box office of six million on its first day, the box office immediately began to soar as word of mouth spread.
Unlike "Immortality", the promotion of "Immortality" was extremely successful from the beginning, and it aroused the interest of many movie fans. Therefore, even though the cost was very low, the box office was booming from the beginning, but "Crazy"
The advertising at the beginning of "Stone" is far from being the same as "Immortal". It can be said that the box office was basically driven by Wang Zhengfei's fame. Relying on the fame and credibility that Wang Zhengfei has accumulated over the past year, if "Crazy Stone"
If it is a bad movie, it will be useless even if it exceeds 6 million on the first day. The subsequent box office may not even exceed 20 million, and the credibility created by Wang Zhengfei may collapse and become a box office poison.
"Crazy Stone" is completely full of stamina. At the beginning, it didn't have as many gimmicks as "Immortal" to attract the audience into the cinema, but as long as the audience watched it, they would be hooked and feel that it was worth the ticket price.
, just spent a few dozen yuan and laughed for two hours, isn’t that enough?
"Crazy Stone" is a modern humorous comedy, not one that can only be watched once, but a classic among comedy films that will make you laugh even if you watch it several times.
With word of mouth spread by everyone, the box office of "Crazy Stone" is extremely strong and rolling forward step by step.
After experiencing the strange phenomenon of Chinese movies that "the more harsh the criticism, the more people watch it", the media and film critics finally exerted a positive guidance effect on the Chinese movie box office, and those enthusiastic praises were converted into real rewards.
Box office figures.
Different from the mixed reviews in the past, this time "Crazy Stone" was almost unanimously praised. Compared with those blockbusters, the cost of "Crazy Stone" is pitifully low. It is precisely because of this that, in addition to
In addition to having some expectations for Wang Zhengfei's own work, most people don't have too many expectations for the movie itself, and they won't be as picky as when they face those blockbusters, because "Crazy Stone" has already made the three million
The box office is implemented in a real way, and every penny is used where it should be used most. Because there is no money to do effects in many places, the audience will not feel disappointed, which is far beyond their imagination.
"Crazy Stone", with a cost of less than 3 million, is directed by Ning Hao and stars Guo Tao, Liu Hua, Huang Bo, etc. In such a team, except for Guo Tao, who is a bit familiar, the others were unknown before. The fame of all these people has increased.
Together is also far smaller than its screenwriter Wang Zhengfei.
It is a miracle that such a domestic film with no star, low cost, and no previous news topics has achieved such a straight upward box office curve. It is extremely rare that the word-of-mouth effect has been implemented at the box office.
After the box office exceeded 6 million on the first day, within three days, the box office exceeded 10 million. In the following month, the box office continued to become popular across the country, with the box office exceeding 40 million. At this time, Taiwan and Hong Kong were finally launched simultaneously.
In just over a month, "Crazy Stone" set off a craze for "Stones" across the country. The final box office exceeded 60 million, including 10 million in Hong Kong and 15 million in Taiwan, with a total box office of 8,000.
Five million is comparable to "Immortality".
"Crazy Stone" once again created a miracle in the name of madness. Although this time it was not directed by Wang Zhengfei himself, there is no doubt that this time it can definitely be regarded as Wang Zhengfei's own work. From the writing of the script,
From the selection of the director to the cast, it is said that this boy who was not yet twenty years old took care of it all by himself, and those artists who were his seniors in terms of age and qualifications could only obey his orders.
However, although "Crazy Stone" has become a hit at the box office, rising all the way, approaching the 100 million yuan mark, and creating miracles one after another, it cannot be said that it has been smooth sailing just because of piracy.