Although film movies have all kinds of inconveniences, at least the probability of being pirated is lower. Therefore, in the past few years, the speed of piracy was relatively slow. It was not uncommon for some to be pirated even after a month. But now, the speed is faster.
Yes, it comes out in one day. If you want to watch the high-definition version, it usually doesn't take more than a week. It will be faster in later generations. Basically, the high-definition DVD version will be out within two or three days.
Faced with these aggressive piracy, it is really difficult to prevent it.
"From shooting to post-production to release and distribution, there are too many loopholes in the movie!" Gao Yan said.
In order to ensure that the copies will not be leaked, Star Entertainment organized a copy escort team and organized hundreds of people to conduct box office monitoring and copy monitoring. These are basic measures taken by blockbusters. Some directors who have been exposed on the Internet have continued to protect their copies from being stolen.
It is not an exaggeration to sleep with the master tape in hand. Take "Red Cliff" as an example, there are more than 1,000 copies of "Qin Shi Mingyue", and protecting each copy is simply a "human sea tactic".
Gao Yan doesn't want to say how much effort he put into it, but the problem is that the copies are still being circulated.
"Can we now determine which links were leaked?" Wang Zhengfei asked.
In fact, it is not difficult to track down piracy technically. Each copy of "Qin Shi Mingyue" has special marks, which are some special details set in the film. Most people cannot see it, but professionals can judge from the pirated pictures.
Which copy, we can probably know which link leaked, or even which department, which theater, but even so, what can we do?
Some links can be investigated, and some cannot. For example, if the copy is lost within the company, these can be investigated. But if the problem lies with the post-production company, how to pursue it? This is an unspoken rule in the industry, and it is also the case for general blockbusters.
Even if it costs hundreds of thousands to copy, Gao Yan has no choice but to do so. Cinemas hold the ultimate lifeblood of the film industry, so they can't afford to offend.
"It happens in every link. The most abominable one is technicolor. Quite a few of the pirated copies circulating on the market are spread from here!" Gao Yan said. "We shouldn't have asked technicolor to do it in the first place!"
Although he knew it, it was a common practice, but that didn't mean he could tolerate it.
In fact, it has become a self-evident "hidden rule" in the industry to "send red envelopes" to executives of such companies, or even to senior executives of one's own company, asking them to let go of the original version for a period of time. Previously, a producer was releasing a film
On the eve of the event, he took the initiative to give millions of yuan to a piracy group, just to give him some room to collect box office, which shows how rampant these post-production special effects companies are.
"Then spread the news!" Wang Zhengfei said. "Although we can't pursue it directly now, we can let people from the company collect evidence and then take them to court!"
The method mentioned by Wang Zhengfei seems to have little effect. After all, if the law in China is effective, piracy will not be rampant. However, the most damaging part is that this method has the most obvious impact on Technicolor's reputation.
Once Star Entertainment sued Technicolor to court, Technicolor became famous, and very famous, and was sued in the name of leaking copies. Then who would dare to ask Technicolor to do post-production special effects? Although many people know that, many
The copy was leaked from the post-production special effects company, but that doesn't mean they can tolerate it, especially once Technicolor is put on such a hat, then whoever asks them to do post-production special effects in the future is purely an idiot's behavior, even if it is just greed.
You won’t do it even if it’s cheap, because no matter how cheap it is, can it be compared to the money lost at the box office?
What's more, Technicolor is a large company with an international surname. Although it is only a mainland branch now, it cannot charge cheap fees. Technicolor will be in great trouble by then. Outsiders may not notice it, but insiders probably will.
Pay attention to them. The power of so-called rumors is very strong. Wang Zhengfei is very confident in this. What's more, this is not a rumor but a fact, which makes it more credible.
However, there are consequences to doing this, that is, no one will dare to take on Star Entertainment’s films in the future. Although many people are vaguely accusing the post-production special effects company of leaking the copy, they have never named who it is.
, after all, do they still want to do the later stage? If they do, naturally they can't point it out by name.
As long as they don't point it out by name, then it's fine. Anyway, if the sky falls, there will be someone taller to hold it up. They just need to pretend that what they are talking about is not me, and it doesn't matter to them anyway.
But Wang Zhengfei doesn't care, because with Blue Sky Studio as the foundation, Star Entertainment will not need to ask for help in the future. On the contrary, other film companies may still ask for him. This is the benefit of mastering technology. It is not an ordinary company at all.
Even if it is comparable, ordinary companies cannot be so good.
"On the upstream side, there is a problem with technicolor, and on the downstream side, there is a problem with the cinemas. This problem has occurred in several cinema chains!" Gao Yan said.
"Then send a notice to those theaters, and those theaters will no longer be able to show "Qin Shi Mingyue"!" Wang Zhengfei said fiercely, if those theaters can't show "Qin Shi Mingyue", then of course the theaters will
There will be losses, but Star Entertainment will actually also suffer losses, and there will be considerable losses. There is no doubt that, but Wang Zhengfei doesn't care anymore, because the money they lost from the copies they lost is tens of millions.
Forget it, those movie theaters don’t have hundreds of thousands in total. They have lost tens of millions. Hundreds of thousands are nothing.
"From now on, those theaters will be on our blacklist, and no movies will be released there!" Wang Zhengfei said murderously. As for the possible protests from the theater chains, he didn't care. He believed in the theater chains.
It can be clearly distinguished. If it really doesn't work, "Qin Shi Mingyue" will simply withdraw from their theater chain. The loss by then will be tens of millions. It is not as simple as withdrawing from several theaters. Although the theater chain is actually
They have the absolute initiative, but that also depends on the score. The current situation is ruled by Xingchen Entertainment, and cooperation will benefit both sides, and division will cause two harms. They will make it clear.
If they really can't tell the difference, Wang Zhengfei and Gao Yan will make it clear to them. At worst, it won't be released in their theaters in the future! Anyway, there are so many theaters in China, so it's not like they can't move without them.
This kind of choice is diversified. Star Entertainment has many choices, and they have many choices. You don’t necessarily have to choose the higher-end "Qin Shi Mingyue".
The current trend of self-discipline and self-defense in the Chinese film industry is not strong. Once a theater sells pirated copies in the United States, it will be included in the blacklist of the American Film Copyright Association. At least the film will not be screened in this theater for a period of time. In China, it seems that it has
It has become a routine.
For Wang Zhengfei and Gao Yan, the loss of tens of millions in one day has made them a little crazy. They no longer worry about some things. Someone must pay for the lost things. If not, all
People don't take Xingchen Entertainment seriously.
Everyone wants to come up and make a fortune, but if they come, be prepared to have their claws chopped off. Wang Zhengfei's attitude is the same as Gao Yan's, that is, he will be absolutely merciless and will not tolerate anything.
Don’t think that only the audience is the beneficiary of piracy. Almost everyone up and down the industry chain is involved in piracy. From post-production special effects companies to down to the cinemas, there is basically no one who is not involved, so this is why film companies have repeatedly
The reason why the appeal has not been very effective is because it is using the power of the producer as a family to fight against the entire film industry chain. How can there be any chance of winning? In the long run, if there is demand and supply, and the harmonious coexistence of supply and demand, the piracy industry will
A good development has been formed. From master tape theft, compression production, logistics and transportation, regional agency, sub-wholesale, terminal sales, all have a large, meticulous and professional system. The piracy empire has mastered the most mainstream channel for Chinese people to watch movies...
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And this kind of thing can only be fought alone. The so-called people's support is in the world. But the problem is that the people's support is on the piracy side, at least most of them are like this. In this case, you can only rely on yourself.
In general, Wang Zhengfei and Gao Yan want to make Xingchen Entertainment a hedgehog, a big hedgehog. Anyone who wants to get close and take advantage must be prepared to be stung.
The entire industry is too big and they can't save it, but what they can do is make sure that they are fine. They don't care what others do, but don't try to take advantage of them, otherwise they will definitely make them regret it.
"However, I think the only way we can get rid of them is to set up our own theater chain!" Wang Zhengfei said.
Gao Yan's eyes lit up. If it can be realized, then there is no doubt that Xingchen Entertainment will win the three main processes of production, distribution, theater chain, which is basically equivalent to monopolizing the income of the entire film, that is,
It seems that Star Entertainment will have an additional subsidiary of Star Cinema Line.
It's very well said, but in fact it is not that simple. When talking about theater chains abroad, what people think of is the same owner, followed by unified brand, unified film arrangement, unified operation, and unified management. But in China, due to the different ownership of each theater
, unified management and operation are technically difficult to implement.