Based on the good reputation of Chinese kung fu movies in Hollywood, Wang Zhengfei's "Qin Shi Mingyue - Part 1" has attracted the attention of many kung fu movie fans just after it appeared in the United States. Even if we don't count Chinese, there are many kung fu movie fans of all ethnic groups in North America.
, and this kung fu movie seems to be the only thing that Chinese movies can do well. Others, it seems, have never been very good, or it has been difficult to get mainstream recognition due to humanistic and cultural reasons.
Coupled with Lionsgate's vigorous publicity, this is a rare large-scale investment by Lionsgate. Generally speaking, it spends tens of thousands or hundreds of thousands of dollars to acquire some low-cost movies, and basically most of these movies
They all lose money, that is, they make very little profit, and there is no need for publicity at all. Even if there is publicity, the total cost of the movie is only a few million US dollars, and there is simply not that much budget for them to promote it.
As for this movie, Lionsgate Pictures did not need to invest in the early stage. Although generally speaking, this kind of promotion is the responsibility of the producer and the distributor. In many cases, the producer is still responsible for the bulk, but now Star Entertainment is
The United States has no foundation at all, so it is really difficult for them to be responsible for publicity, and theoretically, the issuer must be responsible for publicity.
So in the end, Lionsgate Pictures can only take action, but it is also a deal that does not suffer losses for Lions Gate Pictures. They do not need to pay for the filming anyway, and they will definitely not lose money. According to the share ratio, whether it is
More or less, they generally won't suffer losses. Even if the box office performance is poor, then Star Entertainment will naturally only ask for 10%, or even only 5% of the box office dividends. They will never suffer losses, and they may even be able to
A small profit, if the box office is a hit, even if they give 40% to Star Entertainment, they will still make a huge profit. After all, they put it bluntly, they are actually a distribution company, and where the real money is spent,
Without them taking any action, they can get more than 10% of the dividends. Where can such good things be found? Even if 40% of the dividends are given to Xingchen Entertainment, the income will far exceed their imagination. It can be said that
It's full of spins.
For both parties, it is a profitable business, and how much money can be earned does not depend on the size of the dividend, but on whether the quality of "Qin Shi Mingyue" is good enough to attract American audiences.
movie theater, which means that the success or failure still lies with "Qin Shi Mingyue - Part 1" itself.
However, Lionsgate Films still has some confidence in this. Having been a white wolf for so many years, it naturally has its own set of experiences, especially "Qin Shi Mingyue - Part 1" which swept the box office of 200 million US dollars in Asia.
, this is already a miracle. With a box office of more than 200 million U.S. dollars, even in the North American box office, it can be ranked among the top annual box office, let alone in Asia. Asia can really attract the attention of Hollywood.
There is only one place like Japan, and although the Chinese market is said to be more and more valued every year, it seems a bit bragging when I think about it. The total box office in China in a year can be converted into US dollars.
With a box office of more than 300 million, which is about the same as the box office of an average Hollywood blockbuster, how can it be said that it is becoming more and more valued?
Although the amount of movies produced in each place is different, especially movies with obvious cultural characteristics, it is not decisive. The people at Lionsgate are still confident. If they don’t even have this vision,
Just insert your own eyes.
The fact is that just as Lionsgate Pictures thought at the beginning, "Qin Shi Mingyue - Part 1" immediately won the support of a lot of Americans when it was released in the United States. There are still many Americans who like Chinese martial arts movies.
Just looking at Chen Long and others, you can tell that they are actually doing well in the United States. Especially Jet Li, when he was doing so well, even Hollywood bosses knelt down to beg him, which is evident.
However, most kung fu movies are actually made to look like the performers are Chinese. At heart, they are still Hollywood blockbusters, and most of them have a white protagonist next to the Chinese protagonist. Although not as dazzling as the Chinese protagonist, at least he still occupies the leading role.
This is evident from their position, and the psychological superiority of white people over other people of color can be seen everywhere.
There are no martial arts films from China, such as Ang Lee's "Crouching Tiger, Hidden Dragon", but foreigners may not be able to see it and think it is already very classical and oriental, but in the eyes of Chinese people, it is simply catering to Westerners.
A film with aesthetics, to be exaggerated, is nonsense, not to mention the previous films such as "The Promise" and "The Night Banquet", which have carried this to a ridiculous level, taking the Western style of small countries and few people.
The struggle was moved to China and covered with a Chinese veneer, and it was regarded as a magical blockbuster. However, it was not enough to scare the Chinese people, but it was more than enough to frighten the foreigners.
"Qin Shi Mingyue - Part 1" is different. It is a completely Chinese domestic film. It does not have that foreign Hollywood-style narrative method and is purely Chinese style. This is why Wang Zhengfei did not have much confidence at the beginning.
, is too Chinese, and it is expected that it will be popular in China and even East Asia, but there is not much certainty that it will be liked by Americans in the United States.
Although Americans claim to like martial arts movies very much, they must first be in line with their aesthetics. Just like although many Chinese people like to watch Hollywood blockbusters, they are actually just watching stunts. Americans are really speechless about the plots. Basically
It's all the same pattern, that is, the brainless Americans have saved the earth again today, and they have to continue saving it tomorrow, as if the world will be destroyed if the Americans leave it.
However, Wang Zhengfei still underestimated the extent of Americans' obsession with Chinese martial arts films. Although the works directed by Wang Zhengfei, a director who is almost not popular in the United States, have quickly gained widespread popularity.
In just one month, the box office in North America exceeded 100 million. The strong momentum even defeated several blockbusters released at the same time. It even held the box office championship for a week before being kicked out.
This is a unique thing in the history of Chinese-language films. It is rare for a foreign film to dominate the box office in Hollywood, even if it refers to the box office champion for a week.
It couldn't help but arouse the exclamation of countless American filmmakers. You know, it is impossible for these proud Americans to admit this fact.
Moreover, "Moon Moon" achieved such good results during the serious summer season, and despite being surrounded by strong players, it was able to beat "Mission: Impossible", "The Da Vinci Code" and other blockbusters to hit the box office.
The championship was thought to be a flash in the pan at the time, but I didn't expect it to last for eight days. It wasn't until the ninth day that I was knocked off by "Superman" who later showed great strength, but he still held on to the top three positions.
"This is an oriental miracle. The magnificent Chinese scenery, gorgeous stunts, and ups and downs of the story ultimately created this miracle!"
"China's stunt technology is really amazing. Even if it's not as good as Hollywood's, it's not much worse!"
"An amazing era, an amazing story. When our ancestors were still complacent about the wars of a few hundred people, there were already battles of millions of people on the ancient land of China. A mysterious
country!"
"This is a story that takes place in a country called Qin. It is an oriental adventure story. If you have seen enough of the collision of steel against muscle, you can take a look at a purely oriental story like this, a story of the growth of a rebel army.
!”
"...God, to be honest, it's hard to believe that the stunt technology was built with millions of dollars, and it is no worse than most Hollywood blockbusters. It is said that this beautiful story, every step of the way, is
In the end, the total cost was only more than 10 million US dollars. The Chinese used such an incredibly low cost to shoot such a movie that is no worse than our Hollywood blockbusters. And what about our directors, are they all shit?
The money paid by those big-name stars is enough to make two movies like this. This once again reflects the inflated cost of Hollywood movies. The stars we hire with the highest salaries in the world are actually not as good as their performances.
It’s not a perfect match. I’m not blaming the big stars for their unqualified performances, but at least many of their performances are not worthy of the world’s highest net worth. The soaring cost of filming is not only due to the soaring prices, the cost of these superstars is also very important.
Many people may say that the reason for the soaring cost has nothing to do with ordinary people, but the fact is that the average movie ticket this year is 0.34 US dollars higher than last year. Even if the total box office this year is higher than last year, I will not be surprised. The ticket price is
Here, in order to change the situation of box office declining year after year since 2004, I think raising ticket prices is just a temporary solution rather than a permanent solution..."
As soon as "Qin Shi Mingyue - Part 1" was released, various reviews came out one after another. Some of them praised "Qin Shi Mingyue - Part 1" and expressed a feeling of amazement, as if it was something special and remarkable.
Likewise, if this was a Hollywood blockbuster, this result would only be considered good, but in fact it is indeed a foreign film, a film from China, and it was achieved at such a low cost.
Of course, there are also those who are making a big fuss out of the "Qin Shi Mingyue - Part 1" incident and lashing out at the current situation in Hollywood.
There are also many people who are sensationalizing and shouting about the rise of Chinese movies and the invasion of Hollywood, hoping to gain public attention and expand popularity and sales.