Like the North American film market, the mainland's movie schedules are roughly divided into spring, summer, "May Day", "National Day", Lunar New Year, etc. The summer and Lunar New Year schedules have always been in the middle of the year.
The period that generates the most box office is a "must fight for military strategists", and heavyweight blockbusters produced by major domestic and foreign film companies are coveting these two "treasures".
The word summer vacation has existed for a long time, but summer vacation is a term that has been mentioned frequently only in recent years. From summer vacation to summer vacation, this is not only a difference in words, but also a change in concept and a market.
forming.
"Summer schedule" is a borrowed word from Hollywood. Strictly speaking, it should start from May 30th, Memorial Day in the United States. It generally refers to the movie and TV schedules from June to September every year. The main audience is 4-24 years old.
student audience.
The name "Summer Movie" itself has positioned its target audience at the student group to a certain extent. Since it is the summer vacation, which is the longest time for students to rest in a year, many movies suitable for young people will be released during the summer vacation.
, to attract young people on vacation.
For the entire Chinese film industry, which is eager to achieve steady growth in industry scale, it is obviously unhealthy for key films to be too concentrated in the Lunar New Year period. Chinese filmmakers must find another outlet for market expansion. The summer period is another important period after the Lunar New Year period.
Its popularity is increasing year by year.
The summer schedule is much longer and has a larger capacity than the Lunar New Year schedule, and the types of movies suitable for release are also more diversified.
Earlier, there was a successful case of Huang Jianxin's "Who Says I Don't Care" being released in the summer release. In 2004, Zhang Weiping even moved "House of Flying Daggers" from the Lunar New Year release to the summer release, officially launching the value of the summer release in the eyes of distributors.
In 2004, the film "House of Flying Daggers" held a grand premiere. Under a fierce publicity offensive, "House of Flying Daggers" grossed 63.95 million yuan in box office within four days. Under the huge aura of "House of Flying Daggers", "House of Flying Daggers" was released in the same year.
Hollywood blockbusters such as "Spider-Man 2" and "Shrek 2" have lost their previous dominance.
From this time on, the summer season was not only formed, but more importantly, it was finally taken seriously by domestic films.
July 1st is the official start of the summer vacation. After a burst of appetizers in June, the arrival of Scott the squirrel with "Ice Age 2", to the end of "Cars" at the end of August as students start school. During this period
"Superman Returns", "Mission: Impossible 3", "Garfield 2" and other blockbusters are coming one after another, and domestic films seem to continue to be embarrassed. Of course, except for one movie, that is "Qin Shi Mingyue - Part 2", everyone
They all have full confidence in "Qin Shi Mingyue - Part 2". With it, those foreign blockbusters can stop being so arrogant.
Everyone still clearly remembers the rampant trend of its predecessor a few months ago. The miracle of breaking 100 million in three days is still a miracle. During the Spring Festival at the beginning of the year, from the first to the seventh day of the new year, the domestic movie "Huo Yuanjia"
" and the imported film "King Kong" took 70% of the box office and became the absolute main force.
However, as soon as "The Bright Moon - Part 2" was released, the glory of these two films immediately became history and was swept into the garbage dump. Although this time there are more Hollywood blockbusters than those released during the Spring Festival, it has the super power of "The Bright Moon - Part 1"
The most popular "Chin Shi Mingyue - Part 2" is also coming fiercely, and it has the potential to drive out all Hollywood blockbusters. In North America, "Chin Shi Mingyue - Part 1" has competed with these blockbusters one after another. In China and Asia, "Chin Shi Mingyue - Part 1" has competed with these blockbusters.
"Qin Shi Mingyue - Part 2" is about to play against them. I have to say that Wang Zhengfei is still very close to them. "Qin Shi Mingyue - Part 1" has brought the hope of the whole people to North America and even the world to conquer the country, and "Qin Shi Mingyue - Part 2" is
Waiting to block these Hollywood blockbusters at home.
Carrying the hope of the whole people, Gao Yan naturally would not let go of this excellent excuse for publicity. He immediately promoted "Qin Shi Mingyue - Part Two" vigorously. After paying a large sum of money for retouching, major media outlets published reports one after another.
They all portray "Qin Shi Mingyue - Part 2" as a lone hero, going alone to a meeting, and a model of national cinema.
""Qin Shi Mingyue - Part 2" is a masterpiece of domestic films in the summer, the only hope to compete with many blockbusters!"
"The CEO of Xingchen Entertainment made a bold statement that this time "Qin Shi Mingyue - Part 2" will go head-to-head with Hollywood blockbusters, creating a world for domestic movies!"
""Qin Shi Mingyue - Part 2" will face the pursuit and interception of Hollywood blockbusters. Is it a lone hero who goes alone to the meeting? Can "Qin Shi Mingyue - Part 2" continue the powerful offensive of the previous episode? Let us wait and see! "
The media has been building momentum for "Qin Shi Mingyue - Part 2", as if "Qin Shi Mingyue - Part 2" can wipe out all Hollywood blockbusters, and other domestic films have been completely ignored.
However, other domestic blockbusters are helpless in this regard. As the so-called gods fight, mortals suffer. "Qin Shi Mingyue - Part 2" competes with Hollywood blockbusters to seize the summer box office. Naturally, they can't get involved and can only eat some leftovers.
Leftovers, for them, "Qin Shi Mingyue" is a movie with a sky-high cost, and the cost of those Hollywood movies is even more sky-high. The total assets of the company behind them are not as good as the cost of a Hollywood blockbuster. They are destined to
There is no way to participate in this level of competition. They don't have any preference for these two parties. They are all opponents anyway. It doesn't matter to them whether they are domestic or foreign.
On the night of July 1st, the darkness was like ink blooming on white paper. Unknowingly, it occupied the entire sky. However, it did not have much impact on Shanghai, a city that never sleeps. The lights everywhere dispersed most of the darkness.
, a bit more prosperous than during the day.
Grand Guangming Cinema is a time-honored brand in Shanghai with a history of more than 80 years. It enjoys the reputation of "the first cinema in the Far East". It was the first wide-screen cinema, the first stereo cinema and the first four-star cinema in China.
It left its footprints in the history of Chinese films and also drew the trajectory of the development of Chinese film projection technology.
No. 216, Nanjing West Road, is adjacent to the Shanghai Municipal Government Building and the Shanghai Grand Theater to the south, and to the east, Nanjing Road Pedestrian Street, the "No. 1 Commercial Street in China". It can be said that it is adjacent to a prosperous circle.
As one of the oldest existing theaters in China, Grand Guangming has not only witnessed the rise and fall of Chinese films over the past 80 years, but also created countless brilliance. However, with the process of marketization of Chinese films, the theater's own facilities have aged, and Grand Guangming has begun to decline.
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But no matter what, Grand Guangming Cinema is still a time-honored cinema in Shanghai, and its status in the hearts of Shanghainese is very different, and this time the premiere of "Qin Shi Mingyue - Part 2" was held here.
Originally, Wang Zhengfei didn't care where the premiere was, but he had a great time working with Shanghai Zhenghao before. Shanghai Zhenghao also spent a lot of money on his "Snow Leopard". It's an attitude to reciprocate the premiere in Shanghai, right?
, when choosing a place, Gao Yan said that this place was once the number one cinema in the Far East. It had the title of number one in the Far East. The Far East is East Asia. "Qin Shi Mingyue - Part 1" was already number one in China, and "Qinshi Mingyue - Part 1" was already number one in China.
"Qin Shi Mingyue - Part 1" certainly dominated the box office in Asia at that time, but it was still far from the number one in the Far East. Historically, not to mention the Category III film "The Shipwreck", even many Hollywood films had bigger box office totals in Asia than ""
"Qin Shi Mingyue - Part 1" is better. Now this is what "Qin Shi Mingyue - Part 1" failed to do. I hope "Qin Shi Mingyue - Part 2" can do it.
Of course, this statement cannot be said to be superstitious, but it is just a good sign. For Wang Zhengfei, it would be different wherever the premiere was, so he naturally didn't care and agreed.
Tonight's Grand Guangming Cinema is star-studded. The two movies "Qin Shi Mingyue" themselves have more than 30 big and small stars who can be named in the entertainment industry. In addition, there are also a series of unknown artists.
As well as those who were invited by Wang Zhengfei and Gao Yan, those who were not invited but came uninvited, and a series of other people.
The media present were instantly excited. Such big-name stars used to only appear at some grand award ceremonies, but now they have appeared, appearing at the premiere of "Qin Shi Mingyue - Part 2", except for
The stars who participated in "Qin Shi Mingyue" and a bunch of related and unrelated people all appeared on the red carpet of the premiere. This shows how great Wang Zhengfei's appeal is now, or in other words, "Qin Shi Mingyue"
How powerful the appeal of "Ming Yue" is.
As soon as "Qin Shi Mingyue - Part 2" came out, the light of all movies was immediately suppressed, at least in China. With the good reputation and box office of the previous episode, "Qin Shi Mingyue - Part 2" was almost immediately released.
It immediately attracted countless attention. Everyone is looking forward to "Qin Shi Mingyue - Part 2" to break through the limit and reach a new limit. Anyway, "Qin Shi Mingyue - Part 1" is already a limit for Chinese movies.
Among the films that have been filmed and will be released soon, only "Qin Shi Mingyue - Part Two" has such qualifications, which has broken his record. This cannot but attract the attention of countless people.
Under such circumstances, if you can be promoted to the premiere, even if you are not the absolute protagonist like Wang Zhengfei, just making a slight appearance, in this situation where the whole people are paying attention, it will be very beneficial to the rise of your reputation.
For artists like Wang Zhengfei, too much media will only be annoying, but for those second- and third-tier artists, the more media, the better, and the greater their chances of exposure will be, and they will be more likely to become popular. They work hard
After working for so many years, it’s just to become popular and be chased by the media!