Chapter 383 The first bird who seeks benefits for the industry
Watching a movie and winning a grand prize is not a big deal at all. This kind of promotion method has been bad for a long time. I don’t know how many people have used this trick. There is nothing new at all. But the problem is that it is not as ethereal as before.
For promotions where you can't even tell whether it's real or fake, this time it's much simpler. As long as you can show evidence, you can get a grand prize of 1,000 yuan, and there is no upper limit. It won't be said that only ten people will be rewarded and nothing will happen.
Doesn't that mean that they all have a chance and can get the one thousand people?
But in fact it is not that easy. You can get a thousand yuan so easily. It seems not small, but in fact it has more of a deterrent effect, because it is definitely not only the netizens who get the news, but also the movie theaters.
I'm afraid it won't be that easy to catch their pigtails at that time, and there will only be a few people who show up stupidly, and these are the targets Gao Yan wants to attack.
In fact, not many of them will have the opportunity to get this thousand yuan by then. Otherwise, even someone with such a wealthy family as Xingchen Entertainment would not be able to bear it.
However, this also leads to the concept of box office stealing. Box office stealing is actually a behavior that existed a long time ago. It has only eased after the introduction of computer sales in the new century, but it has become rampant again in recent years. Many producers
Fang has no choice at all. Even if they don't use this method of tampering with ticket prices to grab the box office openly, it would be too cheating if they sold the movie tickets at the normal price and finally reported a preferential price or a discounted price.
Even if someone is sent to check, it will be useless. As I said, the family members are here to support me. If you have anything to say, it will be useless if you can't catch the sore foot.
Without China Film Group's level of strength, it would be difficult to catch the sore feet and get reasonable compensation, but it would take a long time. If they had this time, they could have made a few more movies, and if they had little strength,
They didn't have the ability, and the money wasted would probably cost them all the money they made from the movie. It was difficult to get reasonable compensation, and they didn't have the intention to pursue the case. In the end, they had to settle privately.
But now that a company like Xingchen Entertainment, which is rich and powerful and is determined to retaliate, everything is naturally different.
The outside world's understanding of box office stealing is not very high, but that doesn't matter. Anyway, they only know that something good will happen this time. Watching a movie is just a leisure activity, but if you can get something from this leisure activity
Some benefits, bonuses, etc., that would be great.
For Xingchen Entertainment to directly put up such a posture, the cinema was very gnashing its teeth, but there was nothing that could be done. These things should not have been mentioned in person, but who made this opponent never follow the so-called rules?
As for Star Entertainment, the last piracy scandal brought disaster to many cinemas. Several cinemas were forced to sign alliances, and two of them were even directly annexed by Star Cinemas.
There is nothing to say to such an opponent. After all, I provoked him. In the end, I could only grit my teeth and scream, "Madman." In the end, that was all.
A madman is a headache to begin with. If he is a powerful madman, then it is not a headache. If this powerful madman is still reasonable and slaps you, then it is really not a headache.
No, but my balls hurt!
Who told you to mess with him? This sentence expresses the true meaning, and you can't refute it. If you want to ask why this madman is crazy, there is only one reason, why did you mess with him!
But they are also baffled. Everyone is doing this, and your box office is not the only one that has been stolen. Why don't others react so much?
But it's not that they didn't react, it's that they were numb because they weren't strong enough. Only Xingchen Entertainment was strong enough and willing to resist.
But this time, all the major film companies are on the side of Star Entertainment. They are also suffering from the box office theft of movie theaters. Thirty percent of the box office, how much is this, although it is impossible to be as good as "Qin Shi Mingyue"
Kind of, the stolen box office alone is as high as hundreds of millions, but it’s not a lot.
You know, the name of Xingchen Entertainment is only so famous now. In addition to super-level movies like "Qin Shi Mingyue", there are also a number of movies with strong box office reputations as support. Produced by Xingchen, it must be
Quality, to outsiders, is just a self-proclaimed slogan, but to industry insiders, this is not the case. In the current film and television world, only five directors from the mainland have joined the billion-dollar director club.
, among which Xingchen Entertainment, a company that was founded only a few years ago, occupies two positions, which shows how strong Xingchen Entertainment is. Now it is not as good as Wang Zhengfei's later generations. Although it is only a few years behind, the box office of over 100 million is still just a luxury.
Except for Wang Zhengfei, no one dares to say that the box office of his movie can easily exceed 100 million.
Before Wang Zhengfei traveled through time, Zhang Huaxun with "The Mysterious Big Buddha", Yu Benzheng with "Life and Death", Zhang Yimou with "Hero", Feng Xiaogang with "A World Without Thieves", and Chen Kaige with "The Promise" have become directors with box office sales exceeding 100 million. Among them
Starting from "A World Without Thieves", Feng Xiaogang's 6 films each had a box office of over 100 million yuan, followed closely by Zhang Yimou with 5 films. In the following two years, this lineup expanded rapidly. In 2009 alone, "100 million yuan
The number of members has increased to 11. With the box office of Chinese films such as "Wulin Gaiden" and "Love to the End" exceeding 100 million yuan, directors Shang Jing and Zhang Yibai have also officially joined the "100 million yuan club". According to statistics, currently, mainland China has
There are 17 directors whose films have successfully exceeded 100 million in box office. Including directors from Hong Kong and Taiwan who direct co-productions, there are 35 "100 million households".
At that time, it could be said that "households worth 100 million yuan" had become widespread and were no longer valuable. Especially when Jiang Wen's "Let the Bullets Fly" came out, it immediately aroused the ambition and appetite of directors.
Pursuing 100 million yuan is no longer exciting. If you want to join, join the "100 million dollar club" - although its artistic proposition and metaphorical skills are all deeply epoch-making significance, the more intense and real excitement of "Let the Bullets Fly" lies in the number: Super 7
With a box office of 100 million yuan, it became the first Chinese film to achieve the goal of "100 million US dollars".
Although there is no Jiang Wen now, the appearance of Wang Zhengfei has stimulated those directors in advance. But in this era, over 100 million yuan is a very gratifying thing. Wang Zhengfei has already passed the 1 billion yuan mark, and even directly hit the global box office
The super perverts who have exceeded 5 billion cannot be counted. Wang Zhengfei's record in China is not bad. Counting the global box office, it is estimated that he will not even be able to see the taillights in the next 20 to 30 years.
But this does not mean that people are optimistic about Chinese movies. Last year, China produced more than 400 movies, but only less than a quarter of them were released. Of these less than 100 movies, only 100 movies were released.
Only less than 20% of them are profitable. On the one hand, there are super movies like "Qin Shi Mingyue" that grossed a billion in box office, and there are also movies that invested tens of millions and only had a box office of hundreds of thousands.
Nowadays, movie companies usually make one blockbuster movie to fill the holes caused by several flops. However, only Xingchen Entertainment makes money from all of them, and it makes a lot of money. If it is said to be produced by Xingchen, it must be a high-quality product.
, it’s not that Wang Po is selling melons and boasting, it’s just a fact. The general public doesn’t know, don’t they know it yet?
Precisely because the movie market is struggling now, they are naturally on the side of Star Entertainment. You must know that more than 30% of the box office was stolen. If these box offices are recovered, how many movies will be made from loss-making movies?
to the ranks of break-even movies, and how many movies have moved from the ranks of break-even movies to the ranks of profitable movies. This can change the fate of many people and promote the development of many Chinese films. Some people may disagree, but just from the rank of break-even movies
If a movie becomes a profitable movie, it can save more than a dozen directors every year, because in movies, people will continue to invest in you only if you make money. It is definitely not a small number how many outstanding directors can be produced over the years.
, and no one can ignore these profits.
Suddenly, the big bosses of the film companies discovered that although Star Entertainment seemed to be reckless every time, in fact it had made considerable contributions to the improvement of China's film environment. If there was any outstanding contribution
The award can definitely be awarded to Wang Zhengfei and Gao Yan.
Just like the previous crackdown on piracy, Gao Yan just wanted to protect himself and scare the monkeys, but the final effect was that, in addition to those who committed piracy and did not dare to touch the movies with Star Prints, he also had lingering fears about piracy of other movies, and he couldn't help but
There is no more pressing pressure like before, and this alone has won them a lot of benefits.
And now, even if Gao Yan only cares about himself, as long as he can make those movie theaters a little more cautious and less rampant, they can still earn an extra billion this year, which is definitely a lot even if the average is divided.
It can be said that this time Xingchen Entertainment is trying to stand out and seek benefits for the entire industry. Could those smart bosses not see such an opportunity and immediately come forward to help?
"Now it is necessary to rectify the increasingly bad atmosphere in the industry. Otherwise, whether we will continue to develop, and whether Chinese films will continue to develop, we must stick to the end for what is right!" Huayi's boss
He was the first to attack, and he was the first to show his support for Xingchen Entertainment.