Shaw Brothers has only 36 mainstream theaters, while Wing Koh has 37 theaters, excluding six art theaters, and there are 31 theaters. The film theater chain has 41 theaters, excluding six art theaters, and 31 theaters.
There are thirty-five mainstream theaters.
There are a total of 102 theaters showing "The Spy", but Fang Ruohai is determined to attract all the art theaters, and "The Great Love" is only showing in 49 theaters. Jiahe's "Home Alone" was released ten days ago and now
It has accumulated a box office of 15 million, while Debao's "The Courting Suicide Squad" only has 8 million.
With the perfect cooperation of Phantom's marketing department, all kinds of interesting advertisements have been covered in every corner of Hong Kong. In the publicity battle, Phantom is sure to win. In the trailer, Xiao Ran personally cut the trailer and won the hearts of Hollywood more than ten years later.
The essence of the trailer has deeply whetted the audience's appetite and is even better.
The grand opening day of "Spy" is indescribable. The pre-sale box office alone is as high as 8 million. It can be seen how attractive the combination of Xiao Ran and Zhou Runfa is. In many magazines, newspapers and film reviews,
They simply call Xiao Ran and Fa Ge the golden partners with the most box office appeal in this era.
On the premiere day, there was a long line of people waiting in front of the theater where "The Spy" was shown to buy tickets. Fortunately, the movie theater chain was very well equipped in this regard. Not only did they update the equipment, but it also improved the efficiency a lot.
Xiao Ran had to admit that Liao Jingping was a very outstanding manager. This Liao Jingping could be said to be one of the founding heroes of Lei Kaitai's movie myth. After Haile fully acquired New Art City and Princess Jin, Liao Jingping resigned and was invited by Xiao Ran
Taking charge of movie theater chains. Looking at it now, this idea is very wise.
Thanks to a good ticketing system, the audience did not complain. However, Xiao Ran was also very sad. It seems that all the citizens of Hong Kong came out to watch the movie. More than ten years later, I am afraid that only when "Kung Fu" is released
It's comparable.
That night, the box office of the premiere day was calculated by each theater and handed over to the distribution department of Phantom Company. After receiving a report call from Ge Wenqiu, Xiao Ran calmed down and continued to sit at the desk and write. Lin Qingxia was impatient.
Question: "How was the box office?"
"This..." Xiao Ran pretended to be tragic at first, and then laughed and said: "The box office on the opening day was 3.8 million, which exceeded the historical single-day record by a large margin! Haha!"
"Really?! That's great! Where is Haile?" Lin Qingxia couldn't help but was so happy that she almost jumped up. It was nearly four million. Xiao Ran couldn't wait to laugh wildly to show this success. According to the current box office, it is
Calculated at fifteen yuan, it means that all the seats in the three major theater chains are full on this day.
Haile? The premiere box office of "The Great Love" was also good, with a total of 1.8 million. Unfortunately, it was a disaster. After the premiere, "The Spy" has an extremely smooth plot and extremely fast additions.
The dynamic action scenes beat the imitation of Wu Yusen's "The Great Love" in one fell swoop.
In the following time, the reputation of "Spy" spread rapidly, and everyone was very happy to watch this very enjoyable super blockbuster. Recently, everyone's mantra is: "Have you seen it yet?" Of course, this refers to
"Espionage".
"Spy" exceeded 10 million in three days, breaking the record for the fastest box office to exceed 10 million in history. On the eighth day, it broke the box office record for the fastest to exceed 20 million. On the 15th day, among the crowd,
Under eye-catching circumstances, it officially exceeded the 30 million mark.
Since then, the number of theaters showing the film has gradually decreased to 76, and on the 27th, it once again exceeded the fatal threshold of 40 million. No one doubts that "Spy" can break the historical box office record, because even though the theater numbers have
The number has been reduced to 54, but the box office still has over 600,000.
The reduction of theaters is inevitable. When half of the audience has watched this film, it will be difficult to make more rational use of theater resources. The gradual reduction of theaters will definitely not harm the film's box office. On the 45th day,
The box office once again exceeded 50 million.
It wasn't until the sixtieth day that the film was finally released, and when it was released, it still had a box office of 100,000 to 200,000 yuan every day. The total local box office of "The Spy" was as high as 56 million in the end.
A height that people dare not look at.
As for "The Great Love", it was only Fang Ruohai who relied on his own theater chain to resist, and this film barely managed to drag the film to 30 million. And these more than 30 million, actually have quite a bit of water. This will be discussed later.
mentioned...
It must be mentioned that "The Spy" is indeed a movie that has the flavor of a Hollywood action blockbuster more than ten years later. It is smooth and extremely intense. Many viewers claimed when surveyed by the marketing department that they only enjoyed the ending scene.
It's definitely worth it if the building explodes.
After all, in this era, no one seems to have filmed such a huge scene, because the government simply does not support the film industry as it did in the future. This is equivalent to Xiao Ran taking a film that was advanced in both technology and directing techniques for more than ten years and getting it now.
.
However, it is not only because this film is indeed a timeless action blockbuster with excellent quality that makes every audience excited to watch it, it is able to achieve such a high box office. It is also because of the promotion strategy of the marketing department, they even included in the film
We haven't stopped promoting it since it was released, trying hard to find audiences who don't often go to the movies.
Another reason is that the statistical results of the media and film critics on the film's various data have made audiences who did not want to watch it become interested. Therefore, high box office can indeed drive a lot of market.
To put it simply, the box office is not only related to the quality of the film, but without promotion and distribution, no matter how good the film is, it will just rot in the quilt. This is definitely the most powerful marketing war in the Hong Kong film industry.
, every employee in the marketing department has grown rapidly, and not everyone can gain such experience.
The distribution department also experienced a very severe efficiency test. Xiao Ran issued what seemed to be extremely strict requirements in this era: the film must be released in every region and country in Southeast Asia within ten days after its premiere in Hong Kong.
For the distribution department, this is simply a battle of honor. If they win, they will be known as the most efficient distribution department in Hong Kong. They are very jealous of the media's gift to the marketing department of "the most capable professional marketing team in Hong Kong."
” is called.
Because Taiwan is close to Hong Kong, it can be released almost without any time difference. This is not a worry. However, places such as the Philippines, Malaysia, Singapore, Thailand, and India are a little troublesome, because it takes a lot of time just to make copies. As a result, Ge Wenqiu personally led the team
Under this situation, copies were sent to various parts of Southeast Asia almost as soon as they came out. Once, because the plane was delayed, Ge Wenqiu even wanted to charter a flight to send it.
In any case, the distribution department did it. The latest release was in Thailand, a very inefficient country, and it only took eight days in total. When the outside world was amazed that every department of Phantom had such efficient work capabilities, Ge Wenqiu and him
His subordinates were so tired that they wished they could just find a place to sleep.
Ge Wenqiu and his men were even more ashamed of the praise from the media. Because this release did not include Japan and South Korea at all, otherwise they would probably not be able to do it. However, no matter what, Xiao Ran was very satisfied with the result.
I personally went to meet all the employees who worked hard for the company and personally gave each employee a big red envelope.
"Spy" has a total box office of 120 million in Taiwan, becoming the second film after "God of Gamblers" to have a box office of more than 100 million in Taiwan, and also rewriting Taiwan's box office records. In places such as Singapore, Malaysia, and Taifei,
The total box office of this film was 160 million. Although it did not break the box office record, it was the highest-grossing Hong Kong film in those places.
And when the box office of "The Spy" exceeded 20 million, Japanese and Korean distributors went straight to Ge Wenqiu to talk about buying the film without even washing their hands. Unfortunately, they didn't know that Ge Wenqiu and a group of
After his subordinates cheered up, some stayed behind, while Ge Wenqiu personally led the team to Japan and South Korea to talk directly with the theaters.
Taking advantage of the film's strong momentum of sweeping the box office in Southeast Asia, Ge Wenqiu successfully won the agency rights for two theater lines in Japan and South Korea. The box office in South Korea was quite good, reaching 150 million. (If not
In particular, they all refer to Hong Kong dollars. The exchange rate between Hong Kong dollars and US dollars in this article is really impossible to study, so we will calculate it based on the current situation.)
Compared with the huge market in Japan, the box office in Japan is slightly lower. It is only 210 million Hong Kong dollars, which is far less than the box office of "God of Gamblers". However, even so, the "Spy" in Asia will
The hurricane it set off was still very shocking. However, the box office in the mainland was not satisfactory. It didn't even reach 100 million, but only over 80 million.
Because we are talking directly to theaters, we do not get a one-time buyout of the first-run screening money, but a share. According to the general rule, the producer, distributor and exhibitor each get one-third (it is not exactly the same everywhere.
, but it’s roughly the same), Phantom Company, which is both a producer and a distributor, earned more than 400 million.
However, this is also hard-won. The total promotional expenses in various places alone are at least more than 40 million. However, this still allowed Phantom Company to temporarily obtain more than 350 million in pure funds for this film.
Profit, this is a profit that can make everyone jealous. What makes people jealous is that when the company released the video tape, it made a lot of money, and even more smoothly opened the video tape in every region and country in Southeast Asia.
The sales market forms a smooth network.
Not only that, even Golden Harvest's "Home Alone" was affected by the oppression of Phantom, and the box office stopped at 24 million. And Debao's "The Courting Suicide Squad" was even worse. It barely reached 10 million and basically failed to win.
There was news... everyone ran to watch "The Spy".
This film completely led the trend of Hong Kong films, stimulated other film companies, and even caused Pan Disheng to sell most of his other industries and start distribution, and also began to move towards large-scale productions. This is a story for later, so I won’t mention it anymore.
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Let's go back to the passionate July. At this time, "The Spy" had just been released less than three days ago. Xiao Ran disappeared in front of people. At the home of Wen Bowen, chairman of the American Haishen Group, Xiao Ran was talking to Wen Bowen.
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Although Wen Bowen could guess Xiao Ran's purpose, he was still very interested in the young man in front of him who showed a sense of maturity that completely contradicted his age. He stared at Xiao Ran with interest, trying to find the reason for his success.
Gently putting down the cup filled with water, Xiao Ran knew that Wen Bowen was looking at him to make some judgments. With a chuckle, he leaned on the comfortable sofa. This sofa was really comfortable, but it was a pity that his eyesight was so poor.
Can't tell what kind of leather it is made of: "Mr. Wen, actually, I think you are very clear about my purpose of coming!"
"Maybe you know a little bit, but I think you might as well say it again!" Wen Bowen smiled. Just from this sentence, he knew that Xiao Ran was not an easy character to deal with. He was thinking of ways to provoke such an opponent. Really
Not worth it.
"No problem..." Xiao Ran's fingers kept beating on the sofa, as if he was testing what kind of animal skin the sofa was made of, and it seemed to have a sense of sure victory. He smiled mysteriously: "Mr. Wen, what are you doing now?
The purpose of what you are doing and what I want to do are the same. From my standpoint, I hope you can recover Haile's funds in the name of the chairman of Haisen Group!"
"Do you think I will agree?" Wen Bowen's heart skipped a beat and he was almost frightened by Xiao Ran. He was indeed starting to deal with Fang Poli in order to embezzle his wealth. Just looking at the meaning of Xiao Ran's words, he seemed to know
It was the same, which surprised him who thought he was doing it very secretly: "Ah Hai is a very capable young man. He will definitely make a lot of money for Hai Sen. I have no reason to get the funds back!"
Xiao Ran smiled. He was indeed an old fox who ran the shopping malls. He was indeed a famous Chinese businessman who entered the Forbes 500. His speech was impeccable. Unfortunately, through Guan Xin's information, Xiao Ran had already learned that Wen Bowen wanted to
Dealing with the Fang family has been in preparation for a long time.
Therefore, such words are obviously not enough to dispel Xiao Ran's thoughts, because he believes that in the shopping mall, multiple friends are always better than multiple enemies. He doesn't want Wen Bowen to come after the Fang family leaves, even though he knows very well that Wen Bowen cannot interfere.
Film circle. However, as long as his plan is implemented, it will be difficult to get back all the money invested by Haisen Group. He cannot guarantee that Wen Bowen will not become angry.
For Wen Bowen, sending away Fang Ruohai, who is good at risk-taking and financial investment, is a very important part of his plan. If he takes back the investment from Haile Group now, it means that the Fang family will definitely be dissatisfied with it
, and Fang Ruohai may cause trouble after returning.
Therefore, this was destined to be a negotiation that would not succeed. Now Xiao Ran could vaguely guess Wen Bowen's plan, so he knew that there was no need to continue the negotiation. They all knew that this was completely unnecessary.
Xiao Ran stood up and stretched out his hand with a smile: "Since Mr. Wen is unwilling to accept my proposal, don't regret it in the future!"
Wen Bowen narrowed his eyes and smiled, and extended his hand and said: "Of course not, I really hope to cooperate with you, a young talent!"
"There will always be a chance, right?" Xiao Ran was happy, now he was relieved.
*****
recommend:
Dugu Tianhan's new work "The World of Desire", http:///showbook.asp?Bl_id=38480
Northwest Canglangda's new work "The God of Destruction", http:///showbook.asp?Bl_id=48699
The masterpiece "Bandits" by Asan Shouma, http:///showbook.asp?Bl_id=47832