Don't think that Xiao Ran acted so cool when he was with Fang Ruohai, but in private, he had boasted to Wei Dongling and Fa Ge countless times for this victory. Such completely different behaviors almost made Yang Guang and Monkey
Their judgment was completely lost. Later, the two of them finally agreed that Xiao Ran's behavior was a "severe schizophrenia."
Of course, Xiao Ran didn't know what Yang Guang and Monkey said, but he wanted to find out one thing: whether Lu Can would betray him again. Because Lu Can was now in front of him, waiting to be tested. Xiao Ran pondered for a moment and left.
I went to the window and looked at the tall buildings outside quietly, my thoughts in confusion.
Emotionally, he really couldn't tolerate Lu Can's betrayal. However, Hai Lulu and others still stubbornly stayed in Haile. Only Lu Can came back. Lu Can is a talent, and he knows this very well, otherwise he would have been
He won't be promoted anymore. Based on Lu Can's ability and knowledge, having him come back is actually a good thing.
Lu Can's mood became depressed with Xiao Ran's silent expression. He thought that maybe it was really difficult to tolerate traitors in the business world, especially when such betrayal was committed by the enemy of his old employer. Thinking of this, he suddenly
I thought I had no hope.
But at this moment, Xiao Ran smiled softly. He could let Fang Ruohai off if there was anything unforgivable, so why did he still care about Lu Can? Looking out the window, he said quietly: "How many people are there in the building outside the window?"
?How many of them are not running for money? But, I think people should have some pursuits besides money. A-can, if you meet A-dong tomorrow, he will arrange a job for you! "
Lu Can looked ecstatic in disbelief. The reason why he came up regardless of the humiliation was because he had heard rumors that Xiao Ran wanted to drive away traitors like them. And he knew very well that Hong Kong would be the world of phantoms in the future.
He had no choice. As he knew, Hai Lulu and the others couldn't survive in Hong Kong, so they had no choice but to leave Hong Kong.
"Espionage" was very popular in Europe. Taking advantage of this trend, Xiao Ran handed over the French distribution rights to Leo Company. As a matter of course, Phantom established a branch in France to be responsible for European distribution and investment. The host was Ge Wenqiu.
.
Europe, especially France, is the most prominent in cultural protection, but it has never been as resistant to Eastern culture as it is to Hollywood. Therefore, Phantom's branch used the power of "Spy" to win theaters in several small countries.
After the distribution rights, the first-run release rights and video tape rights were sold to European companies.
According to the survey results of the Distribution Department, the current annual box office in Europe is 4 billion US dollars, and the number of audiences is approximately 1.8 billion. Several of Phantom's outstanding films have been released in Europe, and they have achieved quite good box office, which can be said to be a considerable
important market.
In the entertainment empire map envisioned by Xiao Ran, the mainland market is only in the development stage for the time being, but it will become an important base for Phantom in the future. Southeast Asia (including Japan) is currently Xiao Ran's most important priority, while Europe is ranked second.
Dominating Europe means completely attacking Hollywood. The third step is to attack North America, and the fourth step is to set up a global distribution network and invade every corner of the global market.
However, in Xiao Ran's memory, the decline of the European market was not only due to the failure of local films, but also an important reason. That was the neglect of screening facilities and environment. The number of European films dropped from more than 40,000 at its peak in 1960.
The number of movie theaters dropped to less than 20,000 in 1995, and the total number of seats was reduced from 18 million to 4 million.
Compared with the same period, the number of movie theaters in the United States increased from 18,000 in 1960 to 26,000 in 1995. Although the number of seats in each screening room decreased from 600 to 200, the investment was more important.
on the equipment and environment.
With such an example as evidence, Xiao Ran did not pay attention to the renovation of movie theaters. In the second half of the year, Xiao Ran used Leo Company's stocks as collateral and obtained a loan to acquire a cinema chain in France. After the renovation, it was obvious that the equipment
It surpasses other cinema chains in terms of comfort and comfort. As a result, this cinema chain has brought a lot of revenue to Phantom Company, which is naturally not mentioned.
But Haisen Group finally couldn't resist anymore. Haile Group has been ordered to rectify, and now it only needs to say that it will close down. The reason is very simple. The fake box office incident was arranged by Xiao Ran. Now under the arrangement,
The general manager of the supermarket exposed it, and Haile Group's reputation was naturally ruined.
Originally, things like this were just heavy fines (why do I always feel that the British Hong Kong government is taking advantage of the opportunity to make money?), but under the joint pressure of the four major companies, the British Hong Kong government soon imposed the most severe punishment. In such a situation
Under such circumstances, Wen Bowen would be a fool if he did not sell again.
The four major companies got their respective profits as promised, and got them at a very low price. Wen Bowen was a little depressed about this, but compared with the wealth he got from annexing the Fang family, this was much less.
Xiao Ran got not only ATV, but also several artists from Xinyibao, such as the band Beyond. The most important thing is that Xiao Ran instructed Tianxia Fund to acquire the Golden Princess Cinema, and then raised the purchase price to
After spending a lot of money to renovate the theater chain and update the equipment, the Golden Princess was officially merged into the Picture Theater Line and became the largest theater chain in Hong Kong.
Phantom has also officially begun another reorganization and spin-off that matches its strength. The production department was split and named Phantom Image. The movie theater chain was also spun off and became a wholly-owned subsidiary of Phantom. Newspapers and magazines were merged.
Changed its name to Shuxiang Media.
Because ATV received Xiao Ran's great attention, Wei Dongling personally took the initiative to reorganize and reorganize it, becoming a wholly-owned TV station under Phantom, announcing the beginning of competing with TVB. The post-production department was also spun off and named Thinking. The audio and video department also
It went out independently and was named Sihai.
One of the things that has not yet been divested is the computer special effects department. This department spends money like water. In the first half of the year alone, Phantom invested at least 300 million in this department. This made Xiao Ran very depressed and even doubted whether he was
If you do it wrong, it might be better to just acquire Light and Magic directly.
Famous filmmakers such as Xu Ke and Huang Baiming, as well as some fledgling future stars, have turned to Phantom, and the sisters are about to release their first solo album. Suddenly, Phantom's momentum has surpassed Jiahe, and has great potential
Rising above Golden Harvest, it is now the number one film company in Hong Kong.
In the second half of the year, Phantom started shooting a total of about fourteen films, invested in nine films, and released a total of thirty-three films. Among them were "Inside the Law" and other classics, which made many filmmakers and celebrities famous.
actor.
Of course Golden Harvest was very unhappy, but in the second half of the year, except for "Home Alone 2" which was not released during the prime time period and beat Phantom at the box office, all other films failed. In terms of distribution, Golden Harvest was not as good as Phantom.
For a long time, even if I have dissatisfaction, I can only hide it in my heart.
The expansion of Phantom is also progressing very fast, and it can be said that it has entered a golden period. It successfully acquired a theater chain in South Korea, and also acquired a theater chain in Taiwan and Singapore. Only in small countries such as Malaysia and the Philippines, Xiao Ran
I didn’t get involved in it because it was really not cost-effective.
Phantom has also opened branches in Japan and South Korea to facilitate investment in local films. The capable employees who have been honed at the headquarters have been promoted to high positions, or have been "assigned" to other countries to enjoy the treatment of founding heroes.
.And the employees in the company who have learned the novel and advanced ideas instilled by Xiao Ran are doing very well in their positions.
For a time, Phantom Company spread rapidly like a virus...
February 1989 finally arrived. This was the most critical year. Xiao Ran hoped that he could win over Hollywood Film Company and Light and Magic this year. Light and Magic, which had already been listed on the market, was actually not difficult to deal with. Xiao Ran had already asked Fang Xiaoqiang to quietly work in the United States.
We are carrying out operations, hoping to try our best to win over this company that will control more than 70% of the special effects production in the United States in the future.
This year, the annual reports of various departments of Phantom Company were also released, starting with Sihai Audio and Video, because last year the company obtained the distribution rights for a considerable number of films. It also developed the European market, resulting in a huge increase in profits. In 1988,
The total sales of all the films released by Phantom are as high as 740 million. Because video tapes are now a hundreds of percent profitable industry, the result is a total profit of 480 million. Excluding the nearly 80 million in peripheral products
Despite a loss of tens of millions, there was still a profit of 400 million.
Phantom Pictures has started shooting a total of 26 films throughout the year, five of which have not yet been released. The total local box office reached 380 million, accounting for 35% of the Hong Kong film box office for the year, breaking through Golden Harvest for the first time.
Market share. The total box office in Southeast Asia exceeded 1 billion, while a total of seven films were released in the European market, with a total box office of 310 million.
Because in Southeast Asia and the local market, the profits are basically divided among the producers, distributors and exhibitors (except for the mainland), plus the profits distributed by the distribution department to the production department after they are distributed to Europe. As a result, last year's full year
, excluding the production fee of up to 200 million and the reward of about 80 million, Phantom Image also made a profit of 270 million.
In terms of theater chains, except for local theater chains, other theater chains are in the process of renovation and acquisition, so they only have investment, so they only make local profits. But calculated this way, it is quite good, with a profit of 80 million.
Because Sisi had just been spun off, there was no profit to speak of, so it was ignored voluntarily. Not to mention the computer special effects department. In addition to the contact advertising that could barely make up for some losses, at least 500 million was spent on purchasing equipment throughout the year.
class.
Shuxiang Media doesn't make much profit, so let's not mention it. The distribution department is the most profitable. It made 730 million from the first-round screening rights alone. If the screening rights of the TV station are also included, the sales will be the same.
A full 200 million. And Tianlai Company made a profit of 120 million for the whole year.
The investment department was not spun off, and it earned 530 million for the company throughout the year, which did not include the stocks and companies designated by Xiao Ran. ATV had not been reorganized recently, so its income and expenses were basically at the same level.
The marketing department, relying solely on advertising fees from various locations in Southeast Asia, plus publicity expenses, which were basically calculated in addition to the box office figures, actually made a profit of nearly 20 million.
In 1988, Phantom made an annual profit of 1.8 billion, which is absolutely extremely rare. If it weren't for the hugely profitable industry in Hong Kong, it would never have been possible to achieve such outstanding results.
The new year has begun, and the Hong Kong media has begun to frantically rank the richest people in Hong Kong. At this time, the people of Hong Kong were surprised to find that Xiao Ran's net worth had soared a lot in one year.
How much is Xiao Ran's current net worth? Add up Phantom and its subsidiaries, plus controlling Shuxiang Media and Leo Company. The appreciated equity of Leo Company alone is worth one billion Hong Kong dollars, and the distribution contract controlled by Phantom is at least
Valued at 1.5 billion, plus 1.5 billion in working capital, plus its theater chains and subsidiaries, professional accountants have evaluated the company’s market value as at least HK$7 billion.
This is the first time that the market value of a film company in Hong Kong has reached this figure, and it is also the first time that Phantom has surpassed Golden Harvest and Shaw Brothers in market value. Phantom has also set many records this year, such as breaking Golden Harvest's market share for the first time, and
Defeated Golden Harvest to become the largest film company in Hong Kong.
Xiao Ran controls 90% of Phantom, plus the appreciating Microsoft stocks and other stocks and real estate in his hands. With a net worth of at least 7 billion Hong Kong dollars, he has naturally become the most dazzling business wizard in Hong Kong, ranking among the best in the world.
Hong Kong's 100 richest people, ranked 77th. If the Tianxia Fund currently worth 1.3 billion is included, Xiao Ran's ranking can be improved by at least ten places.
Of course, Xiao Ran didn't take this to heart. At this point, he only cared about how much greater his influence was than before. Although Shuxiang Media, a character magazine "Power" founded under Xiao Ran's guidance, listed Xiao Ran as
Xiao Ran is the most powerful person in the Hong Kong film industry of the year, but he knows very well that the two established companies, Golden Harvest and Shaw Brothers, are no joke.
"Power" magazine is Xiao Ran's creation. He believes that it is very necessary to create such a stylish people magazine that can be distributed around the world in the future. He also guided Shuxiang to establish another film industry magazine "Influence", which is closely related to
"Film Fortnightly" targets a different audience and is mainly distributed within the industry.
However, what Xiao Ran is thinking about now is the company's problems. The company has indeed been built into a junior film empire. However, Xiao Ran believes that there is a problem with industry revenue. The company's box office revenue (including overseas distribution) is about ten
billion, accounting for 60% of film-related income. This is a very dangerous revenue and expenditure structure.
This means that Phantom Company relies to a large extent on the huge box office profits of Hong Kong movies to obtain a large amount of profits. If it loses its dominance at the box office, it means that Phantom will lose most of its profits.
And Xiao Ran knows very well that in Hollywood in 1980, profits from box office only accounted for 50% of movie revenue, but now it has dropped to about 40%, and even only 3% ten years later.
Ten. About 20% of the revenue comes from television, and the rest mainly comes from the video market.
Phantom Company has made a discount on TV revenue, and the video tape market only accounts for more than 20% of the revenue. This is a dangerous and profitable signal, and it also means that the video tape market and
The income from television still needs to be tapped.
"Aran, why do you think the box office should not be the main source of movie revenue?" Wei Dongling didn't quite understand. After all, box office is always particularly critical around the world.
Xiao Ran pondered for a moment. This question was difficult to explain. However, he hoped that he could explain it as best as possible. After thinking about the words, he looked at Wei Dongling who was looking forward to the answer and said: "It is very simple. It is inevitable to explore the maximum benefit of the product. According to the audience
Classified by level, we can roughly divide the market into three levels."
"The primary market is those who like to go to the cinema to watch movies. After we have put enough money into their pockets, it is the turn of the secondary market. That is the video tape market. In this market, most of them are loyal movie fans.
And audiences who are too lazy to go to movie theaters are unlikely to overlap. The third-tier market is television stations, which can attract family audiences!"
Wei Dongling immediately understood what Xiao Ran meant, but Xiao Ran had not yet said why he should pay attention to the proportion of video tapes and TV broadcast fees. Xiao Ran rubbed his nose, sat on the table and stared at Wei Dongling and continued: "Entertainment methods are becoming more and more diversified.
, these will inevitably
Dilute the box office revenue. Therefore, we cannot rely on the box office, and the increasing number of video recorder users and TV users will inevitably dilute the box office revenue of the movie. This means that we will transfer the box office revenue to video tapes and
In terms of broadcasting fees, we share the risk.”
Wei Dongling pondered, and he understood what Xiao Ran meant. After hesitating for a moment, he immediately made a decision, looked up at Xiao Ran and said: "I agree, Phantom Image can completely operate independently, and our main goal this year is on distribution and this
At two o'clock."
Talking to smart people saves your worries, Xiao Ran sighed. When will his dream of a movie empire be fully realized? If he cannot stabilize the Asian market and break through this market to reach the European market, the end may not necessarily be wonderful!