Chen Baisheng is a very straightforward person. He has never thought highly of people like film company bosses. This is a common problem among literati. It's like Shuxiang Media only listens to Xiao Ran's instructions on strategy, and Xiao Ran doesn't interfere with other things.
, because he knew that there would always be a generation gap between businessmen and literati.
Fortunately, Chen Baisheng admired Xiao Ran very much. Of course, he only appreciated Xiao Ran's achievements in movies. When he asked Xiao Ran's purpose very directly, Xiao Ran said solemnly: "Ah Sheng, have you ever thought about putting other things into consideration?"
Local films are attracted to the Academy Awards? It’s like the Oscars.”
Chen Baisheng was immediately stunned. He really hadn't considered this. Hong Kong movies are just emerging. How can they compare with Hollywood, and the Academy Awards can't compare with Oscars. In the heyday of Hong Kong movies, if you want to be so
I can do it, but it still can't match the strength of Hollywood, and it has no future.
He understood very well what Xiao Ran meant, which was to open up the competition conditions for awards such as Best Picture. The Academy Awards currently don't even have the Best Foreign Language Film award. How could they dare to open up such conditions? Otherwise, if something like "Rain Man" is
The classics were sent over, so Hong Kong films were not the only ones that failed miserably.
"It's unlikely, but the best foreign language film can be considered!" Chen Baisheng is not without ideas. He is currently referring to the Oscars and plans to create a Chinese-language Oscar. However, this step cannot be too forward.
Xiao Ran smiled, rubbed his nose relaxedly and happily and asked: "Then why do you think it's impossible? I think doing this can improve the international reputation of the Academy Awards. I think you should understand!"
"Then do you think today's Hong Kong films can beat Hollywood films?" Chen Baisheng immediately retorted. He is not Xiao Ran's subordinate, so he is not afraid at all. After all, he still has a somewhat literati atmosphere and is a little disgusted with film businessmen like Xiao Ran.
"No one said that conditions should be opened now. I didn't say that, and you didn't say that either!" Xiao Ran couldn't help but want to laugh. The purpose of his trip was to teach Chen Baisheng a lesson and give him something to think about. In this way
, he won’t need to organize any film awards in the future, he can simply turn the Academy Awards into Chinese Oscars. As for literary and artistic films, the Hong Kong International Film Festival is supporting them.
Film awards are always closely related to local films. Without the prosperity of local films, it is difficult for film awards to prosper. Only high-quality films that continuously compete for competition can attract higher-quality films. Just like the founding of Cannes back then
At that time, French films had a very important seat in the world cinema.
The influence of the Academy Awards cannot spread because the charm of Hong Kong films is limited to Southeast Asia. Therefore, Xiao Ran is very aware of this and also tries to make Chen Baisheng's thinking and pace closely follow the expansion of Phantom and quickly increase its influence internationally.
force.
The relatively detailed approach is interesting, such as "Dark Flower". The video of this film has been released. Because he won the Best Director at the Golden Horse Award, Xiao Ran very deliberately asked the cover designer to use the Golden Horse Award for the film.
The Best Director Award is placed before Cannes to imply that the Golden Horse Awards are about the same as Cannes in terms of strength.
If this is the case, then there is no need to know. Anyway, a film award requires authority and fairness, and the most important thing is popularity. Xiao Ran just wants the Academy Award to take advantage of the Phantom works being sold in the European market.
Hurry up and expand your influence accordingly.
"What do you mean?" Chen Baisheng was a little confused. He thought Xiao Ran was not simple, but he didn't expect Xiao Ran to be so titillating when he spoke.
"It's very simple. ATV has already offered you a high price to win the broadcast rights this year!" Xiao Ran smiled faintly. He knew that this deal was definitely a loss, but in order to support the Academy Awards, there was nothing he could do: "Gao
The wireless price is twice as much, do you know why I let them charge such a price?"
Chen Baisheng shook his head. He was a scholar. How could he know about these complicated things in the business world? Xiao Ran stared at him deeply and couldn't help but sigh. In this sigh, Chen Baisheng felt that he seemed to be an unmotivated person.
A son is the same in front of his father.
He didn't understand this. Xiao Ran had always liked to get the upper hand. In his understanding, this first move did not have to be strong, but it had to actively mobilize the opponent's emotions and psychology. Now Chen Baisheng had obviously fallen into his psychological warfare. Xiao Ran
He deliberately shook his head and said: "I set this price to give you enough money to publicize and promote this award. Whether it is a TV advertisement or a print media advertisement, I hope you can use this money to promote it as much as possible in Southeast Asia!
"
Chen Baisheng was stunned for a moment, and finally nodded to show that he understood what Xiao Ran meant. But Xiao Ran sighed, a scholar is a scholar, he is really ignorant: "This time I hope you will give the publicity rights to Phantom, my company's marketing department will do everything possible
Maybe I can help you promote the Academy Awards."
"Marketing department?" Chen Baisheng knows this very well. Phantom's marketing department is very famous in the industry and is known as the most efficient marketing team in Hong Kong film companies. If there is this marketing team to help promote, the Academy Awards
I'm afraid publicity won't be a problem.
Thinking of this, Chen Baisheng was moved. If he could expand the prestige of the Academy Awards, he would be proud of it. So, he nodded and said, "That's no problem, but I don't know how much publicity it will cost!"
"Believe me, this time is purely to help the Academy Awards and Hong Kong films. I won't make any money from you, but will give you a lot of money. I only need to win the broadcast rights of the Academy Awards for the next ten years, and my future publicity will be
ATV is responsible for everything." Xiao Ran smiled bitterly. This is not the money earned from the Academy Award. It is simply planned to pay for it.
According to Xiao Ran's idea, he wants to broadcast the clip of the moment when Fa Ge and himself won the award last year on TV stations throughout Southeast Asia. This would require an investment of at least 10 to 20 million. The broadcast fee for the Academy Awards is only
One million is not enough to pay the salary. However, it is considered as sponsoring the Academy Awards.
"What I want is very simple. You know that Phantom films have a certain market in Southeast Asia and Europe!" Xiao Ran finally turned to the topic, pondered for a moment, stood up and walked around the office with his hands behind his back.
: "If the Academy Awards can take the opportunity to promote and launch, it will definitely be very promising!"
Chen Baisheng's eyes lit up, but then he said coldly and vigilantly: "What benefits do you want to get here? Money?"
"Do you think I still need money?" Xiao Ran suddenly turned his head and stared at Chen Baisheng. Chen Baisheng could not withstand the pressure brought by Xiao Ran's turn and quickly avoided it. Xiao Ran then said in a deep voice with satisfaction: "If
You won’t believe me when I say that my ideal is for Hong Kong films to dominate the world’s film industry. So, I have to tell you that I want Phantom to become a global film empire!”
Chen Baisheng opened his mouth wide, as if he had seen the Buddha appear, and was speechless for ten seconds. In Xiao Ran's tone, he noticed the sincerity, although he didn't know which of Xiao Ran's two sentences was the truth.
. But no matter what, if Xiao Ran can do it, it will definitely be extremely beneficial to Hong Kong films.
"As for the conditions for opening the awards, we can proceed slowly, can't we?" Xiao Ran smiled. He liked the way Chen Baisheng was speechless in front of him: "Oscars are not created in a day. You just need to prepare and wait.
This day is coming!”
After thinking about it for a long time, Chen Baisheng couldn't find any disadvantages in the conditions proposed by Xiao Ran, let alone any bad intentions of Xiao Ran. As a result, when he saw that Xiao Ran had finished speaking, he reluctantly said: "I think this matter requires
Discuss this with other people at the weekly!”
Xiao Lin's Love gradually lost its most powerful critic and clamor due to the compromise of the Oriental Newspaper Industry. The voice of public opinion became much quieter, and both Xiao Ran and Lin Qingxia felt much more relaxed. As for the one that almost put Xiao Ran and Lin Qingxia into difficulty
The editor-in-chief in the situation was fired, and Xiao Ran was very satisfied with this result.
The carrot and stick tactics he learned from the United States are quite effective. Besides, the law does not punish the public. If Xiao Ran insists on dealing with the reporters and editors related to this matter, the consequences will definitely arouse the collective resentment of the media.
And in this way, the news was spread. The editor-in-chief deliberately planned it, and the Oriental Newspaper Industry inevitably looked a bit underhanded in the eyes of its peers.
However, Xiao Ran didn't feel sorry for Dongfang, because in his impression, one of the two most famous and despicable gossip magazines in Hong Kong came from Dongfang Newspaper. It would have been very merciful not to drive away Dongfang, but, look,
It doesn't seem to be that easy to go up.
In short, there are still reports in newspapers and magazines, and the discussion has not completely stopped. However, the madness caused by Xiao Lin's love finally came to an end, and everyone began to try to look at it all with a rational mind, and this is
Xiao Ran tried to make people do it.
The Phantom Marketing Department is indeed a very powerful professional marketing department, and may even be ranked among the best in Hong Kong. This time, Bai Wenjing took over the job of the Hong Kong Film Awards, and ATV also won the Hong Kong Film Awards in the next ten years.
broadcast rights.
Although ATV needs to spend money for annual publicity, according to the precise calculations of the marketing department, it is believed that as long as the publicity is in place and the influence is expanded, ATV will no longer need to operate at a loss in three years. If the influence is great, it will be like the Oscars
, everyone who pays for advertising is fighting for the top spot! Therefore, this deal is absolutely cost-effective.
Because of Xiao Ran's attention, Bai Wenjing had no choice but to go out and make a publicity plan himself. Bai Wenjing was really a marketing wizard. He quickly came up with two plans. One was economical but less effective. The other one took about two days.
Ten million, but the momentum is much more vigorous.
The final choice was the luxurious one. Xiao Ran felt that a more luxurious one would be more in line with the theme of the Academy Awards. In order for the Academy Awards to have more money to make the ceremony more gorgeous, Xiao Ran had to ask Shuxiang Media to sponsor 5 million
.With these five million, it would be absolutely fine if we did it not only in the Art Center Hall, but also in the Hong Kong Coliseum.
Xiao Ran originally planned to invite Coppola to come over. He and Comrade Corvo often talked on the phone, which seemed like a year-end friendship. But then he thought about it, and inviting Corvo to come over, wouldn't it be equivalent to indirectly promoting the more powerful Hollywood?
?After Wei Dongling and Lin Qingxia collectively mocked Xiao Ran for being petty, Xiao Ran helplessly touched his nose and pretended not to hear.
The 20 million yuan that Bai Wenjing received from ATV made Ma Weiqiang, the current general manager of ATV, feel extremely sad. However, when he saw the results, he quickly began to praise Bai Wenjing of the head office, who was "number one in the world in marketing"
.
Bai Wenjing's method is actually very simple. He invited Wu Yusen, who is currently directing "The Bloody Heroes" to direct a one-and-a-half-minute short film. Some people say that shortness is the essence, and this is right. All the nominees for Best Actor
The actors of the protagonist all played roles in this short film for free, and the effect was very interesting. It was a very meaningful action scene.
This short video was added to the scene of Fa Ge and Xiao Ran winning awards last year (the two are the most famous in Southeast Asia), and cut into one-and-a-half-minute and thirty-second versions respectively. Xiao Ran was full of praise after watching it. He
I feel that this is much better than the promotional video of the year "Infernal Affairs" won the award. The most important thing is that it is from a strong angle.
Contacted TV stations in various Southeast Asian countries and first broadcast a thirty-second version on TV at the cost of advertising. But on the eve of the Academy Awards, the one-and-a-half-minute version was officially launched, which made interested viewers anxious, but
Can't find it broadcast on TV.
In addition, the movie theater company received a symbolic sum of money from ATV, and immediately put this 30-second version of the advertisement on the titles of all films released in Southeast Asia. Of course, every audience who bought a ticket
You can also get pictures designed and photographed by professionals hired by the marketing department.
In addition to the male lead nominees, these pictures also include the best actress nominees, as well as the photo matrix of best director and best picture. In addition, Sihai Audio and Video has taken over the task of making simple and interesting games.
Quickly obtained a free license to produce a melee football game for Best Actress and Best Actor nominees.
Of course, this game is not given away casually. After it is handed over to the marketing department, the distribution company will calculate this account into the film's distribution fee and give it away in conjunction with the film's release. In addition, Shuxiang's three
Magazines and a newspaper also advertised heavily, and reports such as interviews with Academy Award nominees continued one after another.
*****
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Chi Hu Da's new book "Secret World", http:///showbook.asp?bl_id=51977
Hongfeng Dada's new book "Big Stick", http:///showbook.asp?bl_id=53035