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Chapter 174 Asian Strategy

During the carnival, Cheng Long came inexplicably. He was now staring at Xiao Ran quietly in front of Xiao Ran and Lin Qingxia. When Lin Qingxia was worried about something, Cheng Long suddenly laughed, laughing heartily, and stretched out his hand

Patting Xiao Ran on the shoulder: "Aran, I wish you and Qingxia the best!"

Cheng Long's nonsense words made Xiao Ran feel extremely confused, but later he deliberately found out the reason from Cheng Long. It turned out that Cheng Long had no intention towards Lin Qingxia, he just wanted to protect his eldest brother Qin Xianglin.

So he didn't agree with Xiao Lin's love, firstly because of Qin, and secondly because of his age. But this night, he was moved by Xiao Ran, and the grudge in his heart naturally dissipated.

The aftershock of the Academy Awards has not yet passed. On the third day, the top management of Phantom and its subsidiaries held the most important meeting so far. In Xiao Ran's expectation, this high-level meeting will determine the future direction and strategy of Phantom, and will also

Decide the path of Phantom's growth and expansion.

The performance of each subsidiary was not bad, and they had already started to make profits. After they reported their results, Xiao Ran nodded to An Yuxuan, who immediately pulled away the cloth on the wall, and a big screen appeared.

, there is a world map screen on the big screen.

Xiao Ran stood up with a shrug. He glanced at the senior people around the big round table with a stern look, and then slowly said: "Movies are not a simple and pure thing. After going through the distribution and marketing war of "The Spy", and

I believe everyone here is well aware of the Hong Kong Film Awards’ promotion strategy!”

There was silence below, listening carefully to Xiao Ran's words. The grim look on Xiao Ran's face became more and more intense: "The annual global film production value in 1988 was 38 billion U.S. dollars, while Hong Kong's annual production value last year was only 5 billion U.S. dollars.

1.4 billion Hong Kong dollars, this figure shows that Hong Kong movies still have great development potential."

Of course, everyone here knows very well that the production value Xiao Ran refers to is the total amount of box office, video distribution and TV broadcast fees. Wei Dongling listened very carefully. He often discussed the future direction of Phantom with Xiao Ran, but he has always been

Feeling that Xiao Ran had some ideas that he hadn't fully come up with yet, he thought maybe he might be able to hear them now.

"Phantom spans not only the film industry, but also other related industries. I hope everyone here can expand the subsidiary and maximize the comprehensive effect of the industry. In the next few years, the companies'

The main task is to expand the business so that you can keep up with the expansion speed of Hong Kong movies."

Having said this, Xiao Ran looked around with extremely keen eyes and said confidently: "Our goal is to create a three-dimensional comprehensive global entertainment empire. We want to extend the company's tentacles to every corner of the world."

Sure enough! Every boss of the subsidiary company below was shouting in his heart. Of course they had heard of Xiao Ran's ambition. However, Xiao Ran had never expressed it clearly before, but now Xiao Ran completely and thoroughly put his ambition into consideration.

Intention and ambition are shown.

A global entertainment empire is definitely an exciting goal. Just thinking about it can make people excited and make them want to join it immediately. Xiao Ran glanced at the excitement in everyone's eyes and smiled with satisfaction: "However,

This is not something that happens in a day or two. In front of us, we need to face not only local films from various countries and regions, but also the powerful Hollywood. Therefore, this time may take ten years, or even longer. But I believe that,

We can completely replace Hollywood, make Hong Kong the global film center, and make Phantom the number one entertainment empire!"

Having said this, Xiao Ran gradually sat down and was satisfied with his eloquence. Wei Dongling stood up and continued Xiao Ran's words: "President Xiao just said that our goal is not Hong Kong, but the whole world. At present, in addition to movies,

The industry can extend beyond Southeast Asia, but print media only stays in Hong Kong, so we all need to work together!"

Wei Dongling's eyes stayed on the faces of Li Guangli, the head of ATV, and Leng Pengfei of Shuxiang Media. The key now depends on these two people. He actually believes that these two guys have this ability. The key lies in his and Xiao Ran's relationship.

Intentions cannot be miscommunicated, thus giving two people wrong information and making wrong decisions.

"ATV and Shuxiang can try to integrate the market through acquisitions or mergers, and let local people open up the market for us instead of us rushing into each other mindlessly." Wei Dongling saw that Li Guangli and Leng Pengfei both nodded seriously.

He nodded, and then looked at Lin Wei, the person in charge of thinking, with relief.

"We are now doing post-production and mastering equipment. Your main goal is how to make post-production more perfect, so as to attract the business of production companies in Hong Kong. In terms of equipment, you can work with some developers who have

We cooperate with capable companies to develop, and we must be able to master the technology on the equipment ourselves.”

"Teana needs to become the leading record company in Hong Kong in the shortest possible time and formulate a precise promotion plan so that people who cannot understand Chinese songs can still become our market. In addition, we can try to find products in Europe

To train suitable candidates, you must make a difference in the European and American markets."

Strictly speaking, in terms of pop music, Xiao Ran really has no confidence in Teana's impact on the European market. After all, they have accumulated so many years, and in addition to rich experience, there are also a large number of music producers, and Teana is obviously very weak in this aspect.

Thinking of this, Xiao Ran's heart moved. He had heard a lot of English songs, and maybe he still remembered some melodies.

"Sihai's goal is simple. Phantom will hand over every movie peripheral product and video distribution rights to you. What you need to do is to explore the utilization value of each movie as much as possible and develop any ultimate

Imaginary peripheral products Xiao Ran. At the same time, we need to establish a safe and fast sales network that can bring out the products and movies at the same time in the shortest time."

"The task of the movie theater is also very simple, to carry out acquisitions or mergers as much as possible. If this plan does not work in the European market, we can adopt the method of merger. However, we must absolutely control the situation! In terms of the theater environment, the general direction in the future is

Comfortable environment with great acoustics.”

"Therefore, when it comes to the renovation of cinemas, we must proceed step by step and reduce the number of single-screen cinemas in a targeted manner. We will strive to have five to ten screening rooms in each cinema that can accommodate 200 to 400 people within five years.

Hall." The way Wei Dongling talked with great enthusiasm was very general-like, and he couldn't blame himself for becoming the CEO of Phantom.

Liao Jingping nodded, and he obviously felt the same way. The overcrowding of movie theaters during this period undoubtedly proves that if the theater environment is good, then the audience will naturally be willing to enjoy this environment.

"Phantom Pictures still implements the concept of high-quality products and carefully creates every film. However, the Momentum Investment Fund should not invest in long-term investment in the past year, because each company needs a lot of funds to expand!"

"Our goal is very clear..." Wei Dongling took a small stick from An Yuxuan's hand and pointed on the map on the big screen, pointing at the small dot in Hong Kong. The small dot in Hong Kong immediately extended out.

Countless lines are laid to any corner and direction in the world: "It's the world!"

When Wei Dongling sat down, Xiao Ran stood up straight and knocked on the table with a smile, adding a lot of rhythm to his tone: "Don't ignore the mainland, especially ATV and Shuxiang. From the perspective of the same culture and species, as long as you can

Winning the mainland market will be a huge victory. Of course, at present we only need to make temporary contact and wait and see."

"When every company expands the market, it must expand in a targeted manner according to local characteristics, rather than blindly forcefully instilling our culture, otherwise it will be counterproductive. What we need now is the market, so that the market can leave the market.

Don't leave us." Xiao Ran smiled slightly, just like the mainland's smuggled video tapes and pirated discs took over the market for Hong Kong films. As long as people can't live without Phantom, that's a real victory.

"Over time, the marketing department and artist training department will also be spun off from the head office. From now on, all we need to do is expand and defend our own market. When our scale reaches a certain level, then the victory lies with us.

In front of you, waiting for us to pick it up!" Xiao Ran smiled happily, Phantom has finally completed the inevitable spin-off in the transformation process, and now it has truly become a distribution company.

We already have television and traditional media, but now we only lack an online platform. Well, ATV still needs to get involved in cable TV. This is a very profitable business and cannot be lost because of this. The structure of the media empire is maturing, and movies

The industry is also maturing rapidly, thinking controls the equipment and the later stage, and the marketing department is also split, thus forming a decentralized and balanced industry.

In addition to the Internet, Xiao Ran thought that Phantom has gradually become a cross-industry comprehensive enterprise under his silent control. And all of this will revolve around movies and become an important part of the movie empire in Xiao Ran's vision.

In fact, both Xiao Ran and Wei Dongling barely intervened in the operation of the subsidiary, and only gave some guidance on major strategies and detailed strategies on its development direction. This gave the heads of each subsidiary to a large extent enough

There is room for exertion, and there will naturally be supervision in financial and other aspects.

It is no exaggeration to say that as long as Phantom and its subsidiaries do not make any fatal mistakes, they will always be the most influential film company in Southeast Asia. However, Xiao Ran knows better that once Hollywood takes over computer special effects, it will be an irresistible force.

Devil. Hollywood, which had basically no market in Hong Kong, broke through this market precisely because of computer special effects.

Therefore, when he could just let go and just be a rich man, Xiao Ran had to continue to do it himself, because the real enemy had not yet appeared, and he had not yet defeated the fatal enemy with his own eyes. This conclusion obviously made Xiao Ran depressed.

, after all, he prefers sightseeing rather than shopping malls. Fortunately, he also loves movies, so he can still enjoy some fun after work.

After the meeting, Xiao Ran kept Liu Chun, the person in charge of Phantom Image, Li Guangli, the person in charge of ATV, and Chen Jiale, the person in charge of Tianlai, and Tang Yan of Momentum. Xiao Ran only said one sentence to Chen Jiale: "Ale, I created

A few songs, maybe the sounds of nature can come in handy. In a few days, I will come to your place in person!"

After Chen Jiale left with admiration, Xiao Ran smiled at Li Guangli and said, "I have some good program ideas. Find a capable person to talk to me!"

Li Guangli left in confusion. He really didn't understand now. Who is Xiao Ran, who can create pop music and do programs? Seeing him leaving, Xiao Ran couldn't help laughing.

He thought this was quite interesting sometimes. He suddenly felt that he might be a mysterious question mark in the eyes of others.

This is not that exaggerated. Xiao Ran's "narcissism" is quite serious sometimes. Turning his attention to Tang Yan, Xiao Ran smiled. Among the subsidiaries of Phantom, the most powerful one is this power fund. Although Cisco and Dell

The stocks are all under the name of Phantom Corporation. However, just by relying on the power of karaoke, you can make a lot of money.

Xiao Ran's instructions to Tang Yan were nothing special. He only said that the company would definitely need a lot of funds from this year to next year. Not only should he not get involved in long-term investment, but he should also try to sell the stocks he held.

In terms of stocks, Xiao Ran doesn't take it seriously. The Microsoft stock in his name alone is close to 18%. Coupled with the stocks of Cisco and Dell, this is enough to support the development of Phantom. Moreover, he knows a lot

There are only a few stocks with potential, and it doesn't matter if you sell the others.

Later, Xiao Ran recruited Fang Xiaoqiang back from Japan. The results were quite good and he invested one billion. As a result, Phantom earned 1.2 billion in more than half a year. For a time, Phantom Corporation's liquidity reached as high as 3 billion.

Negotiations between Sony and Coca-Cola were successful, and Sony acquired Columbia for US$3.5 billion. This made Xiao Ran start to think about acquiring a film company. Xiao Ran was also unsure about which company to acquire. The only thing that was certain was that,

Definitely not buying MGM.

Are you kidding, buy MGM? Xiao Ran is afraid that he can't figure out the bad debts and strange debts. MGM is like a huge whirlpool now, and anyone involved will not end well. Xiao Ran is not stupid.

, so he didn’t want to be caught in the whirlpool.

Warner seems like a very good acquisition target, but, my God, it is the largest film company in Hollywood. There are lessons learned from Columbia's acquisition. If Warner is acquired, the Americans may think that the Chinese are coming.

What! What will happen if a nuclear war is triggered?

Disney? Xiao Ran couldn't even think about it. The market value of this company was so high that he hated it. How could he afford to acquire it? Fox was originally very impressive, but it was acquired by Murdoch as early as 1985.

.Paramount Communications is also one of the seven major companies, and there are countless classics such as "The Godfather". However, in Xiao Ran's impression, this company has begun to decline, and it even fell into decline in the 1990s.

Bottom.

As for Universal... Xiao Ran hesitated. He remembered that the equity relationship of this company was very complicated later, which might make it difficult to carry out a wholly-owned acquisition. But suddenly, he remembered. In 1991, Japan's Panasonic followed Sony's lead and invested more than six billion U.S. dollars.

After acquiring Universal, it lost money and bought it to a foreign wine merchant in 1995.

In order to control the distribution network, Xiao Ran could not choose other small companies or production companies. This forced him to choose one of the seven major companies as his target. After thinking about it, he thought it would be better to let go of this idea for the time being.

This job is not easy to do, and Xiao Ran is very distressed. Now he truly feels that you can't have your cake and eat it too. He wants Light and Magic, and he also wants to get Pixar from Apple. But just

Adding these two together, the acquisition price will probably not be less than 500 million U.S. dollars. And the acquisition of a film company will cost no less than 30 to 4 billion U.S. dollars. They are all sources of headache for him...


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