"Very good, since Mr. Zou wants me to say it directly, then I will say it!" Xiao Ran thought to himself that Zou Wenhuai was really impatient. He looked at everyone with a smile, took a piece of information from An Yuxuan's hand, and gently
He kept his eyes on Zou Wenhuai's face: "Last year, Golden Harvest invested in seventeen films, nine of which were comedy action films. In the second half of the year, "Uncle Zombie" became popular, and Golden Harvest immediately invested in four zombie films!"
Zou Wenhuai's face changed slightly, and his mind quickly turned away, why did Xiao Ran want to investigate him? Xiao Ran's eyes stayed on the faces of Zou Wenhuai and He Guanchang, and smiled faintly: "These fifteen films earned Jiahe 200 million taels at the box office last year.
Ten million, in addition to the financing share, I also received about 140 million. Uncle Zou and Uncle He, is this very profitable?"
"Mr. Xiao, what do you mean by investigating Jiahe like this?" He Guanchang's face suddenly darkened. Now he was also very confused. Why did Xiao Ran want to investigate Jiahe? But he thought that Xiao Ran would not do unnecessary things, and he believed there must be a reason for this.
.
Xiao Ran smiled slightly and looked at Yang Qi calmly: "Tianluo Company invested in a total of sixteen films last year, eight of which were action films, three zombie films, and three comedy love films will be filmed in the second half of the year! These ten films
The six dramas earned Tianluo 110 million in box office and distribution."
Yang Qi was not surprised that Xiao Ran could know the investment situation of Tianluo Company, because he could also roughly estimate the investment situation and profits of Phantom last year, but it was extremely rare to be so accurate. After hearing Xiao Ran's words, he also
He couldn't help but his face changed slightly. Whether it was personal or corporate, he and Xiao Ran were friends. Why did Xiao Ran do this?
When Xiao Ran's eyes moved to Pan Disheng and Shun Jianxun, their expressions couldn't help but change. Xiao Ran seemed to turn a blind eye and continued to look at the information and said: "Debao invested in fourteen films last year, six of which were comedies and romances.
dramas, four were female action dramas, and the rest were comedies! It made a profit of 130 million in distribution and box office."
For a moment, the conference room was quiet, as if it were 20,000 meters under the sea. Wei Dongling couldn't help but laugh in his stomach. As soon as Xiao Ran took action, he used these things to calm down these disobedient people who didn't understand market planning.
Guys, the rest will be much easier.
In fact, Xiao Ran refers to the films that were invested and shot, not the films that were generally distributed. Last year, the Hong Kong film industry produced a total of 132 films, of which Phantom accounted for fully half, and most of the rest were sold by the three major companies.
After being divided up, as for other small distribution companies, they will not get full distribution rights at all, just a certain region.
As for Golden Harvest and the others, their profits are low, firstly because the film is not as popular as Phantom, and also because a considerable part of it is divided up in financing. Phantom has plenty of money, and naturally does not need financing to avoid risks, so it seems that the combined profits of the three major companies are
Far less profitable than Phantom.
But what does Xiao Ran want to do? It's very simple, just like what he said when he first attended the Film Association. He wants all distribution companies in Hong Kong to make purposeful investments instead of blindly following the trend. The Film Association is undoubtedly a very important person.
A good way to control movie companies.
A market that has been planned in detail is far more profitable than a chaotic market. For Xiao Ran, this step is especially crucial in suppressing the phenomenon of following the trend that has begun to spread. The most typical ones are "The Spy" and "The Dark Flower"
, "The Love Between Humans and Ghosts" and "Uncle Zombie" which just became popular again in the second half of the year.
The focus of "Dark Flower" is to create such a cold style genre. For filmmakers, this is a style work, a completely personal style work. Therefore, it almost does not exist in Hong Kong at present.
Personal style works become popular and often have good box office results.
The emergence of "Spy" is that it created a new trend of action, attracting the audience with its concise and extremely effective, but extremely smooth pictures. The most important thing is that this film does not blindly pursue how intense and exciting the fights are, especially the fighting scenes.
, it is mainly clean and neat, and it is definitely not like all the current action movies, where there is always a fighting scene.
This has a great impact on the works of filmmakers such as Hong Jinbao, because the audience feels too much about the kind of fighting that is not very reasonable no matter how you look at it. Therefore, this year is the year when new-style action movies are popular, and all year round
Among the one hundred and thirty-two films, in addition to twenty-two Category III films, there are at least fifty similar films.
This mainstream has even impacted Hong Kong's most entrenched comedy market, and for the first time brought comedy to the top of the market. The emergence of "The Love of Ghosts" inspired the trend of romance films, and in the second half of the year, various
Companies have started making such films one after another.
The zombie theme had already reached a bottleneck last year, but because of Lin Zhengying's research in this area, the success of "Uncle Zombie" with a box office of 30 million in the second half of the year set off another craze. To put it simply, the mainstream of last year and this year
These are these three themes. This made Xiao Ran dumbfounded. Originally, "Uncle Zombie" only had a box office of 20 million in history, but now because of Phantom's various genre films, the audience has become more receptive, and the box office of this film is actually higher than in history.
Got high.
Xiao Ran does not want the market that he has worked so hard to make Hong Kong films rich and colorful to be ruined by the audience. According to the respective survey reports of the planning department and Miracle Company, although the audience is not tired of these three themes because the trend has just started, but
As long as I continue for another year, I will inevitably fall back to the bottom. This is the principle that highs must have lows, just like writing a novel.
One of the reasons for the decline of Hong Kong films is that they are very serious about following the trend. Xiao Ran does not want to be stupid enough to step into it even though he knows the consequences. The reason why he implements the high-quality strategy is to plan for exquisite films. It is undeniable that no matter in any era, the real film
Excellent products will always be in the minority.
However, if you put the bad movies of this era more than ten years after the decline of Hong Kong movies, they will be well-deserved good movies. At least Xiao Ran always liked to look for old movies to watch, which feels more intimate. But all this is obviously not
Strategies to influence the Phantom.
As early as the first time he participated in the Film Association, Xiao Ran wanted to raise this opinion. Unfortunately, he was weak at that time and no one was willing to listen to what he said. It is different now. If he didn't do it in his current position,
I'm afraid he will regret this for the rest of his life.
"Bosses, you really know how to make money!" Xiao Ran still didn't sit back. He didn't like to sit and talk, as he felt restricted: "You can make money by just following the trend and making a few scripts, and inviting people to film them!
"
"Mr. Xiao, your Phantom earned more than us combined last year, right?" He Guanchang narrowed his eyes and asked Xiao Ran in a deep voice, but he obviously hadn't understood Xiao Ran's intention: "If you put it this way, wouldn't you...
…”
"What is it?" Xiao Ran couldn't help but be filled with emotion. He looked at the people at the table with pitiful eyes, glanced deeply and said: "Last year, Phantom invested in fifty films, including eleven action films and three comedy films.
Eight films, six romance films, ten experimental art films, three historical dramas, four youth films, four ghost films! Four third-level films."
Zou Wenhuai and the others knew this figure very well, but they were not surprised. They were just secretly jealous that Xiao Ran had won half of the market with an absolute advantage. But what Xiao Ran said below made their expressions change drastically: "Last year, Phantom invested in fifty films.
From production and distribution, we made more than 2 billion, don’t you know this?”
More than 2 billion! Everyone here probably knew that Phantom could make a lot of profits, but they didn't expect that it could earn more than 2 billion. Moreover, this does not include the fact that it is not a movie invested by Phantom, but it is a movie released by Phantom.
The total box office last year was only over 800 million. The combined profits of all production companies and distribution companies in Hong Kong may not be as good as the profit of Phantom. As soon as he said this, Xiao Ran fully observed everyone present.
A person's expression is very important, as it determines how he will eliminate his opponents in the future.
The expressions of Pan Disheng and Yang Qi were very similar, with their eyes shining. Pan Disheng in particular gritted his teeth and decided to go all out to make movies. Yang Qi also didn't expect that making movies could be so profitable. Thinking of Tianluo's profits, he couldn't help but feel sad
He tightened his fists and vowed to win the market.
Zou Wenhuai's eyes were full of jealousy. It was completely jealous. Jiahe had been working for more than ten years and had not been able to reach such heights. Xiao Ran even guessed that even in history, Jiahe made a profit of 100 million US dollars overseas with the "Ninja Turtles"
That year, the profit was probably not as much as that of Phantom.
Zou Wenhuai was not only jealous, but also angry. If Xiao Ran hadn't suddenly appeared and disrupted the market, how could Jiahe be at least one of the three giants now, how could he be in the situation where he was dominated by Phantom. However, he seemed to ignore
Yes, Fang Ruohai was let in just because he wanted to use it to deal with Phantom. Xiao Ran was not to blame for everything.
As Xiao Ran often said, in the shopping mall, if you don't defeat others, you will be defeated by others. Just look at the changes of the world's top 500 companies every year. Starting from the 1990s, the original top 500 companies have gone bankrupt.
, replaced by new ones, and new ones are replaced by newer ones at any time.
"Mr. Xiao, we all know that Phantom earns a lot, but what do you mean by mentioning this now? What do you mean by spying on our company's investment situation?" Zou Wenhuai closed his eyes, as if he was resting his mind and thinking.
Only He Guanchang was left to speak on behalf of Jiahe.
"It's boring..." Xiao Ran's voice was drawn out, and he turned slightly and stared at the other distribution company bosses: "Do you want me to tell you about your investment status?"
"No, Mr. Xiao, if you have anything to say, you don't need to beat around the bush, just tell us straight away!" The person who stood up to speak was a tall and thin middle-aged man, only in his thirties. This man is from Meiya International Group.
The company's boss, Li Xingguo, has quite a lot of cooperation with Phantom.
Xiao Ran was very impressed by the Meiya Company. The "Meiya Laser" logo often appeared on the titles of films produced in the 1990s. This was the video tape distribution subsidiary of the Meiya Group (in later jargon, generally
Without deliberate separation, video tapes also include DVDs and VCDs, as does this article).
In particular, the title of Meiya to prevent piracy is even more interesting. I am afraid that everyone who often watches Hong Kong movies will remember it. It was because of the fall of two of the three giants that Meiya developed rapidly in the 1990s. However,
It was far from capable in production, but later became quite specialized in video distribution.
Xiao Ran likes the existence of Meiya. As long as Meiya can develop, it will definitely be able to compete with the world. Expanding the market in the competition is the best way. Xiao Ran nodded to Li Xingguo, the corners of his mouth turned up a little, and there was a faint feeling.
Smile: "When the Film Association was founded, I said that the market must be clearly planned. Now that's what I want to say."
Yang Qi asked in confusion: "What is market planning? Can the film market also be planned?"
Wei Dongling stood up at this time and looked at everyone with a smile: "Who says we can't plan? In the film market, of course everyone relies on their strength to compete. However, we can plan the market share of various themes every year. I don't know what I say, everyone.
Do you understand or not?"
"Planning theme?" Yang Qi muttered a few words to himself. He was a little confused. Is it necessary to plan the theme? But when he saw Xiao Ran's steady expression, he couldn't help but feel a little relieved. He believed that
Xiao Ran would not come up with any bad ideas.
"I really want to ask all the bosses here!" Wei Dongling always felt that he had been infected by Xiao Ran, and now he was smiling a little bit: "Are you planning to stop making movies after two or three years?"
Of course, no one will answer this question. Wei Dongling and Xiao Ran both understand this. Most of the distribution companies and production companies that can stay really want to make movies, rather than making quick money. But it cannot be said that there is no such thing.
, but this kind of thing mostly falls on production companies.
"Everyone made a lot of money from Jiahe's "Uncle Zombie" this year and Phantom's "The Spy" and "The Last Days"!" Wei Dongling actually didn't plan to attend this meeting, but Xiao Ran thought so
It is still necessary for him to handle the matter personally: "Have you ever thought that tomorrow's money will be earned today. In the second half of this year, a total of thirteen zombie movies will be released. Do you think this is interesting? Will you make it next year?