Bai Wenjing is very busy. Some time ago, because the performance of the marketing company he spun off was not good enough, and the head office realized that this was obviously not in line with business interests, the marketing department was merged into the headquarters again, and he continued to become the manager of the marketing department.
He had to admit that after the spin-off, there seemed to be an indescribable sense of emptiness and boredom. After merging into the company, his emotions became more intense. Of course, he didn't know that Xiao Ran had an affair with Wei Dongling when he split up the marketing department.
Had a quarrel.
Wei Dongling believes that there is no need to spin off the marketing department, because it is not only the advertising department, but also one of the most important departments of Phantom. However, Xiao Ran believes that it is useless to leave outstanding marketers like Bai Wenjing without utilizing them to maximize profits.
Unfortunately, after the spin-off, administrative expenses and taxes only increased, but there was no improvement in performance.
In the end, Xiao Ran had to admit his mistake and took the marketing department back. However, his original intention was to make the marketing department bigger and spin it off into an advertising agency. Now that it doesn't work, the head office has no choice but to
Form an advertising agency.
Originally, Bai Wenjing could have been very relaxed, but the head office broke up the experienced team of the marketing department and assigned them to its subsidiaries to be responsible for marketing. At least half of the current marketing department are newcomers, which makes Bai Wenjing feel uncomfortable.
Jing sometimes has to do it himself and teach new employees the advanced marketing concepts from Mr. Xiao.
Like last year, this year's Academy Awards are the focus of the marketing department and even Phantom's promotion. For this reason, Bai Wenjing left all the specific marketing plans for the film to newcomers, and he himself was in charge of the Academy Awards.
In Wei Dongling's office, Xiao Ran and Wei Dongling admired Bai Wenjing's marketing plan. Wei Dongling squinted at Xiao Ran. He knew that he didn't need to intervene in such a job. Xiao Ran, a guy who was passionate about movies, would naturally take the initiative to share the work for him.
Xiao Ran's fingers unconsciously brushed across his chin. It was not that Bai Wenjing's plan was unfeasible, but that the plan in the last few days lacked the same sense of surprise as last year. It was very similar to last year. In fact, this
The plan should not be given to Xiao Ran, but directly to ATV. It was only because of Xiao Ran's attention that it was submitted to him for decision.
"A Jing, I said something before, repetition is self-destruction. This sentence is also suitable for marketing." Xiao Ran's voice was long, his eyes were fixed on Bai Wenjing and he said: "This plan is quite different from last year.
The similarities are indeed not a big problem if we just show them like this, but in the long run it may arouse boredom!"
"Brother Ran, what do you mean?" Bai Wenjing also felt that this plan still lacked something, but he had never thought of it. When Xiao Ran woke up to this, he immediately realized the problem. He chewed this sentence carefully
Repetition is self-destruction, and the more you chew, the more it tastes.
"Actually, the marketing methods are all the same. The key is that we have to try to make these methods look novel. Don't give people the same feeling. You have to know that changing the methods is an important factor!"
Xiao Ran suddenly remembered the time when he was in sales, and couldn't help but sigh. In the blink of an eye, a few years later, he had undergone such a huge change.
Bai Wenjing's eyes lit up. He thought he had indeed understood that for some people, some words did not need to be too straightforward. Just when he was about to leave, Xiao Ran stopped him with a smile in his eyes.
Staring at him: "I think you can try to use clever methods to promote it, instead of blindly overwhelming it! It is certainly possible to use the shots of me and Qingxia to gain gimmicks, but this is not available in every session.
You have to tap into the excitement every time.”
Bai Wenjing nodded knowingly. With only one week left before the Academy Awards, ATV gave up its original plan to broadcast the scene of Xiao Ran proposing to Lin Qingxia. Instead, it showed the scene of Zhou Runfa and Xiao Ran winning the championship, with narration,
Use it as a gimmick to win four consecutive championships.
In Southeast Asia, Bai Wenjing's plan has played the greatest role, and the joint column of Phantom's subsidiaries has also exerted an extraordinary comprehensive effect. It has controlled three newspapers, four magazines and two publishing houses.
The influential entertainment magazine "Influence" heavily publicized it through various interviews and other articles.
This year's Academy Awards is based on whether Fa Ge can maintain his four consecutive championships and whether Phantom can once again sweep the entire army. Phantom's teams all focus on this and use ingenious techniques around this point, such as in the Golden Image Awards.
I interviewed Xiao Ran and Fa Ge three days before the award to increase the excitement of the heartbeat.
The most interesting thing is that in Bai Wenjing's plan, ATV will join hands with many industries in Southeast Asia. For example, the buses have the logos of Fat Brother and Phantom, which not only indirectly promotes Fat Brother, but also promotes Phantom.
This method was obviously extremely effective. For a time, all the citizens of Hong Kong were emotionally aroused. Especially when they thought of Fa Ge's three consecutive championships last year and the scene where the Phantom staged the king's appearance, their emotions were even more aroused.
Extremely excited.
Southeast Asia is the focus of promotion. This time, except for Japan and South Korea, most other countries and regions contacted ATV immediately and purchased the broadcast rights. This time, Zhu Guangli no longer complained that the investment was greater than the return.
Yes, because this year's report is directly proportional to investment. On the last day, South Korea also purchased the broadcast rights, leaving only Japan as the largest market.
And this time it can be said that it is a breakthrough for the Academy Awards, and it can finally be launched in the mainland. Although it is only in some areas such as Guangdong and Guangxi, and it is not a live broadcast, this has made Xiao Ran very satisfied. After all, some things have to be followed step by step.
The appearance of this scene means that the mainland has begun to accept it, which is a good sign.
Xiao Ran expected that the Hong Kong Film Awards could be promoted quickly. Hong Kong films were originally the most influential apart from Hollywood films in this era, especially in Southeast Asia. Their status was extremely stable.
Many years later, there are still quite die-hard Hong Kong film fans.
Moreover, in the past two years, under Xiao Ran's subtle influence, Hong Kong films have gradually become more formalized and institutionalized, and the production of films has become more and more sophisticated. The salary of one of Fa Ge's films alone is enough for South Korea to produce several films.
The most important thing is that the quality effect is gradually becoming more and more prominent. The films that can be distributed to Southeast Asia through Phantom every year are definitely selected masterpieces, and those released to Europe are even more carefully selected. It is no exaggeration to say that today's Hong Kong films
No matter how bad it is, it is still more entertaining and commercial than other films from various parts of Southeast Asia.
Therefore, in this situation where both quality and quantity have the upper hand, coupled with other factors such as accurate dubbing, the market share of Hong Kong films in Southeast Asia has gradually increased to 30%, especially in
In Taiwan, that is almost 90% market share.
Looking at the numbers in front of him, Xiao Ran smiled happily. Now everything has basically taken shape. If computer special effects hadn't started to hit Hong Kong movies starting next year, then it wouldn't have mattered if Xiao Ran just ignored it now.
After all, every film company now understands how important talent is, and they all follow the example of Phantom and try their best to give opportunities to newcomers.
Under such circumstances, Xiao Ran is really happy. If he follows the original ideal, then his ideal has basically been achieved. As long as he does not take the wrong path, Hong Kong movies will not fall into death. Sometimes, the system is extremely critical.
, forming a good system can create a virtuous cycle.
If you can let go, where should you go? Maybe traveling around the world is a good plan. The world is so big, you can always see things that you couldn't see before! When Xiao Ran thought about traveling around the world with Lin Qingxia happily like gods,
, I no longer care about these mundane things, and I feel excited.
Unfortunately, all this is definitely not his life in the short term, and Hollywood stands in front of him like an insurmountable peak, in front of Phantom and in front of Chinese-language movies.
Originally, Xiao Ran didn't plan to attend the Academy Awards again. He was afraid that readers would scold him for delaying his word count. However, this time, he was shortlisted for Best Actor, and it seemed a bit unreasonable if he didn't go.
So, it’s still the Academy Awards, it’s still the red carpet. The difference from last year is that there are many more reporters here than last year. Every region and country in Southeast Asia has sent some reporters to cover, and even Europe
There are reporters coming, this is the influence of Hong Kong films.
Xiao Ran and Lin Qingxia walked onto the red carpet arm in arm. The most famous couple in Hong Kong immediately attracted every reporter to take crazy photos, and countless questions were asked along with the microphone. Xiao Ran raised his hand and gently
Press: "Friends from the media, don't be impatient. If you have anything to ask, please take your time! As for the first question, just treat it as a courtesy to the foreign guests and leave it to the Japanese journalist friends!"
"Mr. Xiao, do you have the confidence to stage another victory over thousands of troops?" This is a reporter from TV Tokyo, Japan. This guy speaks Chinese very fluently.
Xiao Ran and Lin Qingxia couldn't help but laugh, and Xiao Ran smiled even more happily. From this first question, he immediately deduced that Bai Wenjing's marketing plan was implemented very well. Now probably the whole of Southeast Asia is paying attention to this matter.
!
"This is a friend from TV Tokyo. If you are familiar with Chinese, you must know that there is another sentence that goes with sweeping the army!" Xiao Ran glanced at it with a smile, and saw that many reporters looked confused, and then solved the problem
Riddle: "That's it. The films that can be shortlisted for the Academy Awards are all of the highest quality. It's hard to measure them by scale. Whether they can win the award or not depends on the judges!"
Falling flowers and running water, this can be explained as the Phantom was beaten to a pulp, or the other way around, this is absolutely an impeccable answer. Liang Jiabao thought so, admiring Xiao Ran's increasingly sophisticated methods of dealing with reporters. He did not join in the fun.
, but grabbed the camera from the side and captured the instant expressions of Xiao Ran and Lin Qingxia.
"Excuse me, Mr. Xiao, have you ever thought about cooperating with Japan? As far as I know, Phantom has basically never cooperated with other film companies!" The reporter from TV Tokyo pushed forward and asked again.
problem, which obviously made other colleagues a little dissatisfied.
"No, Phantom currently has cooperative relations with Debao, Tianluo and Taixing! As for cooperation with Japan..." At this point, Xiao Ran suddenly smiled lively: "I think Phantom is not strong enough to cooperate with Japan!"
Everyone burst into laughter and mocked the reporter who asked the question. The Tokyo TV reporter also smiled helplessly and touched his nose. This was only because he had made a mistake in his own question. What does it mean to cooperate with Japan?
Cooperation with Japanese companies is what he wants to ask about.
After answering some more questions and taking some photos, I found Lin Qingxia, who was being photographed and interviewed, and walked inside together. After walking a few steps, a luxury RV stopped in front of the red carpet, and the person who got out was stunned.
It's Zhou Huimin and Ni Zhen.
Seeing this scene, Xiao Ran couldn't help but frown. When he was young, he had liked Zhou Huimin, but later he found out that Ni Zhen, a boy who came to hide his beauty in a golden house, and his father Ni Kuang, Xiao Ran had a crush on these two people.
The dissatisfaction between father and son is quite great. However, he has a good friendship with Ni Kuang's sister Yi Shu, which is a bit strange.
"What's wrong?" After all, Lin Qingxia was already married to Xiao Ran. She immediately noticed that something was wrong with Xiao Ran. She followed his gaze and couldn't help but laugh: "Don't you know about Zhou Huimin and Ni Zhen?"
Xiao Ran shook his head slightly. It was difficult to describe how he felt now. However, looking at Zhou Huimin's current happy appearance, Xiao Ran vaguely felt that he should not break up other people for his own wishes. Strictly speaking, Zhou Huimin was still very young now.
Why did Zhen go with her so early?
"Mr. Xiao, Mrs. Xiao, you are here too!" A familiar voice sounded from behind Xiao Ran. He turned around and saw that it was Cheng Xiaodong. The two people beside him made Xiao Ran slightly surprised, and then he felt very funny.
.
The two people next to Cheng Xiaodong, if Xiao Ran hadn't seen them with his own eyes, he wouldn't have believed it. They were Zhang Yimou, who would be scolded by at least 600 million people in the future, and Gong Li, who was touted as an international actress.
Xiao Ran has always been very unhappy with these two people. The reason why he was unhappy with Zhang Yimou became known to the whole world more than ten years later. But there is only one reason why he is unhappy or even disgusted with Gong Li. I remember that one of the three major film festivals in the 21st century invited Gong Li to do
Judges, it turns out that this woman is dressed just like she is sold, with two big cocks that swelled for no reason, and a completely mismatched fake nobility. It is so vulgar that it disgraces the face of Chinese movies. It’s a shame that she is a Chinese international actress.
!
Originally, Xiao Ran only knew Gong Li because of her poor acting skills. After that time, he was completely disgusted. However, compared to more than ten years later, Gong Li looks much stronger now.
.
Seeing that the two of them were there, Xiao Ran suddenly remembered that several co-productions had been filmed this year. "Ancient and Modern War between Qin Terracotta Warriors" was one of them. This film was a collaboration between Cheng Xiaodong and Zhang Yimou. At that time, Xiao Ran had not planned to
Those who criticized this film, but if you think about it carefully, this co-production was recommended by the film bureau, so you have to give it some respect no matter what.