Two hundred and twentieth nine chapters speed passion
A sports car sped past in the cinema, raising the maple leaves on the ground four to five meters high. It was so fast that only the car's afterimage and taillights were visible! A steady and rich male voice rang in the cinema: "The richest
Passionate sports, a decisive duel, and speed faster than the wind. It will be released on July 15th, and the world is looking forward to it - "The Legend of Car God"!"
This is an advertisement before the release of other films. This time, the marketing department used a lot of power to strengthen the power of producing copies and bring out the comprehensive effect of the entire Phantom Empire. While the film was still being filmed, the news had already been released through Phantom's
The major media and various advertising methods are prominent in Asia and Europe, and even advertised in mainland China for the first time.
Four posters and three trailers were officially released worldwide, indeed globally. As a long-term partner of Phantom, Time Warner also put down its posture this time because Xiao Ran directed a new film again after two years and took the initiative.
The film should be released in mainstream theaters.
The North American copyright (including video) of this film alone was sold for 20 million US dollars, setting a record for the highest sales fee in North America for an Asian film, and it earned hundreds of millions of Hong Kong dollars without even being released. This means that Time Warner believes that
The North American box office of this film can reach at least 40 million US dollars, otherwise their profits may not be guaranteed.
In fact, it's not that Warner underestimated this film, but it's a relatively conservative estimate that 20 million is already a historic breakthrough. Don't ignore it, without director Xiao Ran, this film would never have sold that much money.
After time, Xiao Ran's reputation as a great director has been firmly established. He is much more famous internationally than Wu Yusen and Xu Ke. The key is that Xiao Ran knows how to please overseas audiences, and Wu Yusen and the others
But can't.
However, all this is changing. Wu Yusen and Xu Ke successively learned the differences and common points between the needs of Eastern and Western audiences in the filmmaker training classes held by the Phantom Planning Department. I believe they will be able to adapt to this change soon, and
Then with the expansion of Phantom, he became an international director.
Don't think that Xiao Ran has forgotten the original concept of guiding the audience. He knows very well that if the audience does not even accept Chinese-language movies, let alone guide them. Therefore, the first thing Xiao Ran has to do is to make the audience accept Chinese-language movies, and the second is to guide them.
, steps are very important.
If Phantom did not have a European distribution network, then the film would definitely have to sell the European rights. However, since it does, it would naturally be released. But Xiao Ran still gave Bai Wenjing an instruction. Within ten days, European rights
This film will be released in Asia and North America.
It was easy to solve in North America. Although Warner was very surprised by this condition, it still agreed. The American branch of Phantom also handed over the publicity to Warner, but the effect was far less than that of the marketing department chaired by Bai Wenjing. This shows the concept of marketing.
In fact, it is extremely critical.
It is precisely because of Xiao Ran's instructions that he is getting closer and closer to the global effect of global simultaneous release without time differences. Of course, he has no intention of achieving true global synchronization before the advent of the information age. It is absolutely foolish to do so. Because information
When the transmission is not clear enough, the effect of global synchronization will basically not be realized.
Bai Wenqiu has to be busy every year during the summer vacation and Spring Festival, because these two periods are the focus every year and determine the annual box office performance. In fact, since the establishment of Phantom, it has been able to dominate the top ten in Hong Kong every year.
It has occupied at least five places on the box office charts and has been the annual box office champion for four consecutive years. The contribution of the marketing department is definitely huge.
In fact, not only that, there are at least five of Phantom's films every year that can dominate the annual box office charts across Asia, and Hong Kong films can occupy at least eight seats. Don't think that Japan's market is big, but the position of Hong Kong films in Asia is unbreakable.
The publicity planning for this film started shortly after the filming started last year. The cost of publicity alone was at least 60 million. And a lot of it was free advertising, such as street signs, etc.
These are all companies that take the initiative to take advantage of the east wind, as is the case with "Kung Fu". However, in terms of advertising revenue (excluding sponsorship), it has also reached a record high, with Asia and Europe combined reaching a total of 40 million.
I have to admit that Xiao Ran's film this time can be said to have the greatest global momentum besides "Star Wars". This is certainly because of Xiao Ran and Phantom, but more importantly because Xiao Ran deliberately let the marketing department create a huge momentum for Chinese movies.
Build momentum.
The release of "Car Gods" can be called a grand event, and almost all subsidiaries of Phantom have taken action. Moreover, because it has become a hot spot, they can always get first-hand information, and each of them benefits a lot.
For example, ATV took the opportunity to invite a group of leading actors and main creators to make a program. Needless to say, the ratings of this program were overwhelming.
Just as the world was attracting attention, the film launched a three-day trial screening in Hong Kong. This trial screening was quite different from the past. Several theaters screened the English version, Japanese version, Korean and French versions. Testing
Achievements. Sisi has worked hard on dubbing. I wish I could invite all the language professors and good dubbing actors to the company.
In fact, Xiao Ran does not need to do the dubbing himself, because if it is released in Europe, it will definitely be dubbed in English. But Phantom is a vertical distribution method, and Xiao Ran hopes that the dubbing can be the most realistic, so that the standard can be guaranteed. And because
DVDs have not yet become popular, and the voice that promotes original taste has not yet appeared, so Xiao Ran had to use this to deal with it.
Xiao Ran took Xiao Han's hand and entered the theater while others looked puzzled. Jin Chengwu and other actors followed closely behind and found a seat to sit down. After a few product advertisements, the trailer for "Spy 2" arrived.
I have to admit that this trailer is very sharp, and it caught the selling point almost immediately. The most exciting thing in the first part of "Spy" is the ten-minute chase scene. After a few years, it became
Even arrogant Americans have to admit that it is a classic chase scene in action movies.
And "Spy 2" also cleverly attracted the audience's attention with a tense and intense chase scene first, and then other trailers. After another trailer of an action movie, it was time for the main film.
.
In fact, Xiao Ran had watched pornographic movies and knew that there should be no problem with this movie. But now he couldn't help but feel very nervous. Even Xiao Han, who was next to Xiao Ran, could feel it. Xiao Han looked at his brother in the darkness in confusion.
, she didn’t understand, with her brother’s current identity and status, what else could make him so excited.
Xiao Han obviously ignored one thing, dreams and ideals are definitely not the excitement and satisfaction that status and status can give. Xiao Ran's ideal is not only to make Chinese films rise, but also hopes that he can become a truly top director. This is his dream
.
Now he is standing outside the palace, wandering around, looking for a window or door that can enter the palace, and enter with his true self-ability. This is his attempt, although he knows that commercial films like this are basically impossible.
I hope so, but it's still worth trying.
For this reason, he even gave other films such as "The Killer Is Not Too Cold" to other people. For example, "Groundhog Day" was given to Wei Changqing, and "The Killer Is Not Too Cold" was directed by Wei Changqing.
Gave it to You Zhi. You Zhi made two experimental films, both of which were too dark to be successful. The third experimental film finally returned to the mainstream a little bit. Xiao Ran knew it was the right time and gave it to him.
The video started, and the first thing that appeared was the subtitles. Compared with the past, where the credits came out first and then the subtitles, this time Xiao Ran was extremely abnormal. However, the subtitles didn't seem to mean there was no title. It's just that Xiao Ran expressed it in another way.
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The first subtitles that came out were still the four characters of Xiao Ran's work, followed by the names of the male and female protagonists. Just after the four characters of Xiao Ran's work disappeared, the speakers that had been updated to Dolby sound made a low buzzing sound in the theater, like a car.
Engine sound.
The sound became louder and clearer, and suddenly, an extremely frightening sound of tire friction was heard when turning. The sound did not last long, and it soon returned to normal, but what was a little strange was that at this time, in the theater
There was a fierce whistling wind. Combined with the sound of a car speeding at high speed, it gave people an immersive feeling, as if they were witnessing a car speeding in the wind at extremely fast speeds.
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Xiao Ran smiled at Xiang Bao, the sound designer who was also present. Xiang Bao had made his debut less than two years ago, and he had benefited a lot from working with Xiao Ran this time. Xiang Bao closed his eyes and enjoyed the fatal pleasure of the sound effect.
At this moment, he completely believed what Xiao Ran said: "Audio is not only skilled work, but also a kind of creation. When you realize that every sound is different, then you gain this kind of artistic creativity!"
This sentence was told to him by Xiao Ran when he and Xiao Ran were working on it in the later stage. He originally planned to rely on experience, but after Xiao Ran frowned a few times, he decided to give up all the sound effects he had made before. Xiao Ran told him, "This is so soft."
The sound was never what I wanted."
In order to pursue the most realistic sound effects, Xiao Ran chose the most effective and stupidest method, directly collecting natural sounds. After finding Chen Jiafeng and retired drivers, he asked them to drive, while the recording team prepared at corners and other places.
Perform radio recording.
Xiao Ran even asked Chen Jiafeng and the retired driver to imitate the characteristics of others in order to pursue the subtle differences in the sound effects of each corner and start. It was at this time that Xiao Ran told Xiang Bao what he said. Xiang Bao
He was dismissive of this. If Xiao Ran wasn't the boss and director, he wouldn't bother to care.
However, now he knew that he was wrong. Sometimes the sound was pushed to its limit, which was just as enjoyable. He remembered Xiao Ran's meticulousness in making sound effects, and screened the differences of various sounds before adding them.
, and what you get now is this immersive sound effect.
The title of the film came out very fiercely, rushing over like a powerful typhoon, and cutting the screen like a knife, revealing a speeding car. At this time, the name of the film played by Lei Songde
The music with a strong rhythm seems to be taking over the sound effects just now, bringing people into a continuous excitement.
Under clever editing and control, the speed of the car and the switching of the scenes are closely related to the rhythm of the soundtrack. This obviously very expensive sports car has excellent performance, and the camera follows the car closely, but there is never a trace.
I scanned to see who was in the car. The aerial shots were interspersed for about five seconds, and the shots looked extremely atmospheric.
Suddenly, a RV appeared in front, but at that moment, the car completely overtook the RV. The camera scanned the driver in the RV, and saw his face turned pale and he braked suddenly. At the same time, the driver's face turned pale.
, the long shot flashed for three seconds.
After passing a corner at a very fast speed, a sports car appeared in front. This car once again flew forward at an extremely fast speed. The car seemed to be waiting for the sports car and quickly started to take the lead.
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The two cars were entangled at high speed. When they came to a corner, the mysterious sports car swiped and ran to the front. There was a straight road ahead, and a roaring young man came out of the car that was thrown away. Lens
Then switch to aerial photography, and take a bird's-eye view of the mysterious sports car at just the right height. What's interesting is that under this lens, the small sports car is extremely clear, and it rotates in the air as the aerial photography lens moves.
, they complement each other even more.
The camera switched again, and a garage appeared. The humming sound continued to be heard at this time, and suddenly, the car rushed into the camera, and an extremely violent and impactful brake came, reaching 180
A ten-degree turn.
The car stopped, the door opened, and out came Jin Chengwu. He was a cheerful young man with a smile on his face. His clothes were very trendy, and even some people had never seen them before. At this moment, the audience's hearts finally relaxed.
to its original position.
This is definitely a very clever and successful opening. Xiao Ran has always believed that the opening is very important. If it is an action movie, then the audience must not be given any chance to breathe during at least three minutes of the opening.
The opening of the film was very successful, because every creative staff heard and felt the passionate applause and excited shouts from the audience. The so-called excitement was perfectly presented in these three minutes, and the smoothness was almost unmatched.
, it just makes people feel that the camera is always moving and exciting.