The prime summer vacation period is common to all markets around the world, while the Spring Festival period is a period that only exists in the Chinese region. Therefore, for companies like the four giants in Hong Kong that are looking at the world, the summer vacation period is definitely a place that they must fight for.
It is no exaggeration to say that since 1991, the annual global box office champion of Hong Kong films has been born during the summer vacation. Today's top ten annual box office in Hong Kong, the lowest is more than 30 million, and the highest is 40 million.
Ordinary things.
If we talk about the top ten Hong Kong films in the world, the lowest ones last year reached the threshold of HK$800 million, and the highest "Jurassic Park" reached HK$7 billion. Under normal circumstances, Hong Kong films can enter the annual global top ten.
The big ones at the box office are all over one billion, and at least 80% of these were born during the summer vacation.
It’s no wonder that the four major companies regard the summer vacation as a battleground for military strategists, and put their most important movies in this schedule every year. And Xiao Ran even comes to the Phantom Story every year at this time, and the marketing department and planners
Department, distribution department and other departments and subsidiaries all worked together to create a super show.
However, do not underestimate the current competitiveness of the other three major companies. Although their current market value is not as high as that of Phantom, that is because they are not involved in many other industries and are not a Fortune 500 multinational group like Phantom.
Just talking about the competitiveness of movies, it really can’t be overshadowed. The year before last, Phantom almost lost its annual box office championship for seven consecutive years due to the box office failure of a major film. After all, making movies is not a big business.
It must do well at the box office, sometimes no one dares to predict it.
This time, the four major companies joined forces to annihilate, indeed annihilate, China Film's two blockbusters and "The Fugitive". Since mainland films want to leave Hong Kong aside, they must accept the test. If they can't even compete with this level of
If you can't fight them all, then you really don't need to play anything else.
Taihang's first release was Cheng Long's "Super Cop". Cheng Long was free and could film for whomever he wanted. However, when Phantom acquired Golden Harvest, it took away the film library and did not
Leave it to Lei Kaitai.
As a result, Phantom did not plan to make the film for the time being, and Lei Kaitai had no choice but to negotiate with Phantom to obtain the filming rights through cooperation. According to the agreement, after two years, the copyright of the film will completely belong to Phantom.
Since Phantom is deliberately sniping at China Film and Hollywood, it is natural that during this summer vacation, it will continue to launch the key movies, which are also Phantom's ace movies "Spy 3" and "Car Gods". At present, only Phantom Company can have the strength to do so.
To launch two major dramas during the summer vacation is obviously something no other company can do.
Speaking of the two series "The Spy" and "The Legend of Cars", although these two series have only released three movies in total, their global box office has almost reached 10 billion Hong Kong dollars. Sihai alone has received
After the copyright is obtained, the sales of peripheral products will be as high as 3 billion Hong Kong dollars, not to mention the image royalties and the like.
It is no exaggeration to say that these two series, which can directly reach the global audience, have become the treasures of Phantom and the chickens that lay golden eggs. Especially for "Spy", the planning department has decided to continue filming this series.
The method used is similar to that of 007, but the protagonist will die, and after death, a new agent will take on the code name of the spy to complete the sequel.
And "Spy 3" ends the story of the first three protagonists. The key lies in the fourth part. As long as the fourth part can be popular, it can definitely continue to be filmed for as long as 007. Unlike 007, "Spy 3"
》 series takes the realistic route.
As for "Legend of the Car God", Xiao Ran didn't know much about the rest, but he knew one thing. The planning department was already preparing the script for the fifth part. In fact, these films have been adapted into scripts and novels and sold around the world.
When talking about novels, we have to mention "Harry Potter". Shuxiang's publishing house in the UK successfully launched this series. Moreover, the copyright has been taken over by Phantom Company. In fact, Phantom Company has already taken over many novels and comics.
And the copyright to adapt the video game, but the filming has not started one by one yet.
The "God of Gamblers" series now has more than three parts. Although the filming of the third part has not started yet, the planning department is already preparing for the fourth part. They are trying to shape Gao Jin into a legendary figure. Of course, the main reason is
Make money. As for "The Gambler" and "The Gambler", they are basically over, and these series will not be filmed again in the future.
In addition, there are also the "Eastern Heroes" series, which are gradually gaining popularity abroad, and the "Jurassic Park" series, as well as several other series that are relatively B-level. If you compare Xiao Ran and
Wei Dongling said it a bit incompetently, Phantom only makes a few sequels every year, and they all make a lot of money.
Unfortunately, Xiao Ran really hopes to let Phantom control more than ten A-level and five B-level series, and the planning department still has the urban fantasy series he created and a Taoist series.
series, there is also a monster series. Xiao Ran originally wanted to direct the urban fantasy series himself, but he didn't have time, so Xu Kelai directed it, not long after filming started.
Many times, sequels can be regarded as the difference between big companies and small companies, just like the Hollywood Seven King Kong who control many sequel movie copyrights. MGM is gasping for breath with the 007 series.
Now, Phantom can definitely be called a global film company in terms of qualifications, popularity and strength.
In this summer vacation war, it was obvious that China Film had lost before it even started. The total annual box office in the mainland last year was 3.8 billion. There are at least three films that can earn over 100 million in the mainland every year, and Phantom accounted for at least two of them.
China Film chose the wrong director Wei Changqing before the war even started, so what are they going to fight against?
Therefore, we can easily come up with an answer. The four major companies are not so much sniping at Zhongying, as they are sniping at "The Fugitive". If you want to defend your own territory, you must use your strength to make the other party get out.
The four major companies united use this method to attack Hollywood films and local films with blockbusters in turn. Now Hollywood's market in Asia has shrunk so much that if it shrinks any further, it will be gone.
As long as "The Fugitive" can be sniped, it means defeating Hollywood's first step into the Chinese market. In fact, this is also conceivable. If the domestic film is good enough, then people will choose to enjoy the domestic film. This is a
Very true fact.
At this time, at the Warner Headquarters in Hollywood, Turner, who was in a happy but also worried mood, was talking to Tie Long. Tie Long looked quite confused, and it all showed on his face: "Mr. Turner, I don't understand why you
We need to lower the price and give the first-run release rights to China Film Company."
Turner smiled slyly and asked Tie Long to sit down with a smile before saying, "Why can't the price be lowered? I am like Xiao Ran, working hard for the artistic exchange between Eastern and Western films!"
Bullshit art exchange! Tie Long cursed secretly in his stomach. He may not have known it before, but now that he has become a screenwriter, he understands that Westerners are like sucking blood, eager to suck any profits into their mouths, where?
It is possible that the selling price was deliberately lowered.
However, he obviously knew his position very well. Before the two major companies planned to confront Xiao Ran, he was just a small screenwriter. Unless the two major leaders found the opportunity and decided to deal with Xiao Ran, he would be qualified to stand on the side
The collaborator spoke arrogantly because he knew Xiao Ran and this was his capital.
For Tie Long, this is a sad thing. If a person degenerates to the point where he can only gain attention because of the existence of his enemy, then the meaning of this person's life is not great. Therefore, he told himself that he must take advantage of this opportunity.
For a while, you have to work hard to get what you want.
Now he is not in that position, so he can only speak in another capacity: "Mr. Turner, I think there is no reason for you to give up the profits you could have made! Isn't it?"
Tielong stared at Turner's eyes quietly, trying to find some useful information in those expressionless eyes. However, he was disappointed. How could Turner, an old fox, let him easily see his true thoughts?
.
"Why not? Profits are just money. Don't you think I don't have enough money?" Turner asked with a smile. Even a fool could see that he was up to something.
Tie Long knew that there was no need to ask any more questions, and further questions would be in vain. The question was, what exactly did Turner want to do? Not only "The Fugitive", but also the films that Disney and Warner were negotiating with China Film Group had similar moves.
.
The fatal weakness of Xiao Ran that he pointed out to Turner and Boss was the mainland market! As Tie Long, who had worked hard to study Xiao Ran's path to success and used it as an example for his own pursuit of success, he discovered during the research process
A very strange thing.
That is, since Xiao Ran officially took control of the Film Association, his strategy has always been tilted towards the mainland market. Even many of Phantom's films in recent years have been shot and filmed in mainland China, while Phantom has only one rental movie in Hong Kong.
city, but has invested in two major movie cities in the north and south in the mainland.
Moreover, Xiao Ran's entanglement with the censorship system is something that many people in the industry are aware of. With Xiao Ran's identity and status, coupled with Phantom's global status, if he wants to develop in Hollywood, it will definitely not be a problem. But why did Xiao Ran
Are we still going to be so entangled in the mainland’s censorship system?
Comprehensive exchange student and other aspects of the strategy, Tie Long has judged in the past two years that Xiao Ran will shift the focus of his film career to the mainland, or use Hong Kong as the base, and the supporting point will be the mainland. If Phantom loses the mainland market, it will be
What a blow? He didn't even need to imagine.
However, this is not the biggest weakness of Xiao Ran he is referring to. The most fatal weakness he is referring to is another place. As long as that person is lost, the Phantom Empire will definitely fall into chaos. However, he did not say it out because that is
His last trump card. However, since the news that the Phantom was reorganized into the Seven Flagships reached his ears last year, he had a vague feeling that this weakness might no longer be a weakness, and this was the reason why he did not say it out loud.
Tie Long didn't understand, which didn't mean that Xiao Ran didn't understand. When Xiao Ran received this information, he thought hard, what was the purpose of lowering the price? Businessmen pursue profits, which is somewhat contrary to what happened.
This makes it certain that there must be benefits in the Chinese market that are much greater than that loss. What are the benefits? This is exactly what Xiao Ran wants to think about. The mainland market is obviously worth exploring. Maybe Turner and the others are
I want to use this method to attract China Film and lay a future market foundation for myself.
If it were Xiao Ran, he would do the same thing, just like when he first asked Sihai to smuggle video tapes. However, Xiao Ran clearly smelled a hint of conspiracy in this. For a strategist,
Experts are naturally extremely sensitive in this regard.
Obtaining the mainland market means getting huge profits, but what is hidden behind it? At this moment, Xiao Ran caught an inspiration, what is it? What is it? He searched quickly, and it was!
Xiao Ran thought about why, but he couldn't help but frown deeply. If he was not mistaken, the intention behind Warner and Disney's move was to dominate the Chinese market just like Hong Kong films dominated the Asian market, and gradually put Phantom and even
Hong Kong films were forced out of the market.
What consequences will that bring to the Phantoms and the others? Xiao Ran thought hard. If governments of various countries introduced their own film protection policies at the same time, the Hong Kong film market would definitely be hit hard at the first time, and the market would be completely affected.
shrink.
Of course, this is not enough to cause Hong Kong films to lose too much overseas markets, but if it is launched at the same time, if Hong Kong films cannot be controlled, coupled with the loss of the mainland market, they will most likely fall into a crisis of collapse.
I have to admit that this strategy is very sinister and even very hidden. If Xiao Ran's ability to play tricks and strategies was a little weaker, he would definitely not be able to see it. Moreover, after Xiao Ran broke out in a cold sweat, he felt that he was very lucky. If Turner and the others had
If it wasn't for lowering the price, he might not be able to tell.
Turner's reason for lowering the price was very simple. He wanted to try his best to give China Film more benefits, in the hope that China Film would be able to request the Chinese government to introduce ten or twenty more films while gaining huge benefits. At that time, on average, every month
The two blockbusters have taken turns bombing each other. To say that there is no market for them is absolutely nonsense.