Many people were stunned when they saw the last news in the supplement. They all thought that Jiang Xingchen was talking nonsense. Isn't it nonsense to spend one million a year for publicity?
Even if you buy white silk for publicity, how much does it cost per year? If you use newly invented paper, the publicity cost will be cheaper. Of course, the premise is that you can buy it.
Even fans of Bauhinia feel that Jiang Xingchen's move this time is a bit excessive. One million a year is really unreliable. The membership of Xingchen Tea House is only 100,000 a year.
However, some large commercial banks are very interested in seeing what most people think is unreliable behavior, especially those large merchants with businesses all over the country and even foreign countries, with branches all over the country.
Nowadays everyone knows about using publicity, but your publicity has to be seen by people. If it is just white silk, people will probably ignore it, and the merchants will just spend money on it.
But Star Monthly is different. Now the sales volume of each issue is almost more than 400,000. This means that 400,000 people are reading it.
However, they did not take action immediately. The advertising fee of one million topaz coins was not a small amount, and they had to calculate whether they could make it back. Even if some people saw it, they might not buy it.
No one took any action, and the news in the supplement was a bit embarrassing, as if it had become a joke directed and performed by Jiang Xingchen.
However, this time people did not jump to conclusions. The lessons learned from the previous two times were too great. Many people who said that the Star Leader could no longer work were laughed at by everyone afterwards, and they really lost face. They did not want to be slapped in the face again.
.
So although everyone was talking, they were all watching indifferently, wanting to see if anyone would respond to the news.
In the Star Territory, Grandpa Fu was confused. Is this how Sir Alex said that the monthly magazine could definitely make money?
Earning five million a year is a lot. After all, in the past, money was spent on publicity. However, this is too outrageous. Who is willing to spend so much money to buy this so-called advertising space?
"Sir, can we lower the price a little, to one million a year..." Grandpa Fu persuaded in a low voice.
Jiang Xingchen laughed and said: "Why reduce it? I still want to increase it!"
"Ah?" Grandpa Fu waved his hand quickly: "Sir, this is not possible!" One million advertising fees a year is outrageous enough, and you want to increase it. What will people say about you? Have you never seen the money?
"Don't worry, someone will definitely come! In a few days, they will see the greater influence of Xingchen Monthly, and they will have to fight for it!" Jiang Xingchen said with confidence.
"How is this possible! People have to calculate whether they can make back the money they invested! No matter how influential Star Monthly is, people may not spend money after reading it!" Grandpa Fu shook his head repeatedly.
Jiang Xingchen smiled and suddenly asked: "If I want to make a suit of clothes now, does Grandpa Fu know which clothing store I should choose?"
"Uh!" Grandpa Fu was stunned, thought carefully for a long time, and said, "Ruixiang is good, Xinglan is also good..."
"What if I want to buy honey?" Jiang Xingchen asked again.
"Of course it's Tianxia Trading Company! It's not sold anywhere else, so we gave it all to them, except overseas..." Grandpa Fu immediately replied.
Jiang Xingchen nodded: "That's right, when you mention honey, you will immediately think of Tianxia Trading Company... What we need to do now is to let the merchant's products penetrate people's minds, not to let people spend money to buy it immediately!
For example, when it comes to making clothes, the first thing that comes to mind is Ruixiang... This is the influence I am talking about! Now our Xingchen Monthly can do it!"
After gently exhaling, Jiang Xingchen continued: "Such influence is not a short-term benefit for businesses, it may even last for several years, or even more than ten years!"
This concept was not new when Jiang Xingchen was in his last life. Just like Band-Aid, for a long time, when people mentioned Band-Aid, there was only one brand that came to mind, namely Bondi and later Yunnan Baiyao.
The hidden benefits here are huge. It can be said that as long as a brand is deeply rooted in people's hearts, everyone will be a potential user.
Grandpa Fu seemed to understand. But he couldn't understand it completely. He was stunned and didn't know what to say.
Jiang Xingchen smiled and said: "Don't worry, those businesses are not fools. I opened a window for them, and they will definitely be able to analyze the benefits of advertising. One million a year is really not high... Wait until they understand.
Come on, I'm going to start bidding. The benefits brought by the monthly magazine are definitely beyond your imagination..."
In fact, he didn't even have to wait a few days. On the afternoon of the same day that Jiang Xingchen finished speaking, Qin Manwu's letter arrived, directly requesting to purchase an advertising space.
"For Tianxia Commercial Bank to be so big, this sister really has a unique vision and can see the benefits of advertising!" Jiang Xingchen sighed.
Immediately afterwards, the second merchant who purchased advertising space also came, which was Ruifeng Weapon Store.
This trading house can be said to be a fairly large private weapons manufacturer. It cooperates with the empire and has branches all over the country.
Two days later, the third buyer of advertising space also came, it was Dafulai Garment Store.
Compared with Ruifeng Commercial Bank, Dafulai is much smaller. Although it has opened many branches, there are also many competitors. This purchase of this advertising space has cost a lot of money. Because of this decision, there is a lot of tension within the family.
It didn't break the sky.
Everything was carried out quietly, and Jiang Xingchen did not announce the news to the outside world. People were still watching, waiting for the final result.
On the other hand, although the peripheral events of the chess and card competition have ended, the hot discussion about the chess and card competition has become more intense.
"A man named Wang Zheng lives next to my house. I have watched him grow up since I was a child. I have said early on that this child will definitely have a future..."
"Okay, stop talking nonsense! There are so many people named Wang Zheng, do you know this is the one at your door?"
"It must be! This child has participated in the chess and card competition, I know! Moreover, he has not been at home these two days. Didn't he go to Xingchen to pick him up?"
"She may have gone out! What you said is unreliable. Have you seen that person named Yang Ning? He is a down-and-out nobleman. He used to come to my place every day to buy white flour cakes. I am very familiar with him..."
"You are talking nonsense too. I just saw Yang Ning doing odd jobs..."
Amid such discussions and expectations, the fourth supplementary issue was finally released after long calls. And this time Xingchen Ling made another big move, publishing nearly 800,000 copies across the country.
All 800,000 copies were sold out in less than two days.
People who bought the supplement couldn't wait to open it and read it, and sure enough they saw the detailed information of the seeded players.
"Wang Zheng, a commoner, twenty-three years old, strong in chess, good at attacking..."
"Yang Ning, a noble of the rank of sergeant, thirty-five years old, has a steady chess style, and has not lost a single game in the qualifying rounds..."
Looking at the detailed information of each seeded player, people's emotions that they had been anticipating for three days were greatly satisfied. Especially the civilians, they were even more excited after seeing that nearly half of the civilians had become seeded players, as if they themselves
Just like a success.
At this time, those who had been watching the advertising space knew that three merchants had already ordered advertising space. It was written at the end of the supplement.
"Someone really bought it, are they all stupid?" Many people were shocked. It's okay for Tianxia Commercial Bank to say that it is an iron-clad relationship with Xingchen Ling, and it is possible that they went there to support it. But what about the other two companies.
Everyone knows about Ruifeng, which is a large arms store. But have you heard of Dafulai Garment Store? Why, we have it in our city. Why didn’t I know? I always went to Ruixiang before...
While people were shocked, they were also secretly glad that they didn't jump to conclusions this time, otherwise they would have been embarrassed again. But why were they willing to spend so much money?
While everyone was talking, the big merchants finally couldn't sit still. This supplement to Star Monthly contained 800,000 copies, and it was sold out in two days.
If the sales volume was 400,000 in the past, they still had to calculate whether the cost was enough and whether they could earn back 1 million. But now the sales volume is 800,000, with such a huge influence, it would be really stupid to miss it.
Ever since, the hesitant Dashang took action and sent letters to Xingchenlin one after another, requesting to purchase advertising space.
But at this time, it was already too late for them to think of buying another one million yuan. Jiang Xingchen's answer to them was that there were only two advertising spots left, but more than 20 commercial firms came to buy them. These two spots had to be bid through
way to sell.
Although bidding is a new word, those merchants all know that this is a rhythm that requires more money. They can't help but shake their heads and smile bitterly. They could have bought it for one million, but now... I should have known...
It's a pity that the world didn't know this earlier... Although they are unhappy about spending more money, they don't want to lose this advertising space.
A few days ago, they would have thought that one million was expensive, let alone spending too much. But now, the influence of Star Monthly really shocked them. How could the benefits brought by this be less? Damn it
They don't want to give up either.
More than 20 large commercial banks bid for two advertising spaces, and the one with the highest price will win! Now many people were even more shocked. One million is incredible enough, and now they have to compete for it at a high price. Are people crazy?
At this time, many people finally understood that this advertising space can really bring greater benefits. As for those big commercial banks, not only are there no fools, but they are all shrewd. If they can't make money back, they will be killed.
I won't waste this money.
Emperor Qiankun, who was far away in the imperial capital, had always been paying attention to the affairs of the Star Leader. After learning the news, he fell into deep contemplation.
"Influence, yes! The biggest role of this monthly magazine is its influence on people... And such influence is so important to the rulers! It can completely guide the people's thoughts..."
Taking a deep breath, the emperor stood up suddenly and said solemnly: "No matter what, the empire must publish a publication like this!" (To be continued)