There are countless businesses that make ready-made garments in the Qiankun Empire. Dafulai is not the top one. Compared with Ruixiang and Shuangheng, Dafulai is much inferior. Especially in the past two years, many tailors of Dafulai were poached by Ruixiang, Ruixiang expanded wildly, while Dafulai's business shrank significantly.
So the head of the family Xu Yue saw the opportunity of advertising bidding for Xingchen Monthly and the influence of Xingchen Monthly.
However, Dafulai's funds were not rich. It was quite difficult to withdraw one million while ensuring the normal operation of shops in various places. At that time, the family was almost quarreled about this issue. Ninety percent of people disagreed and thought it was too risky. The one million withdrawn can be said to be all the working capital of the family at this stage. Once the advertising effect is not achieved and the backlog of inventory is not sold, the family's capital chain will be broken and many shops will have to close.
Finally, Xu Yue directly used the privileges of the head of the family to suppress all the opposition and forcibly passed this proposal.
At that time, Xu Yue was overjoyed when he saw the last two advertising places auctioned at a sky-high price. Even the family had fewer oppositions, and more were praising the head of the family's accurate vision and seized the right opportunity.
However, the situation later took a sharp turn, and it was a huge miles a day. When the Star Monthly magazine broke out, several other stores that bought advertising spaces all saw the benefits, but Dafulai did not make any noise, and the sales were still as tepid as before. This time it was like igniting a powder barrel in the Xu family. The wind direction changed instantly, and all the spearheads were pointed at Xu Yue, and even the older generations in the family had the intention to take the position of his head.
Seeing that the Xu family's business was getting worse, Xu Yue had no choice. After thinking about it, Xingchen Collector came.
He also knew that the Star Monthly magazine sold promotional positions, and whether your business was good or not had to do with them. It was not a problem that others did not have enough publicity. After all, several other businesses were all profitable.
But Xu Yue is now in a state of great anxiety. He is really desperate. Then he took the idea of giving it a try and came to Jiang Xingchen to find a solution.
Jiang Xingchen frowned when he heard Xu Yue's request. This matter did have nothing to do with him. But what he considered was that if the Xu family's business did not improve under such a large investment in advertising, it would also have an impact on Xingchen Monthly.
Although everyone knows that this Star Monthly magazine has nothing to do with it. However, he still thinks about raising the price when selling advertising spaces next year. With the example of Dafulai, people will consider more carefully whether it is worth spending so much money. What if it is lost like Dafulai. As for the condition screening, the first bidding this year will definitely not work. When the bidding next year, strict control must be carried out. If you cannot meet your own conditions, you will not be able to publish it if you have money.
After listening to Xu Yue's narration, Jiang Xingchen asked: "Master Xu, have you ever analyzed why you Dafu can't beat Ruixiang?"
Xu Yue was silent for a while, shook his head and said, "We Dafulai and Ruixiang are both mainly engaged in cotton clothes, supplemented by silk and hemp clothes... But Ruixiang has his own cotton fields and textile workshops, and we need them..."
Jiang Xingchen said, "So in terms of raw materials, your cost is higher than others!"
Xu Yue nodded and said, "We also know that this will definitely not be able to beat Ruixiang, but we have always won by quality! We are in Dafu and have the best tailor master! Although we still cannot compete for Ruixiang, we can also seize part of the market..."...
"Then why are you compressed by Ruixiang to this point, and there is only one branch left in each big city?"
"Two years ago, Ruixiang poached nearly 30% of our tailors, and then began to expand significantly... We could not beat them in the cost of raw materials, and this incident, the situation later..."
Xu Yue did not continue to say it, and Jiang Xingchen had already understood it very well. It was not easy for Dafu to support him for two years in this situation.
However, with the influence of Star Monthly, even if Dafulai has no advantage in price, the quality should not be improved when the monthly magazine is released by millions of copies.
Jiang Xingchen immediately asked about the doubts in his heart, and Xu Yue explained: "After the advertisement was published in Xingchen Monthly, Ruixiang also made some moves, targeting several of our best-selling clothes, and began to significantly reduce prices and promote them in every big city.
Hearing this, Jiang Xingchen had already fully understood the situation and nodded and said, "Okay, I understand! The head of the Xu family is here to take over by Xingchen first, I need to think about it carefully!"
When Xu Yue heard this, he immediately looked happy. Jiang Xingchen asked him about his detailed passing, and he knew that Jiang Xingchen was about to reach out, otherwise he would not even ask questions.
However, as the person involved, he didn't hear Jiang Xingchen's promise for a moment and felt uneasy. If Jiang Xingchen really didn't care, Dafu would never be able to hold on.
Now Jiang Xingchen has to think about it carefully and let him stay. This is equivalent to agreeing to interfere in this matter.
"Judge Jiang has been so worried! If Dafulai can come back to life, the Xu family will never forget your kindness!" Xu Yue hurriedly stood up and bowed deeply!
After seeing Xu Yue away, Jiang Xingchen sat in the room and began to think about this matter carefully.
At this moment, Grandpa Fu walked in from outside and asked in a low voice: "Sir, is there anything wrong with Xu Yuelai who comes from Dafu?"
"Yes!" Jiang Xingchen raised his head and said in a deep voice: "Their sales have problems. They were beaten very hard by Ruixiang. There was no improvement after the advertisement was published!"
"No way?" Grandpa Fu was a little surprised. The influence of Star Monthly magazine was as great as the tourists in the water park. Two days ago, people from all over the world came and said that they were located in the branches of the business branches in various parts of the empire, and the people who bought things were thrust into the head.
Jiang Xingchen explained to Grandpa Fu: "After our monthly magazine published the advertisement of Dafulai, Ruixiang's publicity activities were also quite large, and he specialized in making clothes of the same style as Dafulai and selling them at low prices!"
"Sir, do you think... this matter has nothing to do with us?" Grandpa Fu looked surprised. From his expression, he could see that he didn't want Jiang Xingchen to reach out. Now that the territory is so busy, the Sir has very little time to rest, so he has no time to care about their affairs.
"The responsibility is indeed not with us!" Jiang Xingchen nodded and then explained: "However, if there are flaws in the effect of this advertisement, it may affect us next year and future bidding!"
Before Grandpa Fu could speak, Jiang Xingchen immediately continued: "And, I always feel that something is strange here!"
"Uh?" Grandpa Fu held back his words when he reached his mouth, his thoughts changed instantly, and he asked, "What's wrong?"
"Ruixiang is obviously much stronger than Dafulai, why didn't they come to compete for advertising space..."
"Sir, not everyone is optimistic about advertising. Ruixiang believes that it is not new to invest too much to compete. There are many businesses that do this."
"I couldn't see it at first, but when many commercial banks bid, they still couldn't calculate it! When the final bidding, the imperial large commercial banks basically arrived, and only a few of them did not come, among which Ruixiang..."…
Jiang Xingchen said while thinking, murmured: "If you really judge that the advertising space is too expensive, how can you explain Ruixiang's continuous actions... According to Xu Yue, they have carried out large-scale publicity in branches across the country. There are dozens or hundreds of branches across the country, which is a considerable investment. Compared to advertising in Xingchen monthly magazine, the cost is indispensable... Moreover, our advertising is a year, and whoever has the best or the worse can be seen at a glance... Ruixiang's helmsman is not a fool, so why would he rather do such laborious publicity than choose to advertise in the monthly magazine..."
"Yes!" Grandpa Fu also frowned. After thinking about what Jiang Xingchen said carefully, he felt very reasonable.
After a moment, Jiang Xingchen spoke again and ordered: "Grandpa Fu, go and arrange the manpower and carefully touch Ruixiang's background."
"Okay! I'll do it now!" Grandpa Fu nodded, turned around and walked out for two steps, turned around and asked, "Sir, how do you plan to take care of this matter? How much money do you need? I'm ready to come out!"
In Grandpa Fu's opinion, Xu Yue borrowed money to seek help. Otherwise, how could Mr. Jiang help him and make clothes? Xingchen Collar has no tailor.
Jiang Xingchen understood what Grandpa Fu meant as soon as he heard this, and couldn't help but smile and said, "Money needs to be prepared! But it's not for Xu Yue, but for the research institute!"
"Ah?" Grandpa Fu was stunned. What did he give the money to the institute?
Jiang Xingchen said: "The cost, quality and scale of the raw materials of Dafulai can't beat Ruixiang. Providing him with financial support directly is equivalent to throwing money into the bottomless pit..."
"What the Lord means..." Grandpa Fu asked immediately.
"I think this is an opportunity for us to enter the clothing industry!" Jiang Xingchen smiled. When Mei'er gave him a suit on his 19th birthday in June, he had the idea of getting involved in the clothing industry. But later he was busy and this idea gradually faded away. Now Xu Yue suddenly came to him and suddenly reunited his idea.
"Entering the clothing industry!" Grandpa Fu murmured and advised: "Sir, you have to think about it! There are many clothing businesses and the competition is fierce. We don't have tailors or textile workshops. Cotton field planting is not something that can be done in a short time, and there is no advantage at all..."
Jiang Xingchen smiled and said, "Who said we have no advantage? Have you forgotten that the number of black silkworms we raise is now quite large!"