Chapter Five Hundred and Five Too Insidious Monthly Collision
A lot of paper has been produced. According to the contract signed with the Empire, Xingchen Ling will sell half of the paper production to the Empire every month.
However, due to the confidentiality of the technology, the emperor could not send people to keep an eye on the monthly paper production. So Grandpa Fu asked Jiang Xingchen if he wanted to hide the figures.
The purpose of the Empire's request for paper is too obvious, but from Grandpa Fu's point of view, he does not want to see the Empire run a monthly magazine. It is obviously a client that competes with Xingchen Leader for business, influence, and advertising space! Your Emperor's order, we
You have to listen, but we will not go against you openly, but we will go against the head office covertly.
Jiang Xingchen laughed when he heard this, shook his head and said: "No need to hide it, just give as much as you need, more, not less!"
"Ah?" Grandpa Fu was stunned and thought to himself: "Sir, are you okay? The empire is going to publish a monthly magazine to compete with our monthly magazine..."
Jiang Xingchen didn't care at all, and lowered his voice and said: "A bimonthly magazine can be produced with more than just paper. It sounds easy to sell millions of copies. We have movable type printing, and it requires hundreds of people to work for days and nights...
If the empire were to copy it, it would probably take tens of thousands of people to do it!"
"Uh!" Grandpa Fu was completely stunned. He looked at Jiang Xingchen and his mouth twitched. This... this is too insidious.
At that time, everyone's attention was on the paper. Although they were surprised by the neat and standardized small characters and wondered how they were made, under the influence of paper, no one ignored this detail. Even the emperor did not
Exception, only Jiang Xingchen snickered in his heart. Movable type printing appeared much later than papermaking in ancient times, and it was also ranked among the four major inventions. This shows its importance.
Of course, with the current strength of the empire, it can be done even if it recruits thousands of people to copy. But in that case, the two publications will be different in terms of hard power.
Moreover, the cost of a scribal team of tens of thousands of people is much higher than that of his own side. If the sales price is the same as that of his own side, the emperor will have to pay for it.
In addition, running a publication is not as simple as imagined. First of all, there must be market positioning. The emperor's purpose of running the publication is because of its influence and wants to promote the royal family more and make it easier to rule. Although the emperor does not understand the word brainwashing
, but sitting in the position of the monarch of a country, he still sees the importance of political propaganda.
The reason why Star Monthly is popular is because of its entertainment. Now the empire is at peace. What people want is an improvement in the quality of life. What they want is spiritual pleasure... If the emperor makes the publication highly political, then it will be different from Star Monthly.
There is no competition, everyone just goes his own way, and the sales volume is destined not to be too big.
And if the empire imitates the Star Territory, it will go astray. This is what Jiang Xingchen wants to see the most. The more competition there is, the more comparable it will be, and the better the effect of expanding influence will be!
It can be said that in the last negotiation, Jiang Xingchen used the impact of paper combined with anti-inflammatory drugs to set a trap for the emperor. He saw the influence of the monthly magazine and couldn't wait to get the paper, while ignoring many follow-up issues.
That's why Jiang Xingchen isn't worried at all now, and is giving out as much paper as possible, because there is no chance of Empire Monthly winning.
"Do as I say, but the quantity sold on the market will be reduced. The Emperor will leave too many people!" Jiang Xingchen gave the last instruction.
A bead of sweat as big as a bean fell from Grandpa Fu's temples, and the muscles on his face twitched twice more. This was another silent scapegoat for the Emperor!
Raising his hand to wipe the sweat from his forehead, Grandpa Fu turned around and left.
"Wait a minute!" Just when Grandpa Fu was about to go out, Jiang Xingchen suddenly stopped him and said: "These days, in our territory, or in the surrounding villages and small towns, look for anyone who likes to ask around.
Thing is, people who spread news everywhere...if there are any, please try to bring stars to meet me!"
"Sir, why are you looking for such a person?" Grandpa Fu looked confused, completely confused as to what Jiang Xingchen's purpose was.
"Set up the paparazzi... no, set up the news department!" Jiang Xingchen spoke quickly and almost mentioned the paparazzi.
"What is the news department for?" Grandpa Fu asked again.
"Haha, if Star Monthly wants to develop in the long term, it won't work just by relying on the things in the territory. We can't always have new things in every issue! If we want to maintain the sales momentum, we must expand the amount of information..."
During Jiang Xingchen's explanation, the expression on Grandpa Fu's face gradually changed, the corners of his mouth turned up, and he nodded repeatedly...
Two days later, people everywhere outside the Star Territory suddenly discovered that the amount of paper sold on the market suddenly decreased.
"What's going on?" People asked one after another. Now that paper has replaced white silk, they are used to writing on paper, but now they suddenly have no paper to use. How can they bear it?
And at this juncture, news came out from nowhere that the Empire was also going to publish a monthly magazine. Half of the paper production in the Star Territory was taken away by the Empire.
I heard that the empire was going to publish a monthly magazine, and many people were very interested. Those who watched the excitement were not afraid of big troubles. The situation where Xingchen Monthly was the only one company was finally over. Thinking about the collision in the near future, people were excited. Xingchen Monthly was the pioneer.
The originator, with sales of millions, there is no doubt about its strength.
But the empire is stronger, and this world belongs to the emperor. Didn’t you hear that half of Xingchen’s paper production was taken away?
"Is the empire also going to publish a monthly magazine? Hehe, there is something exciting to watch now!"
"You think, once Empire Monthly comes out, what impact it will have on Star Monthly!"
"Do you even need to ask? If you ask me, I would definitely crush it directly... What is the Star Territory? No matter how well developed it is, it is just a small territory. No matter how magical Jiang Xingchen is, he is still a subject of the empire. Maybe he can compete with others.
But if you fight against the empire, you will definitely lose!"
"Does the empire have some thoughts about Jiang Xingchen and target him like this?"
"The power in Jiang Xingchen's hands is too great. It is also a grenade and a monster. The empire must be afraid..."
"Stop talking nonsense. Why would the Emperor target us, Jiang Xingchen? He wanted to start a monthly magazine because of the influence of Xingchen Monthly... Also, who said that Empire Monthly could directly crush Xingchen Monthly? Come forward and let me see.
!”
"I'm a big fan of Bauhinia, stop talking! Leave quickly..."
There are a lot of discussions in the market, and there are all kinds of strange opinions. But when it comes to the comparison between Empire Monthly and Star Monthly, 99% of people think that the future of Star Monthly is worrying. After all, behind Empire Monthly is an empire, there is no comparison at all.
Those who gloated about his misfortune appeared again, spreading the Empire Monthly everywhere, and those who were unhappy with Jiang Xingchen also secretly added fuel to the flames and spread unfavorable remarks against the Star Leader.
However, it does not all mean that Xingchen Monthly is not good. Fans of Bauhinia unite to argue against the remarks that are not conducive to Xingchen Leader.
At the same time, many people were secretly cursing the emperor: "There is already very little paper on the market, but if you do this, we will have no use for it!"
With such remarks, major businesses are beginning to make moves. Everyone can see how high the cost of advertising space in Star Monthly is.
This time, the Empire Monthly was released, and they did not want to miss this opportunity. In their opinion, the monthly magazine run by the Empire would definitely have a greater influence than the Star Monthly, and the merchants would gain higher profits.
As a result, many big business houses also rushed to the imperial capital to inquire about the Imperial Monthly.
At this time, inside Ruixiang, Hong Anran was smiling happily. He had been waiting for the release of Empire Monthly for a long time, and the time to destroy Dafu in one fell swoop was finally coming.
Contrary to him, the other members of the Hong family were a little anxious. The owners of other business houses were all running to the imperial capital, but the head of the family was still sitting at home. Even if you are related to high-level powerful forces, you can't be like this.
Advertising space is limited, and there are many more powerful and powerful companies than Ruixiang. How can you guarantee that you will get an advertising space in Empire Monthly?
The anxious Hong family members found Hong Anran one after another and urged him to go to the imperial capital quickly.
But Hong Anran said with a smile on his face: "Don't worry, I guarantee that we will have a place in the Imperial Monthly... We Ruixiang will definitely dominate the entire clothing industry in the near future..."
Seeing how confident the family leader was, the Hong family felt relieved and became even more curious. Who is the force that the family leader is contacting?
Just when Hong Anran thought everything was under control, when Dafu came to the Xu family, his mood changed again.
The empire is about to launch a monthly magazine, and it goes without saying that it will have a huge impact on Star Monthly. This means that the influence of Star Monthly will decline. The effectiveness of advertising will continue to decline.
Ruixiang will definitely not miss this opportunity. Once they grab the advertising space in Empire Monthly, the impact on Dafulai will be even greater.
Black silk can be positioned in the high-end market, but it takes time. The first batch of black silk can make up to 70 or 80 pieces of clothing. Even if they are all sold for a high price of 10,000 topaz coins, it will only cost 700,000 to 800,000. And wait until the next
It will be half a year before the black silk is approved.
More importantly, they don't know how much cost they can save with sewing machines! If advertising is going off, how can they compete with Ruixiang, which is promoted through Empire Monthly?
Not only them, in addition to Tianxia Commercial Bank, several other large commercial firms in the Star Monthly also made some moves. All the owners went to the Imperial Capital to try to get an advertising space in the Imperial Monthly.
People's discussions are getting more and more intense, and almost everyone is waiting for the official release of Empire Monthly to see what the outcome of the collision between the two major monthly magazines will be.
And just when this news was making a fuss, Jiang Xingchen was examining the more than 20 people in front of him.
These people were all found by Grandpa Fu. They were both men and women, and they were all under the age of forty. This was Jiang Xingchen's special order.
"You all know how to write, right!" Jiang Xingchen asked with a smile. This was also his request to Grandpa Fu when he was looking for someone.
"Master Hou, I can write!" more than twenty people replied in unison.
"Well, I will give you a test question later to determine which of you can stay..." (To be continued...)