After Li Siwen left Beihai, he returned to Qizhou first. In addition to taking care of Zhou Wenjing, he also went to the Xiyou Group headquarters for an inspection. Today's Xiyou Group is no longer what it used to be. It is no longer him leading all the brothers.
It’s time, in Zheng Jiayu’s words, Journey to the West is gradually moving towards formalization and groupization.
"After two years of hard work, our Xiyou Group has gained a foothold in the food field. The sales of meat products are expected to reach 1.8 billion this year, completely leaving behind first-tier brands such as Shuanghui. The sales of noodles are also
Gradually improving, the only difficult thing to do is the beverage category, and the two dominant positions of Meili Country are still difficult to shake."
Zheng Jiayu and Li Siwen walked side by side in the factory area. While showing off his achievements, the former also talked about all his troubles. After finishing his words, he suddenly grabbed Li Siwen's arm and said naughtily: "Hey, help me think about it.
There’s a way!”
"I don't believe you can't help it." Li Siwen said with a smile.
"If you follow my approach, you will either cut off the beverage production line, or avoid the competition with carbonated sodas and focus on juice drinks," Zheng Jiayu said.
"Then why didn't you do this?" Li Siwen asked.
"Because I know that if you were here, you would never admit defeat." Zheng Jiayu said this sentence very seriously: "So, I can't give up."
Li Siwen was very pleased to hear this and said seriously: "With the continuous influx of foreign capital, our beverage companies in China will fall apart in the future. Foreign capital will control most of the beverage market, especially carbonated drinks are basically controlled by foreign capital.
Monopoly is a difficult situation to reverse, but it is not impossible to survive in the cracks."
"What should I do?" Zheng Jiayu asked.
Li Siwen was silent for a few seconds and said: "Integrate the market, otherwise the fragmented market will eventually be broken down by foreign capital one by one. This investment may be very huge, but there will definitely be returns in the future."
"I understand." Zheng Jiayu nodded.
"I just suggest that now that you are the boss in Journey to the West, it is up to you to decide what to do." Li Siwen replied.
"Giggle." Zheng Jiayu laughed: "Stop teasing me, let's go and treat you to dinner."
The two walked out of the factory talking and laughing, and the workers who saw this scene showed incredible expressions almost at the same time.
"No way. The boss who is usually cold and frosty is acting like a Huaichun girl today. Who is the man next to her?"
"You idiot, that's our big boss Li Siwen."
"..."
——
After having a simple meal with Zheng Jiayu, Li Siwen left Qizhou the next day and got on the train to Pengcheng.
On March 15, Li Siwen arrived in Pengcheng. He first communicated with the leaders of the city hall and arranged a dinner, and then held a management meeting at the Datang Technology headquarters. The main purpose of this meeting was to mobilize two managers to take charge of Beihai.
For that project, after everyone voted, Du Yunxi from the technical department and Xie Zhengyu, the sales director, were appointed as the main persons in charge of Beihai.
According to Li Siwen's plan, Beihai will be put into production within a year, mainly for deep processing of VCD, and directly sold to Southeast Asia and other places.
Although the value of VCD is getting lower and lower, at this point in time, the VCD project is still very profitable.
Then he went to Kong Guangnan to discuss the chip process of the MEPG-2 standard, which is simply a DVD. As long as the chip is completed, the DVD can be released in advance. According to Kong Guangnan's prediction, the chip will be mass-produced before the end of the year.
This speed is not too fast, but for China, which started late in science and technology, Li Siwen is very satisfied with being able to build its own products ahead of foreign countries. After all, foreign countries directly launched DVDs in 1996 in order to target VCDs, and according to
With Datang's speed, DVDs would be available by the end of 1995.
Li Siwen and Kong Guangnan chatted for a few minutes and then returned to the office. Chang Hai poured water and made tea as usual. While busy, he joked: "Brother Wen, were the women in childhood very beautiful? You stayed there for a long time."
Did you have an affair during the year?"
"No." Li Siwen replied while flipping through this year's sales report.
"Then have you ever seen the stars on the CD?" Chang Hai showed a lewd smile.
Li Siwen raised his head and glared at the other person: "Let me see, it's time for you to find a wife, so you don't have to think about these useless things every day."
"Brother Wen, sometimes I feel that women are not as reliable as their own hands." Chang Hai joked and walked to Li Siwen. After seeing the report in the other person's hand, he suddenly thought of something: "By the way, Brother Wen"
, you should see the problem with this report, right?"
Li Siwen closed the report and asked, "What's the problem?"
"Although our overall revenue increased several times last year, the biggest contributors were chips, VCDs, and exported electronic pets. However, the color TVs we have been focusing on have fallen into regression. We originally expected to sell 700,000 to 800,000 color TVs last year, but in the end we failed to do so.
Only more than 500,000 units were sold, and the profits generated were not even as good as those computers put into the market later.
You must know that we have invested the most in the promotion of color TVs, but the results are getting worse and worse. Should we shift our strategic focus, compress the color TV production line, and put more resources into VCDs?"
Hearing Chang Hai's words, Li Siwen did not agree, but asked: "Do you know why the sales of color TVs are poor?"
"I discussed it with several colleagues and felt that the problem still lies with the EU's anti-dumping duties last year, which caused major manufacturers to accumulate a lot of inventory. In order to clear the inventory, manufacturers secretly and openly gave back, and the competition was extremely fierce.
Moreover, under the leadership of Changhong, all brands in the color TV alliance have reduced their prices, which makes our Datang color TVs even less competitive. I estimate that it will not be long before our color TV department is likely to
Facing losses.
Brother Wen, can you think of a way?"
Li Siwen smiled and said softly: "That's a good analysis. It seems that you can be on your own without me in the future."
"Brother Wen, I just said it casually." Chang Hai seemed a little shy when he was praised.
"Okay, don't be humble." Li Siwen paused slightly and continued: "As for the color TV, don't worry. Our Datang is a new brand. It will definitely take a process to break into the front line, and sooner or later the color TV will be re-launched.
Brand."
"Reshuffle the cards? Real or fake?"
Chang Hai asked curiously.
Just as Li Siwen was about to explain, his cell phone rang suddenly. After he answered it, Li Fuzhen's sweet voice came from the other side.
"Mr. Li, how are you doing in China?"
"Very good, how's your side going?"
Li Siwen asked with a smile.
"I'm not bad at this, and I have good news for you. The MP3 market has been completely opened in Europe and the United States, and sales are very good. I'm just waiting for you to come back and celebrate."
Li Fuzhen said.
"good."
Li Siwen said calmly.
"Why aren't you excited at all?"
Li Fuzhen asked rhetorically.
"Because this is expected, and I believe in your ability." Li Siwen said.
"Gee, thank you for the compliment. By the way, I have one more thing to ask you."
"What's up?"
"My dad wants to see you."
"See me?"
Li Siwen was confused. What was the head of Samsung doing when he saw him? Did he want to betroth his daughter to him?