Along the way, Li Siwen faced many sarcasm and many people looked down on him, and Zheng Yu was just one of them.
And in his world, what are these opponents? From the time he met at the tea party, he was destined to step on Delis to take over. Even though he was a little reluctant to Zheng Jiayu, everything seemed to be no longer important. He could remind the other party, which was considered to be the end of kindness and righteousness.
The next day, the Zheng family launched an advertisement with great fanfare, and even the prime time of Qizhou TV was bought out by the Zheng family. The clip of Guo Xiaoxiao standing in the kitchen with a set of home clothes was average, but it really attracted a certain amount of attention. After all, there are not many companies looking for celebrities to endorse in this era. Even if Guo Xiaoxiao is a second-tier star, it has also caused a very popular topic.
At the same time, the full rebate activity of Journey to the West has become more and more popular, successfully setting off a huge wave in the market.
For a time, the two major brands joined hands and crazily seized the share of ham sausage in the Qizhou market. Delis completely recovered the lost brand image of the price war with his connections accumulated over the years and endorsement of celebrities. And Journey to the West Group completely broke the gap in the market with its full rebate event, and its daily sales are catching up.
You have Zhang Liang's plan, I have had a wall ladder, which can be seen by a normal person. This is a new round of competition between Delis and Journey to the West Group, and it is also a positive suppression of Journey to the West Group entering the market by the Chamber of Commerce. As for whom wins and loses, it seems that it will not be seen in the short term.
In the office of Journey to the West, Chang Hai looked at the newspaper and said, "Brother Wen, don't you say it. Delis' new CEO has two tricks. Although he hired a second-tier star, the effect seems to be good!"
"Delis has a brand effect, and with the support of celebrities, everyone's impression and favorability of Deelis will definitely increase." Li Siwen said calmly.
"But why did you say before that the second-tier stars are just the same effect?" Chang Hai asked curiously.
"Because since you want to find celebrities to advertise, you naturally have to hire first-tier stars to be more effective. Why did Shuanghui quickly open up the national market? In addition to the support of relevant departments in various places, their advertising investment is also very terrifying." Li Siwen explained.
"Maybe the Zheng family has no money." Chang Hai muttered.
"There are no sky-high advertising fees for celebrities nowadays. Look at how the Zheng family can buy major media pages and even monopolize the prime time of Qizhou TV. It is not like the one who cannot sign first-tier stars."
"Then why did the Zheng family sign Guo Xiaoxiao for?"
"The answer will be revealed tonight."
"tonight?"
Chang Hai doesn't understand anything anymore.
"Yes, because Delis has created a good star effect this time, he will hold a celebration banquet at the Qizhou Hotel tonight, which will not only celebrate this success, but also celebrate the official integration of the new CEO into the collective."
Chang Hai said, "In this way, your old opponent Zheng Jiayu has been completely replaced?"
"At least this is true in Zheng Yu's heart." Li Siwen replied.
"But Brother Wen, how can the answer be revealed at this celebration banquet?" Chang Hai still didn't understand very much.
Li Siwen glanced at the watch and whispered: "There are three hours left, and you will naturally know then."
After saying this, he leaned against the chair with his legs crossed his legs, listening to the ticking sound of the wall clock, a mysterious smile appeared on the corner of his mouth.
The outside world thinks that the competition between Delis and Journey to the West has just begun, but in Li Siwen's eyes, the competition has ended.
At 8 o'clock in the evening, Delis reported the celebration banquet at the Qizhou Hotel as promised. In addition to the company's internal employees, he also invited Xu Sankui and his son, Wu Jun and others to come over at the same time.
After the celebration banquet began, Zheng Yu praised Cui Feiyang and even described him as Delis' future, and asked the old employees to strictly obey Cui Feiyang's orders in the future.
Since taking away his daughter Zheng Jiayu's rights, there are still some people within Delis who are dissatisfied. Zheng Yu naturally wants to take this opportunity to consolidate Cui Feiyang's position.
Of course, Cui Feiyang's position in Zheng Yu's heart cannot replace Zheng Jiayu, but in business, Zheng Yu feels Cui Feiyang is more suitable to help Delis develop.
After making a statement, the group employees applauded, and Zheng Yu arranged for Xu Sankui and others to sit at the main table together.
"The minds of young people are indeed different. I was worried before that Delis would be affected by price adjustments, but now it seems that I am overly worried." Wu Jun smiled slightly and looked at Zheng Yu and said, "Mr. Zheng, you have hired an excellent helper this time!"
"Yes, with your nephew's help, it will only take a while for you to step on the Journey to the West Group." Chu Yu said.
Zheng Yu smiled slightly, and before he could speak, Cui Feiyang took over the conversation: "To be honest, I really don't take a small Journey to the West Group seriously."
"I have lived in the Mold Country for eight years. I have a clear understanding of economics, management, and finance. This time I return to China and enter Delis, I naturally have to show my strength. Delis' future lies in the whole country, not in Qizhou City or in Qilu Province. As for the opponents, only Yangdu and Shuanghui, and Journey to the West Group, I really don't take it seriously."
Cui Feiyang smiled and Zheng Yu also spoke and said, "I'm sorry, my nephew is a little young and frivolous."
"Mr. Zheng, don't say that. Young people must have this arrogance. I'm optimistic about him." Wu Jun smiled loudly.
However, at this time, Xu Sankui's eyes appeared a bit of seriousness: "Although Li Siwen is indeed not worth mentioning, the full rebate he has recently launched has completely ignited the market. Everyone has a high enthusiasm for purchasing, so you must not take it lightly."
"President Xu, don't worry. Although Li Siwen's marketing method is novel, as long as the popularity is over, it will naturally reduce the enthusiasm of the people. What is the business competition? It is the competition of products, quality, and brand. The market obtained through marketing must be short-lived. I can guarantee that within half a month, the market of Journey to the West will continue to shrink. On the other hand, our Delis, after years of precipitation, the brand has long been deeply rooted in the hearts of the people."
Cui Feiyang was full of confidence and didn't take Li Siwen seriously at all. He said a few words with a sensible look. Even Xu Sankui nodded repeatedly and said, "These words really make sense. It seems that Li Siwen has hit a nail this time."
"That's right, Li Siwen thinks that he can gain a foothold by opening the market, but how could he know that the entry of the market is just a small step. The real test is far more cruel than he imagined." Wu Jun said slightly: "President Xu, if Li Siwen is driven out of the market, Feiyang will really help us get angry!"