If Du Heng is a soldier, then Dong Jiacheng is a coach, or even a more terrifying existence than a coach.
Every step of Dong Jiacheng's operation makes people confused. Even Du Dong around him sometimes can't see through it.
But Du Dong knew that with Dong Jiacheng taking action, his son's tone was considered a place to be revealed.
"Chairman, after the news is released, there will definitely be media coming to you. Now you want to hold Sun Quanyou back, will the matter of refuting the rumors be delayed?" Du Dong reminded.
"Don't worry, refuting rumors is a must, but we will refute them after the General Office refutes the rumors. Under dual public opinion, the price of land will definitely drop sharply. We just need to ensure that before the sharp drop, Sun Quanyou's canning factory will be rotten in his hands.
Yes.” Dong Jiacheng said.
"So how can we take the canning factory after the big drop? According to what my dad said before, you can't continue to get involved with Li Siwen, right?" Du Heng asked curiously.
"How to get the canning factory? I won't tell you for the time being. I will only remind you one thing." Dong Jiacheng lowered his voice: "This time I helped you for your father's sake, and this is only once. After the problem is solved,
Wipe my butt clean, otherwise I won’t think about doing it in the company.”
"I understand." Du Heng nodded quickly.
"Okay, that's all for today." Dong Jiacheng left without looking back after saying that.
The next day, Datang Electronics Factory, Li Siwen received good news from Chang Hai early in the morning: "Brother Wen, your hunger marketing is indeed effective. Before the factory opened in the past two days, a long dragon was already lined up outside.
Some people even lined up with small stools in the early morning. And after media reports, our reputation became increasingly popular.
I have received calls from several shopping malls, all of whom want to buy color TVs from us, and some shopping mall owners directly asked to invite you to dinner, but I have all excused them."
After Chang Hai finished speaking, Zhao Zilong also said, "Don't mention the shopping mall owners are anxious, even the second dealers I know come to the door and ask me if there is any way. I smoke a lot of cigarettes."
Zhao Zilong said, and found that Li Siwen looked up at him, realized the problem, and hurriedly said, "Brother Wen, I don't have any fake public service for personal gain. Your old-for-new plan is too amazing. I will tell them directly to resell our color TV.
It's useless because consumers are worried about buying refurbished goods from outsiders.
But these second-hand dealers are smart enough. If they can’t get the color TV, they will queue outside and sell their locations to consumers. They can make a fortune here and outside."
"I said why are there always people who go to the line to substitute outside? So that's the case." Chang Hai said and looked at Li Siwen and said, "Brother Wen, you have to take care of this matter, otherwise the consumers will definitely be dissatisfied."
"If we just help people line up, this problem is really difficult to deal with. The only thing we can do is to continue to speed up production and strive to get rid of the hunger marketing model within one month." Li Siwen said.
"This mode is good, why do you have to get rid of it?" Chang Hai scratched his head.
"The biggest benefit of hunger marketing is the advertising effect, but long-term hunger marketing will cause rebelliousness to consumers. For example, those who have been unable to buy products will lose confidence in our brand over time. This cycle can be at most one.
Yue." Li Siwen said, crossing his legs and said, "So in this month, you two have to do a lot of things."
"Brother Wen, just give me instructions."
The two of them said in unison.
"Our current production capacity is less than 600 units a day. Although the goal of 30,000 units this year can be achieved, according to this selling method, our market cannot be expanded. This direct sales model is only temporary, and ultimately, it is necessary to make color TVs
Only by flowing to the market can I do it. So, I decided to add two more production lines, and this task was conveyed by Changhai to the production department and the equipment department. If there were not enough workers, the labor resources department would hire people. We would strive to achieve a production capacity of 1,000 units per day."
Li Siwen said.
"Okay, leave this to me." Chang Hai agreed.
"In addition, Xie Zhengyu, head of the sales department of Zilong Belt, is responsible for market arrangements. He wants to supply our excess color TVs to major shopping malls. While signing the authorization letter, he must also make reasonable allocations and make good use of the inventory color TVs for production.
Market layout.
Moreover, the impact of this advertisement is not only our Pengcheng, but major cities in the south will definitely be interested in our products. If a boss from another place comes to pick up the goods, he will more or less let the other party take some away."
When Li Siwen said this, Zhao Zilong interrupted: "But what if the five hundred units we sell directly are not enough?"
"You are stupid. First, guarantee the number of units we sell directly, and then give them to outsiders!" Chang Hai said directly.
"Okay, Changhai, don't make any mistakes." Li Siwen smiled bitterly and said, "The purpose of our hunger marketing is to let the product spread the market. Now that the market has given feedback, we can completely reduce it.
The number of direct sales channels allows color TVs to flow directly into the market."
"But our previous advertisements were selling 500 units a day." Chang Hai scratched his head.
"Your brain, five hundred units are just a gimmick, and selling in a mall is not a salesperson? Consumers can't buy it here, so they tell them to buy it in the mall. We are electronics factories, not stores. And once the goods are in the market, they are in the market.
Only we know how many units are sold every day.”
Chang Hai couldn't help but widen his eyes when he heard this: "Brother Wen, you are so smart. Insidiously increasing sales can not only maintain consumers' enthusiasm for products, but also make major shopping malls pay attention to our products. It's amazing.
.”
"Oh, my mind finally turned around this time." Li Siwen smiled and said, "But this method can only last for one month. In a month, we will continue to add production lines to increase production capacity to 2,000 units per day, and then through the media
Apologize to consumers and conduct a wave of emotional marketing to make our products completely gain a foothold in the market.”
"First it was hunger marketing, and then apologized to win back the consumers who lost due to hunger marketing. During this period, not only did the production capacity problem be solved, but the capital chain was also revitalized through back and forth operations. Brother Wen, what did you do in your previous life? Meet
I always thought you were a smart person before, but now I find that everything in my mind seems to be full of mud."
Zhao Zilong also said.
"Nonsense, Brother Wen has pried open the market for ham sausages in two years. Who can do it? Otherwise, how could such a smart person be loyal to him?"
Chang Hai patted his chest aside and said.
"Are you smart? Brother Hai, can we have some shame?"
Zhao Zilong laughed.
"You guys."
Chang Hai just cursed, and the knock on the door suddenly rang out. Chengguo walked in from outside, holding a newspaper in his hand and said, "Brother Wen, look, Dong Jiacheng has arrived in Pengcheng."