In this way, the result was "in danger" and used his relationship in the media industry to quickly spread the news of Panasonic's suing Datang Electronics to the hands of major newspapers.
On the same night, Li Siwen organized an expedited meeting for the company's senior management. The task he assigned was very simple, which was to let Zhao Zilong lead the team himself and carry out crazy production increase in the last 21 days of 1992.
"I only have one requirement these 21 days. The lights cannot be turned off, the machine cannot be stopped, and the meeting will be dispersed!"
Li Siwen's language is clean and neat. In his expectation, for a long time, Datang Electronics would take advantage of the entanglement with Panasonic to sit on the rocket that leads to the sky.
Although this approach is a bit shameless, it does grasp the psychology of all consumers. Touching the car is a timeless hype.
The next day, major newspapers began to publish news about Panasonic's prosecution of Datang. The situation fermented quickly, and in less than a day, the news spread across the country.
During this process, some smart businessmen guessed Li Siwen's scheming, but this was only a very small part, and most of them felt that the Tang Dynasty was over, especially those who opposed Li Siwen, were almost gloating.
Because everyone knows that high-tech is not like the food industry. Once a lawsuit is prosecuted for infringement, compensation will be paid for the minor ones, and closing the door will be closed. The most important thing is that the brand reputation will be greatly affected.
Panasonic can be said to be the first-tier company in the field of technology. Wouldn't it be easy to deal with a small Datang Electronics?
"Retribution, retribution!" Du Heng crawled into his father's office with the newspaper and pointed at it and said, "Dad, look, Datang Electronics has been prosecuted. Now this is the headlines of major newspapers."
"I know." Du Dong pointed to the newspaper on the table with a cold face. It turned out that he had read it a long time ago.
"Dad, I don't think you are very happy? That Li Siwen is being cleaned up for us! Didn't you tell me before that you would destroy his business in Pengcheng?" Du Heng sat on the sofa, crossed his legs and continued, "I want me to tell you that when I take this time, I will also stab him in the back with a group of people. I don't believe that I can't kill him."
"Sit up straight for me." Du Dong smashed the pen holder directly, looking at the other party's careless look, and he didn't get angry: "Do you think the trouble is not big enough? I said everything, you are not allowed to provoke Li Siwen again in the future, and the other party is not something you can deal with."
"As for it?" Du Heng felt aggrieved.
"As for it? Even the chairman has stepped on the shortage, what a fuck?" Du Dong took a deep breath: "This kid is not as simple as you thought."
"Dad, you are too proud of him? Besides, Panasonic will definitely deal with him this time." Du Heng said unconvincedly.
"Hmph, I don't think things are that simple." Du Dong said in looking at the newspaper.
"It's not that simple?" Du Heng was a little puzzled.
"As far as I know, all newspapers in Pengcheng have published this incident today. Do you know that Datang Electronics is a company supported by the General Office. Even if there is a scandal, the newspaper will publish it according to the situation. For such a large-scale newspaper, someone will definitely promote it later."
"Maybe it was the public opinion pressure created by Panasonic?"
Du Heng muttered.
"Do you pretend to be shit? Panasonic's Huaxia headquarters is in the capital, and here is Pengcheng. Even if Panasonic has an office in Pengcheng, it is impossible to make all media obedient, let alone enterprises supported by the General Office."
Du Dong said angrily.
"Who will promote public opinion?"
Du Heng scratched his head.
"There is only one possibility, Li Siwen himself."
Du Dong's decisive way.
"What? himself? He's crazy?"
Du Heng was a little puzzled.
"Recently, I investigated the process of Datang Electronics' color TV. From the beginning of sales to the current difficult time, the only thing I can do is to find is Panasonic color TV. This makes many consumers mistakenly think that buying Datang Electronics' products is to buy Panasonic's products at a low price.
Therefore, Li Siwen is likely to use this method to spread public opinion across the country, making Datang Electronics’ market not only booming, but also gaining fame.”
After Du Dong finished speaking, Du Heng also reacted and said in shock: "This is the first time I have heard of selling things like this when I grow up."
"This method has its pros and cons. Although it can grow rapidly, it will also have adverse effects on the brand image. Moreover, the company's development will also lead to slim fat." Du Dong analyzed: "Simply put, Li Siwen is so risky, it must be because of the capital problem."
"What should we do then? You can't watch the Tang Dynasty electronics become popular, right?" Du Heng asked.
Du Dong pondered for a moment, and after a while, he said: "Look at the market's reaction first. If I can't suppress Datang Electronics, I will find a way, but before that, you must stay here and not see your friends again."
"Since Li Siwen made me such a big embarrassing thing, do you think someone will still be with me?" Du Heng gritted his teeth: "I will definitely avenge this revenge!"
"Did you remember what I said just now?" Du Dong asked harshly when he saw his son being obsessed with it.
"Oh, I just said casually, don't worry, I won't mess around." Du Heng said that, and left in shame.
——
In the next few days, the news had become more and more influential. Not only did Zheng Jia call Song Xueli and others to inquire about the situation, but even Zhou Wenjing also asked about this.
"Wife, don't worry, it's definitely okay. Tell Xiao Ni, I will definitely go back to see her during the Chinese New Year. OK, okay, I'll have to hang up first, there is still work here to be busy."
Li Siwen didn't have time to greet Zhou Wenjing. As soon as the phone hung up, Chang Hai, who was waiting on the side, said excitedly: "Brother Wen, we are completely popular. Even Manager Yang from Hujiang World Trade Center called me to ask if I have any goods."
"Have you called Hujiang?" Li Siwen was delighted. Although he often received order calls recently, this was the first time in Hujiang.
"That's right, Hujiang is a big place after all, so I told Manager Yang that no matter how difficult it is, he will get a batch of goods for him." Chang Hai said.
"I did a good job, but I told them clearly that I had to pay first and then the goods were made. Then you told him that the distance was too far, and generally there was no shipping fee. But if you wanted to make a friend with him, we paid the shipping fee." Li Siwen said.
"Don't worry, I will say, hehe." Chang Hai laughed from the bottom of his heart.
The market is as popular as Li Siwen expected. The more the news is, the faster the Datang color TV is selling, and its fame is soaring rapidly.
By December 31, the sales target of Datang Color TV's 30,000 units had doubled, and 60,000 units were sold directly, which was achieved under insufficient production capacity.
From the whole company, from the guardian to the senior executives, who admire Li Siwen, are optimistic about Li Siwen, especially some young girls who have just entered the company, their eyes always look like a slut.
In just a few months, no one except Li Siwen can do it.
Even the General Office specifically instructed Xu Gaoming to call for condolences.
If this situation continues, it will basically take less than a year to use Panasonic's fame to squeeze into the second echelon of domestic color TVs, with annual sales of hundreds of thousands or even millions of units.
However, this time the goddess of luck did not favor Li Siwen.
On January 1, 1993, just 21 days after Panasonic sued Datang Electronics, Xu Weiwei rushed into the office with a document: "Mr. Li, it's not good!"