Although Chang Hai is a little clumsy in doing business, he is still very sensitive to the accounts. Without thinking, he shook his head and said, "Brother Wen, since I came to the Tang Dynasty, I have carefully calculated the costs of this industry and Journey to the West.
The cost is completely different. Not to mention having tens of millions in hand, even hundreds of millions may not be enough. Although the profit margin of our color TV is close to 800 yuan, once the profit is reduced, we will directly face a break in the capital chain.
Risk. From imported accessories to labor, to taxation, all kinds of miscellaneous expenses are astronomical.
If you ask me if I can afford to fight, I will tell you very decisively that I can't afford to fight. Not to mention reducing the amount of 300 yuan, I don't think I can't afford to fight even 100 yuan."
"You are right, you can't afford to drop." Li Siwen nodded slightly: "And there is another important factor. Although price reduction can win the market in a short period of time, it will also cause the brand to lose its due value. Although Datang Color TV said
It starts cheaply, but the benchmarks are all high-end appliances. We just became popular a week ago, so we couldn’t compete for the market by reducing prices.”
"What should I do?" Zhao Zilong asked.
"After Gao Luhua announced the price reduction, we notified the sellers to hold a price increase countdown event." Li Siwen said.
"Countdown to price increase?" Several people in the office were stunned at the same time.
"Yes, that is to say, our Datang Color TV sales at a price of 3599 have entered the countdown. By the first day of the Lunar New Year, the price will rise by 300."
"What?"
"Risk?"
Chang Hai and others were confused. They were facing a price war, so it would be fine if they did not lower the price. This was the first time that they had seen the reverse price increase operation.
"Brother Wen, aren't you kidding?" Chang Hai asked hurriedly.
"Nonsense, is this a joke?" Li Siwen replied seriously.
"But, can anyone still buy our color TV?" Chang Hai asked in confusion.
"What would you do if you knew that a product would increase its price by 300 in half a month?" Li Siwen asked back.
"I'm sure I'll buy it now!" Chang Hai answered directly, but immediately said: "But our products can't be sold only half a month before this year, right?"
"You are right, so we must make the reputation of Tang Electronics as soon as possible." Li Siwen said calmly.
"Our Datang Electronics is already popular enough in Pengcheng, right?" Chang Haidao.
"It's really popular, but its fame is not great enough." Li Siwen pinched his nose: "Although Gao Luhua's joining will make us feel uncomfortable, maybe this is an opportunity to hit the high-end market. Zilong, this matter is left to
You go and do it, and now most manufacturers have a one-year warranty, and we directly upgrade it to five years, and we should use this as a selling point for publicity.”
"Five years?" Zhao Zilong frowned and said, "Then we won't lose money?"
"Bah, how can TVs break so easily? And are you not confident in our quality? I have been in business for so many years, but I haven't heard of any manufacturer going bankrupt because of the warranty for too long." Li Siwen spat: "I told me
If you don’t have a good job in quality, I’ll be the first to find you.”
"Hehe, I just said that, don't worry, our factory will never cut corners." Zhao Zilong said with a smile.
"When talking about cutting corners, I thought of a solution." Li Siwen looked at Chengguo with a wicked smile and said, "You should focus on the situation on Dianluhua, try to do something about the quality of the other party's products, at least don't make them too good to live a good life.
Now.”
"Okay." Chengguo nodded.
"Haizi, how much money do we have in finance?" Li Siwen asked.
"If more than 40 million yuan is available, if production is not delayed, 30 million yuan can be misappropriated." Chang Hai said.
"Thirty million should be enough."
Li Siwen thought for a few seconds before saying.
"Brother Wen, what are you going to do with this money?"
Chang Hai was a little curious.
"Of course it's consumption." Li Siwen glanced at the time and said, "I'm going to go far this afternoon. The factory is following the steps. Zilong is responsible for production and Chang Hai is responsible for management. If there is any major issue, Sister Jiang will help you deal with it."
"When will you come back?" Jiang Li asked.
"After the New Year, you must take good care of the factory during this period and tell your work not to be missed. The most important thing is to remember to pay benefits to employees before the New Year, and employees who work overtime should also be given three times their salary." Li Siwen said
After looking at Chengguo, he said, "Don't forget what you have left to you. As for your red envelopes, I will wait for me to come back after the New Year."
After he finished speaking, he picked up his bag and walked out without waiting for a few people to reply.
"Are you so anxious?" Jiang Li was a little reluctant.
"Sister, there's nothing I can do. Panasonic is like putting a gun on my forehead. If this matter is not solved, he will have to wait to die."
After Li Siwen finished speaking, he hurriedly left.
The atmosphere in the office was a bit solemn. Li Siwen left in such a hurry, which means that things are not that simple.
Actually, it is true when you think about it. According to the current situation of the Tang Dynasty, although there are more than 40 million working capital, once it is overturned by the price war, the foundation laid will be destroyed instantly. Li Siwen's words said
The essence is revealed. The Tang Dynasty color TV is very famous, but it is not very famous.
Fire and big are not the same concept.
At Pengcheng Airport, Zhao Jian handed the air ticket to Li Siwen: "Brother Wen, the air ticket will be available in an hour, and you will be able to arrive in the capital at 7 o'clock in the evening."
"You guys, okay." Li Siwen smiled. He called the airport before coming, but people said there were no tickets, so he asked Zhao Jian to come over and try his luck, but he didn't expect to buy it.
"Hehe, I bought it from someone else's hand at a high price." Zhao Jian smiled and sat next to Li Siwen, then took out another one from his arms and said, "I bought one too, mainly because I was afraid that there would be no one in the capital.
Take care of you.”
Li Siwen glanced at the other party: "You guys don't have any intentions, right? Do you know what I'm going to go to the capital?"
"Cough cough." Zhao Jian coughed: "Of course I don't know, but I think the Chinese New Year is coming soon. You can always see Yang Yuying when you go to the capital, right? By the way, I heard that she may be there for this year's Spring Festival Gala. Brother Wen, it must be
Can you see her, right?"
Bang!
Li Siwen slapped the other party in the head: "Didn't you say you should take care of me? I will tell you that you will pay the air tickets yourself, and I won't reimburse you. By the way, you are not considered a business trip, so you will be treated as absenteeism."
"Brother Wen, don't be so ruthless in order to help you buy air tickets!" Zhao Jian said falsely.
"Okay, don't pretend here." Li Siwen glanced at the air ticket in his hand and said, "Doesn't you need to buy air tickets now?"
"Real name system?" Zhao Jian was stunned: "What is that?"
Li Siwen didn't explain either. After a brief look at the ticket, he found that there was no real name on it. Then he changed the topic and said, "How is Chen Qiuyu's performance?"