This move by Panasonic Ryusuke can be said to have completely refreshed the strategic means of business combat to a higher level. Using piracy to fight against genuine products is this method that people can think of? And Panasonic Ryusuke came up with it.
With the implementation of this strategy, just one month later, many strange-shaped pirated electronic pets have appeared on the market. Some well-known manufacturers will still think of ways to avoid plagiarism, while some unscrupulous small factories are even too lazy to avoid it.
, directly imitating electronic pets, the market was in chaos almost instantly.
On October 10, 1994, just five months after the electronic pet was released, the market had piracy and disaster. This had a huge impact on Datang Technology. Sales volume has begun to evolve from the initial supply and demand shortage to a backlog of inventory.
Most importantly, while the price of pirated products has been falling again and again, the sales of electronic pets are becoming less and less optimistic.
Of course, some enthusiasts still hype electronic pets, especially the limited edition Bikachu style released some time ago was even more speculated to 200,000 yen. Even Li Siwen was surprised at this price. But this cannot be escaped.
The harm caused by piracy.
"The matter is basically clear now. It's just that Panasonic is doing it from behind. That old thing Panasonic Ryusuke is so sinister. If you can't make money, you don't want us to make money."
Li Siwen drove the hands-free, and the hysterical voice of Takenaka Ko City came from the opposite side. Soon Taro Uchiyama's voice also came: "Mr. Li, we must come up with a way to deal with this matter now!"
"I can't do anything about this market now! What's more, in Japan, you should have more strategies to deal with this kind of problem than me, right?" Li Siwen said bitterly: "If you want me to say it, just just do it.
We can take out legal weapons to protect us."
"Prosecution is a necessary procedure, but the time may be one year or two years. It is still unclear what the market will be like." Zhuzhong Kecheng sighed: "How about this, we will create a few more limited products."
"Once there are too many limited quantities, it will be unattractive. The only advantage we have now is playability, and we can only work hard on gameplay." Li Siwen said.
"I think price cuts are the best choice. Nowadays, many pirated products are only one-third of ours, otherwise we will not encounter obstacles everywhere." Taro Uchiyama said.
"This is not possible. The three of us jointly launched electronic pets. What we want to build is the Longguang brand. Once the price is reduced, we are compromising with the market, and the value of the brand will plummet. At that time, the stock prices of Bandai and Nintendo will inevitably be greatly affected.
, Is this what you are willing to see?" Li Siwen retorted.
The two were silent, and Li Siwen continued: "Don't worry, two, I believe in the value of Longguang, I believe in the market for electronic pets, the pain of piracy will pass, and the market will inevitably have normal selectivity, but the two are worse than that of
First, I will send lawyer letters to several manufacturers suspected of infringement to shock these people."
"It would be great if it was as simple as you thought." Zhu Zhongkecheng sighed and finally said: "Let's do it first, we can keep in touch at any time and observe the market trends."
"good!"
Li Siwen hung up the phone and couldn't help but complain to Xu Weiwei: "This is one of the reasons why I am unwilling to cooperate with capital in China. I don't have the ability to do it, so I'll be the same with a death-seeking ghost every day."
"What? Are you not in a hurry?" Xu Weiwei said very seriously: "It's not an exaggeration to say that this situation is like a burning brow?"
"hehe!"
Li Siwen smiled softly and suddenly changed the subject and said, "You said, Masayuki Matsushita and his father must be satisfied this time, right?"
Actually, Xu Weiwei doesn’t need to answer this sentence, because there is only one answer, that is certain.
After Panasonic's headquarters wholesale of hardware and software technology, although piracy is constantly impacting their pet machines, as analyzed at the meeting, their losses can be completely earned back by selling chips.
Moreover, with more and more pirated products on the market, Panasonic's sales are getting better and better, and the amount of money is already much greater than that of the pet machine in the palm of your hand. This situation makes Panasonic Ryusuke very happy, and Masayuki Panasonic is even more
Due to the success of the strategy, the position of vice president was restored.
"Dad, because the market is extremely hot now, I think we should add two more chip production lines, and the New Year will be in more than two months. At that time, the market's sales will inevitably increase. We must reserve enough chips
, otherwise the market will likely be seized by other manufacturers, because I got the news that Hitachi and Sony are planning to deploy pet chips."
In the office, Masayuki Masaoshima expressed his thoughts that the New Year in Japan is the New Year's Day in China and the most important festival in Japan.
"Okay, just do what you said." Ryusuke Panasonic nodded without hesitation. In fact, when he planned to use this trick to deal with Datang Technology, he did not expect the chips to sell so well.
It was an unexpected surprise.
"Then I'll make arrangements first." Masayuki Masayoshi Masao was about to leave, but his father called out: "Wait a minute, what's the reaction on Datang Technology? Are you planning to sell chips?"
"After all, Datang has joined forces with Bandai and Nintendo to establish a new brand. We must pay attention to the issue of brand value. The chips will definitely not be sold. And I think any measures taken by Datang now will be difficult to save the situation."
"Yes, keep keeping a close eye on the Tang Dynasty, don't relax at all."
"clear."
After Masayuki Masayuki said that, he left the office proudly. Seeing that his son regained his confidence, Panasonic Ryusuke couldn't help but smile with satisfaction.
The market follow-up behavior is the most common and common operation in the business world. As long as you see a certain field making money, a large number of people will continue to rush forward. This is true in any country, especially electronic pets, which can produce energy in one or two months.
chips can attract capital to join more.
Therefore, Panasonic's success immediately attracted a large number of disruptors, including first-tier brands such as Hitachi and Sony. In addition to these parts manufacturers, the pirated market is even more crazy, and large-scale stockpiling of goods welcomes the New Year.
There has been a prosperous situation in the entire business world that has not been seen for many years.
It was also under this grand occasion that an undercurrent began to gradually form among the media.
On October 25, the Daily News wrote a report on the title of electronic pets being mental drugs, which mainly criticized the harm of electronic pets to students.
On October 28, the Toyo Economic Special Issue criticized electronic pets on the topic of capital not affecting children's future.
On November 1, Asahi Shimbun reported that several schools in Japan have explicitly banned electronic pets from entering campuses.
The initial reports did not enter the public eye, and with the remarks of many media, the market began to discuss this topic. However, if the discussion is discussed, how could capitalists care about these?
On November 2, Li Siwen's door was suddenly pushed open, and Xiaokura Cai walked in angrily, as if she was trying to indict her.