With the help of Secretary Hou, Lin Yi's acquisition of Guoyitang was given the green light. All the procedures were completed in just a few days. However, the acquisition of funds actually made Lin Yi vomit several kilograms of blood, even though he had staked all the money. However, he still didn't have enough money. Fortunately, Minister Lu Si'an finally agreed to buy it with the arrears and use the profit share from Guoyitang and Feili to repay it.
As a result, Lin Yi fell from a rich man to a big loser in an instant, before he had time to enjoy the luxurious life of the rich.
After the formalities were dealt with, the press conference was immediately put on the agenda. Unfortunately, before Lin Yi's press conference could be held, the news that he had acquired Guoyitang and privatized it spread like wildfire. In an instant It caused an uproar, and the major media rushed to report it, making it a popular social topic.
"The chairman of the National Medical Hall abused his private power and changed the state-owned property into a private one. What is his motive?"
"Traditional Chinese medicine has completely become a money-making machine. Whose fault is this?"
“The relationship between Minister of Health Lu Sian and young entrepreneur Lin Yi is revealed,”
"..."
With all kinds of news headlines flooding TV screens, online newspapers and periodicals, Lin Yi and Lu Sian quickly became the target of public criticism. The public's reaction was very strong. In fact, whether a state-owned enterprise becomes a private enterprise or a private enterprise becomes a state-owned enterprise, as long as a businessman People are always so sensitive when they are involved with government officials, and they always feel that there is some huge conspiracy behind it, and how much interests they have been harmed, because they have been harmed many times, and they have already been cheated.
This is a national disease and a great distrust of political and business people.
Since the iron-blood ointment was directly supplied to the army, its sales performance was relatively stable, while the sales of the skin-beautifying ointment were greatly damaged due to these negative news. Concubine Wu was so anxious that she could not sit still, and quickly called Lin Yi to call her. Come to the office, it's not a problem to continue like this, we have to find a solution quickly.
"Look at the recent sales performance, how bad it is," Concubine Wu threw a stack of sales reports to Lin Yi, then turned the computer's LCD screen to Lin Yi and said, "Look at the online sales. With these news and posts, the public's saliva has almost flooded our Feili Company and the headquarters of Guoyitang,"
Lin Yi was not anxious at all, and said calmly: "In this current trend, the public does not understand the truth, and it is normal for product sales to decline. After our press conference is held, it should be soon It will pick up,"
"Then quickly hold a press conference," Concubine Wu urged anxiously.
"It's okay, don't worry. After the people are satisfied with scolding us, we will repay them with kindness, so that they will feel guilty towards us and quickly accept the reform of the National Medical Hall system and continue to support us. "Lin Yi replied like a strategist.
"Give them some benefits," Concubine Wu asked confusedly, "What benefits can you give them back?"
Lin Yi did not answer directly, but asked: "Sales of skin beauty creams have plummeted during this period. There must be a lot of inventory in the warehouse,"
"Nonsense," Concubine Wu rolled her eyes angrily, "I worked overtime to produce some time ago, but I didn't expect that a incident caused such a situation. Now there is still a lot of backlog of inventory in the warehouse."
"The more, the better," Lin Yi stood up and said with a smile, "I want to turn this press conference into a joint gratitude event between the National Medical Hall and Feili, and give them all the backlog of skin beauty creams for free. , firstly, I would like to thank them for their strong support to our Feili and the Chinese Medical Hall, and secondly, it can be considered as a way to win people's hearts. It is said that people are short-tongued and soft-handed. Since they have taken advantage of us, they can't scold us back,"
"All given away for free," Concubine Wu swallowed in horror, "I admit that your move to win people's hearts will definitely be very effective, but have you ever thought about how much loss we will face if you do this, leaving aside the backlog of beauty products? Not to mention the cost of the skin cream, we are in a self-destructive market. They already have the skin cream for free, so who will buy it in the future?"
"If you don't want to give up your child, why don't you look for a wolf?" Lin Yi smiled generously but sinisterly. "Skin beauty cream is a fast-moving consumer goods. After they use up what we gave them, they will naturally buy again. Besides, I spent so much money. With all our efforts to integrate Feili and Guoyitang, can we only rely on skin beauty creams to support performance? We have to launch more, better and more profitable products,"
As he spoke, Lin Yi took out three prescriptions from his pocket and slapped them on Concubine Wu's desk: "Here are three new prescriptions, one for weight loss, one for breast enhancement, and one for The prescriptions used to treat rheumatism in the elderly are all in great demand in the market. I think you know better than anyone how to maximize their commercial value."
Concubine Wu picked up the three prescriptions on the desk, held them in her hands as if she had found a treasure, and said: "I almost forgot, you have a library of living prescriptions, which can be said to be inexhaustible. "Jie, don't worry, I will make the products developed from these three prescriptions more popular than the last,"
"Don't worry about the inventory of skin-beautifying creams and the future market now," Lin Yi said with a smile, "But my library of live medicine prescriptions is not inexhaustible, so I want to help Chinese medicine practitioners Researchers have created a pure research environment, allowing them to concentrate on researching more good recipes like this,"
"Oh, okay, I admit that I am short-sighted," Concubine Wu gently kicked Lin Yi and said coquettishly, "You men should have a longer-term vision than us women,"
Lin Yi looked at Concubine Wu in shock with an expression of disbelief. You must know that Concubine Wu has always presented herself as a strong business woman who said "who said women are inferior to men". He didn't expect that she could actually do it. The words spoken by such a little woman, as well as the charming tone and expression, made Lin Yi's manhood grow exponentially.
…
After careful discussion between Lin Yi and Concubine Wu, they decided to re-integrate the Chinese Medical Hall and Feili and rename it "Han-Tang International Group". The reason is that this name has Chinese characteristics, and Chinese medicine is a treasure of China, which can be said to be quite The fit can make the Chinese people feel a sense of identity from the bottom of their hearts, and the Han and Tang dynasties were also the two most prosperous dynasties in China. Naming them after this can give the group's employees and consumers a sense of national pride, which is extremely beneficial to the nation. The establishment of the brand also reflects Lin Yi's ambition.
Chinese traditional medicine will take on the prosperity of the Han and Tang Dynasties in the 21st century and stand at the top of the world.
The press conference of Hantang International will be held in the Guoyitang Building, which has been renamed Hantang Building. It is also the main office building of Hantang International in the future. Guoyitang still uses the old name and becomes the R&D department of Hantang International, while Wu Fei The former employees of Guoyitang and Feili were also quickly formed into Hantang International's sales department, marketing department, public relations department... and other commercial departments. The two companies were perfectly integrated to form a OnePlus. One definitely does not equal a strong combination of two.
On the day of the press conference, the entire first floor of the Han-Tang Building was cleared, and even the parking lot outside the building was cleared, because Lin Yi said that this was not only a press conference for the establishment of Han-Tang International, but also a time to give back to consumers. As soon as the news came out, reporters from major TV stations, the Internet, newspapers, and magazines rushed to report, and the building's gift site was even more crowded with consumers. It was an unprecedented event.
Lin Yi's trick to win people's hearts is really useful. The free skin-beautifying creams are like sugar-coated cannonballs hitting the hearts of consumers. All the previous criticisms and doubts have been wiped away, and they have all praised them. Hantang International is a conscientious enterprise that does not forget its roots, and its reputation was established amidst Lin Yi's hemorrhage.
As for media reporters, Lin Yi is no longer a rookie on the stage. He almost perfectly explained the positioning, development direction and corporate mission of Hantang International to the major media reporters, winning waves of warm applause. Although there were also a few here The ignorant reporter asked several sharp questions, but Lin Yi answered them all accurately. Even though Hantang International is still not completely trusted by the public, at least they are no longer as resistant as before.
In the second half of the press conference, Lin Yi brought out the mysterious guest he invited, Minister of Health Lu Sian. With the support of Minister Lu Sian, the credibility of Lin Yi's previous remarks and guarantees was greatly increased. , the entire press conference was a climax, with bursts of cheers, and the crowd outside the building also returned satisfied with the skin-beautifying cream gifts.
Immediately afterwards, Concubine Wu delivered the inaugural speech as the general manager of Hantang International, and Huo Bochang also returned to take charge of the Chinese Medical Hall and became the new chairman of the Chinese Medical Hall. As the saying goes, the ups and downs of life are too fast, it is really exciting, and the old man is very happy. No, he swore on the spot that he would lead a group of traditional Chinese medicine experts from the National Medical Hall, and the scholars would stand at the forefront of the world's medical forest.
Lu Si'an gently patted Lin Yi's chest in the audience, gave a thumbs up and praised: "I didn't expect you to be quite good at winning people's hearts. This is such a big deal, worth tens of millions." The skin-beautifying cream is given away for free... But I like it very much. There have been cases of state-owned enterprises transforming into private enterprises in the past, but every time there has been chaos and constant scolding, your boy is able to make a peaceful transition, which is worthy of praise,"
Lin Yi shook his head and said firmly: "You'd better put away your praise first. When the day comes when Chinese traditional medicine truly flourishes, it won't be too late for you to praise me again."