In order to increase the production capacity of metal all-solid-state batteries as soon as possible, Xu Lei attaches great importance to these three large-scale battery bases. After planning the areas respectively, they will officially start construction before New Year's Day.
The project leader is still Liu Gaowen.
The total investment is up to 100 billion.
As for the Binjiang City Xingyuan Battery Base, it is stepping up the production of mobile phone batteries with smart production lines running around the clock.
In order to supply it to Warwick for the assembly of Xingyao mobile phones.
Although an order of tens of millions of batteries will take almost four months to be delivered, if delivered in batches, it can still meet Xingyao's early demand.
Perhaps because of the doubts from many users on the Internet, Warwick did not bother to conduct reviews to build up expectations this time, and decided to directly open up the rush for Xingyao solid-state battery mobile phones after holding a new product launch conference online.
However, this approach was still resisted by many fans.
Almost every day, many people leave messages on the official account of Xingyao Mobile, requesting to stop using solid-state batteries.
Unfortunately, no reply was received.
that's all.
As time goes by, the solid-state batteries are transported from Binjiang City to Shenzhen City for assembly, and the date for the launch of this Xingyao mobile phone is getting closer and closer.
…
Wednesday, February 24, 2021.
The Spring Festival holiday has passed inadvertently, and all walks of life in the country have begun to resume operations.
Today is still two days before the launch of the new product launch of Xingyao solid-state battery mobile phone, but Xiaomi had already taken the lead in releasing its new mobile phone three days ago.
Obviously this time, they are very confident, thinking that they can overwhelm the sales of Shining Star's new solid-state battery mobile phone.
Xiaomi has indeed seen results in this regard.
Because Xingyao's new phone uses Xingyuan solid-state batteries, many users who were planning to buy it were worried that the price was too high, so they switched to Xiaomi's arms. Naturally, their new phone sold out in three days.
Continuously rising.
It can be said that it has changed from the previous decline and finally sees hope of regaining the market share of mid-range mobile phones.
"Chairman."
"This is the statistics of sales data across all platforms."
"Please take a look."
Imperial Capital.
Xiaomi headquarters building.
In the chairman's office, Lei Jun took the data report from his subordinates and read it carefully, with a clear smile on his lips.
Obviously very satisfied with this data.
This time, Xiaomi's new mobile phone has set a sales record of 2 billion within five minutes of its launch, and has firmly topped the list of best-selling mobile phones on several major e-commerce platforms. He has not seen this kind of honor in an unknown amount of time.
It is inevitable that I will appear a little more excited now.
After watching for a few minutes, Lei Jun slowly raised his gaze and praised without hesitation: "You have done a very good job this time, and the marketing work is also in place, but the next step is to
Keep this momentum going.”
"Don't worry, Chairman, our department will definitely fight until the last moment!"
Faced with the chairman's praise, the subordinate naturally did not dare to be overly happy and immediately assured him with confidence.
But as soon as he finished speaking, something suddenly occurred to him, so he had to add again: "By the way, Chairman, Xingyao's solid-state battery mobile phone will be officially launched in two days, and I'm afraid it will have some impact on our sales.
"
Back then, the Star Mobile phone equipped with the Tamron 980 chip overwhelmed them and it was a nightmare.
So much so that even though the advantage is on their side, they still feel worried.
However, Lei Jun was very indifferent to this and immediately waved his hand to indicate that the other party should put his heart back into his stomach.
"Put away your worries."
"Today is different from the past. Waiting for the launch of Xingyao's solid-state batteries will not only have no impact on us, but will even boost our sales."
"Drive sales?"
The subordinate was a little surprised by Lei Jun's statement and couldn't help but mutter something like this.
After all, in his opinion, Star Mobile Phone still has a certain fan base, and even if users dislike the high price and are unwilling to buy it, maybe fans of Warwick's high-end mobile phones will buy it with a supportive attitude.
At that time, it will definitely affect the sales of Xiaomi's new mobile phones.
Lei Jun heard his subordinate's question, but instead of getting angry, he took the initiative to ask a question.
"Let me ask you first."
"Based on the cost price of solid-state batteries, how many people do you think will be willing to accept this premium when used on such mid-range mobile phones?"
Although I don't know why Lei Jun asked this suddenly, as an employee trusted by the boss, this subordinate didn't think too much and directly stated his opinion truthfully.
"According to published research data, the cost price of solid-state batteries is much higher than that of lithium batteries. If Xingyao Mobile wants to maintain its own profits, it can only charge a premium based on the original price. This kind of dissuasion is very important for those who pursue cost-effectiveness.
It’s fatal to users.”
"Especially since Warwick announced the use of solid-state batteries, a large number of fans have expressed their dissatisfaction."
"I think if Xingyao insists on going his own way now, he will definitely attract resistance from fans."
As the other party finished speaking, Lei Jun stood up from his chair and nodded with certainty.
"You are right."
"We are afraid of shopping around for any product. Only when users see the shortcomings of the Xingyao phone will it be easier to buy our phone."
"We'll see."
"If nothing unexpected happens, our mobile phone sales will usher in a new surge in two days."
Lei Juncheng finished his judgment with confidence, and the expression he showed was as if he had seen the scene two days later. The Xiaomi phone, which had been dormant for such a long time, was finally going to take the throne again.
At this time, when the subordinate heard what he said, he didn't dare to worry in his heart, and immediately replied in a deep voice: "I understand, Chairman, we will also plan a new publicity activity in the next two days to strive to achieve another surge in sales.
.”
After saying that, he stopped staying in the office and turned around to leave.
——
Two days later.
It’s the traditional Lantern Festival.
Although it should be time to eat glutinous rice balls in the evening, there are many people waiting in front of the screen at this time, waiting to enter the live broadcast room of Xingyao Mobile's new product launch.
certainly.
They did not enter the live broadcast room just to see the parameters of their mobile phones.
But he plans to make trouble.
I want to vent my unhappiness in this way.
Eight o'clock sharp.
When the new product launch conference officially started, a large number of users in front of the screen rushed into the live broadcast rooms of major platforms immediately.
The rapid refresh of the barrage actually caused the screen to freeze.
“No dog will buy this phone.”
"I really can't figure out why solid-state batteries are used in Xingyao. Can't it be replaced by a low-end model?"
"It's so sad. I can't afford the mobile phone I love."
"After months of appeals, there has been no change at all. This time I am really disappointed."
"Don't leave, everyone, just wait until you are blinded by the price."
"I still want to see how much the price is. If it's not too high, I can still get it with grit."
"Isn't it nice to buy Xiaomi? The price/performance ratio is definitely much higher than that of Xingyao."
…
As with previous press conferences held in Warwick, Peng Xiangqian was still the keynote speaker this time. As the large rectangular screen behind him showed the style of Xingyao's new solid-state battery mobile phone, Peng Xiangqian led the conversation to the main topic.
First, we will introduce the various parameters of the mobile phone and focus on the large capacity of the battery.
After all, for Huawei, the biggest selling point of this new Xingyao mobile phone is the use of solid-state batteries.
The battery performance must be fully introduced at the press conference.
But this only further provokes the user's nerves, and the barrage refresh speed has reached the point where it is indistinguishable to the naked eye.
"So what if the power is three times that of a lithium battery? If you can't afford it, it's of no use."
"I'd rather play with the power bank plugged in."
"It's not unusual to charge quickly, lithium batteries can still do it."
"To be honest, I really want this kind of battery. At least I don't have to worry about the phone running out of power when I go out. But I don't think my budget is enough."
…
Qin Wenbin is a college student. Because his family is not very wealthy, he is usually embarrassed to ask his parents for money to buy a new mobile phone.
For this reason, he had to save some money through work-study and finding part-time jobs during the winter vacation. He originally planned to buy the new Xingyao mobile phone when it came on the market, so that he would not be embarrassed to take out the phone from his trouser pocket every time he went to the cafeteria with his roommates.
A no-name machine worth several hundred yuan.
The reason for choosing to buy a Xingyao mobile phone is also very simple.
Pingguo and Warwick flagship phones are too expensive.
Low-end mobile phones costing thousands of dollars are not equipped with Tamron chips, so Xingyao is the best choice.
However, just when he was determined to buy it, Xingyao suddenly announced that it would use solid-state batteries produced by Xingyuan Batteries.
According to his roommate, the money he saved is definitely not enough to buy a solid-state battery mobile phone.
In this case, he only had one choice left, which was to buy the model launched by Xingyao last year.
Although he could get by with his personality, he always felt a little unhappy in his heart, so he took advantage of Xingyao's new product launch conference to enter the live broadcast room to complain.
"If you insist on using solid-state batteries, you will be asking for it if you are criticized."
Qin Wenbin was lying on the bed in the dormitory, looking at the barrage that had the same idea as him, thinking secretly in his heart, and felt very satisfied at this moment.
at the same time.
In the study room of a villa in the imperial capital, Lei Jun, who had already changed into pajamas, was sitting in front of the computer. There was a cup of freshly brewed coffee on the table, watching the new product launch of Xingyao mobile phone very seriously.
As the saying goes, know yourself and the enemy and you will be victorious in any battle.
Lei Jun pays so much attention to Xingyao's dynamic information because he also wants to know whether his judgment is wrong.
Facts have proved that this online conference was not organized harmoniously.
You can tell just from the barrage.
By this time, Lei Jun is almost certain that the Xingyao mobile phone will not be able to make a comeback this time, and the sales of Xiaomi mobile phones are bound to see a new increase tomorrow.
“This time, the Xiaomi phone won after all!”
As his confidence became stronger, Lei Jun couldn't help but murmured softly.
And then, with his continued attention, the press conference finally reached the core part, which was the official announcement of the final official selling price of this solid-state battery mobile phone.