Gu Feng's attitude made Zhou Mi feel a little emotional.
No wonder he started a company at the age of 22 and earned tens of millions a month. No wonder the little girl at the front desk idolized him so much.
After just less than ten minutes of contact, the impression Gu Feng left on Zhou Mi was that of a humble gentleman who is easy-going yet elegant.
If her family hadn't been in the Imperial City, she would have wanted to see if she could switch jobs. She couldn't do game design, but she could still be competent as a small copywriter.
"Teacher Gu just said that we took the wrong road to Xiaoxiao Le Road in the Garden. If possible, can you elaborate on it? Of course, if it is inconvenient, you can refuse to answer this question."
Zhou Mi said in as tactful terms as possible. After all, it may involve the secret of success of Happy Xiaoxiaole. If Gu Feng was unwilling to answer this question, she took the initiative to leave room for the other party to refuse, so that it would not affect subsequent questions.
Gu Feng didn't think much about it. He said openly: "What's the inconvenience? It's not something particularly advanced. The failure of Garden Xiaoxiaole can be summed up simply for one reason: the audience is wrong."
"The audience is wrong?" Zhou Mi perked up, confusion mixed with a bit of excitement.
Great stuff! This is a reason that not a lot of people on the Internet have mentioned.
Gu Feng nodded and explained: "Learning to analyze the audience is the most basic quality of a game designer. I remember that the first chapter of the basics of game design in the first semester of the sophomore game major taught this."
Next, Gu Feng repeated what he had told Wen Meng before without reservation. Both Zhou Mi and Clivia were like good students who listened carefully to the teacher's class. They nodded frequently and felt that they had benefited a lot.
From the core gameplay of Xiaoxiaole, we analyze the player audience it mainly targets, and then based on the audience it targets, we make targeted designs step by step on various game details, including graphics, special effects, sound effects, gameplay, and interaction.
Even the consumption mechanism, after listening to Gu Feng’s explanation, they realized that there were so many secrets hidden under the seemingly simple appearance of Happy Xiaoxiaole.
Combining Gu Feng’s explanation with a comparative analysis of Garden Xiaole, it turns out that under its gorgeous and shiny appearance, various design details and even the highly praised graphics and special effects are completely contrary to the needs of the main audience.
They didn't know if they didn't count, but they were shocked when they counted. At first, both of them thought that Hua Xiao's problem might only be in one or two places. When Gu Feng analyzed it like this, it was as if he had listed the ten deadly sins for Hua Xiao.
of.
With so many questions, it's no wonder that Gu Feng wasn't worried at all when his results were so good in the first week.
Gu Feng enjoyed feeling the adoring gaze cast by his girlfriend.
Although the main reason for choosing to do Happy Xiaoxiao Le was time constraints, looking back now, his understanding of game design has not improved because of Happy Xiaoxiao Le.
The so-called simplicity, the simpler the game, the more successful it is, but it may not be easier to make than the so-called 3a masterpiece. This is like a math Olympiad problem in the second grade of elementary school. If you assume that the unknowns are solved using equations, you may be able to solve it easily, but you need to use the second grade of elementary school to solve it.
Ph.D. students may not be able to solve problems using what they have learned in the first grade.
"Teacher Gu, let's move on to the next question, Will Dead Cells 2 or new DLC be released in the follow-up of Chuxin?"
"No." Gu Feng replied without hesitation.
"I can already imagine the reaction of the Cell people." Zhou Mi pursed her lips and smiled. She was not a Cell person anyway, so she didn't feel disappointed at all. "Has Teacher Gu ever considered making other DC-like games?"
Gu Feng pondered for two seconds and said truthfully: "There are no relevant plans yet, but we do not rule out the possibility."
In fact, Gu Feng's inner plan is to continue to make other soul games, but there is no need to reveal this kind of news in advance.
"Teacher Gu, how did you come up with the idea of making such a special game as Monument Valley?"
"If it's a question related to Monument Valley, I can ask the chief designer to talk to you when she comes later. I just proposed the design plan for the game, and she completed all the game production alone. Oh, by the way,
She also led the team to create Machinarium."
The designer's reputation is actually a big blessing to the game. Gu Feng is determined to train Wen Meng to become a top game designer who can be her own in the future, so it would be nice to take this opportunity to make her familiar with the players.
"I didn't expect that Teacher Gu would have such a talented person." Zhou Mi quickly put away his surprised expression and boasted casually.
Gu Feng smiled and said nothing.
"Let's not talk about Monument Valley. Let's talk about Dancing Line. This is my favorite game."
"Thanks."
"As we all know, the music of Dance Line is all original. What I want to ask is, are these original music composed by professionals?"
Hearing this question, Gu Feng and Clivia smiled at each other.
Under Zhou Mi's puzzled gaze, Gu Feng replied: "That's right. Let me introduce to you. The person next to me is the chief music designer of Chuxin. She played most of the piano music in the dance line.
"
Clivia rolled her eyes at him and added: "Most of the creations were created by Gu Feng. Except for the beginning, all the songs when the dance line was first launched were his works."
"Well, the violin, guzheng, and guqin music in the game were composed and performed by our music director." Gu Feng also added.
"You guys are so awesome!" Zhou Mi was envious and admired.
"I have a question for all the netizens out there. Is it true that Kai and Xindong are a couple?"
Clivia turned her head and looked at Gu Feng, her eyes full of tenderness.
Feeling his girlfriend's gaze, Gu Feng reached out and held her hand. The smooth and icy hand would never get tired of touching it for another hundred years.
"Obviously, yes."
Zhou Mi continued to ask a few questions about dance lines and then started asking questions about StarCraft.
Then I asked two twin questions.
After asking questions about the game, Zhou Mi felt that the trip was worthwhile.
Gu Feng did not hesitate to share his experience during the interview.
After finishing the questions about several games, Zhou Mi asked a question that she had been curious about since just now.
"Teacher Gu, I have always been curious. If you share your successful experience in these games without reservation, are you not afraid of others copying... and learning from it?"
Gu Feng took a sip of jasmine tea to moisten his throat and said with a smile: "Actually, whether I share this or not, the phenomenon you mentioned will still exist. The reason why I do this is just to inspire people who really love games.
If more game designers make more excellent and fun games, it will be a good thing for the industry and players."
"Teacher Gu's character is really awe-inspiring. If other game designers can think like you, I think the development of domestic games will not be so far behind foreign games." Zhou Mi said with deep emotion.
"I have one last question for Teacher Gu. Starting from Happy Xiaoxiaole, the games produced by Chuxin always take an unusual path, but now with StarCraft, players are eager to know when you plan to make RPG and FPS games.
?”
Gu Feng shook his head and said: "There is no corresponding plan yet. The Chuxin team is still very small. I hope that our team can grow through continuous running-in. When the time comes, RPG and FPS will naturally do it. I
Instead of looking forward to this, players should look forward to the big news Chuanxin will release at the end of the month."
"Breaking news? Can you reveal a little bit?" Zhou Mi was so excited by his last sentence.
"Well... let me reveal a little bit, it has something to do with StarCraft." Gu Feng planned to learn the usual propaganda techniques of Genshin Impact.
When the players are completely unprepared, a big revelation or promotional PV is suddenly thrown out, which raises the players' expectations and allows the heat to naturally ferment in the discussions among the players. When done properly, it can achieve good results.
Great publicity and momentum building effect, and can save a lot of publicity costs.