As a warrior who can tear apart giant geese with his hands, the child Xu Xianzhong got two huge goose legs at the dinner table.
He was obviously a little kid, but he could easily eat up two goose legs. Just when he was still about to pick up the meat, he was stopped by his mother. Xu Xianzhong pouted and looked at his mother complainingly.
Huang Yunfang just glared at him, and Xu Xianzhong lowered his head and calmed down.
But the next second, the little thing raised his head again and said, "Mom, I don't want to eat. I'm going to catch the geese, the biggest one. Let's go home and eat."
With that said, the little thing broke away from Huang Yunfang's hand and ran away.
Huang Yunfang also smiled helplessly, "Dingguo Gong gave the order, saying that this child cannot only grow flesh and brains. He also said that he must find a way to teach him well. But my father spent a lot of time and effort, but there is no way. Hu
Bachelors also came to help, but with little success. Duke Ding often said that when he could speak, he could recite ten poems a day, and when he was three or five years old, he could write articles. Everyone in the capital praised him.
They say it is a magical power, but the son is not like the father!"
Listening to her complaints, Queen Xu looked strange, coughed for a while and said: "Well... I was not in Yingtian when Jingchang was a child, but I know what his father was like when he was a child. His father also told me about this child
Just like him."
Huang Yunfang was slightly surprised. Could it be that she had some misunderstanding?
Empress Xu chuckled and said: "It is not good for a child to be too greedy, but I think Xianzhong has a strong body and can run and jump. He may be a good material for martial arts... Don't worry, I will keep an eye on him.
This is the future of the Xu family, how can I be careless!"
After Queen Xu finished speaking, she turned to look at Zhu Zhanji and said, "My dear grandson, do you have any plans? I can tell you clearly that it is not easy to get money from us!"
Zhu Zhanji was stunned, "Grandma, what do you mean?"
Empress Xu looked at her daughter-in-law Zhang, and said with a smile: "My mother-in-law has a lot of property, and she has to pay for it." Then Empress Xu looked at Huang Yunfang again, "Although your cousin's family is not prominent,
It's leaking, but I know that when it comes to money, your cousin is much more powerful than your father. Maybe your second uncle and third uncle combined are no match for him."
Zhu Zhanji rolled his eyelids, is this really true?
Then my cousin hid it too deeply?
"Royal Grandmother, what do you think we should do?"
Empress Xu smiled and said: "It's very simple. Each of the three of us will contribute one hundred thousand taels. Let you build momentum first. As for the management, it depends on your ability."
Queen Xu said to Zhang, "What do you mean?"
"Queen Mother Shengming." Mrs. Zhang said with a smile: "These chickens, ducks and geese must not only be raised, but also recognized by the people, and it will not work if they cannot be sold. In short, it must be calculated in detail."
Empress Xu laughed and said, "This is like doing business. Grandson, you must remember to learn more from your mother."
Huang Yunfang didn't say anything, she just watched silently.
Zhu Zhanji nodded in agreement, and Empress Xu added: "You are allowed to run the business freely, but we are here to see the dividends. If you can't make money, then we will withdraw our capital and spank you."
Zhu Zhanji was shocked. This mess was related to the safety of his butt, so he couldn't be careless.
Zhu Zhanji acted quickly, not daring to waste a moment. He was studying what would be the cheapest to raise, and he also wanted to figure out what people liked the most... Now he was busy, coming here to watch the growth of chickens, ducks and geese, and running away.
Go to the market and investigate and compare.
He also compiled the collected information into a table to study price fluctuations.
After a lot of work, Zhu Zhanji still had no clue. He also took the time to ask his third uncle for advice. Zhu Gaosui only gave a lot of suggestions on how to publicize... It boiled down to money and advertising.
Zhu Zhanji touched his pocket and said goodbye silently. If you have money, you can't waste it like this.
Then he went to ask my mother for advice, and Mrs. Zhang was willing to teach him. However, Ms. Zhang ran a workshop, was engaged in big business, and was in contact with all big businessmen. When facing ordinary people, she really didn't have many good ideas.
Zhu Zhanji turned around and could only find Xu Jingchang.
"Cousin, you have to help me."
Xu Jingchang said: "I have never done any business, how can I help you?"
Zhu Zhanji hurriedly came closer and said, "Don't be humble. I know that there is nothing in this world that you can't do. Grandpa Huang asked you to be my teacher. I beg my disciple, sir."
Seeing that Zhu Zhanji was so obedient, Xu Jingchang finally showed his kindness and said, "Actually, it's not difficult to guess what the people want to eat...Have you ever been to the street? Have you seen those stalls that sell braised intestines?"
Zhu Zhanji nodded, "I've seen it, but I didn't dare to try it."
Xu Jingchang smiled and said: "You can try it next time. Although the things are cheap, the methods are quite particular. They have the ability to turn decay into magic."
Xu Jingchang smiled and chatted with Zhu Zhanji about street snacks... As a super city with a population of one million, Yingtian's consumption capacity is super strong.
No matter how much food is brought in, it will be consumed, and nothing will be wasted... For example, in those pig-killing shops, the best pork is delivered to the market, and even pig heads, lard, and pig trotters are wanted.
There will still be some leftover items such as pig lungs, pig liver, and pig intestines.
Some vendors noticed it.
These things are not valuable, but they are still meat after all and cannot be wasted... So some people buy them specially, add more spices, heavy oil, salt and strong flavor, braise them and sell them.
For something as good as pork liver, some people even make it as a side dish with wine and add sauces to make it a completely delicious dish.
The workers at the docks, the porters at the carriage house, especially those who were unloading the coal and got off work, they most like to buy some cheap liquor and sit together with a few of them.
At this time, we have to serve a few dishes of side dishes, drink wine, eat vegetables, and chat for a while. After all the fatigue is gone, we go back to rest and continue our work tomorrow.
"In fact, all the vitality of Yingtian falls on these people. Those big restaurants naturally have distinguished guests. They say that you never tire of fine food and never tire of fine food. Although the appearance is large and the business is profitable, it is not a business that benefits the people after all.
It runs counter to what His Highness wants to do."
Zhu Zhanji nodded repeatedly, "Master whips the penis inside, he really hit the mark, he is much smarter than my mother."
Xu Jingchang raised his eyebrows and continued, "In fact, from the businesses of these small citizens, we can see that the things that ordinary people like must first be cheap... very, very cheap. For example, they earn fifty cents a day.
This should be three to five cents, and no more than ten cents at most, otherwise it will definitely not be sold."
Zhu Zhanji nodded, "Yes, the price must be low."
Xu Jingchang added: "It's no use just having a low price. You have to make the food delicious... What is delicious? In my opinion, it means enough oil and water, enough flavor, and a strong taste. This is what the people below can accept most."
.You can go and ask around. If you add a piece of meat oil and a spoonful of sauce to steaming japonica rice, no one will say it doesn't taste good."
Zhu Zhanji immediately agreed. He was indeed the cousin who invented roast duck and was a great connoisseur among foodies.
"Then master, tell me quickly, what should I do?"
Xu Jingchang smiled and said: "This is not easy. It requires heavy oil and salt, and it is fried directly... Add more spices and use more salt. Isn't this obvious?"
Upon hearing this, Zhu Zhanji felt disappointed, "Master, why do I think you have any good ideas? My mother said this...salt is not cheap, even if you can help, what about the oil? I'll go up.
Where can we get so much cheap meat? You have already said that lard rice is the most delicious. Who would be willing to use lard to fry it? There are also spices. Although the officials in the imperial court can't stand pepper, the common people still eat it.
I’m sorry!”
Xu Jingchang smiled implicitly, "I'm not stupid if I can say these words, but that's all...no progress."
After receiving such a low evaluation, Zhu Zhanji was unconvinced and said: "Master, do you have any good ideas?"
Xu Jingchang smiled and said: "This is not simple. Let's talk about it the same way... Let's talk about this oil first. Where do you think it comes from?"
Zhu Zhanji thought for a while and said: "I think I heard my third uncle say that soybeans have begun to be planted in Liaodong, and rapeseed has also been planted in Daning and transported from the north to the south... But I also asked, and my third uncle said that these
Oil is not cheap, and if used for a long time, it will turn black, which is very ugly.”
Xu Jingchang smiled and said: "Well, it seems that you have put your heart into it... But do you know about the palm oil that is abundant in Nanyang?"
“Palm oil?”
"This is used by the natives of Southeast Asia. It is produced from palm trees. Oil is squeezed from the fruits. From the same plot of land, the yield of palm oil is five times that of peanuts and nine times that of soybeans... This oil is resistant to high temperatures and can be used with
It’s perfect for fried food.”
Zhu Zhanji was overjoyed, "Master, is this really true?"
Xu Jingchang smiled and said: "Not only that, you also know the situation over there in Nanyang. The fleet of Sanbao eunuchs can kill at will. Just send people over there, occupy a piece of land, plant palm trees, and squeeze out the oil.
Transporting it back to Ming Dynasty is a good business."
When Zhu Zhanji heard this, he nodded repeatedly, "Yes, there are also spices. There are a lot of spices in Nanyang. We can also get them back along the way."
Xu Jingchang nodded, "Then can you see the benefits of doing this?"
Zhu Zhanji thought for a while, "First of all, master, I'm afraid he won't do things just to make money."
Xu Jingchang gave him a look, am I such a vulgar person?
Zhu Zhanji thought about it seriously and said, "Master wants people to go to Nanyang to occupy the land, right?"
Xu Jingchang smiled and said, "Finally we have found some way. The three treasure eunuchs have worked hard to explore. If we just promote the power of God, won't it cost too much? We have to make money back!"
Zhu Zhanji deeply agreed. He used to hate Dog Father and Dog Grandfather for wasting their money. He also thought that if he ascended the throne, he would stop unprofitable and honorable projects like the Western voyages.
But after listening to what the master said, not only can we not stop, we must also become bigger and stronger!
Don’t say anything else, just get started!
After coming out of Xu Jingchang's place, Zhu Zhanji began to make arrangements.
Oils and spices need to be transported by fleet, and there is no rush.
But if you try the taste of the people, you can still do it.
One of the first products Zhu Zhanji launched was fried chicken!
Heat oil in a large pot, throw the battered chicken in, take it out in a minute or two, and it's ready to eat. It's crispy, delicious, and steaming hot.
Zhu Zhanji not only sold, but also brought the business to the door of the imperial government office.
Xu Jingchang was processing official documents that day, and Hu Hui came in from outside with an oil paper bag containing a fried chicken.
"Dong Guo Ding, who do you think is so brave? They actually ran wild in front of our door. Do you think we should drive them away?"
Xu Jingchang rolled his eyes at him and said, "If you can return the things in your hands and drive the people away, I will count you as serving the public good."
Hu Xi was speechless for a moment and could only say: "Didn't I have time to eat? I'm too busy with official duties, too busy."
Xu Jingchang snorted, "Stop talking nonsense and get it quickly."
While Hu Xi was still hesitating, Xu Jingchang snatched it away and tore off one of the chicken legs... Hu Xi saw this and became so anxious that he quickly tore off the other chicken drumstick, but it fell into Xu Jingchang's mouth.
Xu Jingchang chewed it twice, and the fragrance lingered on his lips and teeth. How should I put it, fried chicken tastes almost the same as long as the craftsmanship is not too bad.
If you want to have happy water, that would be perfect.
"Xueshi Hu, how are you eating?"
Hu Xi smiled and said: "It's just to satisfy my hunger."
Xu Jingchang smiled lightly, "What if chicken can be eaten every now and then throughout the capital?"
"Then...that is a prosperous age that has never been seen before! But this one only costs fifty cents, and I'm afraid the people can't afford it!"
Xu Jingchang smiled again, "Don't worry, the price will be cheaper soon."
Xu Jingchang's mouth is really as good as a consecration... First in the inner city, in front of the government office, the fried chicken was sold well, and then it appeared in the outer city, and he was very considerate and reduced the price to thirty cents.
And a fried chicken leg only costs eight cents.
Xu Jingchang is still very satisfied with the price. If the price continues to be reduced, it will not be far from being affordable for everyone.
Of course, other delicacies have also begun to become popular, even faster than chicken legs, and of course they are eggs.
In the huge capital city, there are many pancake stalls and pancake stalls, and the business is frighteningly good. People line up in long lines. The busy scene rivals that of Zibo BBQ.
The great grandson of Zhu Zhanji, the future heir to the Ming Dynasty, was busy with these small business matters all day long, which made many people unable to stand it anymore.
"Xu Jingchang, do you think you are teaching your grandson to lose his ambition by playing with things?" Zhu Di said lightly.
Xu Jingchang smiled and said: "What does your majesty think is ambition?"
Zhu Di frowned, "Why, you asked me again?"
Xu Jingchang said: "I don't dare. I just said that if everything goes well, the people of Ming Dynasty will become taller, taller, stronger, and more powerful in less than twenty years. Your Majesty, do you think this is a meritorious deed of the emperor?"
?”
Zhu Di thought to himself: "You mean, if people eat more chicken and eggs, they will grow stronger?"
Xu Jingchang said: "Your Majesty, if you don't believe me, you can take a look at my son!"
This is true, that boy Xu Xianzhong is almost like a calf... Zhu Di said with a smile on his face, "In this way, this matter is extraordinary. Our emperor's grandson has done a great thing that benefits the common people!"
