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Chapter 211 Instilling Brand Awareness

Just do it if you think of it.

Seeing that there was nothing going on for him in the furniture store, Zhang Junping turned around to find a suitable lighting lamp.

Ordinary incandescent lamps are not very effective, but LED lamps are not available in China.

The most important thing is that there was no large-scale decoration city in this era.

"It seems that we can do something about this!" Zhang Junping groped his chin and muttered.

In this era, it is absolutely impossible to go wrong in building a large-scale decoration city.

The more Zhang Junping thought about it, the more he felt that something was going on.

You don't need to organize the supply of goods yourself, just recruit merchants directly. Let those self-employed individuals with great resources handle the supply of goods, and you can only be responsible for the management.

It’s just that I don’t have enough time to do all the work!

I simply don’t have the time to manage it, and I can’t find the right manpower around me at the moment.

I can only put it aside for the time being and ride a bicycle through the streets and alleys of Beijing to find suitable lamps.

Finally, I bought fifty lamps, five coils of wires, switches, leakage protectors and other accessories.

No one at the furniture factory knew anything about electricity, so Zhang Junping had to run the wiring and install the lights himself.

Zhang Junping doesn't know much about it either, but he is better than others who know nothing. He knows the neutral and live wires and how to connect the switch.

I worked until late at night to install the lights in the Qianmen store and Liulichang store.

I opened it and tried it, and the effect was pretty good. The room was much brighter, and the charm of the furniture increased infinitely under the light.

"Ping'er, why are you installing so many lights? How much electricity will this waste?" After Liu Zhengwen finished repairing the roof, he also came to the front store to help.

Of course, the main reason is to find a wife.

Zhang Junping rolled his eyes, how much does the electricity bill cost? If you sell one more set of furniture, you can make back the electricity bill for a month.

"Don't you think that the true charm of furniture can be shown under the current lighting?" Zhang Junping said with a smile as he looked around.

"It looks good, but it's too expensive." The eldest brother-in-law answered honestly.

"Our furniture sells for 1,200 yuan a set, and after discounts, it still costs 1,000 yuan.

Why?

Yes, we all use genuine materials and the latest styles. To put it bluntly, in terms of the beauty, novelty and practicality of furniture styles, our furniture ranks first in the country.

However, this is not the main reason for our high prices.

Because there are already several companies on the market that are imitating our furniture. Some sell a set for 800, and some even sell it for 600.

In the future, there may be more furniture stores imitating our furniture styles.

What we sell is service!

Sister-in-law, and those of you who are in sales, you must remember this.

The most important thing that determines the final price of a product is not quality, but service!

Pre-sales service and after-sales service are the fundamental factors that determine the price.

And quality is only one factor in product life.

Therefore, this requires you not to imitate state-owned stores. Our furniture stores must be enthusiastic before sales and considerate after sales.

Use warm and thoughtful services to enhance brand value and maintain brand image." Zhang Junping delivered an impromptu speech.

"Bah bang bang!" Huang Juan took the lead in applauding.

"Okay, no need to applaud. This is not a leader's speech, but a communication with everyone. I will tell you my own understanding of the brand."

"Director Zhang, what is a brand? Is it a brand?" A bold girl raised her hand and asked.

"Yes, to put it simply, a brand is a brand.

Just like us girls use Yumeijing, use Seagull shampoo, and we ride Phoenix bicycles and Feige bicycles.

Yumeijing, Haiou, Phoenix, and Feige are the product brands.

When everyone buys something, do they also think about whether it is better to choose Phoenix or Feige? What motivates you to make a choice is the brand value." Zhang Junping nodded with a smile.

In this era, everyone is still very vague about the concept of brand and does not pay much attention to it.

Until the 1990s, people still didn’t pay much attention to brands.

How many excellent national brands have been ruined by capitalists in Japan and Western countries just because we did not pay attention to them. How many people in future generations will know about those national brands that were once glorious?

For example, Sanxiao toothpaste, Vitality 28, Shuermei, Little Swan washing machine, Panda TV, etc. are countless.

After being acquired by foreign capital, the brands were idle and then gradually faded out of the sight of Chinese people.

The disappearance of these national brands has its own reasons and the calculations of foreign businessmen, but it is mostly due to the fact that Chinese people do not pay enough attention to brands.

When introducing foreign investment, no protective clauses were set for these brands.

After chatting for a while about brand issues, v instilled some brand knowledge into everyone, Zhang Junping announced the end of the conversation, "Okay, that's it for today. It's getting late. Everyone go back and rest early. I'll

I won’t invite you to dinner. I will open the business tomorrow and I will send red envelopes to everyone.”

"Goodbye, Director Zhang!"

"Director Zhang, see you tomorrow!"

"Hingzi, please slow down on the road!"

After saying goodbye to everyone, Zhang Junping rode back to the alley of Dongmi City.

Wangfujing Dream Factory was taken over by Liu Zhengwen and his wife, so Zhang Junping and Huang Xue simply moved to Dongmi City Hutong.

The old lady has now returned to the Dongmi City alley. In her words, it is lively here.

In fact, Zhang Junping knew that the old lady moved back because Zhang Junping and Huang Xue lived here.

The old lady wants to be strong all her life, and she also wants to have children to look after her when she gets old.

Although she didn't say it, it was obvious.

After Zhang Junping and Huang Xue moved into the alley of Dongmi City, the old lady's face became more and more smiling.

Returning to the alley of Dongmi City, he saw that the lights were still on in the old lady's study. Zhang Junping opened the door and went in, "Grandma Liu, haven't you rested yet?"

The old lady was guiding Huang Xue in painting in the study room.

Although traditional Chinese painting is not the old lady’s major, she knows how to apply one method to all methods, and she has a high level of authority, so it would be no problem to give Huang Xue some guidance.

Seeing Zhang Junping come in, Huang Xue pursed his lips and smiled at him.

"Xiao Pingzi is back? Have you eaten?" the old lady asked with concern.

"Not yet!

The furniture stores on Qianmen Street and Liulichang will open tomorrow. The original lighting was too dark, so I was busy installing some lights at night."

"I'll order some noodles for you!" Huang Xue quickly stood up and said after hearing that Zhang Junping hadn't eaten.

"Okay! It doesn't need to be too much. Just put it on your bed at night!" Zhang Junping was not polite to Huang Xue.

Huang Xue went downstairs, and Zhang Junping came to the position where Huang Xue had just been.

What Huang Xue is drawing is a picture of a lady, and it has just been half finished.

"When you draw a picture of a lady, you still have to use a man's vision to draw it. Only then will the picture of the lady be charming." Zhang Junping said, picking up the brush and painting on Huang Xue's unfinished painting.

The old lady didn't say anything, she just watched with a smile as Zhang Junping completed half of the picture of the lady that Huang Xue had drawn.

Pictures of ladies are a very popular theme in Chinese paintings, just like portraits of human bodies in oil paintings.


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