The next day, Zhang Junping was not in a hurry to go to the TV station to advertise, but took Huang Xue to the furniture factory here in Liulichang.
At this time, there was a lot of chaos in Liulichang, and everyone was busy relocating. Most of the raw materials, semi-finished furniture parts, some woodworking machinery, including the old furniture collected by Zhang Junping, had been moved to Jinsong Factory.
"Xiaoxue is here?" The eldest sister, who was directing everyone to move, saw Zhang Junping and Huang Xue, smiled hurriedly and stepped forward to hold Huang Xue's hand, saying like a relative.
"Sister, are you almost done moving?" Huang Xue held her arm and greeted her with a sweet smile.
"It's almost done, we can finish moving it in two days. Normally, things don't look like much, but this time I moved, I realized that there are really a lot of things." The eldest sister said with a smile.
"You guys are chatting, I'm going to the studio to do some work!" The two women chatted passionately, leaving Zhang Junping aside, and Zhang Junping said with a smile.
As a result, the two women ignored him at all and continued to chat passionately. Zhang Junping smiled awkwardly and turned to leave.
Walking into the studio, Zhang Junping took out his drawing board, found canvas, pencils, brushes, paint boxes and other oil painting tools, and started painting.
Although Zhang Junping studied traditional Chinese painting, he knows everything from one method to another.
His attainments in oil painting are not low either.
At least a little taller than most Central American graduates.
Fix the canvas on the drawing board, first use a pencil to outline what you want to draw on the canvas, and then color it.
What Zhang Junping wants to draw is the exterior rendering of the decorative city.
Go to CCTV, newspapers and other media to advertise. Text ads alone are not effective. It is best to have pictures, so that people can know your strength.
But now the decoration city has not been completed, and the outer walls are not decorated, so naturally there is no way to take pictures. If this is done in future generations, naturally it will not be so troublesome. On the computer, you can use drawing software to quickly create a beautiful picture.
The renderings are shown.
Now, I can only draw it.
Decoration City is a business that Zhang Junping found for Huang Xue to kill time and accumulate experience.
It is said that it is to kill time and accumulate experience, but if you do it well, you will definitely make money. It is not an exaggeration to call it a cash cow.
Zhang Junping spent a whole morning painting a realistic rendering of the exterior scenery of the decorative city.
The decoration city has five floors in total, the first floor is porcelain, the second floor is small hardware, the third floor is kitchen and bathroom, the fourth floor is fabrics, and the fifth floor is furniture.
This is all written out in the renderings, making it clear at a glance.
After finishing the painting, Zhang Junping took the renderings and ran to the photo studio and took a few photos.
I paid a high price for expedited service and got the photos the same day.
After finishing all this work, it was already past three o'clock in the afternoon, and Zhang Junping took Huang Xue to CCTV.
There are not many advertisements in this era, but there are definitely some. As early as 1979, CCTV had begun to undertake advertising business.
The first one to be advertised on CCTV was Happy Coke, but unfortunately it has long since been lost in history.
It is worth mentioning that CCTV is not the first TV advertisement. The earliest one is Shanghai TV station’s advertisement for ginseng and cinnamon tonic wine.
CCTV in this era was still very shabby. The advertising business department was a small room with two desks, two chairs, and a connecting chair. This was made for clients.
"Hello, comrade!" Zhang Junping knocked on the door with a smile and walked in.
"Hello, comrade! Do you have...Are you Master Zhang Junping?" A middle-aged woman in her thirties in the office recognized Zhang Junping and shouted in surprise.
"Ahem, um, I'm Zhang Junping. I don't dare to be a master. I'm just a young apprentice. I'm still far away from being a master!" Zhang Junping explained with a somewhat embarrassed smile.
He was most afraid of this. When walking on the street, he would often be recognized by others, and then he would hold his hand and call him Master Zhang. It always felt like he was scolding someone.
"Master Zhang, you are so humble!"
"It's really not modest!" Zhang Junping explained feebly.
The state's propaganda has gone too far, so that now, Zhang Junping has really become a nationally famous young artist, a master of calligraphy, painting, and wood art.
The middle-aged woman enthusiastically moved Zhang Junping to the chair, and then asked: "Master Zhang, what are you doing here?"
"I want to do an ad!"
"No problem, what kind of advertisement do you want to do? An advertisement for a furniture factory?"
"No, Jinsong Street and I jointly built a large shopping mall called Happy Decoration City, which specializes in selling building decoration materials, kitchen and bathroom, bedding, and furniture.
I came here just to advertise for Happy Decoration City..." Zhang Junping said as he took out the photo and handed it to the middle-aged woman.
The office conditions of CCTV's advertising department are poor and the advertising fees are really cheap, unimaginably cheap.
What Zhang Junping wanted was a ten-second advertisement before and after the news broadcast, and it only cost 30,000 yuan a month. This was because Zhang Junping didn't bargain. According to what the advertising department staff said, it was still cheaper.
I directly asked for three months of advertising for a total of 90,000 yuan. Zhang Junping didn't need to negotiate the price. They directly gave me a discount and gave me an extra half month of advertising time.
Naturally, the advertising slogan was already thought out: one-stop service, one-stop shopping, Happy Decoration City decorates a happy new home.
Zhang Junping was naturally grateful, and before leaving, he took out two bags of White Rabbit toffee from his bag and put them on the table.
China is a country of etiquette, and it has been said since ancient times that many people are not surprised by politeness.
Zhang Junping is very transparent in this regard. Although he does not smoke, he never lacks cigarettes in his backpack. When doing things, if he takes out two packs of cigarettes, things will be much easier.
In addition to cigarettes, there is White Rabbit toffee.
White Rabbit toffee was a very good gift in the 1980s. Children liked it, and women also liked it, so Zhang Junping never lacked White Rabbit toffee in his bag.
After leaving CCTV, Zhang Junping went to more than ten national newspapers such as People's Daily, Global Times, Guangming Daily, and Youth Daily, and also purchased half-page advertisements for three months at a time.
In addition, we also invited newspapers to go to Xingfu Decoration City to do interviews and publish a review article, which can be regarded as soft advertising. This cost nothing.
One-stop shopping itself is a new thing, a little newsy, and Zhang Junping spent so much money on advertising, naturally...
In this era, TV advertising is really cheap, and newspaper advertising is really not cheap.
Compared to TV commercials, it's not cheap at all.
Just three months of television and newspaper advertising cost Zhang Junping half a million.
After handling the advertising matter of Decoration City, Zhang Junping directly boarded the train to Shanghai without waiting for the furniture factory to move.
Zhang Junping entrusted Jin Yongshun with the task of finding the inheritor of Kesi craftsmanship. There was another thing that he could only do on his own.
I really can't find anyone to help.
Zhang Junping went to Shanghai to invite someone.
The tapestry piece is on the agenda, and the research on the production process of another ivory silk mat should also be carried out.