The success of "Running Brothers" can even be said to be inevitable. The huge traffic brought by Fang Jin, the hilarious variety show effect of the show itself, the novel and interesting game ideas, and the large amount of publicity in the early stage are all combined to create this success.
A phenomenal variety show masterpiece.
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In less than a day after the show was aired, advertisers and investors who were still waiting on the sidelines rushed in with money like crazy. Even if they didn’t give them naming rights, just an advertisement would be great.
Yes.
Unlike the original "The Voice" which did not accept advertising or investment, this time Kang Jiayu did not reject the capital investors.
Kang Jiayu understood a truth. In this circle, harmony is the truth. Pretending to be a white lotus will only attract jealousy and calculation from others. If you make money together, everyone will be happy, and there will be no more nausea.
Human things happen.
Moreover, the current earth entertainment is very short of money. For the sake of the company, "Running Brothers" accepted advertisements and sponsorships from 178 brands, and earned 500 million in tears.
Earth Entertainment's lack of money is not just talk, it is really, really short of money.
Although the company is making a lot of money, with daily revenue reaching tens of millions, it cannot withstand the huge consumption of development.
In addition to a lot of areas that need money, Earth Entertainment currently has many big money holes waiting to be filled.
The game department is developing three large-scale games at the same time and borrowed 500 million from Penguin. Although there is no rush to pay it back, it is still uncomfortable to owe others. It is better to pay it back as soon as possible.
The film department is preparing to shoot the next movie "Train to Busan". Shen Xing does not want to attract outside investment and plans to directly ask Earth Entertainment for it, which is another large sum of money.
Not to mention the construction of the headquarters building, which is a major expense. According to estimates by actuaries, after the building is built and decoration is included, it will cost about 3.5 billion yuan.
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Fortunately, these 3.5 billion Xia Yuan did not have to be spent all at once, otherwise Earth Entertainment would not be able to build a headquarters building.
The 500 million revenue earned by "Running Brothers" will be used as the start-up capital for the construction of the headquarters building. The initial purchase of materials and the advance payment from the construction company have been completed. Once the engineers have formulated the construction plan and detailed drawings, the headquarters building will be completed.
The construction can officially start.
But the 500 million from "Running Brothers" alone is far from enough. It also requires an operating capital of one billion Xia Yuan to support subsequent consumption.
But where can I find one billion Xia Yuan?
The answer is, market financing.
Jin Jian and others had planned the harvest a long time ago. They first sold their shares to lower the stock price, causing panic among stock investors and further lowering the stock price of Earth Entertainment.
After that, they repurchased a large number of shares of Earth Entertainment at a low price. When the equity in their hands was almost equal, they released good news and issued two rounds of financing stocks. Investors followed suit and the stock price of Earth Entertainment went crazy!
After this wave of operations, the equity ratio of the company's major shareholders has not changed much. For example, Fang Jin still holds 2/3 of the absolute controlling rights, but the company has an additional 1.5 billion in financing funds on its books.
Of the Xia Yuan 1.5 billion, one billion was used to build the headquarters building, and the remaining 500 million was used to fill the company's development hole.
But this is not enough. Earth Entertainment still has many areas in urgent need of money.
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For example, the working environment improvement plan proposed by Fang Jin requires that necessary infrastructure such as employee restaurants be built as soon as possible.
The film department is also clamoring for money every day. The box office share of "The Killer Isn't Too Cold" has not yet been received. A serious accident occurred in Shen Xing's company some time ago, resulting in the current film department having no money.
The money is used to pay employees.
Generally speaking, the current earth entertainment is at the most critical stage of development, and many contradictions and problems occur frequently.
But as long as it can survive until the moment when the headquarters building is built, Earth Entertainment will jump up and become the most dazzling star!
The time has come to February 8th.
Earth Entertainment Headquarters.
After a series of exchanges and discussions, everyone in the game department unanimously agreed that ten krypton gold games, including "Shuttle Line of Fire" and "Tiantian Parkour", will be operated by the Antarctic Game Department in the future.
Because the predecessor of Antarctic Game Department is Penguin Games, which is very good at making money and operating, it is best to leave these krypton gold games to them.
Moreover, the Antarctic Game Department is the department with the largest number of people, with more than 100 people. However, these 100 people only produce one game, which leaves many of them without work.
Unlike the group of hard-working people in the Dime Game Department who work before dawn and go to bed after dawn, the Antarctic Game Department is like a rich young man who comes to experience life. He fishes and paddles all day long and has no time to do anything.
It's all hairy.
novel.app
The key is that these two game departments are still so close, it is inevitable that some people will be dissatisfied.
Therefore, Xiao Xiaoxiao and Teng Ben, the heads of the two departments, initiated a meeting and planned to let the Antarctic Game Department take over some of the work of the Dime Game Department.
This has led to the fact that all krypton gold games are operated by the Antarctic Game Department.
I believe that in the near future, the Antarctic Game Department will be able to hand in a perfect answer sheet.
It doesn’t take long, just today, the Antarctic Game Department has launched the recharge system of "Shuttle Fire".
Just that night, "Shuttle Line of Fire" stopped serving and updated.
This update will launch a coupon system. You can buy 10-point coupons for 1 yuan, 1,000-point coupons for 99 yuan, and 6,666-point coupons for 648 yuan! The more you buy, the cheaper it is!
Not only that, you can also get a mysterious gift package by charging 6 heads. The mysterious gift package contains 3 permanent gold weapons! Of course, 1 of the 3 is randomly selected.
There is a batch of weapons on the game store that can only be rented but cannot be purchased permanently. For example, the Barrett sniper rifle can be rented for one month with only 200 points.
A great sniper that can hit a thousand HP with one shot only costs 20 yuan! What are you waiting for? Buy it now!
In addition to firearms and props, resurrection coins are also online.
The function of the resurrection coin is to revive once in the challenge mode. You can get higher scores by resurrecting once. The higher the score, the higher the chance of getting a good gun. After getting a good gun, you can get a higher score by playing the challenge. Then
Get better guns. This cycle leads to players needing a lot of resurrection coins.
Now, one resurrection coin costs ten points, which is 1 yuan, ten resurrection coins only cost seven ten points, and five ten resurrection coins cost two hundred points.
In short, the more you buy, the cheaper it is. If you buy one by one, you will be taken advantage of. If you buy 50 by 50, you will be a financial expert!
What are you waiting for? One shot of 648, take home a great gun!
How else can we say that people can make a fortune? They are merciless in making money from players. I wonder how many ignorant teenagers will get involved and steal the wallets of their parents after the update of "Shuttle Fire".
A big splurge.
The seven wolves in the hands of the old father are ready to drink the blood of the traitor and carry out the punishment of education.
But what does "Crossfire" have to do with me? It's not like I asked them to do it.
It is impossible to refund money. Virtual electronic products, once sold, cannot be returned or exchanged.
Not convinced? Want to sue me?
p Go ahead, sue me! I didn’t break the law, who can you sue?
This series of operations by the Antarctic Game Department was so skillful that the people in the other two game departments were dumbfounded.
As expected of a talent that came out of Penguin, he is really a heifer sitting on a chimney, he is so awesome.
On the second day after the update of "Shuttle Fire", the game's daily revenue reached a frightening 50 million Xia Yuan!
At present, the total number of users of "FireWire" is less than 50 million, and today's daily active users are 6 million.
This shows that in this one day, almost every player who played "Shuttle Fire" made the first splash.
Such a terrifying ability to attract money is like a polar bear gang-raping a heifer, it’s so awesome!
In addition to "Shuttle Line of Fire", "Tiantian Parkour" and other popular mobile games have also been greatly modified by the Antarctic Game Department. A series of recharge activities such as first-load gift packs, cumulative rewards, noble systems, etc. are emerging one after another.
Severely squeeze players' wallets.
Thanks to the conscientious development of Xiao Xiaoxiao and others in the early stage, the number of players of the Earth Game is very large, and the reputation is very good. Now that the Antarctic Game Department is doing this, the money is simply desperate and crazy.
Even the head of the Antarctic Games Department, Teng Ben, who was used to seeing strong winds and waves, couldn't help but feel frightened.
Obviously this is just a very conventional game operation method, but why is it so effective?
Under the first series of operations of the Antarctic Game Department, Earth Entertainment easily got out of the financial crisis by relying on game revenue.