Chapter 385: The mountains and rivers are exhausted
"No! No matter how difficult it is, we must not lower the price!" Long Fei said resolutely.
The cost price of Lin's cosmetics is not too high, and a set of products is also very simple, with only four large items: beauty cream, shower gel, hand cream and lipstick. The total cost is about 150 yuan.
However, Longfei positioned the product as a high-end route. The products are divided into three levels: high, medium and low. Even the price of the low-end is 600 yuan per set! The high-end ones even reach 9,999 yuan per set.
!The profits are quite generous and there is room for price reduction.
Since the sales have not been opened, Lin Susu has proposed to use price cuts to promote sales to overcome difficulties. Whether it is the senior management of Lin Group, Wang Xiaonan and Long Duoduo, they all agreed with Lin Susu's proposal. After all, after the price cuts, Lin Group still has a big deal.
profit margin.
But Long Fei resisted the opposition and firmly disagreed with the price cut! Long Fei's reason is also very simple. Lin's cosmetics are going to take the high-end route. If the price is reduced, it will become a luxury to climb up again! And if it goes to the low-end market,
It is difficult to compete with the world's cosmetics giants.
Another reason why Long Fei disagreed with the price cut is that over the past month, they have done a lot of work, recruited volunteers and conducted questionnaires, hoping to win back consumers' trust in Lin's cosmetics, although they have obtained it.
Some effects, but still unsatisfactory.
If the price is reduced at this time, consumers may think that Lin's cosmetics are really problematic! If consumers really have this mentality, price reduction will not only not solve the sales problem, but will make Lin's products even more unsalable! At that time, even now
The situation cannot be saved!
Also, if the product has a significant price reduction, consumers will infer that the product has too much profit margin, and they will think that the Lin Group is too dark!
Although Longfei's pricing is really dark, this must not be made public! Otherwise, the image of Lin's Group in the minds of consumers will be greatly reduced!
Long Fei once thought Lin Susu had explained these principles. Lin Susu had already accepted Long Fei's theories, but now she really had no choice. Price reduction is a method after all, and it may be able to promote sales? If the price is not reduced,
There is only one way to die!
Lin Susu heard Long Fei's denial voice again and frowned and said, "Brother Long, I don't want to lower the price. I know the risk of lowering the price, but if we don't lower the price, we really can't stand it! At least the wages of workers were paid last month.
I'm going to pay, and I'm afraid my salary will become a problem this month!"
"Why do I call on my fans to buy a batch of products?" Long Duoduo said hesitantly.
In fact, the profit of Lin's Group was not enough for the salary last month. At a critical moment, Long Duoduo shouted in his fan group. Fans helped each other, and those who were capable bought a set of Lin's cosmetics to help Lin.
The Group has raised enough wages.
"No! This kind of thing that asks fans for help is enough at once. If you get too many times, your image as a fairy sister will be ruined!" Long Fei said.
"Or..., I'll make some money first when I go out to take on an advertisement? Last time, a relatively famous director said that I could give me a pay of 5 million yuan." Long Duoduo said.
"No! Our fundamental problem now is to open up product sales! This will completely save the Lin Group. Otherwise, even if we can earn 10 million from other channels, we will not be able to save the Lin Group!" Long Fei said decisively again.
.
"This is not possible, that is not possible. What do you think you should do?" Long Duoduo said with a small mouth.
Long Fei kept tapping his temples gently with his hands and said, "If you want to open up sales, you must first solve the crisis of consumer trust in our products."
"But over the past month, we have been working in this direction, but the effect does not seem to be obvious." Wang Xiaonan said. Wang Xiaonan is now also the image ambassador of the Lin Group, and due to Long Fei's relationship, she has never regarded herself as an outsider
.
"I have been thinking about this question these days. I think there is something wrong with our thinking during this period." Long Fei said.
"What's the problem?" asked the three beauties in unison, their eyes fixed on Long Fei.
"Our product positioning is the high-end market, so our attention should be on those high-end consumers. In the past month, although we have done a lot of things, such as social questionnaires, we are all ordinary consumers.
!I think we are a bit in a different direction."
"It seems to make some sense, but according to you, what should we do next to win the trust of high-end consumers?" Lin Susu asked in surprise.
"We want to find a group of influential high-end customers, and first convince them to use our products. As long as they feel it is effective after using it, they will naturally advertise to me. In order to make the advertising effect as big as possible, the more famous the people we look for are, the more effective they are.
The better! It's like Duoduo is calling on her fans to buy products. Last month, Duoduo just issued an initiative in her fan base, which solved our workers' wages problem. You think,
If there are a thousand people who are as influential as Duoduo or even more influential than Duoduo, we still worry about the sales of our products?" Long Fei knocked on his temple and talked.
The three beauties originally thought Long Fei had some tricks, but after hearing his words, they were all depressed. Wang Xiaonan said bluntly: "Brother Long, aren't you talking nonsense? Don't tell me this truth, we understand it too! But the question
Where can we find a thousand influential people like Duoduo?"
"Let me think about it quietly..." Long Fei said speechlessly. He had been thinking about it for a long time, but he never thought that there was a suitable person. He also knew a few great people, such as Thomson and others from the United States.
, the oil princes and others in the Middle East, but these people are all big men. They don’t like red makeup and armed forces. Recommending cosmetics to them is like playing the piano for cows.
Oh, the Oil Prince has a few beautiful wives who are beautiful like flowers and jade. He usually loves like a baby, but it would be feasible if he gave his wife a few sets of cosmetics...
Long Fei was thinking about it all, and the phone suddenly rang. He took out his cell phone and saw that it was called by Dr. Alberta from the Royal Marsden Cancer Research Center in the UK, so he immediately answered the phone.
As soon as Long Fei answered the phone, Alberta's enthusiastic, optimistic and energetic voice came from the receiver: "Oh! Dear Long, long time no see, how are you doing? I wonder if you have remembered me during this period.
?I miss you to death!"
"Oh, Doctor Alberta, I want to die of you too! Why, call me at this time, is there anything wrong?" Long Fei asked with a smile.
"Oh, God, I didn't disturb you and your beautiful girlfriend doing good exercises, right? Sin, sin!" Alberta yelled on the other end of the phone.
Wang Xiaonan, who was sitting next to Long Fei, rolled her eyes and muttered in a low voice: "What are this fat man talking about?"
When Long Fei invited Alberta to Longcheng Hospital to perform brain tumor removal surgery on Zhou Xiaoshan, Wang Xiaonan also participated, so she knew Alberta and always smiled at that, but a scalpel used it.
The superb fat old man was very impressed.
"Oh, Alberta, my old friend, since you know what I'm doing, just talk about your business quickly. I know if you call me, there must be something wrong." Long Fei said with a smile, and he messed with him again
Come to Wang Xiaonan's eyes rolled.
"Hahaha, I'm really sorry, Long, I forgot the jet lag, I still have a big sun here..." The old man probably didn't talk to Long Fei for a long time, and he really missed Long Fei a little, so he talked about it again.
After saying a word, he said, "Long, do you still remember our agreement? You once promised me that I would come to the Masden Cancer Research Center for communication, but you have not come yet."
The last time Alberta came to Longcheng Hospital, he reached a cooperation agreement on behalf of the Masden Cancer Research Center and Longcheng Hospital, and often communicated with doctors. This incident caused a lot of sensation at the time, giving Long Fei and
The old director has made a lot of color. After all, Longcheng Hospital is just a tertiary B hospital. How many tertiary A hospitals are not qualified to reach a cooperation with the Masden Cancer Research Center!
While reaching a cooperation agreement with Longcheng Hospital, Alberta also strongly invited Long Fei to go to the Masden Cancer Research Center for exchanges, but Long Fei has been busy and has not made it. Unexpectedly, Alberta has been doing this today because of
This is a special call.
Long Fei is now worried about the Lin Group's affairs, so how can he go to the Masden Cancer Research Center?
Long Fei subconsciously wanted to politely reject Alberta, but when Long Fei invited Alberta, Alberta came to Long City without saying a word and gave Long Fei a big face. If Long Fei is now
Rejecting Alberta is not a friend enough!
Long Fei thought about it and still thought it was important to deal with the Lin Group first. As for the trip to London, it would be nothing even if it was a while later. After all, he and Alberta are old friends, and Alberta also knows him.
As a human being, he believes that as long as he explains it clearly to Alberta, Alberta should not blame himself.
Thinking of these, Long Fei said sincerely: "Doctor Alberta, I also want to arrive in the UK immediately. But something has happened to me now. You know, I opened a company in China, specializing in running it.
Cosmetics, but now they can’t make any money and are about to go bankrupt. So, I have to find a way to solve the company’s affairs first, so, look..."
Alberta immediately understood what Long Fei meant and said solemnly: "Long, I invite you here this time because there is an important thing for you to help. If you can't get rid of the group affairs, I might be able to help.
You think of a solution, I hope you can come to the UK as soon as possible.”
Long Fei heard what Alberta said solemnly, so he asked strangely: "Doctor Alberta, is there something bad happened?"