Rap programs themselves are a slightly niche entertainment program.
Although many TV stations have tried to develop rap programs in recent years, they have not been successful so far.
The form of rap, coupled with the fact that it is an imported product and street culture, means that its audience is not wide.
It's similar to hip-hop. Many people know about it, but if they are asked to pay for it, there may not necessarily be a good market.
The program team of Mango Channel's "Rap Listen to Me" also has these concerns.
After the first episode of the program is produced and put on the screen, it is uploaded to the Internet.
Chief director Yan Zhixiong and a group of staff gathered in a conference room and stared closely at various backstage data.
"I wonder what the effect of this year's first program will be?"
"Judging from the performance of the contestants on site, there are still a few very good players."
"Especially Zhang Yang, the live performance is amazing."
"At the beginning, everyone thought that Su Mo would win the first place in the first period. After all, he is very good in both works and experience. But they didn't expect that he would be defeated by a 17-year-old high school student."
"Sister Shu, you are really wise and discerning, and you actually picked such a potential star for our program team."
When a staff member praised Ni Hongshu for his good vision, Ni Hongshu smiled and shook his head.
"It was also luck. I happened to be looking for a new generation of rappers on Yiyun.com, and happened to come across Zhang Yang uploading a new song. After listening to it, I found that he was very talented, so I sent him a song from our program team.
invitation letter."
Hearing her answer, the surrounding staff were also surprised.
Chief Director Yan Zhixiong stared at the data on the screen and said with a smile:
"See? You all must learn from Xiao Ni and don't give up any opportunity that may become a hit."
"The rap circle is originally a niche. If we want to promote it and get it recognized by most people, there is a long way to go. We still need to work hard."
A well-informed staff member asked with embarrassment:
"Director Yan, I heard that the higher-ups have very high requirements for us this year? If we can't meet our requirements, our team may be abolished next year?"
Yan Zhixiong nodded and sighed softly.
"Lantai launched rap programs earlier than us, but they were only popular for a year or two and then stopped."
"And the original judge, Fanfan, has already been working on the sewing machine." ωωw..net
"Rap shows are easy to say, but very difficult to do."
"If you want a program to live well and last a long time, the main theme is an essential element."
"But if we look into the history of rap and its origin, it is completely contrary to the main theme."
"What's more, among this group of rap players in China, how many of them can write the main melody and make the audience pay for it?"
"This has created a situation where rap shows cannot be promoted or promoted."
"We made the first season last year and spent a lot of money. The response was pretty good, but there is still a gap between the above requirements."
"If we can't make a few hits this year, who will be willing to allocate funds next year?"
Hearing the words of Chief Director Yan Zhixiong, the hearts of the staff in the conference room were heavy.
Reality is such a reality.
If you want to fight back, you must have more works that break out of the circle.
Especially these works must conform to the public's aesthetics.
Don't make up this whole thing that professionals boast about, but the audience thinks it's a piece of shit.
Thousands of years of history have repeatedly proven that what the masses like to hear and see is the one that can truly be passed down.
If it is just shelved on the shelf and deviates from public aesthetics, the final outcome can only be to disappear in history.
Just when everyone was feeling a little depressed, suddenly, a staff member exclaimed:
"Everyone, look at the big screen!"
His roar startled everyone in the conference room.
But when everyone looked at the big screen showing real-time data, everyone was stunned.
Many people widened their eyes, covered their mouths, and looked at the scene in front of them in disbelief.
I saw the line on the big screen representing the number of programs played on the Internet turning a corner with a "swish".
It's like riding a rocket soaring into the sky.
"500,000!"
"800,000!"
"One million!"
"In less than an hour, it has already exceeded 1 million views?"
hiss……
In the conference room, there was a sudden gasp of air.
It’s no wonder people’s reaction was so great.
For last year’s program, most of the videos’ views only exceeded one million after a long period of accumulation.
Only in the finals and a few other exciting PK matches, the number of video views exceeded 3 million.
This kind of playback volume seems pretty good at first glance.
But when it comes to online platform playback data, how can we just look at the superficial numbers?
"Bring up the real-time data of the barrage!" Yan Zhixiong pushed up the gold-rimmed glasses on the bridge of his nose and ordered with a trembling voice.
"Fuck!"
"They're all for 'up and down five thousand years'!"
"This real-time barrage alone is much more than most videos last year!"
"Director Yan, our program team is alive!"
Yan Zhixiong happily slumped in his chair, not knowing whether the staff member just said "alive" or "hot".
His heart was already filled with great joy.
At the same time, the figure of the young man who was so showy on the stage but gentle after the performance suddenly occupied his mind.
Ni Hongshu looked at the data on the screen and was equally surprised.
She covered her face and was so excited that tears were about to fall.
I am happy for Zhang Yang, I am happy that I have discovered such a potential rapper, and I am also happy that the program team became a hit on the Internet in the first episode.
If you don't really like rap, who would stick to this position for such a long time?
…
After the show was broadcast, Han Xiaochen edited Zhang Yang's performance and put it in the large group of Class 9.
Late at night, the students were blown up again.
"Holy shit! Is this Zhang Yang?"
"Damn it! The person dressed up looks like a dog, I almost didn't recognize him?"
"Holy shit! Is this Zhang Yang's work? Is this guy hiding such a trick from us?"
"Damn it! Zhang Yang, you're not allowed to fight back when you come out to get beaten!"
"Damn it! This song "Up and Down Five Thousand Years" is too nice, isn't it?"
"Damn it! Zhang Yang really didn't disgrace our Class 9, this typhoon is incredible!"
"Damn it! My brother is so awesome? Why don't we see you going to heaven in the game?"