Chapter 411 The Advertising Strategy of Genesis Wall Covering
Zhao Lan's father was soon alarmed by the complaints below.
He hurriedly came to check, but found that the problem lay with his son.
There was something wrong with an order my son took.
He called Zhao Lan over and took over some aspects of the order from Zhao Lan.
My son can't do it, so I have to wipe my ass.
Seeing that it is impossible for Alvin to deal with these clothes.
They would then have to contact all their remaining customers.
See if there is a way to sell these clothes to other customers who want them.
But after just contacting a few customers, they discovered a problem.
Then Alvin's client has already applied for a creative design patent for this garment.
No one else can sell this dress at all.
Unless they are authorized by Alvin's client.
Foreign countries have attached great importance to this kind of patent matter from a long time ago, so basically every time a piece of clothing is designed, they will immediately apply for the corresponding patent.
Generally, there are only two methods for patent licensing, which is to buy out all patents at a high price.
Another method is to use a commission method. Every time a piece of clothing is sold, they will be given a portion of the patent fee.
With such a fee coming from a patent, how could anyone ask for it? You have to carefully consider it in your mind.
Because the cost will become very high.
In this case, how could these guests choose to wear these clothes?
I buy and sell clothes that others don't want, and I have to get their consent for things. As long as I'm not too stupid, most of them won't want them.
Therefore, Taiya Group has only one way to digest these clothes, and that is to sell them to the end customer who originally placed the order for them.
Of course, this is unlikely.
For a moment, Zhao Lan's father felt that his life span was ten years shorter.
It feels like I am leaving this world tomorrow.
And when Zhao Lan and his family all looked sad.
Under the guidance of Lin Tongtong, Chuangshi Textile Clothing has also completed the patent application for these clothes.
Or an international patent.
Although it cost a lot of money, it was finally made in China with some factors made by China Intelligent Manufacturing.
Seeing that the patent has been applied for.
Many foreign brands have promptly stopped the development of imitations of these garments.
Because once a brand is reported for infringement, it will be a great harm to their brand.
This also resulted in many customers having to find various connections to find Chuangshi Textile Clothing to purchase this batch of clothes.
After all, these clothes are the sales volume now. When consumers see that these good-looking clothes are sold in this store, they will come in.
When you buy these clothes, it will definitely drive up the sales of other products in their store.
So, in a very short time.
Chuangshi Textile Clothing has once again become a myth in the textile world.
It has left a deep impression on countless domestic and foreign brands.
That is, Chuangshi Textile and Clothing has strong R&D capabilities, high quality and fast production of products.
It is not an ordinary domestic clothing factory.
It is a clothing factory with ideas, technology and creativity.
Therefore, not only these clothes, but also many big foreign brands have begun to place their orders with Chuangshi Textile Clothing.
As a result, others are just garment factories looking for customers abroad.
But the office of Li Qingyi of Chuangshi Textile and Clothing.
They are all foreign brands, and they personally come with translators and stacks of orders, and ask Chuangshi Textile and Clothing for cooperation.
The orders were received with ease.
What made Li Qingyi so worried?
I looked for Su Ming three times a day.
It is required to expand again and build at least five more factories of this size in order to absorb all the orders on hand.
In this regard, Su Ming just let him decide on his own.
Don't say five.
Even if he fired ten more, he could still do it, but Su Ming gave Li Qingyi a death order.
That means you can't owe money on credit or get a loan.
If you make money, use the money you make to expand.
This is a virtuous cycle.
He doesn't want to keep injecting capital into any of his subsidiaries.
Unless it is some special industries.
With Su Ming's words, Li Qingyi felt even more confident.
He immediately calculated the company's corresponding accounts.
I feel like I will have enough money next year to open a second clothing factory.
When Chuangshi Textile Clothing was booming.
Han Xiao has also prepared a group of people to establish the brand of Chuangshi wall coverings.
The first shot these people made in Jiangzhou was to use free services.
We promised to provide free wall coverings needed for the decoration of one hundred households, which are formaldehyde-free, odor-free, and beautiful.
All those in Jiangzhou who want to renovate their homes heard that there are wall coverings available for free.
Although they don't know much about wall coverings, they regard the word "free" as their own father.
So many people come here to try their luck with the mentality of giving it a try.
Han Xiao is also very generous.
A total of eight families came on the first day.
Not only did she directly eliminate the wall coverings needed for the decoration of these eight households.
Moreover, each of them was given a set of curtain fabrics for free.
Of course, she got these curtain fabrics from the weaving factory.
There happened to be a batch of cloth that needed to be disposed of in the weaving factory, so Han Xiao bought it directly at a low price.
It's good to give as a gift.
So these eight families, who felt that they had taken advantage of it, immediately went to promote it near their homes:
"Let me tell you, Chuangshi Wall Covering is currently doing an activity to give away free wall coverings to a hundred households. We have already gone to get them. Not only is it free, but they also signed a contract with us. If they don't come to install it, they will have to pay for it.
We are ten thousand."
"Forget it, they also gave me a lot of curtains, which saved me a lot of money."
"I only told you because you have a good relationship with me."
Those aunts who got the advantage have become free advertising loudspeakers for Chuangshi wall coverings.
The more these freeloaders are, the louder they are and like to brag outside.
Han Xiao also used the personalities of these people very cleverly.
"If there is such a thing, I will go wherever it is. Don't tell others about it first. Wait until I get there. Otherwise, I'm afraid I won't be able to grab it!"
"Okay, I get it!"
A few seconds later, the person he just said he knew was already at someone else's house: "Well, let me tell you..."
So, the next morning, when Han Xiao came to the company.
Then she saw a scene that she never dared to imagine.