The newspaper industry, or it can be called a newspaper, is definitely like a "Mars newspaper" to the present.
No one can understand it!
Maybe someone has said that you are wrong to say this. In fact, as early as the Northern Song Dynasty, tabloids were born in our Chinese society, and there is still evidence to prove it.
Haha, but I don’t know that the retribution is not the retribution. If you don’t believe it, just listen to me explain it.
Strictly speaking, the reports in ancient times cannot be called real reports, because they do not have the basic attributes of reports. If you look at their contents, it is not difficult to find that most of these reports are extensions.
Printing poems and songs, or making up folk stories, readers can enjoy them or laugh out loud.
However, a real newspaper mainly publishes news and comments on current affairs. It is not only the main carrier of information dissemination, but also an important tool to reflect and guide social public opinion. Its content is also rich and colorful, and its form is eclectic. In addition to current affairs
In addition, it can also publish knowledge and scholarship in literature, medicine, military, education and other aspects, which is very diversified.
It can be seen that the retribution in ancient times and the retribution mentioned by Qi Yu are two different things, and there is an essential difference between them.
These concepts are quite abstract and difficult for people today to understand.
Qi Yu gave examples and metaphors, and it took a lot of effort to describe them vividly.
Even so, Xiong Da could only barely understand what he heard. As for Xiong Er, who had a relatively weak ability to understand, he could only squat in the corner and be confused.
Let’s continue with the issue of ‘reporting’.
Xiong Da thinks that the content is debatable. Economic and trade literature is fine, but the current affairs commentary is a bit too sensitive.
Is it possible to write it like this?
To this, Qi Yu answered him firmly: OK! Absolutely no problem!
Moreover, you can not only comment on current affairs, but also comment on current political news, and even criticize current ills.
What?
Criticize the evils of the times?
After wiping off the big beads of sweat on his forehead, Xiong Da, who looked nervous, said hurriedly and fearfully: "Criticizing political affairs? I think it's better to avoid it. What if you touch the taboo?"
"Taboo? Haha, why is this taboo in Qiongzhou Prefecture? Aren't I the one who has the final say? If I say it's no problem, then it's no problem. Don't worry!" Qi Yu chuckled and said, "Don't be anxious, don't worry.
Panic, over time you will understand the properties of newspapers and what they are."
Take it easy.
After understanding the true meaning of the newspaper, Xiong Da immediately asked the question he was most concerned about - profit.
"In terms of profit..." Qi Yu smacked his lips, and then said meaningfully: "To be honest, simply selling newspapers does not make much money, and sometimes you will suffer a slight loss, but there are huge profits hidden in other aspects.
.”
"Other aspects?" Xiong Da asked with a question mark on his face.
"Well, this thing is called advertising revenue."
"Advertisement? What is it again?"
Xiong Da and Xiong Er glanced at each other subconsciously, and then shook their heads together.
don't know?
No problem, let me explain.
Qi Yu explained the operating principles of advertising from the perspective of publicity, and also did some knowledge popularization to explain the true meaning of advertising in as much detail as possible.
According to him, advertising covers a wide range of areas, not only involving large fields such as economy and trade, investment promotion, education, and recruitment, but also related to trivial matters such as marriage, marriage, and finding things.
Well, the coverage is really broad!
As for the value of this advertisement, it depends on how you negotiate it. There is no explicit price tag.
When you meet a wealthy customer, you can take the opportunity to sell more. If you meet a miser, you can only make some concessions. In short, it is to be flexible and try to be big and small. However, there is a bit of equal reputation.
It is very certain that the return rate of advertising is very high, so advertising fees will also increase with its effectiveness.
Of course, the premise is that you must have a certain degree of influence, otherwise there is no need to discuss anything.
Influence?
Yes!
This word is a bit obscure for ordinary people, but for Editor Xiong Da, who has been running a literary agency for many years, it is an easy-to-understand word.
He feels that the influence of newspapers and the popularity of authors are quite similar. The wider the audience under his command, the higher the returns. The valuation of advertising should be negotiated in the same way as the author's royalties. The truth is,
I am no stranger to it.
Readers - the core.
This is the real clothes parent, you must accumulate a lot.
It is precisely based on this consideration that Qi Yu suggested that the newspaper should be priced cheaper, even if it is sold at cost. If it is sold at a high price, it will not be promoted and popularized on a large scale.
This operating strategy is not difficult to understand. It uses low-priced sales to attract readers, and after gaining a certain influence, it earns returns through high-priced advertising fees.
Well, it does work!
Xiong Da basically believed in the high opinion of the state's chief minister.
Okay, okay, let’s stop talking here and start eating.
After having a feast to catch the wind and wash away the dust, it was already turning west.
However, Qi Yu did not arrange for Er Xiong to rest and recuperate in the apartment, but led them to a dusty attic.
Upon closer inspection, the facade of this place is indeed quite luxurious and impressive, but the name on the plaque is a bit unsightly.
So, what exactly is it written about?
It said: Yihong Tower.
Yes, it's that kind of place.
But now the place is empty and has been closed for a long time.
Seeing Xiong Da's stunned look, Qi Yu explained: "It's like this. Since this brothel closed down, this luxurious building has been idle. Later, because no one took it over, it was a waste. Our government office
So I bought it in the name of public collection for future use."
Does he use it?
Suddenly, Xiong Da seemed to realize something, and asked with a somewhat embarrassed expression: "Sir Qi, do you want to rent this brothel to me to use as the headquarters of the newspaper?"
Drink! You are so smart!
I actually hit the target as soon as I said it.
Qi Yu smiled heartily and said: "Take the current capital of Qiongzhou as an example. It is really difficult to find a more magnificent loft than this brothel in a short period of time, so we have to choose the location here." After a pause.
, he drew another pie and said: "However, this is just a temporary measure. Once my new city is successfully built, I can guarantee that the new site in the future will be a hundred times better than this one!"
"New city? What new city?" Xiong Da asked in confusion.
Qi Yu did not hide anything about the upcoming major construction, and directly told him the grand blueprint in his heart. Finally, he also emphasized that the future new city would be absolutely unparalleled and shine throughout China.
"Ah! The future is really promising!"
"Of course……"
After the two of them chatted about their crazy longings, they walked happily into Yihong Building.
Unexpectedly, after entering, Fang Luo's emotion suddenly returned.
Tsk tsk~~
Not to mention, the decoration of this colorful place is really grand. Look, the carved beams and painted pillars are engraved with golden phoenixes, there are books, music and hotbeds. It is simply more elegant than that scholarly family.
Mr. Qi is right, this is indeed a good choice for establishing a newspaper.
"When someone comes, I will wait for you with pen and ink!"
"Here!"
In response to this, a yamen servant respectfully brought the pen and ink and placed it in front of the desk.
Looking at Sir Qi’s gesture, could it be that he wants to write an inscription?
You guessed it right, exactly!
Haha, since you want to expand the influence of the newspaper, you have to use celebrity effects as much as possible to attract the attention of the world. Why not use one of your own calligraphy methods?
If there are no celebrities to support you, no one will pay attention to your little-known tabloid!
Okay, let’s start the inscription!
The first thing is about naming, that is, giving the newspaper an appropriate name.
After Qi Yu thought about it briefly, he wrote four big characters in a stroke of his pen, saying: Qiongzhou Xundao.
As we all know, ten days are divided into ten days, so the meaning of the ten-day newspaper becomes easy to understand. Literally speaking, this newspaper is published every ten days. This rhythm is neither urgent nor slow, and is very consistent with the current situation.
.
Xiong Da also felt good about this name. He continued to expand the meaning of the word "Xun" and designated the first, eleventh and twenty-first days of each month as the publication days of the newspaper, and then continued this cycle over and over again.
Go down.
Well, the name is finalized!
Doesn’t a single pair of calligraphy looks a bit shabby?
Qi Yu thought for a while and decided to inscribe another couplet on both sides of the newspaper's main entrance.
as follows.
The first couplet is: Do not sing praises for the king.
The second line is: I only speak human words for the common people.
The horizontal comment is: seek truth from facts.
From a purely moral point of view, this couplet is indeed well written. It is both easy to understand and domineering. In addition, it also shows an attitude towards writing, giving the impression that it is very noble of traditional literati.
.However, Xiong Da had a look of shock on his face, he didn't dare to say good or bad, he just stood there in astonishment.
Obviously, he was frightened by the profound meaning.
"This couplet expresses the attitude of dealing with things, and is not directed at a certain person or force. Even if His Majesty the Emperor saw it, he would not be able to say anything wrong. Haha, don't be fooled by the word "king" in the poem.
I was shocked." Qi Yu smiled calmly.
After thinking about it, Xiong Da felt that it made sense. If something happened, wouldn't he, Master Qi, be there to support it?
So, we are not afraid!
After signing the signature, Qi Yu added: "Actually, the meaning of this couplet is my original intention. As a media and newspaper, I should speak more for the people instead of singing praises for our Qiongzhou government office. Sir, please remember
, newspapers must not lose their fairness at any time."
Weak literati still have integrity, let alone a media?
Xiong Da smiled when he heard this and praised: "I have always heard that Master Qi often said that 'the people are the most important, the country is the second most important, and the king is the most important.' This sentence is on his lips. Looking at it now, it is indeed true in concept."
Qi Yu chuckled and said: "As a shepherd, how can you not protect the people?"