This morning, there were quite a few people in Daliang City who had the same idea as Yunzhi. Things related to people's daily needs are indeed the most eye-catching. If you don't believe it, look at which star's personality has collapsed in the future, and the Internet is nothing but a mess. The voices of scolding and crusade are mostly from the people who eat melons. But if the price of rice and grain prices rises sharply, see how anxious the people will be. This is called hanging up on things that don't concern you, and hanging on to things that don't concern you. Endless work.
Guochanglong, the only royal merchant designated by the Daqian Dynasty, has thirty-six stores in the entire Daliang City, which is considered to be of considerable scale. This is one of the most important reasons why Shen Ao chose it as a cooperative partner.
In ancient times, the status of businessmen in the upper class was very low. Their existence seemed to represent getting something for nothing and competing with the people for profits. This is how merchants "were called humble merchants, and they were called philistines. They were not allowed to compete with scholar-bureaucrats." Wu" argument.
If the Daqian dynasty wanted to develop, the emperor and the harem also needed expenses. They always spent money from the treasury, which would inevitably be stained by others. Hence the existence of Guochanglong. When it was first established, it also encountered various objections. Fortunately, Emperor Qianwen worked hard to implement it, and it finally became a reality. After ten years of development, it was "accepted" by all parties.
Only the real bosses know how reluctant they are to accept it. After all, the market is so big, and if one more person joins, it means taking away an extra piece of cake, which is equivalent to poaching some people's flesh.
All along, whenever possible, they will try their best to cause trouble for Guochanglong, hoping that one day it will retreat. When the market rules are there, Guochanglong will not be run on by anyone, but They had to stop because of their own lack of strength. Even if the emperor knew about it, there was nothing they could do about it.
This kind of run is manifested in many aspects. Considering that Guochanglong's own manufacturing capacity is very weak, except for the sale of salt, most of the other operations rely on purchasing from other merchants. The merchants deliberately raised the price and oppressed the people. Guochanglong’s opponent’s living space.
The fact that Shen Ao learned is that many of the items sold by Guochanglong have long lost the intermediate profits. If it were not for the existence of salt, a great weapon of the country, I am afraid that it would not be able to survive today. The reason for such a result , is also related to Guo Changlong’s own image.
Even though he is the only royal merchant, the items he sells represent the image of the royal family. The quality must be the best, but the price is similar to ordinary items. In this way, you can imagine how much profit there will be. In addition, Guochang Longzhong has a large staff and many people are superfluous. With so many people to support, it is natural for an economic crisis to occur.
After joining Guochanglong, Shen Ao has no intention of changing Guochanglong's external image. He still appreciates the business philosophy of selling only high-quality products. In a sense, this also represents the existence of more profits.
The staff is complex. There are few people working and many people eating. Shen Ao also has no intention of managing. Those who can enter Guochanglong through connections are not ordinary people. If these people are dismissed, who knows how many people will be offended. ?He wouldn't do such a thankless job.
Shen Ao gets 40% of the total profit. As long as the business is good and the money is spent and the trouble is avoided, it will be worth it no matter how you look at it.
What really needs to change is for Shen Ao to increase Guo Changlong's popularity.
Shen Ao knows that having popularity means having more potential customers. Selling goods at low prices is an effective way to attract popularity.
The so-called parity refers to the price after adding basic various fees. The merchant itself does not mean making money, but can also refer to the price after stabilization.
If there is no profit in the middle, it is no longer competing with the people. The people can buy more things with the least money, and naturally more and more people will come after hearing the news. No! The market has not yet opened. As a result, long queues formed outside the gates of the thirty-six Guochanglong gates in Daliang City.
The power of word of mouth is powerful. Even some uninformed people will inquire after seeing the appearance of these dragons. The result is that the queue of dragons becomes stronger and stronger.
Shijing Street.
The most prosperous main street in Daliang City.
Here is a branch of Guochanglong. It covers an area of more than 4,000 square meters and is composed of several shops. It is quite large in scale.
On a restaurant opposite the branch, in front of a square table facing the street, three businessmen, all slightly bloated, were sitting here, drinking slowly from a pot of tea. But if you look carefully, it is not difficult to see I found that their eyes were more focused on Guochanglong Gate, which had not yet opened.
If Guochanglong's sub-shopkeeper were standing here, he would definitely recognize that these three are Guochanglong's long-term suppliers, Boss Jin Zhen, who specializes in grain and rice, Boss Xu Tu, who specializes in silk and satin, and Boss Xu Tu, who specializes in clothing. Boss Yin Qu who wears hats and socks.
Needless to say, the three of them sat here early in the morning just to see what Guo Changlong was up to.
As a cooperative relationship, every move of Guo Changlong will attract their attention. They understand this low-price sale, but they don't believe that Guo Changlong will really do this. They don't make money, they only make shouting, which is really disappointing. Confusing and confusing.
Their intuition told them that no businessman would do such a thankless job. They just wanted to see with their own eyes what kind of tricks Guo Changlong was playing.
As soon as Si Shi arrived, Guochanglong's Shijing Street branch removed its planks and opened its doors to welcome customers.
Dozens of waiters, also wearing clean short-sleeved shirts, greeted the customers two steps away. A large price plate hung in the most conspicuous position in the store. As soon as the price of rice came out, there was a long queue of people. There were shouts of exclamation and joy.
One liter of rice (i.e. 0.75 kilograms) costs nine cents. Compared with the usual ten cents per liter, it is only one cent cheaper, but it is still cheap. Just imagine if you buy one hundred liters at a time, it is only 75 kilograms of rice. It can be enough to save a hundred cents. For ordinary people, this is already a huge savings.
Then not only did the price of rice reach parity, but the silks, clothes, hats, paper, porcelain, and state-owned salt placed in the shop all had different prices, truly achieving the so-called parity price.
This was naturally Shen Ao's idea. Fan Bai, the second shopkeeper, had different opinions after hearing about this. Other items are reasonably priced, but state-owned salt is not. It is the exclusive product of Guochanglong and is the private property of the emperor. , how can he lower the money? For this reason, he even found the eldest princess specifically about this matter.
The price of state-owned salt is also going to be reduced. This is the first time the eldest princess has heard of it. She sent Zhuyun to ask Shen Ao for advice. The answer she got was that the consumer group of state-owned salt is mainly the wealthy class, and the price of salt is more than a hundred times that of rice. The price is simply beyond the reach of ordinary people. Even if the price is reduced, it will be difficult for ordinary people to buy it, and they will not even suffer any losses. Besides, the price reduction is also very limited. Even if the rich buy it, the country will lose money. As far as Changlong is concerned, there will be no loss.
Since this time it is said to the outside world that all Guochanglong products must be priced at par, it must be done, otherwise the loss of integrity will be a serious matter.
Shen Ao has long been dissatisfied with the price of state-owned salt. The quality is not good, and the price is extremely expensive. Once he gets some time, he will reform it. The price reduction now is just a preliminary test. .
After this explanation, the eldest princess listened to his orders. However, she still gave the emperor a break afterward, and then there was no more news. The eldest princess knew that this was the emperor's brother's acquiescence to this matter. , Even so, she turned a blind eye.
"Here, I want a hundred liters of rice." After seeing the price list that had just been hung up, a woman calculated the gains and losses in her mind, narrowed her eyes slightly and then stared at the boss again, shouting slightly excitedly. , regardless of whether her body can carry it and move it away.
"I'll bring you fifty liters of rice." Someone shouted loudly in other directions. Along with their voices, someone could also be heard scolding my mother, "Oh, I just bought rice from the grain store in front of my house the day before yesterday. These people They should be punished by a thousand knives, how much hard-earned money they have earned me."
There are not just one or two people with such an attitude. After all, the news about Guochanglong's low-price sales was only reported yesterday. But while these people were scolding them, they would buy some food back to save money and make money. The idea is that you can’t come empty-handed at such a price.
The front of Guochanglong's shop is very lively. From time to time, you will see people carrying rice or other things squeezing out of the crowd and rushing home. This scene fell in the eyes of Jin Zhen's three bosses, and there was something more and more in their eyes. There are more and more doubts.
"Brother Jin, what's the price of grain at Jin's Rice Shop? And how much money did it cost?" Xu Tu asked with confusion.
This is not a trade secret, but everyone in the grain and rice industry knows it. Jin Zhen didn't mean to hide it, and said bluntly, "It is usually about seven and a half cash. After deducting necessary expenses, A liter of rice costs eight and a half cents, and if it is usually sold for ten cents, there is not much profit to be made."
The bitter look on his face gave people the impression that business was difficult. But both Xu Tu and Yin Qu knew that the market demand for grain and rice was huge. Even though they could only earn a little more than one penny per liter, they could not handle the large quantity. This is still profitable.
It's just that like Guochanglong, one liter of rice sells for only nine cents and earns less than half a cent. It can really be called a bargain. After all, doing business requires hiring people, shops, and eating are all expenses. From this point of view, Guo Changlong Changlong really does what he says.
But in this way, you have gained popularity and reputation, but how to make money?
After all, business has to rely on profits. It is okay to want to do good things, but if you continue like this without enough profits to support it, once something goes wrong, the building will collapse and it will be doomed.
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