Lu Wuchiao was cautious in doing things, and he was not too optimistic about King Xiang. Even though King Xiang was now very powerful and could compete with the prince in many matters, in the eyes of an old fox like him, he thought this was just Emperor Qianwen's attempt to make the prince It's just a grindstone prepared for it when it grows up.
Once one day the crown prince becomes powerful and this whetstone is no longer needed, anyone who cooperates with King Xiang may not get any good results. But when he sees the two capable sons with excited faces, Thinking that he could use this opportunity to get rid of the royal family's control over rice paper, Lu Wuqiao finally agreed.
Even so, Lu Wuchiao still sent someone to the East Palace and gave the current prince one million taels of silver, expressing enough goodwill and telling the prince in a subtle way that the reason why the Lu family cooperated with Prince Xiang was just Despite their interests, in fact they still respect the prince very much.
After finishing this matter, the East Palace also accepted the money, and Lu Wuchiao felt relieved. But he still told his two sons not to act too hastily. They could prepare some rice paper first and see the attitude of the court. After all, Emperor Qianwen was in good health, and now He still has the final say over the Daqian Dynasty.
Neither Lu Shijiang nor Lu Shihe paid much attention to his father's caution. They believed that not only could development not be slow at this time, but it must be accelerated. Who knew that one day a decree would suddenly come from the court, and the right to sell rice paper would be given to What about taking it back? If that's the case, wouldn't it be a wasted opportunity to make money?
Their father's orders must not be violated. After some discussion, the two brothers offered some money to some friends and acquaintances, so that they could increase the production of rice paper without going through their father. When the goods are sold, they will make a lot of money. At that time, I told my father who was right and who was wrong.
There is an element of gambling involved in the two brothers' actions this time. But as long as the results go as they wish, all the risks will be worth it. In order to achieve the goal of making more money, there are not many rice papers on the market now, and they have always been controlled by the two brothers. They have to create an image of rare things being more valuable. Only in this way can they better raise the price of rice paper.
The two brothers control the market, and so far, the effect is pretty good. The current price of a piece of paper (one hundred pieces) has risen from the original three taels of silver to the current five taels. Compared with the cost of only two taels of silver, they have made a profit More than double. This makes the two brothers full of unlimited expectations for the future.
They have a sweet dream and want to earn the money their father has worked hard for half his life through one transaction. When they want to prove themselves, they don't know that the result of gambling is often either winning or losing. They only think about winning, and do not consider that once What to do if you lose.
The number of Lu family's workshops is constantly expanding, and more and more paper is produced every day, but not much is circulating in the market. Most of them are backlogged in warehouses, waiting for prices to continue to rise and stabilize. When you release it, this is the time to make a lot of money.
Just when the Lu family brothers were full of longing for the future, the restaurant opposite Guangde Building opened on the sixth day of November in the fifteenth year of Hanchang. On this auspicious day with the auspicious sign "Yi" on the zodiac, the restaurant opposite Guangde Building opened.
The red silk cloth blocked the restaurant's sign, and amidst bursts of firecrackers, two large-character couplets flew down from the windows on the third floor of the restaurant.
In the first line, there are famous chefs, and the chefs are famous and famous all over the world.
The second line, "Welcoming guests", "Welcoming guests", "Welcoming guests".
Hengpi is also the name of the restaurant - Xianweiju.
Xianweiju Restaurant finally opened for business. While many onlookers were still standing in front of the restaurant, reading and reading, as the person in charge of Xianweiju Restaurant, butler Shen Xing came out to entertain the guests.
"Dear fellow villagers, in appreciation of your love, Xianweiju will be officially opened today. In order to repay everyone's attention to Xianweiju, from now on, anyone who enters the store within three days will dine for free, and one table is limited to eight people. One table has four dishes and one soup, and the dining time is one hour, until it is full. The second floor is only for guests with Guochanglong membership cards. Member card holders can also dine for free on the second floor for three days. Each table can accommodate four people and six dishes per table. One soup, meal time is two hours, until full."
Shen Xing didn't open his mouth, but his opening immediately caused a series of noises from the crowd.
When a general restaurant opens, in order to get a good start, it will usually discount the dishes to attract customers and build its reputation. But this is the first time for everyone to encounter a restaurant like Xianweiju, which is directly free, and it is also the first time. It is said that.
Naturally, there was a lot of discussion in the crowd, and many people looked eager to try. After a while, the news spread, and more and more people came here from all directions. Under Shen Xing's organization, everyone lined up. Teams, each eight people in a temporary group, were put in one after another. Members holding membership cards, in groups of four, were also put in. In just one stick of incense, the lobby on the first floor was filled with people. It is already overcrowded.
On the other hand, there are a lot of vacant seats in the membership card boxes on the second and third floors. Firstly, this matter was not publicized in advance, so many people who hold Guochanglong membership cards did not know about it; secondly, those who can apply for membership cards are all People who are either rich or noble often ask restaurants to deliver what they want to eat. They do not have the habit of coming to restaurants to consume directly.
No matter what, the first shot of Xianweiju was fired. At this time, the people lining up outside had already formed two long queues. As the saying goes, don’t take advantage of the bastard, and who wouldn’t eat if there is a free lunch. Like many people who originally The diners who were going to eat at Guangde Building also changed their purpose and lined up outside Xianweiju.
In front of the Guangde Building, Lou Chengbu looked at this scene with hatred. But he had no better way. He couldn't do it for free. He would never do it if he looked at a penny of silver as if it were bigger than the sky. Such a seemingly loss-making thing. He could only think bitterly in his heart, eat it, eat it, you will be poor.
This kind of marketing method is naturally loss-making, after all, it does not charge a penny from the guests. When Shen Ao proposed this method, the housekeeper Shen Xing raised questions. In his opinion, this is simply making money at a loss, and there is no sense in it. Meaning. Once it is not free after three days, many people will not come. Instead of doing this, it is better to find ways to improve the quality of the dishes and attract more repeat customers.
Shen Ao just smiled and said nothing after hearing this. To him, this kind of publicity method seems to be losing money in the early stage, but in the long run, it will definitely make money. Who said that word of mouth is not one of the wealth? It is just a No matter how many people the restaurant has, how much money can it make? He is interested in the membership card effect. As long as he follows his method, the number of people who apply for membership cards in Guochanglong will grow explosively in a short period of time. That is When making big money.
As a matter of fact, Shen Ao made a decision. No matter how reluctant Shen Xing was, he had no choice but to implement it. In this way, the hall on the first floor was quickly filled with guests, and the private rooms on the second and third floors were also sporadically occupied. Everyone is doing the same thing, waiting for the dishes to be served.
Some people have vaguely guessed that Xianweiju attracts customers in such a way, and the food it makes must taste very good. You know, restaurants still have to rely on taste to win, and other methods are just trivial and temporary. Just a small trick.
There are more than 60 people in the kitchen who have been fully prepared. Among them, there are nearly 30 chefs alone. There are more than 30 waiters (mostly women), which is definitely a big group. Team.
The chefs must first sign a contract of sale and become members of the Chunguo Palace before they are allowed to enter the kitchen. There is no way around this. Without the approval of the Chunguo Palace, no matter how good your craftsmanship is, you will not be allowed to enter. Among them, it is because there are too many secrets in the kitchen. Things such as iodized salt, monosodium glutamate, soy sauce, cooking wine, simple thirteen-spice seasoning, white orange sugar, sesame oil, etc. are all available and arranged neatly.
Compared with this era, chefs can only eat salt, vinegar, star anise, cloves, licorice, onions, garlic, etc. It’s hard to know how advanced they are just in terms of ingredients. The same cook can show his full potential in the Xianweizhong kitchen. With the ability of 120% or more, in such an environment, the food made will definitely be delicious.
The dishes were ordered immediately. The dishes in the lobby on the first floor were all home-cooked dishes that are usually found in restaurants. After everyone was seated, the waitress in "tight" clothes soon started serving the dishes with a tray in hand.
This woman is around seventeen or eighteen years old. They are all of good-looking appearance. Each of them has a big chest, especially when wrapped in a special uniform, she looks even more curvy. She is truly beautiful. .
As soon as they appeared, the guests' eyes seemed to be drawn by something, and they looked straight at them. Fortunately, in this era, women usually did not enter the restaurant. Otherwise, the men would sit with their wives. Here, I'm afraid I don't know what kind of bruises are going on on my waist.
The appearance of the waitresses was already a sight. When the dishes were served, the aroma wafted into the nostrils. It was so fragrant that the guests could not stop twitching their noses for a while. It stimulates appetite.
Then, before all the dishes are served, one side dish is often served, and then the whole plate is wiped out. Compared with other bland restaurant dishes, the dishes here not only taste better, but also taste better. They are all made with iodized salt. , there are MSG and other substances in it to enhance the flavor. For diners who are new to this dish, the taste is not to mention how fragrant and delicious it is.
As if she had expected that there would not be enough dishes, the main dish was quickly brought to the table by the waitress, which was bowls of brightly colored soy sauce egg rice.
The color is uniform and beautiful. Because soy sauce contains salt, the saltiness is just right. You only need to add a little chicken powder to make it taste delicious and addictive. Many people bit their tongues when they ate straight away. They just regretted that the bowl was too small. Eat enough.
