In order to endorse Jiuxuan Weisan, Gu Qiuyi took her assistant and bodyguard and flew to Jinling together.
Since the Gu family is the third largest family in Yanjing and has a very strong overall strength, Gu Qiuyi always takes her own private jet when going out.
On the one hand, it is easy and convenient. On the other hand, the more important aspect is that it has strong privacy.
A big star like her will cause a huge sensation no matter where she appears in any city across the country.
If you want to keep a low profile, you must avoid the eyes and ears of the media, paparazzi and fans.
So taking a private jet has become her first choice when going out.
After the plane arrived in Jinling, Wei Liang went to greet him personally and took Gu Qiuyi and his party to Jiuxuan Pharmaceutical.
Originally, Wei Liang was planning to arrange for them to stay at the Shangri-La Hotel to take a rest first and then talk about work tomorrow.
However, Gu Qiuyi insisted on going directly to Jiuxuan Pharmaceutical's pharmaceutical factory to take a look.
This is the first time Gu Qiuyi has endorsed a drug. She takes it very seriously and is very cautious.
Therefore, her first thought was to inspect the production workshop of this pharmaceutical company to see if it was a formal enough company.
When Ye Chen went to Jiuxuan Pharmaceutical, Gu Qiuyi had already begun to inspect the production line of Jiuxuan Pharmaceutical under the leadership of Wei Liang.
The predecessor of Jiuxuan Pharmaceutical is Weishi Pharmaceutical, which is a large pharmaceutical company with a market value of several billion. Both its production lines and production processes have reached domestic first-class standards.
In addition, Gu Qiuyi has personally experienced the efficacy of Jiuxuanweishan, so there is nothing to worry about.
Therefore, she had already made up her mind and was willing to be the spokesperson of Jiuxuan Weisan.
At this time, the discomfort caused by the imbalance of her spleen and stomach was becoming more and more intense, and she saw bags of Jiuxuanwei Powder being packed out quickly on the production line around her, so she asked Wei Liang: "Mr. Wei, what are you doing?"
Can you give me some Jiuxuanweisan first? My spleen and stomach have not been very good recently. After taking a pack of Jiuxuanweisan, there has been a significant improvement, but the effect of the medicine has worn off, so...
"
Wei Liang said seriously: "Miss Gu, to tell you the truth, our boss has strict requirements. Before Weisan is officially launched, it must be strictly supervised and controlled, so I can't make the final decision on this matter.
How about you wait until he comes and see what he means."
Chen Duoduo on the side said dissatisfiedly: "I think your boss is too stingy, isn't he? It's just a few packets of medicine, is it necessary to be so petty?"
Wei Liang hurriedly explained: "Ms. Chen, you misunderstood. Our boss is not picky, but cautious. Before our drugs are officially launched, we must strictly guard against any leakage of confidential drugs. Now Japan, South Korea and Asia
Other pharmaceutical companies have been imitating and plagiarizing ancient Chinese prescriptions, which has inadvertently caused great losses to traditional Chinese medicine."
Chen Duoduo frowned and asked: "Does your boss have delusions of persecution? It's already the 21st century, and the laws on patents are very strict. As long as your medicine has applied for a patent, you don't have to worry about others stealing your formula.
.”
Wei Liang shook his head and said: "Miss Chen still doesn't know. In the current pharmaceutical industry, only chemically synthesized drugs have strict patent protection and can be implemented."
Chen Duoduo asked: "Chemically synthesized drugs? What do you mean?"
Wei Liang said: "Chemically synthesized drugs have strict and clear chemical molecular formulas, and their chemical structures are also very stable. For example, the specific drug for treating leukemia, glenine, is chemically composed of imatidine mesylate.
Ni, this is one of the best-selling tumor drugs in the world produced by the Swiss company Novartis. As long as Novartis applies for a patent for this chemical formula, any other company that produces chemical products with the same ingredients will be regarded as
for infringement."
After a pause, Wei Liang added: "However, Chinese medicine itself is not a chemical product. It is many different kinds of Chinese patent medicines that are mixed in specific proportions to achieve the effect of curing diseases. This formula is very
It is difficult to apply for a patent, and it is difficult to be effectively protected by patent law, and it is even difficult to prevent others from infringing upon it.”
"For example, everyone knows Isatis root granules, right? Its main ingredients are Isatis root and sucrose. How to apply for a patent for this formula? As long as the formula is leaked, ordinary people can make it at home as long as the formula is leaked.
, pharmaceutical companies can’t take these ordinary people to court, can they?”
Chen Duoduo said: "Even if ordinary people can't sue for infringement, at least pharmaceutical companies can always sue for infringement, right?"
Wei Liang shook his head and said: "Ms. Chen, you are thinking too simply. First of all, it is difficult to apply for a patent for something that already exists in nature. For example, rice is the staple food in almost all of Asia. If one day research shows that
, Rice can be used to treat certain diseases. Then a pharmaceutical company wants to apply for a patent on rice, and it is impossible for the international patent organization to approve it."
"Moreover, even if a complex formula can be patented, the chance of being cracked by competitors is very high. Take the dampness-removing prescription as an example, as long as some adjustments are made on the original basis, such as the dosage ratio.
With a slight change, replacing individual drugs with other similar medicinal materials, we can perfectly avoid patents without affecting the efficacy of the medicine."
"So, in the final analysis, the patent protection of Chinese patent medicines is very weak. If we want to avoid infringement to the greatest extent, the best way is to get a head start and let consumers recognize our brands and medicines. In this way, even if competitors imitate our products,
With similar medicines, we can also seize the opportunity at the consumer level."
"This is like Yunnan Baiyao. There are actually many kinds of medicines on the market that have similar effects to Yunnan Baiyao. Their ingredients and formulas are basically the same. However, Yunnan Baiyao became famous earlier, and among the common people, there are many
It has a very good mass base, so those generic drugs cannot damage the foundation of Yunnan Baiyao."
Chen Duoduo curled his lips: "You have said so much, I just want to ask you a question, is this prescription of yours also obtained from ancient Chinese prescriptions? Does this mean that you are also plagiarizing the achievements of your ancestors?
?”
Wei Liang shook his head: "I really don't know this."
"You don't know?" Chen Duoduo was even more puzzled and asked him: "Don't you know where the prescription of the medicine you produced yourself comes from?"
Wei Liang said seriously: "The prescription was given by our boss."
"Your boss?" Chen Duoduo asked in surprise, "Is the boss a doctor?"
With infinite reverence on his face, Wei Liang sighed: "Our boss is a real dragon in the world, Hua Tuo in this world!"
"Exactly!" Chen Duoduo said disdainfully: "Don't brag here. What kind of real dragon in the world? Does Hua Tuo really dare to call him these titles now?"