Because we were discussing some relatively confidential topics, we returned to the Baiyun Hotel and found a private room on the third floor.
As soon as he sat down, Bai Hao said: "John, I regard you as a friend, and I want to ask you something. What you called the black team leader of my factory and said, was it your intention, or was it that you were given the thumbs up by the Global Electrical Appliances Board of Directors?"
Misleading. Let’s close the door and seriously study whether it is necessary to immediately stop the supply of 18-inch spherical color TV sets to beautiful countries.”
Bai Hao said it very straightforwardly.
One sentence.
You are my friend, or are you not.
John was not in a hurry to answer, but took out a piece of white paper and started to draw a chart in front of Bai Hao. It was a very simple chart. On it was written the sales profit of global electrical appliances, as well as profit distribution, and products.
flow direction.
Very simple and easy to understand.
After finishing the drawing, John pushed the chart to Bai Hao and said, "That's what I meant."
After Bai Hao read the chart, he patted his head lightly.
He understands.
He is from the Xia country, while John is from the beautiful country.
This is what beautiful countries do.
Take a bag of salad as an example. The vegetables are sent to the processing factory, and they are sorted first. The best parts and the ordinary parts are thrown away. The best parts are sent to the stores where the rich go, and the price is about three dollars a piece.
Packages. The ordinary parts are placed in stores in ordinary areas and cost US$1.20 per package.
Immediately afterwards, a standard time passes.
The food is no longer fresh and not as delicious as before.
Originally these vegetables were said to be thrown away, but in fact they were not because they were still within the standard edible time.
Therefore, it was placed in the store in the lowest area.
The original dishes cost dozens of cents a package, and the ordinary ones were mixed with the high-end ones.
These dishes are still of good quality.
Then one day later, these will be thrown away.
If you can't afford food, the store won't give it to you for free, let alone do it as a welfare.
Switching to electrical appliances, the process becomes more complicated, but it can be explained in a simple sentence: to obtain the maximum possible profit, not to give away benefits.
Seeing Bai Hao finish reading the chart, John said: "Improving the quality of the product is not the purpose, but obtaining higher profits is. The profit of the 20-inch flat screen is three times that of the 18-inch spherical one, so the 18-inch
The value of the spherical surface is just to set off the 20-inch flat screen to make customers feel more cost-effective."
Bai Hao nodded slightly.
John continued: "When you came to ask me, I realized a problem. For you, compared with the two, the profit of the eighteen-inch sphere is greater than that of the global electrical appliances. Compared with the two, the main recommendation is twenty
An inch of profit. Am I right?"
"right."
John continued: "Well, let me make another guess. In terms of process, parts, assembly labor, etc., the 20-inch flat screen is actually not a mature product. However, the 18-inch spherical color TV is very mature, so you can
The cost has been reduced to an unimaginable level, and this value cannot be seen at all even from the reports obtained by the Huada Street stock market."
"Yes, yes, absolutely right."
John picked up the wine glass: "Now, let me prove to you whether I am your friend."
John took another blank piece of paper: "First of all, you are also a shareholder of Global Electric, a major shareholder, and a member of the board of directors. Only then did I realize that you are first of all from Xia Guo, and secondly what I just mentioned
I believe Miss Catherine has not seen this either."
sharp.
These words shocked Bai Hao.
While drawing, John said to Bai Hao: "The three giants will definitely send an audit firm, because they own 20% of Benxiaokang's shares on the surface, but in fact they have about 26% of the shares. If you take this step
If you can't pass, you won't be the same person I know. So, the first step is to formally submit a report on capital increase and share expansion."
"I understand." Bai Hao understood what John was doing.
But John still said: "Then, the board of directors must be convened. You should have a way to convince everyone that the twenty-inch flat screen is to squeeze out the share of Wajima Electric in the beautiful country, so..."
Bai Hao answered: "Extremely small profit."
"Wrong, loss."
"You are so cruel."
"Yes, this is not a real loss. On the books, money is made. But after detailed calculation, it turns out that no money was made. Where did the money go? There are many expenses that need to be shared equally, such as overtime bonuses for workers. Xia Guo's salary
It’s very low. It should be raised a little bit because the worker base is there.”
Bai Hao clapped his hands lightly: "Well done, you want me to borrow the hands of the three giants to put pressure on Global Electrical Appliances. Let Global Electrical Appliances use existing channels to expand the final value of the 18-inch spherical color TV, and then
It has begun to enter a gentle transition period, and the 20-inch flat screen has been upgraded to process improvements, employee training, and spare parts upgrades, thereby reducing costs and eventually becoming a mature mainstream product."
"right."
John believed that Bai Hao had just fallen into a misunderstanding.
Bai Hao was chewing a cigarette, leaning on the sofa with his eyes closed, thinking about this possibility.
After thinking about it, Bai Hao said: "I do have the idea of expanding shares, but it is to expand production capacity and add new production lines."
"There is no conflict. You can ask for an extra benefit."
"That's right."
Bai Hao sat up straight: "So, what about the goal of value?"
John picked up the wine glass: "In the beautiful country's home appliance market, the number of home appliances per 100 households has almost reached saturation rate. The existing market is replacing and exceeding."
The data given by John could not be found by Bai Hao.
This is the result of John's calculations based on his extensive work experience at Fraser and the data obtained from his contacts in the industry.
In the beautiful country, the number of color TV sets per 100 households is as high as 98.
John said to Bai Hao: "It will exceed. I predict that in about five years, the number of TVs per 100 households will reach 180. However, the 18-inch spherical surface of this cake is not competitive at all."
John confidently gave Bai Hao a suggestion: "Let's change to a desert in the free world."
"Kangaroo country?"
"Yes. Their ownership rate is only 51 per 100 households. To change to another one, there are three TV sets in the Western continent. The ownership rate is less than 20 per 100 households. They have little money for a beautiful country.
It can be earned, but you have it.”
Bai Hao raised his head: "Four, East Bunker."
"No, they are places that the global electrical appliances cannot reach." John rejected Bai Hao's proposal: "These three places, for you, can be bartered, and many of their things are valuable to the beautiful country."
It’s worthless, but it’s still valuable to Xia Guo.”